Top of the Great Era

Chapter 2016 Video Game Linkage
Zhou Buqi didn't know exactly what Lao Zhang was trying to do with this trick.

Zhang Chaoyang came back from the toilet, and said with a smile, "How is it? The movie is good, right? I have participated in a lot of post-production. Don't forget, I am the ancestor of domestic online video! I am not an amateur!"

Zhou Buqi said angrily: "Okay, stop pretending! What's the matter?"

He didn't believe that Lao Zhang would really have the leisure and elegance to be a film producer.

Even if you want to be one, you're still going to Hollywood, that's so majestic.

Zhang Chaoyang pointed at him, and complained: "You really have no artistry at all. Forget it, I'm talking about movies with you, and you don't understand."

"Do you understand?"

Zhou Buqi pouted.

Zhang Chaoyang ignored him, and said seriously: "Do you know who the investor of this movie is?"

Zhou Buqi looked at Xu Baihui, slightly taken aback, "Isn't it Jieyu Media?"

"Perfect Film and Television?" Zhou Buqi frowned, "Is it related to Perfect World?"

Xu Baihui said: "Perfect Film and Television."

Zhou Buqi said: "The concept of ecology was proposed by me a few years ago. In recent years, the domestic Internet industry has been doing ecology. However, some people only know one thing and don't know the other. Ecological linkage is very good. business structure, but it must be linkage at the operational level, not at the creative level.”

Perfect World is a well-known domestic game manufacturer. After becoming bigger, it also followed suit and established its own film and television department.

After the film and television companies became bigger, they all started to make games. After Huayi went public, they acquired and bought shares in a bunch of game companies;

Zhang Chaoyang was slightly taken aback, "What are you talking about?"

It is necessary to link video and games together.

LeEco's "ecological anti-revolution" created by Jobs is very horrifying.However, this set of Jobs is logically feasible, although the scale is too large and too exaggerated.However, LeEco's entire ecology has a foundation for success, because it is an ecological linkage at the operational level.

It is rare for a movie to be 100% owned by one company.

It is also because the domestic economy has developed so fast in recent years that many entrepreneurs are a little bit flustered, and they are racking their brains to find new business growth points for the company.

There is a shortage of creative fields in China, so whoever can succeed in a certain creative field will be very remarkable.But some people have great ambitions and want to start several creative industries at the same time. Who has this level?
The "linkage of movies and games" is just the beginning. In a few years, the more exaggerated concept of "pan-entertainment" will come out, delusional to link web literature, comics, games, film and television, music, animation and other industries.

Xu Baihui said with a smile: "Then I'll just wait for the money to be collected. I have a hunch that "33 Days of Broken Love" will also have a good box office and reputation. Jieyu Media's shareholding has reached 40%."

Then, many unrealistic plans were designed.

Zhang Chaoyang waved his hand and said, "It's not about linkage or not. It's that Perfect World's game business has encountered troubles. It started two years ago. Chi Youfeng broke through for two years and failed to solve this problem. I didn't expect to start from the film and television The field has blossomed. He split the film and television department into Perfect Film and Television, mainly as a choice of business direction. He will be in charge of Perfect Film and Television in the future, and the perfect world of games will be handed over to the president. "

Domestic game companies, he just pays attention to Shanda, Penguin, Giant and the like.Unexpectedly, the games of Perfect World have opened up a world in overseas markets.

Zhang Chaoyang took a deep look at him, and said earnestly, "I know you are quite talented, and you are very keen in business judgment. But be careful when sailing for thousands of years. Playing games is different from playing the Internet."

Zhou Buqi remained unmoved, "And then?"

Games and film and television, including music, literature, and comics, should be linked together. This idea is correct, but it must not be ecological.

Xu Baihui explained: "As I said just now, a film company fell in love with the story of "33 Days of Broken Love", and then contacted Ziweixing to buy the copyright. Then, I added it after I heard about it. Jieyu Media is not in charge. Prosecution."

Zhou Buqi nodded in agreement, "This shows that the perfect boss has seen the situation clearly, and he knows that the linkage model is useless. Creativity is personality, and personality comes from independence. If you develop a game, you also need to consider it. There are so many concerns about the needs of novels, movies, and animations, how can they be developed well?"

Zhou Buqi laughed and said, "All right, tell me!"

Zhang Chaoyang didn't think about it, he was angry and funny, "Come to teach me again?"

Such excellent film companies as Universal Pictures and Lucasfilm, their game studios are also going to be messed up.

Zhou Buqi has great ambitions, and he has never paid attention to such a "small company" as Perfect World.

Zhang Chaoyang's face improved a lot, and he smiled and said, "Yes, the perfect case is very typical, I think we should have an open and honest chat with Chi Youfeng."

