Top of the Great Era

Chapter 1934 A Gift from Boss Zhou

The competition is just too fierce.

If Xiaomi wants to survive, it is almost impossible not to play some drastic measures. It must plan commercial innovations that can subvert the entire industry, so that Xiaomi has a chance to stand out in this red sea.

Lei Jun didn't say some things.

But his admiration for Zhou Buqi is sincere and from the heart.

In the process of founding Xiaomi, he repeatedly studied Ziweixing's growth history, trying to learn some operating strategies from it.

Then, he really found his way!

Ziweixing needs to face an almost insurmountable mountain—the threat of Penguin Corporation if it wants to make Internet products, especially social products.

A lot of pressure!

However, Ziweixing actually completed the feat of climbing mountains and mountains after some operation!

If this product is successful and most domestic smartphones are equipped with this operating system, then Xiaomi will become a system platform company.

Zhou Buqi said: "Yes, the competition for products like Michat is too fierce. Now there are only two major products, WeChat and Qxin. As the situation becomes clearer, more and more giants will come in and participate. This The competition on the track is no worse than smartphone manufacturing. I think Xiaomi should choose a direction and focus more.”

Zhou Buqi said: "First, the cooperation between Xiaonei.com and Xiaomi. More and more signs have shown that the future is the era of smartphones. However, due to economic factors, many college students cannot afford to buy smartphones. One step behind, one step behind backward. I don’t want our college students to be without their smartphones at the most important stage of their lives.”

Lei Jun was not surprised, but rather disappointed.

Ziweixing did not make money by selling genuine antivirus software, but relied on the free product of Weidian Antivirus to get the traffic it dreamed of... The traffic in China is second only to Penguin Company!
That is the symbolic event of Ziweixing's success and the real subversive industry innovation.

"Ah."

If this product is successful, Xiaomi will focus on developing mobile phone manufacturing.

Lei Jun's reaction was relatively negative.

Lei Jun took a deep breath.

It's clearly a big gift!

Zhou Buqi said: "It doesn't matter, as long as there is enough sincerity in the price. Nowadays, smartphones are really too expensive. Especially in the domestic market, the prices are seriously inflated. The lowest-end smartphone costs 3000 yuan. , This is not a healthy market. Let those traditional manufacturers and foreign companies rule this market, which will harm the interests of the public.”

Where is this a request?

When it comes to the price, Lei Jun is very confident, "Of course! Xiaonei is aimed at college students, and Xiaomi will definitely provide the lowest price to support them!"

Lei Jun nodded, "Following the right person is more important than anything else."

One, supply chain; two, sales channels.

How did you do it?
Ziweixing completed a series of subversive industry innovations in the early stage.

Lei Jun said in a deep voice: "College students are the future of the country and the hope of the nation. This group is in a period of ideological collision and will be influenced by various domestic and foreign trends of thought. This is the group that needs the most care. Sunflowers will always shine However, some things are useless to complain about. I believe everyone will see what Xiaonei has done in the past few years. This is a great mission and a great project, and Xiaomi is willing to participate in it. It’s a business, but also a little bit of my personal feelings.”

"Ok?"

This boss Zhou, even though he has achieved such brilliant achievements, he is still a young man after all, and he really has a bit of "arrogant" temperament that only young people can have.

He really couldn't find a better reason to justify his trust in Lei Jun. He couldn't tell him, "Because I'm a prophet, so I trust you, right?"

First, the operating system is the well-known Xiaomi MIUI in the industry.

"Should be."

For Xiaomi's entrepreneurship, it is still in an uncertain period of life and death.In the face of traditional mobile phone manufacturers and the current trend of Internet mobile phones, it is not certain whether Xiaomi can survive the competition.

He doesn't trust Lei Jun, he clearly trusts himself!
A person's level is related to his social circle.

"Is Mi Chat imitated from WeChat?"

Great!

Industry competition is fierce?
snort!
Excuse me, I'm going to take down the entire industry!

Lei Jun's start-up this time is not a desperate attempt, but a bet in three directions.

Zhou Buqi said happily: "Welcome!"

Zhou Shaoning breathed a sigh of relief.

Third, it is the Xiaomi mobile phone.

Because he was in charge of "Drug Tyrant", which was one of the subverted traditional products.

Lei Jun said embarrassingly: "However, Xiaomi is just a start-up company, and our financial capacity is limited. I'm afraid we can't provide much support for the time being."

