Top of the Great Era

Chapter 1841 China Cool Alliance
Zhang Yiming reported a piece of data to add, "The current stock of smart phones in China is about 4500 million, 95% of which are 15-55 years old. Among them, 65% are young people aged 18-30. Teenagers When using smart phones, they all go to play games. Older people use smart phones, and more business people use smart phones to steal food, take pictures and video conferences on Friends.com, etc. "

Zhou Buqi understood immediately, "So for WeChat, the user base is mainly for young people aged 18-30."

Zhang Yiming said with a smile: "Yes, the stock of smart phones in this group is about 3000 million. Their age structure is the most able to embrace the changes of the new era, and they are most willing to try new products of the mobile Internet. The growth of WeChat in the next two to three years The main user group is this age group.”

Zhou Buqi nodded and was very satisfied, "This is the correct product idea. When people aged 18-30 choose between QQ and Helo, they tend to be more inclined to Helo. This is the competition between WeChat and Q Letter. Huge advantage."

Guo Pengfei said with a smile: "It just so happens that the age group of 18-30 has the most need for making friends... Well, the need for making friends between the opposite sex."

"Damn!" Zhou Buqi suddenly realized, "No wonder you are talking about the school beauty selection business!"

In order to make Xiaonei more interesting and attractive, Zhou Buqi led Xiaonei to launch the selection section for school flowers and grass.

It is to list all the good-looking men and women in various colleges and universities, and let the college students vote for the "school flower" and "school grass".

This feature is very welcome.

Several of the "school beauties" selected have even entered the entertainment circle and gained a lot of social influence.

The function of LBS is derived from some functions based on local positioning services. For WeChat, it is mainly the upcoming "Nearby People".

If you want the function of "people nearby" to have enough playability and richness, you must have high-quality "content".

What is good content?
Of course they are handsome men and beautiful women.

A smartphone user downloaded and installed WeChat, opened people nearby... and suddenly found that there are so many handsome men and so many beauties within 5 kilometers around him!
The attraction came out immediately.

From a moral point of view, this is actually a very low function, but it doesn't matter if it is low or not, the key is to grasp human nature!
One of the characteristics of Internet products is to grasp human nature. Whoever grasps accurately and ruthlessly can stand out.

Facebook, QQ, Xiaonei, Youyou.com...including WeChat, Momo, Douyin, Snapchat, Douyu, Huya, P Station, 91, etc. in the previous life, they basically make products around men and women. stand out.

Zhang Yiming said: "I have communicated with Pengfei, and I plan to invest 1 million to promote this matter, purchase 1 to 2 Asterminis, and then distribute them for free to those college students on the school beauty list. Through this There is a way to improve the playability of the new function of people nearby, and attract more users as seed users.”

Zhou Buqi thinks this idea is very good, and it will be very good if it can be done with 1 million yuan.

When Momo was launched in the previous life, it developed rapidly.

The main idea is similar.

Momo's team spent money to hire a group of beautiful girls such as flight attendants, models, bar atmosphere groups, red-light district girls, and fringes of the entertainment industry, and then they became popular.However, it is also because of the nature of this early stage that this product is walking directly on the steel wire and getting more and more edge-to-edge.

Later, a batch of products similar to Momo appeared. There were also many beautiful girls on it, and many men flocked to follow them. In fact, many of them were hired with money.

Women love beauty, so they can make money from women; children want to learn, so they can make money from them; old people want to be healthy, so they can make money from them.

So the question is, how to make money from men?
Once this demand is found, the opportunity to make a lot of money comes.

Many Internet products are designed and developed around this demand point.

Ziweixing’s WeChat is definitely not allowed. It’s normal for friends of the opposite sex to make friends. Under the hormones of puberty, both boys and girls like the feeling of light dancing and deer bumping.

But you can't go down the three roads.

It is absolutely impossible to find models, peripherals, and nightclub women as seed users, otherwise the attributes of the product will be fixed directly, and it will be difficult to expand towards a larger public vision.

The idea of ​​"school beauty" and "school grass" found by Guo Pengfei and Fu Hongliang is very good, and it operates around college students.Even if some college students can't stand the temptation, they will do some outrageous things... But the nature is different. They are making friends, not trading, at least most of them are making friends.

In this way, the brand of the product will not be too low, and it will not make many serious people "discolored" like the later Momo and Tantan.

Zhou Buqi went on to say: "Since we want to give away smartphones for free, we should make good use of resources as much as possible to see if other products also have such demand. In addition, when looking for school flowers and grass... the meaning of school grass It’s not big, it’s mainly school girls. For this kind of dating products, female users are the core.”

Next, Guo Pengfei introduced the other three of the four positive strategies in the "4+3" strategy.

They are operation level, group level and market level.

