Top of the Great Era

Chapter 1816 Depression
Zhou Buqi was no longer in a hurry, and went to Old Trafford to watch a football match before returning to China leisurely.

Unexpectedly, there was no news from Suning for a long time.

It is estimated that they are also waiting.

This year, Taobao has played a new trick. The name of "Singles' Day" has been changed, and it is officially called "Double Eleven Shopping Festival". The name of "Singles' Day" is not very nice. At the beginning, it was mainly popular among college students, and it was a trend.

But now this trend has passed, and the term "bachelor" is no longer popular among college students, but "single dog". Replacing "Singles' Day" with the more formal "Double Eleven Shopping Festival" can make this promotional activity better accessible to the whole society.

This year's Double Eleven is very grand, and Ali has put a lot of effort into marketing and promotion.Basically, the entire Internet market was shut down during this period, and everyone was enjoying Taobao's performance.

Those who are eligible to cooperate are only on-campus group buying.

Including platforms such as JD.com, Dangdang, and Paipai, the participation rate is actually relatively low.

Zhou Buqi guessed that Suning has not given feedback for a long time, and is also waiting for news from Ali.This kind of promotional activity will attract a large number of users, and they can't stand it relying on Taobao's own strength alone, so they can only rely on Ziweiyun.

Let's see the effect first.

Relying on IBM's cloud computing, Suning.com didn't last until November 11, the day when the big show was staged, and left the show ahead of schedule.If Taobao can use Ziweixing's cloud computing to perfectly complete the operation of this online promotion, that will be enough to explain the problem.

Soon, it will be November 11th.

Constrained by the development of the entire industry, the current online shopping users are mainly white-collar workers, civil servants, and college students. The scale is limited and the overall transaction volume is also limited.

In a horizontal comparison, the gap with on-campus group buying is actually not that big.

In the evening, Zhou Buqi got some Taobao data, such as the highest number of online users reached 4000 million, the most transactions per second exceeded 2000 orders, and the total transaction value exceeded 30 billion.

From the perspective of future generations, such data is really nothing.

But looking at it now, this is enough to shock the entire retail industry.

The sales in 18 hours reached 30 billion yuan.

Incredible!

In contrast, Jingdong has not focused on this field, so it is not worth mentioning.This has something to do with Ziweixing's strategy.

Taobao, on-campus group buying, and JD.com all rely on Ziwei Cloud for support.

Taobao and on-campus group buying have launched grand promotional activities around Double Eleven, with extremely high popularity and skyrocketing traffic.If Jingdong also participates on a large scale...it will be very dangerous!
What if Ziweiyun doesn't hold back?
The current Ziweiyun is not too mature.

The loads of the three platforms are all under the pressure of Ziweiyun, and the risk is too high. If it is not handled properly, it is likely to follow in the footsteps of IBM and lead to the overall collapse.In this case, Jingdong should be wronged first, and don't join in the fun on a large scale.

This is a bit unfair to Jingdong. Zhou Buqi went to drink at Liu Qiangdong’s house that night to appease him, “Don’t worry, the current e-commerce market has not yet developed, and it’s still far away. Jingdong don’t I want to challenge Taobao, and I will fight steadily, and I will talk about the B2C market first."

Liu Qiangdong half-jokingly said: "If Ziweiyun cannot make progress next year, JD.com will have to find other partners."

Zhou Buqi said: "Don't worry, there will be no problem next year! Next year... isn't Ali also doing cloud computing? It is estimated that by next year, they may be self-sufficient."

Liu Qiangdong believes that, "Under the influence of the market economy, the tide will definitely develop in the direction of the depression, just like the water flow, it must flow from a high place to a low place."

Zhou Buqi laughed and said, "Are you giving me philosophy lessons?"

"No, really, I have also told our executives inside JD. Anywhere in the country, even a township, as long as the shutter door is opened, firecrackers are set off, and flower baskets are placed, it will open. It's all coming."

Zhou Buqi nodded, "The tax rate for opening an offline store is quite high."

Boss Ma also publicly talked about it in an interview, saying that the price of goods purchased online is much cheaper than offline stores. He said that the rent of offline stores is too expensive.

There are other reasons that are inconvenient to talk about in public.

Liu Qiangdong had done offline physical store business before, and he was very impressed. Here, he drank with Boss Zhou at home again. Money, fixed tax. When the city management comes, pay the city management fee; when the sanitation station comes, pay the garbage removal fee; when the individual association comes, you have to subscribe to the individual association newspaper... Who the hell can open a shop?"

Zhou Buqi said: "Opening a shop online, there are fewer troubles."

"Much less!" Liu Qiangdong has a thick Henan accent, "The industrial and commercial tax is gone. How good was the business of the dozen or so offline stores in Jingdong? I closed them all in one go, and moved them online. Why? Because this is the general trend! Domestically, domestically, e-commerce will definitely develop unprecedentedly, and the scale of development will far exceed that of South Korea, Japan, Europe, and the United States. Because the domestic offline and online markets are unbalanced , the living water of the economy will definitely flow downhill.”