Boss Chi is the boss of Perfect World, Lao Zhang's Tsinghua student Chi Youfeng.

In other words, you need to make games, I do film and television, and we cooperate, so that's fine.It can't be that I make both games and movies, and I do it alone.

Zhou Buqi nodded, "Well, this is a good idea. When the creativity and team are not enough, take advantage of the priority of copyright and cooperate with other film and television companies to share the risk and downgrade the operational difficulty."

Zhou Buqi laughed, "Really?"

Seeing his disapproval expression, Xu Baihui hurriedly said: "This Perfect Film and Television is different, they are amazing. They have produced two films before, one is "Perfect" and a literary romance film, which was a big success. It will be released this year "The Piano of the Piano", which is very small and low-cost, has gained a huge reputation."

Zhou Buqi agreed, "Well, this arrangement is right. If the creative industry wants to cooperate, it must be on its own, and the cooperation starts from the result."

Zhang Chaoyang said: "There are two reasons why he split the film and television department. One is because their film and television business is doing well, and the other is because their game business is in crisis."

This kind of creative industry must be a cooperative model, not an ecological model.

"What are you talking about?"

Zhang Chaoyang said angrily: "Can you focus on the key points? Do you think I'm discussing the film and television industry with you? I'm discussing with you, do you understand? Do you have that artistic talent?"

In most cases, several film and television companies cooperate to share risks and benefits.Unless the sequels of popular movies like "Fast and Furious" and "Iron Man" have an extremely low probability of failure, they will be borne by the producer alone and 100% controlled.

Zhang Chaoyang said: "I'm talking about game export. Changyou's overseas revenue is much more than that of Perfect World, but our overseas revenue mainly comes from overseas games, not domestic games. Changyou's domestic game export revenue is only 15% of Perfect World's. %. In the past year, Perfect’s overseas market revenue was estimated to be 10 billion.”

Zhou Buqi nodded, "That's for sure, I've said it all, movie and game linkage is a false proposition in the first place, it's not surprising that one goes up and down the other."

However, Zhou Buqi does not think this is the right direction.

"Movie game linkage" is different, this is a linkage at the creative level.

Zhou Buqi nodded, keeping an open mind, "Learn a lesson from the crisis in the perfect world?"

"Stop talking nonsense." Zhang Chaoyang waved his hand, "I didn't tell you this, who can have so much self-summarization like you? Boss Chi doesn't have such profound insights as you."

Xu Baihui smiled and said, "Yes, Perfect Film and Television is the film and television department of Perfect World, which was just spun off a while ago. Isn't there a popular 'movie and game linkage' in China these few years, everyone is following suit."

"I thought it was a swim."

The so-called "movie game linkage" is a very inexplicable trend in China.

Zhou Buqi was stunned.

"Cough cough!"

No wonder Zhang Chaoyang dragged himself to talk to Chi Youfeng, it was really necessary to communicate and learn.

"Let's talk about experience and lessons. In the past few years, do you know what is the game company with the largest market share in domestic game exports? It's Perfect World!"

Zhang Chaoyang said indifferently: "Xiao Xu also said just now that at the beginning of this month, Perfect World spun off the film and television department and turned it into an independent film and television company Perfect Film and Television. It is obviously a movie and game linkage, why should it be split? You know Is that why?"

It's just wishful thinking, I don't know how many catties I have.

Zhou Buqi asked, "Who is it?"

Movies adapted from games have more failures than successes.

Zhou Buqi smiled and said: "No, you praised you. Sohu has film and television content, and you split Changyou early without any linkage between film and game, which shows that you are an excellent entrepreneur. Perfect World The boss's movements are a bit slow, but fortunately he reacted, not as good as you, but it's pretty good."

Just like Zhou Buqi’s pair of Changyou, Jieyu Media and Ziweixing’s entertainment departments, they all have their own management and cooperate with each other, instead of forcibly integrating so many creative businesses and using unified rules and regulations and management manage.

Zhou Buqi was speechless, "What about the game industry?"

Zhang Chaoyang coughed heavily.

The future business of Changyou must be developed globally. Foreign games must be introduced to China, and domestic games must be vigorously promoted to the world.

In this respect, perfection is the teacher!
Zhou Buqi didn't quite understand, "Didn't you say that the perfect game business has encountered a crisis? How can you hear it, it is booming!"

Zhang Chaoyang sighed, worried and panicked: "You kid, you still want to be Changyou's board of directors and CEO, you are not competent at all! You don't know anything about the current situation of the game industry!"

Zhou Buqi said bluntly: "Why pay attention to others? Doing your own thing is better than anything else! Only the weak fight with others, and the strong fight with the sky!"

(End of this chapter)