Top of the Great Era

Chapter 1935 Immortals
Lei Jun has rich experience in entrepreneurship and investment. In the past few years, he has invested in many famous Internet companies, such as eBay, such as YY, such as UC, such as Lakala, such as Vancl.

He is actually very clear.

Under the strong momentum of Ziweixing’s WeChat, there is almost no room for the Michat product, not to mention that there is also a Q letter that is eyeing.

As a small start-up company, it is really rather lacking than excessive, greedy and chewing.

However, it was really difficult for him to give up on Mi Chat like this.

He has a very clear judgment that the mobile social market is likely to be a trillion-dollar track. Even if he can't be the first or the second... Be the fifth and sixth, he can still make a lot of money and have a lot of money. Nice payoff.

However, from Ziweixing's point of view, the existence of Mi Chat is the biggest point of difference between the two parties.

A Michat will not have much impact on Ziweixing's business.

But it will affect Ziweixing's strategic choice.

Lei Jun already understood the meaning revealed in Boss Zhou's words, the core purpose is to promote WeChat.Ziweixing can help the development of Xiaomi mobile phones, but it must be in line with Ziweixing's strategic plan, and it can't be a tiger, right?

Tell the truth, but not all the truth.The highest level of deception is to tell the truth, not to tell lies.

If 1 million people across the country have purchased Xiaomi mobile phones, it means that if Xiaomi launches a product such as "Xiaomi Application Center", "Xiaomi Home", or "Xiaomi Music", "Xiaomi E-commerce" , can cover 1 million users in a short period of time.

Lei Jun said: "I know what you mean. Others can't understand, but I can understand. Now is the early stage of the mobile Internet, and many people are still arguing... Just like Mr. Li of Baidu, he said that the mobile Internet is like wine. The last driver drove into the side road. But I firmly believe that this is the future."

Lei Jun was noncommittal, and said "Yes".

In formal business negotiation occasions, he is actually not very good at it. The top big bosses are generally not very good at it, like Jobs, Bill Gates, Zuckerberg, Boss Ma, the richest man Wang, and Lao Liu of JD.com.

In this case, lying and lying are definitely not acceptable.

If this requirement is really accepted, 10-20 apps of Ziweixing will be pre-installed in Xiaomi mobile phones, which means that Xiaomi has almost hollowed out the potential assets of the future before signing this unequal treaty.

Zhou Buqi dismissed it, "Are there many? There are too many excellent Apps under Ziweixing, friends.com, Xiaonei, WeChat, Weibo, Weidian search, Weidian browser, Weidian music, Weidian antivirus, Weidian Mobile Guardian, Weidian Mobile Assistant, Encyclopedia of Embarrassments, Weizhi, Jinri Toutiao... Most of them are necessary applications for mobile Internet access. Pre-installing these products will not affect the brand of Xiaomi mobile phones."

Cognition is the core competitiveness.

Mobile phones are just tools. These Internet giants have never thought of making a lot of money from mobile phones. Instead, they want to lock in users through mobile phone products, and then make money through Internet applications and software services through long-term operation of these mobile phone users.

There are too many pre-installed Apps in the mobile phone, which will lead to a decline in user experience.

The idea is good, but it lacks a deep understanding of the mobile Internet, the domestic smartphone industry and the platform economy.

Lei Jun continued: "If my judgment is correct, the reason why you are willing to cooperate with Xiaomi is because this is the most important strategic direction of Ziwei Star at this stage, the direction of the mobile Internet!"

Zhou Buqi is similar.

In the first half of this year, Ziweixing carried out a wave of full-coverage marketing targeting the domestic smartphone industry.

What Lei Jun said was his true perception.

This is a big trend in the world.

Lei Jun sighed, "I have heard that in the past half a year, Ziweixing has been the biggest financial backer in the domestic mobile phone industry."

Lei Jun said firmly: "I believe that pre-installed apps will become the trend of smartphones. But I also believe that with the development of the industry and the intensification of competition, mobile phone experience will become an important basis for consumers to choose when purchasing .”

Lei Jun shook his head and said lightly: "Of course Xiaomi's survival is the most important thing, but I will never choose the way of drinking poison to quench my thirst. I will not squeeze out all future resources for Xiaomi's current success."

Regarding this proposal, several groups of people from Ziweixing had come to talk to him, but Lei Jun had always resisted it.This time it was different, it was Zhou Buqi face to face.

However, he didn't tell the whole story.

