Top of the Great Era

Double Eleven is over.

The upsurge of online shopping is getting bigger and bigger.

This is a 120% increase over last year.

All is well.

Zhou Buqi originally wanted to call Boss Ma to congratulate him.

Unexpectedly, Boss Ma called me on his own initiative, "Congratulations!"

"what?"

Zhou Buqi was slightly taken aback, a little surprised.

Could it be the cooperation between Ziweixing and Suning Tesco?This matter has not been made public to the public yet, let's wait until the IBM data center collapse has passed.

Boss Ma said: "In the past week, the total turnover of your Taobao preferred channel reached 5.3 million yuan, and the commission you earned from Alimama alone reached 7000 million yuan."

"Huh?" Zhou Buqi raised his eyebrows and said amusedly, "Old Ma, why do I hear your words so sour?"

Boss Ma sighed, "You are too good at business."

"Is this a compliment to me?"

"The Taobao preferred channel you created is a bloodsucker attached to Taobao!"

"What's this called?" Zhou Buqi snorted a little angrily, "I've even brought you traffic and user habits! Don't you want to kick Zizi like you kicked Baidu? MSI, right?"

Boss Ma said: "It's not a problem if it continues like this."

Knowing what he was implying, Zhou Buqi wanted to persuade Ziweixing to take the initiative to lower the commission and return part of Lilan to Ali.After all, Ziweixing has sucked too much blood from Taobao by relying on this business.

However, it is impossible to change this.

Traffic for money, money for traffic.

It was supposed to be a transaction.

Boss Ma's phone call broke up a bit.

However, this did not affect Zhou Buqi's good mood, because his plan was finally realized, and the cooperation between Suning.com and Ziweixing Engineering Institute was advancing in an orderly manner.It is expected that the two parties will sign a contract for 5 years, with a total value of not less than 10 billion yuan.

If you just buy items, this is actually not much money.

Just like Jingdong purchased the framework system of the website from Ziweixing Engineering Institute, the transaction price is only 1 million yuan.And the research on the structure of this website is also very easy, just take the framework of group buying on campus and modify it a little.

This was originally the idea of ​​Ziweixing Engineering Institute when it was established.

Outsourcing and everything else is second.

It mainly sells some of the more mature products under Ziweixing in the market. In fact, it is a middle-end service for the market in disguise.

However, JD.com and Suning are not the same.

JD.com has its own technical team. Ziweixing Engineering Institute only needs to sell products to JD.com and provide some after-sales service. JD.com can handle basic website operations by itself.

Suning Tesco will not work.

IBM did not train technical talents for Suning at all. The cooperation between the two parties was interrupted. IBM left with the technical team, and the organizational structure of Suning.com fell apart.

Even the most basic website maintenance can't be done.

Suning signed a five-year contract with Ziweixing, mainly to invite Ziweixing to help them operate and maintain their website, and help them cultivate a self-sufficient technical team.

Zhou Buqi would definitely not be as ruthless as IBM, and told Cheng Binghao that cooperation must be honest and sincere, and he must help Suning.com cultivate a technical team that can fight tough battles.

Cheng Binghao still had some doubts in private.

The apprentice of the church starved to death of the master!
If, like IBM, they maintain an oppressive attitude towards Suning Tesco's own technical team, let them work overtime continuously, do some repetitive tasks without growth, or even humiliate, abuse, and suppress, then their employees can continue to work hard. If the land is lost, and the average length of service is less than one year, they will never be able to form combat effectiveness.

In this way, Suning.com cannot be self-sufficient, so it can only spend money to ask Ziweixing Engineering Institute to help.

You can continue to renew the contract and continue to generate income.

Zhou Buqi severely criticized this line of thinking.

This is not only the ethics of the industry, but also the restrictions on the development of the industry.

From the current point of view, the e-commerce website architecture, distributed, read-write separation, database cluster and other technologies are still relatively high-end. It is really difficult for Suning.com to do it by itself, and they are not at this level.

However, it will be different in another three to five years.

These technologies are not so high-end.

More and more college students are graduating, and more and more computer talents are entering the market... Even if Suning.com can't recruit top and first-line talents, it can at least recruit a group of second- and third-tier talents, which is enough to do this job All right.

If Ziweixing Engineering Institute wants to maintain the leading position in the industry, it is useless to rely on intrigue and trickery, and it still has to rely on the technical level of the leading industry.

In addition, Cheng Binghao has another troublesome point.

In the past period of time, the cooperation between school group buying and Suning.com caused a lot of troubles and made a lot of jokes. This put Suning under a lot of pressure and compensated a total of 6000 million yuan in liquidated damages.

However, despite these negative effects, the positive significance is also great.

