Top of the Great Era

Chapter 1892 The most concerned event
Zhou Buqi usually doesn't pay much attention to the gossip in the entertainment industry, this is a false hype industry, as long as he doesn't provoke his people, then he will do whatever he wants!

However, he couldn't help paying attention to the recent disturbances.

Because Lao Zhang got involved, and he was the focal point.

The cause was a wedding. An unpopular son from mainland China married a well-known female star in Taiwan. The two went to Hainan to get married together, and invited many people from the entertainment industry to participate.

Because it is a private occasion, it is stated that it is not open to the public, and guests are prohibited from taking pictures to reveal privacy.

But Lao Zhang didn't care about this.

He also received the invitation, and he really went without fear of losing his status.However, he didn't go alone, he brought a team there, and then made a live broadcast of the wedding.

Because it was a celebrity's wedding, it immediately exploded on the Internet and became the most watched entertainment event in the society recently.

Zhou Buqi made an appointment with Lao Zhang to meet at the Overseas Chinese Town Hotel, and Lao Zhang was late, so he talked about it with Gu Xinyuan, the Human Resources Director of Ziwei Star Pengcheng Headquarters.

Gu Xinyuan smiled and said, "I didn't believe what I heard at first, but Mr. Zhang would actually do such a thing. After I inquired about it, I realized that he was also doing it for publicity."

"Hype?"

Zhou Buqi specially arranged this dinner party today. After Lao Zhang came over, he would drink tea and chat first, then have lunch in the hotel together, and then continue the conversation.

The main target was not Lao Zhang, but Ren Yuxin, the person in charge of the Penguin game business that Lao Zhang would bring along with him. For this reason, he also brought a professional HR here.

Gu Xinyuan said: "Yes, Mr. Zhang is always marketing his Sohu Weibo. Weibo is now the most important section in the social field, and Sohu Weibo has done a good job. In order to attract more users, Mr. Zhang chose Live broadcast on Sohu Weibo, only registered users of Sohu Weibo can watch this live broadcast.”

"Is it really a live broadcast?"

Zhou Buqi was a little surprised. It’s only 2011 now. Whether it’s shooting equipment or network signals, it’s hard to create a good live broadcast environment.

Gu Xinyuan gave an affirmative answer, "It's a live broadcast, a mobile live broadcast."

"This old Zhang..."

Zhou Buqi was somewhat dumbfounded.

In order to develop the business of Sohu Weibo, Lao Zhang took part in the battle in person and led a team to secretly photograph weddings of other celebrities, so as to attract the attention of netizens and increase the activity of this business.

One way is to be a little petty.

Seeing that the big boss didn't seem to take it seriously, Gu Xinyuan said seriously: "I don't think this is necessarily Mr. Zhang's problem. If you are interested, you can ask Mr. Zhang when he comes. I feel... this wedding is a meticulous wedding. The hype of the arrangement is not at all what they said at the beginning that photography is prohibited and leakage is not allowed.”

"Ah?" Zhou Buqi didn't pay attention to such trivial matters at all, "Really?"

Gu Xinyuan said: "It seems that the popularity of Sohu's Weibo is hard to say. Anyway, the most popular topics on Ziweixing's Weibo are all around this wedding. At the wedding, someone came to the stage to give a speech... Gao Do you know Komatsu? He is the author of "You at the Same Table."

"The one who got caught for drunk driving."

"Yes, that's him. He's very talented. He made a movie called "The Great Wusheng". When he gave a speech on stage, he talked for more than ten minutes, and he kept talking about "The Great Wusheng". The film crew... simply regarded this wedding as a promotional platform for the movie."

"One promotes movies, the other promotes Sohu Weibo, it's really the same routine."

Zhou Buqi couldn't help laughing.

From this point of view, this wedding may really be a joint hype.

Gu Xinyuan went on to say: "It's not over yet, there are more powerful people waiting behind, playing a scene where the praying mantis catches the cicada and the oriole is behind, I discussed this matter with the marketing department in the past few days , it’s really wonderful.”

Zhou Buqi was very curious, "What is it?"

Gu Xinyuan said: "This kind of Internet marketing... Mr. Zhang and Gao Xiaosong are both public figures after all. Although they have done some things, they still can't let go of their airs. If they are dignified, the marketing effect will definitely not be very good. If you want to use Weibo The marketing routines of bloggers still need to be young people. The marketing strategies he adopted were not very successful, because the hottest topic surrounding this wedding on Weibo is 'the battle between two kings'."

"Who?"

"The eldest son of the Wang family, the one from Wanda."

"Oh! It's him!"

Zhou Buqi suddenly realized, and suddenly remembered.

Gu Xinyuan said: "Yes, he used to study in the UK, and he might have to prepare to take over when he returns to China... I don't know the details, anyway, he registered on Weibo a long time ago and posted a lot of posts, but there was no response. This time The wedding suddenly became the hottest topic on Weibo, so he joined in. He got married at the Wanda Hotel, so he sent a Weibo to thank Wanda, but Mr. Wang forced himself to scold and became a hot topic. Now, he has become the biggest beneficiary of the hype of this wedding, and the number of followers has increased by millions."