At the operational level, it means that the WeChat operation team should make use of as many Internet resources as possible in almost all available channels such as Weizhi, Douban, Tieba, Weibo, Youyou.com, Sohu Weibo, Tianya, Maopu, QQ groups, etc. Post, reply, discuss, and provide some high-quality content.

Because the quality of the content is high, it can attract the attention of netizens, and gradually become an "opinion leader", with a certain right to speak and influence, and it is easy to recommend your own products.

At this level, Ziweixing has a natural advantage.

At the group level, it mainly depends on UC Group.

UC Group owns a product, UC Browser, which is second only to Mobile QQ in terms of mobile phone installations in China.Especially on smartphones, the scale of UC browser is comparable to that of mobile QQ.

UC Browser can provide some mandatory recommendations and guided downloads to promote WeChat.

In addition, Ziweixing also has two very important mobile phone-related products, namely Weidian Mobile Assistant and 91 Mobile Assistant.

Mobile phone traffic is very expensive now, and the Internet speed is also slow.

When users download and install Apps, they often do not download and install directly through the mobile phone, but connect the mobile phone to the computer, and install the App to the mobile phone through the mobile assistant.

At this time, the channel advantages of the two products, Weidian Mobile Assistant and 91 Mobile Assistant, have been brought into play, and they can be strongly recommended and recommended to users in different ways.

At the market level, products that cooperate with smartphone manufacturers are pre-installed.

This is another major advantage of Ziwei Star, because Ziwei Star has relationships with major manufacturers in the layout of the domestic smartphone supply chain, and no one dares to offend Ziwei Star.

Guo Pengfei said: "At present, Astar has not launched mid-range and low-end mobile phones in China. The mini is only limited to college students, and the quantity is limited. The supply is still in short supply. Last year, the domestic sales of Ziyuan mobile phones were 264 million units. It's on par with Apple's iPhone."

Zhang Yiming said: "The consumption power in China is not good enough now. Mobile phones like Aster and iPhone with a retail price of 5000 yuan have a relatively small audience. In the past year, a total of 3500 million smartphones were sold in China."

"3500 million units?" Zhou Buqi's eyes lit up, "That's a lot!"

Zhang Yiming said: "There are currently 4500 million smartphones in China, and 3500 million were sold last year alone. It can be seen that smartphones are growing rapidly in China. Many organizations predict that the sales of smartphones in China will increase this year. Reach 5500 million units. That is to say, by the end of the year, domestic smartphones will reach 1 million, and the upper limit of WeChat users is 1 million.”

Zhou Buqi asked: "Aster is not selling well, and iPhone sales have not risen, so who is occupying the market?"

Zhang Yiming had a very in-depth communication with Asda before, and he has a relatively comprehensive grasp of the mobile phone market. "In the past, smartphones were mainly based on the Symbian system. It changed last year, and the sales of Android phones exceeded 50. %. This year, the share of Android is likely to be even greater, and the four major domestic manufacturers have followed suit and launched Android phones.”

"Four major manufacturers? China Cool Alliance?"

"Correct."

"What about the price?"

"It's generally around 3000 yuan, and the sales volume is very large. Among them, ZTE is the most popular, selling about 600 million units last year, followed by Huawei, which is about 500 million units. Coolpad and Lenovo are about the same, with about 300 million units."

"Um……"

Zhou Buqi had a sense of trance of witnessing the times.

In his previous life, he hardly felt the era when the "China Cool Union" dominated the mobile world, mainly because the time was too short.Xiaomi turned out to be born, and directly rubbed all the four major manufacturers on the ground.

Only Huawei later transformed into a high-end machine, and seized the tone of the times to mobilize the national sentiment to rebound against the trend. The other three companies were all finished, and they couldn't even get a chance to drink soup.

Now, Xiaomi has not launched a mobile phone yet.

Asda did not launch low-end phones... not even a mid-range phone with a price tag of 3000 yuan, and it is still competing with Apple, Samsung, and Nokia in the high-end phone market.

The remaining mid-range machine market will be divided up by the four major domestic manufacturers of "China Cool Alliance".

Guo Pengfei said: "Pre-installation is the best way to promote apps now."

Zhou Buqi understood what he meant, "Do you want to open up the relationship with 'China Cool Alliance'?"

Zhang Yiming said: "Yes, paid pre-installation. Among the four major manufacturers, Ziweixing has a good relationship with Huawei and Lenovo in the past few years, and has had many large-order transactions. It has some intersections with ZTE, but it has nothing to do with Coolpad. Contact. I told Mr. Yang of Lenovo about this, and the pre-installed price may be higher.”

"How many?"

"Also graded, if there is exclusivity, you may pay 8-10 yuan per machine."

Not only Ziweixing knows about the promotion through App pre-installation, but also other major manufacturers, so there will inevitably be some competition here.The exclusivity clause means that if WeChat is pre-installed in the mobile phone, a batch of similar products such as Q-mail and Michat cannot be pre-installed.

(End of this chapter)