Top of the Great Era

Chapter 1966 Difficult to Move

Zhang Chaoyang curled his lips and said, "What are you doing? You can't change it to Ziweixing for a swim?"

"how come?"

Zhou Buqi laughed out loud.

In the past, Changyou was a subsidiary of Sohu, so this building was called "Sohu Changyou".If after the reorganization of the board of directors, the name of the building is changed to "Ziweixing Changyou", it is equivalent to announcing to the outside world that Sohu and Lao Zhang have completely lost power, just like a slap in the face.

It will make Lao Zhang lose face in the industry.

Zhou Buqi would definitely not do this kind of thing, and said angrily, "It's just the name of a building, it doesn't matter if you change it or not."

Zhang Chaoyang said: "Then what do you mean?"

Zhou Buqi said angrily: "I told you a long time ago, don't run this way. This is the West Fifth Ring Road, isn't it too far away? It's completely out of touch with the mainstream. Not to mention anything else, this What kind of science and technology park is the park still called? What kind of decent technology companies are there? Changyou is in the same park as those companies, so you won’t be afraid of those who are close to you?”

This is very troublesome.

Jingdong Group has become the big brother of Yizhuang!

However, as the company grows, new demands arise, and it is necessary to have a headquarters of its own.

"Isn't New York the same without a technological atmosphere?"

Zhang Chaoyang understood what he meant, and said in surprise: "You said you want to move?"

Ziwei Star is the landmark and industry leader here!
In fact, a new agglomeration area appeared later, the Yizhuang Economic Development Zone...the geographical location was even more remote, but it attracted JD.com.

There is no need to think about Zhongguancun, the landmark is Tsinghua University and Peking University.The landmarks in Houchang Village should be Baidu, Sina, NetEase and other big companies that entered the market earlier.

This reason is very strong.

However, what is Shijingshan on the West Fifth Ring Road where Changyou is located?
Sohu is the earliest Internet company. Even Houchang Village is not worth it. It is a landmark in Zhongguancun. How come it came to Shijingshan?
What's the point of coming here to be king and hegemony?
In later generations, Jingdong’s headquarters did not go to Houchang Village or Wangjing, but went to Yizhuang... That’s because Yizhuang gave super preferential treatment, and it is the only one enjoying the double preferential policies of national economic and technological development zone and national high-tech industrial park. The region has enjoyed great policy dividends.

The area of ​​Wangjing District is different.

Zhang Chaoyang said: "In July this year, the capital released a list of the top 7 private enterprises in the city. In the list of the top 4 private enterprises, there are only [-] in Shijingshan, except for Yonghui Supermarket, which is Changyou. At the same time, Changyou was also selected for technological innovation. Top [-], Top [-] Cultural Industry, Top [-] Social Responsibility, etc., are the most representative private enterprises in Shijingshan.”

Originally, the area of ​​Wangjing started with the help of foreign companies, but after 2013, the rise of the Internet boom made Wangjing actually the second largest CBD.It is also a popular area for start-up companies after Zhongguancun and Houchang Village.

"But..." Zhang Chaoyang was very embarrassed, "I will move out not long after I settled here, which is too offending. Do you know what it means to swim here in Shijingshan?"

Zhang Chaoyang shook his head, "I can't move it."

Almost all the land resources in Zhongguancun are occupied by those traditional IT companies. When the Internet industry rises, it will be very troublesome.At the beginning, it was okay. For companies like Baidu, Sina, Dangdang, and Sohu, it was enough to rent two floors of office buildings directly in Zhongguancun.

"No matter what, you can't be too far away from Ziweixing." Zhou Buqi complained somewhat, thinking that it was a mistake for him to leave Changyou in Shijingshan, "It takes more than an hour to travel from Ziweixing headquarters to Changyou Building. How do you want me to run between the two companies? Teleportation?"

In this regard, Changyou is of a very high level. "Tian Long Ba Bu" is as famous as "Perfect Era" and "Fantasy Westward Journey", and it is a real domestic self-developed online game.

Zhou Buqi said: "That's right, things are gathered together and people are divided into groups. I suggest going to Wangjing. Under the leadership of Ziweixing, there is already a trend of development. Fantuan, Xueqiu, Youku, 58.com, Ctrip , Baihe.com, and even Alibaba Cloud is lagging behind there.”

What Wang Fang is most passionate about is also doing game development. Such a company's positioning really requires a certain amount of confidentiality.

Now, the Internet boom in Wangjing has just emerged, and even if it develops in the future, it will continue to expand outward. The real central area...is the headquarters of Ziweixing!

This large area of ​​Wangjing was planned by the capital for foreign companies and foreign businessmen in the early years. It happened that Yan Guangming had a relationship with German foreign businessmen and approved a large piece of land here to start construction.

Zhou Buqi asked: "How?"

But the industry is developing too fast, and soon the land resources will not be enough.

Zhou Buqi felt very helpless, "I'm really convinced!"