In the past period of time, Suning.com has gained 1186 million new users!Almost all of them came from group buying on campus. If you don't look at those unfavorable factors, this can be called a marketing miracle!

This further illustrates the important position of Xiaonei network among college students.

With a single command from the school net, college students can rush out.

The appeal is extremely powerful.

So the question is, after Suning cooperates with Ziweixing, will there be similar activities?
Zhou Buqi refused.

Xiaonei.com has also issued an official statement that future group buying on campus will no longer promote products from any third-party platforms, whether it is Dangdang, JD.com, or Suning.com.

This is corporate strategy.

Xiaonei is Ziweixing's experimental field. Since it is an experimental field...it means that there is a high probability of experimental failure.Every failure is actually a challenge to users' patience and trust.

So the test must be restrained.

Even if others give money to do experiments on the Xiaonei network!
The brand of Xiaonei should not be affected for the sake of short-term interests. This can only be Ziweixing's private land, and it is a laboratory exclusively for Ziweixing.From now on, any new products from others should not rely on Xiaonei's high status among college students to help promote them, unless it is an obvious hard advertisement.

Obviously Suning would not be satisfied with such a strategy.

They are also thinking about cooperating with Xiaonei.com, hoping that more college students will register as users of Suning.com!

Not only Suning, Ziwei Star also has different interest factions and needs in this regard.

For example, the China Taiwan business department.

The acquisition of Suning Tesco so quickly has somewhat disappointed the China-Taiwan business.

Every time a new user is introduced to Suning.com from the Xiaonei website, and the registration is completed through a quick login, the Zhongtai business department can earn 3 yuan in income.

If the Xiaonei network is not allowed to drain externally, this income will be cut off.

Ziweixing's biggest advantage is the traffic advantage.

Selling traffic is the most fundamental business model of Ziwei Star besides the cloud computing business.

Zhou Buqi listened to the report of Jiang Zhiyong, the president of the China-Taiwan business department, and felt that this matter can have a greater layout and operation space in the future.

Especially in the booming development stage of the mobile Internet, the cost of acquiring new users can even reach 100 yuan per person.

There is a huge wealth here!
This matter can be discussed in the long term, and it is not difficult to deal with Suning in the short term.

This morning, Zhou Buqi called Zhang Yiming, Liang Rubo, Yu Rong, Hao Cheng, Chen Guohuan and others for a small meeting.

The work mainly revolves around Yu Rong.

Yu Rong is now the vice president of the new media business group, under the leadership of Liang Rubo. He is in charge of the "Taobao Best Channel", which is divided into two parts, one part is under the banner of Friends.com, and the other part is under the banner of Toutiao.

This business seems inconspicuous and lacks core value, but as the domestic e-commerce environment becomes more and more popular, the benefits brought by this business will become more and more impressive.

This year, Lilan's business in this sector may reach 5 million yuan!

Just a few days ago during the Double Eleven shopping festival, this business brought Taobao a transaction value of 5.3 million yuan and a commission of more than 7000 million yuan.

After everyone arrived, Zhou Buqi didn't procrastinate at all, "I know you are all busy, let's hurry up. Ali's boss Ma called me. In the past week, the commission of Taobao's preferred channel exceeded 7000 million, and he was jealous. Yes. We have reason to conclude that this model of lying on Taobao to suck blood will not last too long."

Zhang Yiming nodded, "This is predictable given the increasingly bottomless competition in the Internet industry in China."

Zhou Buqi said: "Ziweixing pursues a fair, just and open platform. There are so many domestic Internet companies, we only open a Taobao channel, which is unfair to other e-commerce platforms. Ziweixing needs to provide The business platform provides an opportunity to present itself fairly."

As soon as the words came out, everyone understood.

This is to steal the show!

Boss Ma just complained jealously for a while, but he hasn't done anything yet.Boss Zhou took the lead and directly deprived Taobao of its "monopoly" on Ziweixing.

The meaning is very clear, that is, Ziwei Star’s preferred channel will not only provide products from Taobao, but also products from other e-commerce platforms, such as JD.com, Paipai, Dangdang, Yixun, Lekutian, Amazon, and Baidu. , Suning Tesco and so on.

Reducing the weight of Taobao can greatly reduce the risk of being blocked by Taobao in the future.

Once it is really blocked by Taobao, products from other e-commerce platforms can also be supplemented to ensure the long-term survival of Ziweixing's "preferred channel".

Liang Rubo said with a smile: "Suning.com must still be dreaming of continuing to cooperate with Xiaonei. However, Xiaonei's strategy has changed. Whether it is Dangdang, JD.com or Suning, Xiaonei.com will no longer provide third-party group buying services. The external product link. The preferred channel of the new model can meet part of Suning's needs."

Zhou Buqi said: "Yes, the main points are these three points. Go back and make a plan first, and analyze the feasibility."