Asda and Xiaonei cooperated to launch low-cost smartphones for college students, which was the most sensational event in the domestic Internet industry in the past year, even more shocking than the "Area 51" war.

"Really?"

There should be some moisture in such data, which is understandable and necessary for marketing.

Zhou Buqi smiled and said, "Then what are your plans for Mi Chat?"

Zhou Shaoning didn't give him a chance to show off his feelings, and directly pointed it out, "With the resources of Xiaonei to help Xiaomi sell mobile phones, it is difficult for Xiaomi to succeed."

There was a bit of worry between Lei Jun's brows.

How can you not seize the opportunity?

Lei Jun was slightly taken aback, a little unsure.

It was also the first time Lei Jun heard such data.

When communicating with Zhou Buqi, Larry Page unabashedly expressed his admiration for him, and said that he has been learning many of his business views, just like a little fan.

However, this also illustrates the necessity of giving up Mi Chat.The Michat team has only 30 people, and the WeChat team has more than 200 employees. Competition is normal.

There have even been many bottomless black hand operations.

Zhou Buqi has no choice.

Lei Jun's feelings were too deep.

Zhou Buqi waved his hand, "You can figure out what Xiaomi wants to do. I won't talk about the specifics. I believe Xiaomi will show sincerity in front of college students across the country."

"This..." Lei Jun felt a little helpless, "The idea of ​​this product, Mi Chat, was actually created before Ziweixing launched WeChat, do you believe it?"

The design of many functions of Xiaonei, the information flow mode of Youyou.com, the promotion of social games, the "five-level rocket" strategy of Weidian search... The most representative one is of course Weidian antivirus.

Second, the social product is Michat.

Lei Jun is in Zhou Buqi's social circle, so his level is not too bad; while the heads of mobile phone business of Baidu, Ali, and Meizu are not in Zhou Buqi's social circle, so his level is not good.

"Of course! Of course!"

So this time when he started his business as a smart phone, he had to choose an accurate angle to imitate the micro-point anti-virus, and lead Xiaomi to a business model that was completely different from traditional mobile phone manufacturers.

In the past year, Xiaonei cooperated with Asda to launch a cheap smart phone Astermini for college students. It is said that a lot of money has been subsidized.

Awesome, it's really Boss Zhou's god theory.

I would rather not live myself, but let you all die!
Then, Micropoint Antivirus had a wave of unprecedented operations.

Zhou Buqi waved his hand and interrupted him, "Of course, the channel resources of Xiaonei.com are very important, but for Xiaonei.com, the most important thing is not to profit from the resources of the college student market, but to bring more college students across the country. benefits."

If we can reach a cooperation with Xiaonei.com, then at least we have opened up the sales channels on the university campus.College students are the main group who buy smartphones at present.

Lei Jun was not surprised, he almost guessed it, "Well, Xiaomi has just started a business, and there are relatively few cooperative manufacturers, and there is no third-party pre-installed app yet."

Zhou Buqi smiled.

Zhou Buqi said: "So, I don't know the person in charge of Baidu's mobile phone business, and I don't know the person in charge of Ali's mobile phone business. I don't seem to have met the boss of Meizu... But you are different, we are all like this. Many years of friendship."

"Have."

Lei Jun suddenly realized and laughed.

Following the topic just now, Lei Jun basically guessed, "Xiaomi is going to give up Michat?"

Lei Jun was so excited that he wanted to go out and run for a couple of laps to calm down.

Zhou Buqi said with a smile: "To judge a person's level of ability, it depends on the person's social circle. The stronger the social circle, the better he is. Even if this person is an idiot with insufficient intelligence, he can still compete in a powerful society. Under the influence of the circle, he became a well-known successful person in the society."

Lei Jun said with emotion: "Xiaonei should be the most respected Internet product in China."

Zhou Buqi then asked: "Old Zhou, how has your cooperation with Xiaonei Network been in the past year?"

The model he designed for Xiaomi is half imitating Apple, and the other half is imitating Ziwei Star!
Zhou Buqi was able to understand the many difficulties encountered by Xiaomi at the beginning of its business, and said simply and neatly: "It's okay, the domestic suppliers...Ziweixing can help you. The competition in the smartphone manufacturing industry will It's getting more and more intense, that's for sure. But compared to companies like Baidu, Ali, and Meizu, I'd rather trust you more!"