Zhou Buqi said with a smile: "You are quite researched, come and drink!"

After such an analysis, it is true.

The development of the e-commerce market in Europe, America, Korea and Japan does not seem to be as good as that in China, mainly because the balance is well done, and offline stores are similar to online stores.

The waters of the economy will remain in balance and will not tip to one side.

This is not the case in China, the gap is too great.

The heavier the asset, the bigger the gap.

For example, JD.com is a self-operated model, and its assets are heavier than Taobao, so JD.com will continue to call for tax increases on small and medium-sized stores on the Internet on many occasions.

In fact, it is to maintain a balance by increasing taxes to narrow the policy gap between JD.com and Taobao.

Similarly, Suning's boss Zhang often criticized JD.com for tax evasion on different occasions and asked relevant departments to increase taxes.Because Suning has more assets than JD.com and more offline businesses, it also wants to make up for the gap in business models through policy adjustments.

The difference between offline stores and online stores does not lie in the high rents of offline stores and the low prices of online stores.The main reason is that the two sides are in different policy areas and there is unfair competition.

This is the fundamental reason for the booming development of the domestic e-commerce industry, and it is also the key to the large-scale closure of physical stores.

Liu Qiangdong said confidently: "I understood it many years ago, but many people don't understand it. It doesn't matter. With the development of time, they will understand and will definitely develop in the direction of depression. The e-commerce market It will become more and more prosperous, and Taobao’s Double Eleven promotional activities this time are still far behind! Looking at it slowly in the future, the longer the timeline is stretched, the more formal the industry’s development, the greater the advantage of JD.com.”

Zhou Buqi lowered his head and turned on his phone, looked at a piece of data from today’s Double Eleven shopping festival, and said with a smile: “You also have to be careful, today Taobao’s transaction volume in the field of 3C home appliances reached 72, with sales exceeding 5.8. billion."

Liu Qiangdong said lightly: "Small! The only way out for such big-ticket products as 3C home appliances is self-operated. Taobao Mall has no competitiveness, and it may not be as good as Suning! By the way, what is going on with Suning? "

"I don't know. It's been several days, and I haven't replied yet. Anyway, the liquidated damages are paid."

"How many?"

"4000 million, right? It seems to be, and I didn't pay much attention." Zhou Buqi waved his hand, not paying much attention, "It's all small money."

Liu Qiangdong said: "The domestic e-commerce market is not the same as that of developed countries in Europe and the United States. Amazon, eBay, and Lekutian are destined to fail to develop in China. Oracle, IBM, SAP and other outsourcing giants are also not good. To solve the problem, you still have to find your own people. No matter how slow Suning's response is, he should understand this time."

As it turns out, he was right.

The next day, Ziweixing Engineering Institute received news that Suning.com intends to seek cooperation to rebuild their e-commerce platform.

After Zhou Buqi heard about this, he was quite surprised.

He thought that Boss Zhang would call him directly to communicate about this matter, but he didn't expect to handle it so low-key.I guess it's because I feel sorry for my face, and I can't get down the steps.

In short, for Ziweixing, it's all done!

Zhou Buqi, Zhang Yiming, He Yang, Meng Houkun, Wang Jian, Nie Caijun, Han Leshui and a group of group executives went to the office building of the engineering institute to give Cheng Binghao a high-five.

This cooperation is of great significance.

This is definitely a classic case that can be written into the history of domestic Internet development.

Suning Tesco sought IBM to cooperate, but failed.

Looking back, I can only find Ziweixing Engineering Institute to clean up the mess.

This incident is enough to break the belief of many people in the industry in American technology giants, and it also allows many officials, entrepreneurs, scholars, and scientists to clearly understand the current Internet landscape.

The domestic Internet industry has developed!
Not to mention surpassing the United States, but at least not too bad.

Affected by this, it is conceivable that Ziweixing Engineering Institute will step on IBM's shoulders and become the darling of domestic Internet service outsourcing projects for a period of time in the future.

Making money is secondary, the main thing is to establish a gold-lettered signboard!
The four major Internet giants in China are Ali, Penguin, Baidu and Ziweixing.

Ali’s Taobao defeated the American giant eBay, Penguin’s QQ defeated the American giant Microsoft, Baidu and Ziweixing joined forces to squeeze Google away...

This time, Ziweixing overthrew the American technology giant IBM by fighting alone, and this brand belief was established immediately.

In addition, it is also related to overseas business.

Zhou Buqi talked with Cheng Binghao in the office, "After sending someone to take over Suning.com, I checked out the details of the cooperation between IBM and Suning.com during the past period, all purchase orders, income and expenditure reports, including personnel turnover, Employee satisfaction and overtime, etc., are summed up.”

"Hold on to IBM?"

"There is definitely no legal handle, and if there is, it is enough to keep calm and grasp some moral advantages."

(End of this chapter)