Top of the Great Era

Chapter 1893 War in Area 51

Seeing that there was a lack of information on Boss Zhou's side, Gu Xinyuan then briefly explained the "War in Area 51".

"Area 51" actually refers to two companies.

"51" is 51.com, a social platform;
"District" is an onomatopoeia, referring to QQ.Many netizens use Chinese characters when referring to QQ, such as Koukou, Quoqu, Qiuqiu and so on.

It just so happens that "Area 51" is an eye-catching word. When there was friction between the two sides, they were driven by public opinion to use the name "War in Area 51".

The specific background of the occurrence is closely related to Zhou Buqi.

51 Community is just a copycat version of Qzone, and it also competes with QQ by various disgusting means, and the relationship is very tense.However, the two parties are not at the same level of company after all, so it's useless for 51 to jump up and down.

However, this life is different. After a series of industrial coordination, the 51 community embraced Ziweixing’s thigh, not only launched the 51 version of Helo, but also developed rapidly in the field of social games following the idea of ​​Friends.com!

This is very interesting.

In the previous life, there were two largest platforms in the field of social games in China, one was Renren and the other was Kaixin.

The route of Renren did not develop at all. Zhou Buqi launched Friends.com early on and became the most popular SNS social networking site in China.

The road to Kaixin.com was also blocked by Ziweixing.

Because the founder of Kaixin.com is Cheng Binghao, and he joined Ziweixing early on, and he is also one of the founders of the venture. He used to be the CTO of Ziweixing, and now he has retired to serve as the dean of Ziweixing Engineering Institute.

Kaixin.com is gone.

The 51 community jumped out at the most critical time, and did not hesitate to use a beauty trick to get Boss Zhou, and then established a cooperative relationship with Ziweixing.

Then, the 51 community grew stronger day by day, filling the market vacancy of Kaixin.com in the previous life, and has become a website that competes with Friends.com in the social game market in China.

Zhou Buqi has the advantage of foresight, he has already sentenced to death for the future development of social games, so he doesn't care. It doesn't really matter whether the 51 community has taken away the social game market of Friends.com.

Nothing more than a little money.

The existence of the 51 community can strategically make up for Ziwei Star's lack of user sinking.

The products launched by Ziweixing are relatively high-end, such as Youyou.com, Xiaonei.com, Weizhi, Helo, etc., which are mainly aimed at white-collar workers and college students.

This kind of product positioning was feasible in the past decade of the Internet, because the development of the Internet was not enough, the threshold for accessing the Internet was relatively high, and the proportion of mid-to-high-end Internet users was very high.

However, in recent years, the country has accelerated the construction of Internet infrastructure, and the threshold for accessing the Internet has become lower and lower. Many rural homes have bought computers and installed network cables.

Finding sinking users is becoming more and more important!
In this respect, Ziweixing is relatively weak.

Coincidentally, this is the market that 51 Community is best at!
That is to say, the cooperation between Ziweixing and the 51 community can bring enough sinking users to Ziweixing's products through the help of the 51 community, such as the 51 version of Helo.

This is strategic value.

In this way, the 51 community thrived under the shade of the big tree of Ziweixing.

Then something happened.

Because the platform attribute of 51 Community is targeted at Qzone, the better 51 Community does, the life of Qzone will be miserable.Penguin has launched several new social products in succession in the past few years, but none of them were too successful.

Penguin Weibo is even competing fiercely with Sohu Weibo in order to compete for the second position in the industry in the Weibo market, which is somewhat shabby.

For Penguin, its most successful social networking site is their flagship product, Qzone.

Seeing that Friends.com and Weibo are leading the way in their respective fields, Penguin has no choice but to focus on Qzone and ensure the market positioning of this product!

If you want to strengthen the Qzone product, of course you have to attack the main competitor 51 Community.

Then, the conflict became more and more intense, and it was on the verge of breaking out.

All kinds of insidious tricks were used, 51 community came up with a "mere bodyguard", Penguin directly staged a big move, and a wave of technical shielding came.

In short, the two sides made a vigorous noise.

Big trouble.

It was so serious that the president of the 51 community ran away and went overseas to command by remote control.

Zhou Buqi was stunned when he heard about this inexplicable dispute.

I go!

And such a thing?
It never happened in the previous life.

This is a variant of the 3Q war, right?

In this life, Ziweixing, under the leadership of Zhou Buqi, launched Micropoint Antivirus and Micropoint Security Guard early on, occupying the market and seizing the minds of users, so that 360 products did not develop at all.

So much later that Zhou Buqi directly bought the company 360 with arrogance, turning an enemy into a friend, and now Zhou Hongyi is still an independent director of Ziweixing.

