Top of the Great Era

Chapter 1894 Dove occupying the magpie's nest
This idea coincides with Zhou Buqi.

Changyou’s IPO has raised so much money, and it has been clearly stated in the prospectus that the main purpose is to develop the global game market and the mobile game market.

The fastest way to complete the layout is to wave the banknotes to buy, buy, buy!

Coincidentally, the game industry in South Korea and Japan is very developed.

Not only developed, but also poor.

In the past few years, South Korea's game industry has been booming, and basically half of it is supported by the domestic market.All domestic game companies are agents of Korean games, and after making money in the domestic market, they share it with Korean companies.

As a result, many domestic companies couldn't bear it anymore, and they stopped using the agency model of copyright leasing one after another, but used rogue methods to directly copy them.

As Ren Yuxin said, the advantage of doing this is to save money, but the disadvantage is also obvious, that is, it completely blocks the way to go to sea, and can only rely on local protection to entertain itself in the local market, and cannot go to overseas markets. Harvest the wallets of foreign players.

If Changyou has sufficient funds, and has a vigorous style and decisive decision-making, it can actually adopt a better operation method, learn from big companies such as EA and Blizzard, and directly acquire it!
Like "Cross Fire".

This game was not successful in South Korea at the beginning, but this kind of team shooting game similar to "Counter-Strike" has always been a popular category in the game market. As long as the game is good, it will definitely become popular.

At this time, if you are more courageous, you can directly acquire the parent company of this game.

"Cross Fire" is so bad in South Korea, the price of buying the company directly will not be too high.

But here lies the risk.

Once "Cross Fire" is introduced into the country and a moderate revision is carried out, but it is still not done, it will have to bear a large investment loss.

So Penguin's higher decision-making level chose a conservative strategy.

There was no "high price" buyout, but a lower price was used to obtain the copyright of "Cross Fire", and a sharing system was adopted.After Ren Yuxin led the team to transform the game and put it on the market, it immediately attracted the carnival of players and became a hit game.

Penguin, which adopted a conservative strategy, certainly made a lot of money in this game, but looking back, it must have made less money.If you bought out directly at the beginning, you don’t need to share it, and you will earn more money.

This is also understandable.

After all, Penguin is not a game company in the true sense. Just like Microsoft, Sony, Vivendi and other giants, the game business is only a part of this giant company.

The power of the president of the game business is limited, and he cannot really plan the game business according to his own ideas.A large-scale acquisition like this needs to be passed by the highest-level decision-making.And those people at the top are not from the game business, so it is inevitable that there will be a lack of confidence and inaccurate judgments.

This is also the reason why Changyou's poaching is so smooth.

He was very happy to find Don Mattrick; he hardly hesitated to find Ren Yuxin.

Because Changyou is different from technology giants such as Microsoft, Sony, Penguin, and Ziweixing International. Changyou is a real game company.

The highest decision-making level of Changyou is gamers, not other game laymen who have been promoted through social business, portal business, and security business.

In this way, the newly appointed CEO can lay out the game industry according to his own ideas.

Zhou Buqi is also a game layman.

But he has one of the biggest advantages, that is foresight.

Therefore, when making decisions, he does not have to adopt those conservative strategies, and often adopts the most radical and risky strategies to develop the market.

The greater the risk, the greater the reward. The rapid development of Ziwei Star in the past few years has something to do with the radical risk-taking route chosen by Boss Zhou and the repeated success.

Zhou Buqi said: "The next step is the era of mobile Internet. Changyou's business should focus on the development of mobile games."

Ren Yuxin is obviously more confident in game adaptation. After all, he followed this path and achieved great success. "The development of mobile games often comes from the adaptation of computer games."

Zhou Buqi smiled proudly: "Yes, adaptation... In fact, the thinking of making products is the same. Whether it is making movies, making software, making blind boxes, or making games, a very important idea is to make good use of human nature. The comfort zone. I generally call this situation the inertia of the mind, and I have a meeting at Universal Pictures, and I tell them that the movie should also be made like this.”