Zhou Buqi said indifferently: "Just now you said that you want Ziweixing to invest strategically in Xiaomi, this is impossible. Asda is a company spun off from Ziweixing, and it is impossible for Ziweixing to invest in Asda's competitors. "

Ziweixing was able to acquire Dongfang Weidian so smoothly back then because Rising made a shady move on Dongfang Weidian... After Ziweixing took over Dongfang Weidian and launched a new version of Weidian anti-virus, it was not at all. You are welcome.

Even he himself doesn't have such strong confidence, you know, Baidu and Ali are both technology giants!

It's just that he's not happy.

This is a business negotiation, and the discussion is about cooperation between companies, not a private affair between two people. There must be a seesaw between interests.

At this point, the country is really different from the Americans.

Zhou Buqi glanced at him, and then said: "Second, Xiaomi's mobile phones will be pre-installed with those apps?"

Zhou Buqi sighed: "It's still too little, 320 million mobile phones can only benefit 320 million college students at most."

This request is too cruel.

If this product is successful, and domestic smartphone users all use Michat to communicate, then Xiaomi is an Internet social company.

On this point, Lei Jun felt particularly deeply.

It's early August 2011, and the first option to bet on has already failed.

This is something he admires from the bottom of his heart.

"There is no third party, how about Michat?"

"of course."

Chinese people are not very good at it, unless they are sycophants. Although Lei Jun regards Zhou Buqi as a teacher in his heart, he is embarrassed to show it in person because of his face.

Back then, the domestic anti-virus software market was very competitive, especially with the opening of the market, more and more foreign anti-virus software came in... This led to a bloodbath.

Lei Jun avoided this, with a warm feeling of sunshine in his heart, "So...you will support me? Really?"

Antivirus for free!
As soon as this trick came out, the entire anti-virus software industry was completely peaked, and those traditional anti-software manufacturers all sat on the wax, and all of them walked towards the cliff of death.

Zhou Shaoning nodded, "Yes, in fact, there are still many people buying in large quantities for resale. We are a customized model for college students, and we don't sell it to the public, but many distributors have got the goods. I guess... …maybe on the scale of 30-40 units.”

This is a hurdle that cannot be bypassed. Lei Jun was silent for a long time before finally admitting, "Yes, it was inspired by the overseas version of Helo. But the current situation is very clear. In this field, Ziweixing's WeChat It has already ruled the market. Not to mention Michat compared with WeChat, even Penguin’s Q letter can’t compare.”

"Well, support." Zhou Buqi nodded, and then it was time for him to perform, "But I have a few conditions."

Lei Jun's brows were slightly embarrassed, and he laughed twice, "It is certainly a rare opportunity for Xiaomi to be able to cooperate with such a large platform as Xiaonei. If possible, Ziweixing can make a strategic investment in Xiaomi... "

But this thing itself cannot be faked.

Zhou Shaoning couldn't help but laugh too.

Xiaomi's entrepreneurship lacks two major resources.

Zhou Buqi went on to say: "Xiaomi wants to give up Michat, this is the second request."

Zhou Shaoning coughed lightly, and added, "The instant messaging apps on this smartphone should all come from Helo, which is a product launched by Ziweixing in overseas markets. WeChat is for the domestic market, and the launch time is a bit late. .”

However, Zhou Buqi changed the topic, "However, I can invest in Xiaomi in my own name, but there is a prerequisite."

This means that Xiaomi will lay off a team of 30 people.

A subsidy of 10.2 billion a year!
The Xiaonei website alone has subsidized 8.7 million yuan!

As soon as Lei Jun raised his hand, he motioned for him to speak.

Ziweixing is definitely not doing hype, marketing or acting in the planning of the school intranet and supporting college students. It is sincerely helping college students.

Zhou Shaoning said: "Astar cooperated with Xiaonei, sold a total of 320 million Ziyuan customized series mobile phones, and subsidized a total of 10.2 billion yuan, of which Xiaonei's subsidy was 8.7 million yuan."

"is it?"

There have been many magic modified Android systems in China, and those big companies simply look down on Xiaomi MIUI, even though this product is very popular in the small circle of enthusiasts.

The social product Michat has basically failed.

But it hasn't failed completely.

If you give up now, then Xiaomi will only have the last choice for mobile phone manufacturing, and it will have to fight with its back.

(End of this chapter)