Zhou Buqi nodded, "Weibo marketing is like this. You have to be able to catch popularity, find gimmicks, and create topics. It doesn't matter whether it's true or false. The important thing is to create a focus atmosphere, just like the previous street performers. If you want to perform, you have to First beat the gongs and drums to attract people to watch, and grasp the curiosity-seeking psychology in human nature."

Gu Xinyuan felt admiration in his heart, and said with a smile: "Yes, the marketing department held a meeting a few days ago and thoroughly analyzed this case, which is similar to what you said. The essence of Weibo marketing is to sensationalize the public. The more shocking and sharp the title, the more attractive it is. people."

"Well, Lao Zhang's marketing strategy is still more traditional. The new era of the Internet has to be played by young people. Therefore, the company should also focus on recruiting people. Every era has different business ideas. , Only young people are never out of date. Youth is everything, and the heroes of every era can only be young people.”

Zhou Buqi couldn't help feeling a little bit emotional, he didn't expect the eldest nephew of the Wang family to grow up under his own hands.It seems that I have to communicate with Wanda's old brother Wang and ask him to discipline his son well.

It’s okay to go to other people’s place to gain popularity, touch porcelain, expose, abuse, etc. Don’t provoke the flames of war to your side, including Yang Mi, Jiang Bingjie and the others.

After a while, Lao Zhang came.

Sure enough, there was a person with him, and a brief introduction was Ren Yuxin, the president of Penguin Games.

Zhou Buqi originally wanted to play a few jokes with Lao Zhang and make fun of him.Anyway, going to someone's wedding to secretly take pictures and broadcasting it live, this kind of thing is really not very honorable.

However, there are outsiders present, and it is not easy to embarrass Boss Zhang.

We got down to business.

It was also a simple interview.

There is definitely no problem in terms of ability. The most important ideological investigation is probably-you have done a good job at Penguin and have become the president of the game business. Why do you want to change jobs and go to Changyou?

Ren Yuxin looked very nervous. He didn't even dare to touch the cup of tea that Boss Zhou handed over. He sat upright and seriously listed three reasons for quitting.

First, international market planning.

Changyou has made great achievements in overseas markets. Recently, the multiplayer competitive game "Dota 2", which is popular all over the world, is a game that Changyou self-produces, sells and operates.

It can be called the light of domestic games!

This is due to Boss Zhou, who made a globalized industrial plan for Changyou, and insisted on starting ahead of time, and took the opportunity of representing "World of Warcraft" to obtain the copyright of the Dota map from Blizzard.

Second, the game development ideas.

Changyou's ability is very strong. "Dragon Babu" is a purely domestic online game, which is not an ordinary level.

Penguin Games has also developed rapidly in recent years, but it does not adopt this kind of thinking. It developed "QQ Dazzling Dance" after seeing "Audition" well, and developed "QQ Xuanwu" after seeing "Bubble Hall" well. QQ Tang"... Although the game they reproduced will be more fun than the original version, but this mode is too offensive.

It has been criticized by the entire industry, and even among the players, it has become a cancer in the industry.And these games were made by Ren Yuxin's team, which made him bear huge pressure from public opinion and moral pressure.

At Ren Yuxin's level, he is not short of money at all, and has passed the stage of working for money.

Work is to find a happy thing to do.

There is no need to bear such groundless accusations.

Third, the business philosophy of the enterprise.

This is the most critical point.

Among domestic Internet companies, Ziweixing, Baidu, Ali, and Penguin are all top-notch giants, but the business philosophy of each company is different.

A few years ago, Baidu had the best reputation, but now it has changed, and Ziweixing has the best reputation.

Worst reputation...

There is really no dispute. After surveying 1 netizens, almost all of them can give the most unified answer.

Especially the "Area 51 War", a major event that just happened in the domestic Internet circle recently.

"Area 51 war?"

Zhou Buqi was taken aback for a moment, but he had never heard of such a big event in the domestic Internet industry.

what does this mean?
Looking for UFOs?

Fight against aliens?
"Uh……"

Ren Yuxin was a little embarrassed and couldn't say much.

Zhang Chaoyang said with a smile: "This is the biggest thing in the Internet circle recently, don't you know?"

Zhou Buqi said angrily: "Where do I know where to go? Now that Changyou's share price has been cut in half, I have to go to New York to deal with the Securities Regulatory Commission and those investors? And the headquarters plan in New York..."

"Okay, okay," Zhang Chaoyang interrupted him when he saw him complaining, "I know you have worked hard, okay? How about I abdicate right now and give you the position of chairman of Changyou?"

"Let's talk about it in a few months," Zhou Buqi waved his hand, "The economic crisis in the European and American markets is here again, let's go through it for a few months, and you will bear the notoriety of the stock price crash."

"Depend on!"

(End of this chapter)