Zhang Chaoyang said: "They have many secret game studios in many places in China. Didn't Ren Yuxin resign from Penguin and travel abroad now? You can ask him when he comes back. When managing the Penguin game business, He has established more than ten game studios in many provinces and cities in China."

"Not here!" Zhou Buqi shook his head firmly, "Look at the surrounding environment, how can there be any technological atmosphere?"

"so much?"

Many game companies are engaged in agency business, and they all represent Korean or American games to promote domestically. After making money, they are divided in proportion, and they have no self-development ability.

"Can it be the same? New York is a metropolis of commerce, a big market for art and creativity, capital and imagination, all of which are indispensable elements of the game industry. What is there on Shijingshan? They are all old-fashioned state-owned enterprises, all It’s heavy industry. Didn’t they also come up with a policy to move some central enterprises in the center of the capital here.”

However, the area of ​​the original factory area is huge, and not all of Ziweixing's headquarters park has been used up, there is still a part left, and it is planned to develop it into the headquarters park of Asda Group when the time is right.

A few years ago, the factory was bulldozed and turned into Ziweixing's headquarters park.

This is also Zhou Buqi's early plan.

"Ah?" Zhou Buqi glanced at him, "What do you mean?"

However, this is not the end.

From this level, Lao Liu and Zhou Buqi are quite similar. They would rather be the head of a snake than the tail of a dragon... maybe one day they could transform a snake into a dragon!

There is no land here in Zhongguancun, what should I do?
Then it can only expand outward.

Specifically, it is actually the area where Ziweixing's headquarters is located.

All the way to the north, we arrived at Houchang Village, marked by Baidu and Sina, including Netease, Penguin, Ali and other large Internet companies with a national presence, which set up branches in Beijing, and they all settled in Houchang Village one after another.

In the Shijing mountain area, there are really no decent technology companies around. How can Changyou employees feel a sense of technology in the new era and a sense of fast-paced pursuit?

Driven by the Internet industry, this wilderness area has become the most economically developed place in the capital with the highest density of legal wealth.

Although this is also the capital, it is really a bit behind. Historically, it was just a large state-owned enterprise factory area on the edge, with heavy industries everywhere.

Zhang Chaoyang said: "This arrangement is the most economical way. In recent years, Penguin has also developed many excellent games, including NetEase. Do you know how they do it?"

The domestic Internet industry is too developed, attracting worldwide attention, and developing too fast.In the era of mobile Internet, Houchang Village is a bit full, and resources are not enough.

Zhang Chaoyang was also very helpless, and sighed, "Come to Shijingshan, this is determined by Changyou's positioning, we are not a game agency company, we are a game development company."

The domestic science and technology industry first originated in Zhongguancun, backed by the Chinese Academy of Sciences.The early technology companies all took root here, and most of them were eliminated by the times. The rest are Founder, Lenovo, Tongfang, Ziguang and so on.

The current Ziweixing headquarters park is within the Fourth Ring Road, with an excellent geographical location.Later, Wangjing District, where Internet entrepreneurship boomed, was more outside the Fourth Ring Road, and all of them were outside the Fifth Ring Road.

Zhongguancun is the birthplace of the older generation of technology companies, and Houchang Village is the gathering place for Internet companies.With so many Internet giants leading the way, many rising stars also chose Houchang Village when they started their businesses.

If so, it would be very difficult for Changyou to move out, it would be too offensive.It's only been a year since I settled down, and I'm about to move out... What do you mean, the local public servants don't serve you well?

Zhang Chaoyang had a toothache, "I just went through all the procedures last year and landed here."

How to do?
We can only develop new base areas, and then, Wangjing District, located outside the Fourth Ring Road in the northeast, appeared.

"What's the difference?"

If Ziweixing got closer, he might only be at the bottom.

"That's a big difference! If you're an agency, you can choose the headquarters anywhere. Zhongguancun and Houchangcun are both good. But it's different when it comes to game development. The competition in this industry is too fierce, and various low-level methods emerge in endlessly. I let Changyou land in Shijingshan just to keep it secret and keep Changyou away from competitors, lest they contact our employees in private and cause leaks."

The level of a person is the average level of the seven or eight people around him who are often in contact with him.A company is similar, close to vermilion is red, close to ink is black.

"That's right, this is the only way to deceive others. Even if you get inside information and know what kind of game Penguin is developing, it is still difficult to know which game studio has undertaken the research and development task. The country is so big, where do you go to find it? Like this It can be kept secret. If Changyou is located in Shijingshan, you don’t need to waste so much money, and you can open studios all over the country. Shijingshan is so remote, there is geographical isolation.”

"Little family."

Zhou Buqi shook his head, not thinking it was such a wise decision.Or it can be said that Penguin's game business can quickly catch up from behind, where is the pattern.

Changyou led by Lao Zhang seemed to be wrapped in little feet.

(End of this chapter)