This point of view really fit Ren Yuxin's appetite, so he was very happy, "Yes, this is like a shortcut to success. It's like making a movie. There are too many scripts. There may be tens of thousands of projects. How do you choose?" ?This kind of product is too risky, and if it fails, you will lose everything. If you want to ensure the success rate, of course you must use this kind of...well, inertial thinking."

Zhou Buqi said: "Yes, it's like going through a minefield ahead, the risk is too great. If someone succeeds in breaking through in front, if you run along his path, the probability of success will be higher. Adapt the novel into a game, How do you choose a novel? Of course, choose those excellent works that have rushed all the way through the minefields of novels. This type of novel has already established a successful route. The adaptation of the game only needs to follow this route. The probability of success will increase greatly.”

"It's still not the same..." Ren Yuxin felt a little embarrassed, "It's better to find a successful game in the market... even if it's a not so successful game, but it has a lot of eye-catching elements. A revised version, such as "Cross Fire", will have a higher success rate."

In this regard, Zhang Chaoyang has the right to speak, and said with a smile: "Yes, adapting a novel into a game is not called a reprint, but an original self-research, because novels and games are not the same concept at all. Changyou's "Tianlong" "Babu" is purely self-developed...Of course, it also has a certain inertia effect, after all, "Dragon Babu" is a very classic martial arts novel, and it has also remade so many movies and TV series, which has already occupied the minds of users."

Ren Yuxin said: "Yes, the success of any product is actually a process of occupying the minds of users. If a certain game has already occupied the minds of users, we only need to launch a similar product, control the flow, and make Good marketing, and gradually promote the doves to occupy the magpie's nest of the inherent impression of the user's mind."

This can be regarded as revealing the housekeeping magic weapon.

Full of sincerity.

Zhou Buqi nodded, "However, try not to do plagiarism in the future... Imitation is fine, but it's best not to have too obvious infringement. Changyou is a big company, and the goal is too big."

Ren Yuxin said: "Yes, so we have to keep an eye on a few game companies in South Korea and Japan. If the funds are sufficient, we need to make a few more acquisitions."

"The Glorious Company in Japan is pretty good..." Zhou Buqi remembered something, "The Three Kingdoms is our country's culture, but the best Three Kingdoms games are all produced by Japanese game companies, which is really ridiculous. You can buy it directly."

"Three Kingdoms game?" Ren Yuxin frowned slightly, trying to remind, "If this kind of game is made into a stand-alone version like "Three Kingdoms", it is impossible to sell genuine copies in the domestic market. If it is an online game, there is no chance in this market .”

Zhou Buqi said: "So Changyou will develop the mobile game market in the future. The threshold for computer-side online games is relatively high. For many players, it takes a lot of determination to enter the pit. Mobile games are different, as long as smartphones If it can be popularized, players can play handheld games anytime, anywhere, even white-collar workers and civil servants can use their fragmented time to play games.”

"Hmm..." Ren Yuxin nodded, "Mobile games target a wider range of users than computer games. No matter how busy people are, they still have fragmented time."

Zhou Buqi said: "That's right, the use of fragmented time is the main difference between the PC Internet and the mobile Internet era! When surfing the Internet on the computer, you have to sit down and complete a long-term behavior. Smartphone Internet access may Just a few minutes, a few seconds. The game design of mobile games must match the usage habits of smartphones. Like "World of Warcraft", the next copy takes an hour, which is almost impossible in mobile games , the time must be greatly shortened.”

"Ah."

Ren Yuxin was silent in thought.

Zhang Chaoyang said carelessly: "It's actually not that complicated. The logic of mobile games is to treat mobile phones as handheld game consoles! This is definitely different from computer games. If you want to make mobile games, you can study more about handheld games from Sony and Nintendo." Machine, pay attention to the design of some popular games.”

Ren Yuxin smiled, "That's what it means."

(End of this chapter)