If Xiaomi and Ziweixing have reached a cooperation now, 10-20 apps of Ziweixing will be pre-installed.Then when Xiaomi succeeds in starting a business in the future, when it grows and wants to transform towards the Internet, it will be difficult.

Because he was opposed to this plan, saying that if this idea thinks of market effects, it must be a fairy, and then he named it "Shenxian".

On the computer side, MySpace is no longer an opponent of Facebook, so we can only hope for the next era-the era of mobile phones.

It is his most important bargaining chip.

Just talk about a big frame.

Zhou Buqi laughed loudly, "Who did you hear that from?"

These products of Ziweixing have certain necessary attributes, and the bad experience will be much weaker.

Lei Jun said in a deep voice: "Xiaomi is making Internet mobile phones. After increasing the user scale, it is necessary to use mobile phones as a medium to provide Internet services to mobile phone users. This is the long-term plan..."

Zhou Buqi asked knowingly, "So what?"

For the details, there will be a professional team to follow up.

A senior entrepreneurial expert like Lei Jun obviously wouldn't be easily teased by Boss Zhou.

When some people start their own businesses, they sign a loan contract with investors in their personal capacity as soon as they start a business, so that they have to continue to repay hundreds of millions of debts after the business fails; The routine signed many unequal treaties, and the personal shares are only 1%, and various lawsuits will be filed in the later stage.

The core product, of course, is WeChat.

After solving the problems of supply chain channels and sales channels, even if Xiaomi has found a solution to the most urgent dilemma at the moment, Ziweixing can solve this problem. This is a very grand plan.

This year's high-end Aster series has reached the fourth generation of Aster4. The two major functional innovations of fingerprint unlocking and intelligent voice assistant Rokid have caused a sensation in the entire mobile phone industry and become the leader of the global smartphone era.

For ordinary entrepreneurs, in order to start a business successfully, it is really desperate, and they have to put all their wealth and even their lives on it.

That was so demeaning.

Internet phones are just that.

Zhou Buqi looked very relaxed, and said with a smile: "Then what do you want?"

It's a pity that mobile phone manufacturing completely adopts an outsourcing strategy. The model is too rough and the granularity is too poor, which leads to the market not recognizing it at all.

Zhou Buqi said: "If Xiaomi is successful, we can find opportunities to transform in the future. IBM has transformed four or five times in its [-]-year history, and now it is transforming towards cloud computing. A great company cannot do without strategic Adjustment and business transformation. But the premise of a great company is that you must first become an excellent company, an excellent company. Everything is difficult at the beginning. For Xiaomi at this stage, we should find a way to survive.”

Fortunately, Zhou Buqi has long been used to it.

There has never been a shortage of smart people in this world. Even if many people do not have the foresight of Boss Zhou, they can still make certain predictions about the future by relying on their own knowledge and industry knowledge.

Ali's is called Aliyun mobile phone.

It is to cover the 12 mainstream smartphones currently on the domestic market in an all-round way, cooperate with these phones, and pre-install Ziweixing App into them.

As long as Xiaomi succeeds, it can become a high-quality Ziweixing App promotion channel.

For example, Xiaomi wants to promote a "Xiaomi Music" product, but Ziweixing's "Midian Music" has been pre-installed in the phone, and there is still an exclusive attribute.

Secondly, there are Micropoint Mobile Assistant, UC Mobile Assistant, Micropoint Browser, Weibo, Micropoint Music, Micropoint Mobile Guard, Micropoint Input Method, Toutiao, Embarrassment Encyclopedia, Meitu Xiuxiu, etc.

Baidu's is called Baidu Easy Phone.

It will affect the brand of the mobile phone.

On the one hand, it is a matter of personal face, and there is a big reason for this kind of successful and famous people. The reason why their careers can expand to such a large scale is that these people have very similar courage and pattern of informality.

Lei Jun frowned, "Xiaomi's positioning is an Internet company."

Behind it is also related to a series of cooperation between the two parties.

But Lei Jun is different.

"10 models? 20 models?" Lei Jun was shocked, "Is it a little too much?"

Both had great ambitions and made the same mistakes.

Zhou Buqi laughed, "Not really."

He is a successful person and a bigwig in the business world, so he is not so easy to fool.

Recently, the two domestic Internet giants, Baidu and Ali, have spread internal news that these two companies are also making mobile phones!

It is mainly for the four major manufacturers of "China Cool Union".

Lei Jun was in awe.

