Top of the Great Era

Chapter 1842 The way of competition

After some analysis, the current situation is indeed very favorable for Ziweixing.Judging from the basic conditions, WeChat has too many advantages compared to Q-mail.

One of the core points is that the product positioning is different.

WeChat is the core and most important product of Ziwei Star. Guo Pengfei is the product manager directly, and Zhang Yiming is in charge of coordinating and cooperating. This product must be developed at all costs.

Q letter is no good, now it is just a marginal product inside Penguin, and it can't even pass the QQ level of the headquarters.

Actually this is normal.

Penguin's net profit last year was about 100 billion, of which mobile QQ contributed about 20 billion, and the money was shared from mobile companies.

For this listed company, it has to rely heavily on cooperation with mobile companies.

Be it WeChat or Q-Message, including Mi Chat, these products actually replace the operator’s MMS and SMS services, and will even have a fatal impact on China Mobile’s Fetion.

Ziweixing doesn’t need to care about it, since it won’t make much money from Mobile anyway. In the past year, it only distributed 8.3 million yuan, half of which came from the mobile reading business.

Moreover, Ziweixing is not a listed company.

Penguins can't do it. In order to stabilize the stock price, we must be careful.

Internal suppression of Q letter is not only from the QQ team, but also from other conservative, cautious, and mature executives. They are very worried that Q letter's business will lead to a breakup with China Mobile.

Another point is to spend money.

It’s only the beginning of 2011, and it’s not as hot as five or six years later in the domestic O2O industry, especially at the industrial end, which has to burn and spend money crazily, from Meituan, Are you hungry, to Didi, Xiaohuangche, Mobile Payment, live broadcast, streaming media... are all crazy money-burning, with billions and tens of billions thrown in casually.

The current Internet companies are still relatively poor.

Penguin's net profit is only 100 billion yuan, Baidu's is about 60 billion yuan, and Ali's is about 50 billion yuan... Moreover, the Internet's "worship of foreign countries" is still relatively serious.

That is, domestic Internet people are all bent over, and feel that they need to learn from Silicon Valley. If they don’t manage or understand, they will copy it first.What Silicon Valley is most opposed to is the method of pushing money to subsidize the land, so the domestic Internet industry is now in the same way. We must oppose the mindless burning of money and play asset light.

It will be different in a few years.

A new generation of entrepreneurs born in the 80s and 90s has emerged. These people are confident, strong, and determined to forge ahead. They don’t care much about the Silicon Valley giants’ style of play, and they don’t blindly pursue them.

That is to say, starting from the mobile Internet, domestic Internet companies have begun to walk out of the fork with Silicon Valley giants in terms of business innovation, and have begun to have more self-business innovations.

Even later, it was not the domestic learning from Silicon Valley, but Silicon Valley was learning from the domestic giants.

The core team under Zhou Buqi are all born in the 80s!
Under the leadership of the big boss, they are confident and confident, and they are pursuing a development path that belongs to Ziweixing instead of following the growth history of the Silicon Valley giants.

Isn't the idea of ​​burning money and subsidies popular in Silicon Valley now?It doesn't matter, Ziweixing does its own thing and doesn't care about them.

Burning money subsidies is a good way to promote products, and it can be done!

Using the section of the Xiaonei website for the selection of school beauties and school grass, to give mobile phones to school beauties is actually a subsidy model.This pre-installation plan is actually a lot of money.

The pre-installed price of each machine is 8-10 yuan, and it is expected to sell 5000-6000 million smartphones this year, plus tablet computers... Calculated, this business alone may cost 5- 6 million!

After a few years, it doesn't matter at all.

From the current point of view, this is definitely a huge sum of money, and Penguin will certainly not spend such a large sum of money to promote WeChat.When Penguin promoted WeChat in his previous life, he never spent money on external resources, but used free internal resources to promote.

Being willing to spend money is the biggest advantage of Ziwei Star!
In this regard, Zhou Buqi said loudly: "We are determined to win this product of WeChat, so don't worry about spending money. We should invest as much as we need. We are not afraid of investing too much, because we are afraid that the product will not be able to be produced. Even if we spend a lot of money, Make a product too!"

Zhang Yiming said: "The sales volume of smartphones this year is estimated to be around 5500 million units. If we reach cooperation with the four major manufacturers of 'China Cool Union', plus Astar... it is estimated that the new sales volume will reach 3000 million units. smart phone."

Zhou Buqi said: "Is there a plan for the domestic version of the 'Manual'?"

"Domestic version..." Zhang Yiming shook his head, a little embarrassed, "The biggest problem now is that the domestic mobile Internet has just started, and there are too few apps. Moreover, most users download and install apps on their phones through computers."

Zhou Buqi waved his hand, "We must use all available resources to develop WeChat! If 5500 million smartphones can be sold this year, the stock in the market can reach 1 million. Such a large scale can be related to The life and death of a new product. Winner takes all, must win."