I thought I could change the vicious competitive environment of the domestic Internet industry on my own, but I didn't expect that after several years of hard work, what should have happened still happened.

360 is gone, and 51 pops up again.

Suddenly there is a feeling of watching the Hollywood movie "Death is Coming", no matter how hard I try, what should come will still come, and I can't stop it.

However, it is also a good thing for Zhou Buqi.

Such things are really unfriendly, and practitioners in any industry do not want such extraordinary things to happen.The Internet industry is an industry owned by every Internet person. We all hope that this industry will become better and better and flourish instead of taking the lead in destroying it.

Based on this reason, Ren Yuxin made the final decision to jump ship and join Changyou!

The ideological motivation of job hopping is very good.

Next, Zhou Buqi said clearly: "You heard the conversation I had with Mr. Zhang just now. In a few months, he will step down from the position of chairman of Changyou's board of directors, and I will take over. I have a great vision for Changyou. The plan is to build a world-class game giant. For the time being, my consideration is a dual-CEO system, with separate management of the overseas market and the domestic market.”

Ren Yuxin frowned slightly, with suspicion in his eyes, "This doesn't match my plan."

"Oh?" Zhou Buqi smiled, "Do you have a plan?"

Ren Yuxin said: "I think the game culture in the Asian market...at least the East Asian market is consistent. The risk of self-developed games is too great, and South Korea and Japan have a deep creative accumulation in this field. After working in Penguin for many years, Our eyes are mainly focused on the game industry in South Korea, and we have accumulated very valuable revision experience.”

Zhang Chaoyang said something very fair, "It is not shameful to imitate Korean games and launch domestic self-developed versions. From the overall perspective, it is in the national interest. Just like "Audition", the game is very popular and makes a lot of money. The money was taken away by Korean companies. The revised version of "QQ Xuanwu" can at least keep the profits in China."

Ren Yuxin said: "If Changyou wants to become a world-class game giant, it may not be easy for Changyou to compete with established game giants such as EA and Blizzard in the European and American markets within a short period of time."

"That's not necessarily true." Zhou Buqi felt that he didn't know himself well enough, and EA had already fallen into the trap, and he wanted to ask to buy a friend's studio, "It doesn't matter, you just look at it." It was right to land on the Asian market.”

Ren Yuxin nodded, and continued: "I think that if you want to enter the international market, you can start with the Korean and Japanese markets. Many of their games are actually quite poor, with rough gameplay, simple modes, and insufficient graphics. It’s exquisite, but it’s not enough to grasp the players’ minds. The only advantage is creativity. As long as domestic game teams borrow ideas legally and compliantly, they can gain a larger share in their home market.”

Zhou Buqi understood his words, "Legal and compliant?"

Ren Yuxin said: "Yes, I agree with Ziweixing's value concept, and we must face this big market with a fairer attitude. I hope that Changyou can also bring this kind of business philosophy. I work in Penguin "QQ Xuan Wu" did not pay a penny to the parent company of "Audition". The shortcomings of this are obvious. In addition to word-of-mouth and moral doubts, the game can only be operated in the mainland market and cannot go overseas. If you join In addition to Changyou, I hope that more localized games can be introduced to overseas markets, at least to have a certain share in the East Asian market. Jinshan and Changyou have done very well in the past few years.”

If this kind of replica game wants to go overseas, the prerequisite is to resolve copyright disputes.

That is to say, if you fancy a Korean or Japanese game, don’t do it secretly, go directly to the door to cooperate, buy the copyright of the remake... I guess this road will not work.

Games are not movies.

There will be many remakes of a classic movie, and that’s okay, the remakes won’t affect the value of the original, but the popularity of the remake may ignite the original old movie.

Games are different.

As soon as the new version of the game comes out, it can almost kill the original game in seconds, and the original game has no meaning of existence.

Therefore, if you want to get the copyright of the game, there is only one way to go.

Instead of buying the copy copyright, get the copyright of the entire game, or even directly buy the entire game company!

Only in this way can the problem of alternating versions of old and new games be completely solved.

Ren Yuxin said: "In the past few years, I have had a lot of contact with Korean game companies, especially the game "Cross Fire". In the past, we negotiated cooperation with them, and made some detailed gameplay changes to this game, which immediately became popular in China. Taking the domestically revised "Cross Fire" to the Korean market, the popularity quickly rose , came back to life. The domestic game industry...to make some epic games, there is still some lack of technical aspects. If we are to make some templated online games, we have no problems, what is lacking is creativity."

(End of this chapter)