When negotiating, I don't want to haggle over every detail. The other party lowered their posture and begged for a few words, and then their heart softened, and they agreed to the other party's request.

On average, each family received 1 million yuan.

It was taken by Meng Houkun.

Zhou Buqi smiled and didn't respond.

Zhou Buqi said: "Xiaomi will give up Michat, which is the basis for the cooperation between the two companies at the strategic level. The last requirement is business cooperation. I hope...Xiaomi phones can be pre-installed with 10-20 models of Ziwei Xing For its apps, if a third-party app with competitive attributes wants to cooperate with Xiaomi, it is best to refuse."

He is almost never involved in the details and terms of formal negotiations.But the current scene is different. This is an informal occasion, a private chat among friends.

This is the pie he drew for Boss Zhou.

At this moment, Lei Jun was struggling in his heart and did not rush to respond, "Is there any more? What else do you want?"

The purpose is actually the same.

"I know." Zhou Buqi interrupted him with a smile, "Ziweixing did a good job back then, and I suddenly set up a mobile phone manufacturing team and established the Asda Group, isn't it also the reason?"

He knows what Ziweixing needs most at the moment.

Last year, MySpace launched a homemade smartphone.Why is a social networking site transformed into a mobile phone?The reason is simple, because MySpace was beaten to the ground by Facebook.

This is also where Lei Jun finds Zhou Buqi and has the greatest confidence to cooperate with him.

The "Fairy" project has a time limit of 24 months and a total funding of 5 million yuan.

Lei Jun snorted, firmly believed in his own judgment, and said calmly: "Now is the early stage of the mobile Internet. All sites and tracks are empty, and it is the easiest stage to grab sites. When it develops in the future, There will inevitably be a separatist regime. At that time, if you want to grab a new territory, you must have countless resources to invest, and you will have to go through several bloody battles."

It is undeniable that this analysis is really correct.

As a result, Xiaomi cannot implement this plan, and Xiaomi's imagination in the future will be greatly reduced.

Zhou Buqi said vaguely: "It sounds reasonable."

Zhou Buqi said: "Xiaomi's positioning and future plans are too uncertain. For a small start-up company, the most urgent thing is to survive. It must be in China Cool Union, Jinli Meizu, including Baidu and Ali, which are new entrants. Survive under the competition of giants! Xiaomi wants to manufacture mobile phones, and then sell them. This is the most important thing.”

The interest rate difference of tens of millions and hundreds of millions is actually not that big for this kind of people.

Therefore, MySpace transformed into a self-made mobile phone, intending to rely on its own mobile phone to bundle some MySpace products and services, so as to be one step ahead of Facebook and seize the opportunity of the mobile Internet.

"No way!" Zhou Buqi waved his hands again and again, "China Cool Alliance, ZTE, Huawei, Coolpad, Lenovo, they are all technology giants, who is still short of money? It's just cooperation, mutual benefit."

Xiaomi must abandon "Michat", and then use "WeChat" as a bundled product of Xiaomi mobile phones, and form a strategic partnership between Ziweixing and Xiaomi through WeChat.

His idea is that after the development of Xiaomi mobile phones, it will definitely transform towards the operating system and mobile App field, and develop towards the Internet.

In this regard, Zhou Buqi is not humble at all, let alone No. 1 in China, he even thinks he is No. question.

Baidu is working on the Baidu Yi mobile phone platform, and Ali is working on the Aliyun mobile phone platform.

Several years ago, Boss Zhou had already assessed the situation and had such a long-term business plan.

Strategic planning is very similar to Zhou Buqi.

And the two are still good friends.

Through the locking of terminal products, it is simply an excellent channel to promote new apps.

The program is internally known as "Shenxian".

How many years ago was that?

Therefore, there are jokes in the industry, saying that Ziweixing is a big money maker in the mobile phone industry, and throwing money is like throwing paper money.It is said that it is throwing paper money, because such a marketing strategy is looked down upon by the market, and it will inevitably end without a problem.

However, he can't hollow out all of Xiaomi's future assets...and give all the future intangible assets to Ziweixing. It would be a great loss if the entire software service field is covered by Ziweixing.

The Xiaomi mobile phone has become a tool of Ziwei App, and Xiaomi has become a wage earner of Ziwei, just like a colony that has lost its sovereignty.

Lei Jun has been dealing with Zhou Buqi for a long time, he has long been mentally prepared, and he must not be fooled.

Today I only drink tea and no alcohol, so I have to keep my head clearest.

(End of this chapter)