Zhang Yiming hesitated for a moment, then looked at Guo Pengfei.

Guo Pengfei didn't care about that, and said indifferently: "It's okay, don't care about him, he doesn't know how to operate, as long as he goes all out to promote WeChat, and don't listen to him about how to implement it."

Zhou Buqi was angry and funny, but it was really difficult to refute.

Indeed, the different mobile phone sales markets and industry conditions at home and abroad make it too difficult to implement the "instruction manual" project in China.

The most is to cooperate with large-scale e-commerce platforms such as Taobao, JD.com, Dangdang, and Suning Tesco. It is difficult to integrate offline retail channels.

Fu Hongliang said with a smile: "As long as these four positive strategies can be implemented, WeChat can easily defeat all competitors. From products to operations, from user resources to market resources, and even our terminal channels Yes, as long as you are willing to spend money, you can continue to do the pre-installation. We have everything, how can Q Xin compare with us?"

Zhou Buqi said cautiously: "You can't be careless. Many big companies have various advantages when making products, and they will eventually be defeated by start-up companies with no resources, no talents, no funds, and no technology. "

Meng Houkun said flatly: "That's the wrong way to compete."

"Ok?"

Zhou Buqi raised his eyebrows, he had vaguely guessed that this kid wouldn't let out any good farts.This Meng Houkun, I don't know if it is because of his family background, he often brings out the wolf philosophy to the fullest.

Children from ordinary families have been educated in family, school, and society, and they are taught to be upright, loyal, filial, kind, civilized, and polite.

It is equivalent to binding yourself well, and when the sheep grow up and the wolves come to hunt, you can save time and effort to eat meat and drink blood.

Many people struggled in society for decades before they suddenly woke up.Many people can't even understand it all their lives, and think that those who are awakened are bad people who break the rules of the sheep and then curse them out.

Although Zhou Buqi is a rich second generation, he also learned some wolf survival skills and ways of thinking through his family background, so he was enlightened earlier and could start a business earlier.But in terms of this ability, he is really not as good as the serious snow wolf Meng Houkun.

Sure enough, Meng Houkun curled his lips and said: "The products of big companies can't compete with small companies, so the idea of ​​competition is wrong. When you encounter a problem, there is no need to solve the problem. You only need to solve the person who raised the problem. Solve the person , the problem disappears."

Zhou Buqi said: "Stop talking nonsense to me!"

"Who is talking nonsense to you?" Meng Houkun was unconvinced and snorted, "I don't believe you haven't thought about it. The '4+3' you are talking about, whether it is 4 or 3, is all nonsense If you want me to say, let’s just draw the bottom line. Isn’t the Q letter developed by Penguin’s Yangcheng team? That’s easy. Instead of selling the product, it’s better to shoot this team. Even if the product team is gone, how can there be any products? "

Zhou Buqi said angrily: "If you win this team, they can still send another team to continue to do this."

Meng Houkun said with a smile: "Boss Zhou, don't you deceive yourself? I don't believe you can't even think of such a simple thing. The team that won the Q letter, even if Penguin will organize a new team to do this project... But they wasted time. Now is the time to compete for the track. Time is more precious than gold! There are two modes of competition, one is that I am strong and you are weak, and the other is that I live and you die. WeChat does not need to be more important than Q letter Excellent, as long as WeChat is alive and Q letter is dead."

This method is too wolfish.

Of course Zhou Buqi knew about it, but under normal circumstances he would use it with caution.There are too many young people from ordinary people in Ziwei Star, they are all sheep.

If Ziweixing achieves success by means of wolves, even if they are successful, these sheep will feel that they are not in line with their own values, and will be confused and confused in their hearts, and even suspect that they are pinning their career ideals on Ziweixing. Whether it is suitable or not, maybe I will change jobs and go to a large foreign company.

Sure enough, He Yang didn't like the way that was too much of the law of the jungle. "Ziweixing is different from other companies. We have our own brand and idealism. When recruiting, Ziweixing is often the first choice of college students. , the better the school, the more excellent the students, the more they favor Ziweixing. Ziweixing carries the ideals and pursuits of many young college students, and these young people of the new generation are the future of Ziweixing. We should not pass the sudden Ways to destroy their dreams should let them feel in their own growth."

Zhou Buqi waved his hands and said helplessly, "We did it a few years ago. We wanted to poach the QQ mailbox team, but they didn't want to."

Meng Houkun said: "If they can't be dug out, they can also create difficulties for them. Keep poaching people, frequently find headhunters to contact them, and create an atmosphere of panic within their team. People are not stable, how can they make good products? "

Zhou Buqi was silent.

Oh shit!

This kid is so right!

Guo Pengfei took a deep breath and said calmly: "Let me explain, our competitors are already doing this."

(End of this chapter)