Top of the Great Era

Chapter 2017 Domestic Edition and International Edition

Zhang Chaoyang has no choice but to take a long-term view, "A few years ago, the South Korean online game industry fell into a bottleneck of slowing growth. In order to solve this crisis, many Korean companies went overseas to find new development models."

"So Korean online games are coming to China?"

Zhou Buqi really opened up another way of thinking.

Zhang Chaoyang said: "Yes, they have gone the right way and achieved great success, which directly led to a qualitative leap in the entire Korean online game industry."

Zhou Buqi suddenly realized: "The export of the game is not because of a good job, but because of an internal crisis, so we can only look for solutions from the outside!"

Zhang Chaoyang nodded, "That's what it means. South Korea's market is too small, so it encountered a growth bottleneck many years ago, so it chose to export online games very early. In fact, not only South Korea, but also Japan earlier, isn't it the same? From Red Since the white machine era, the Japanese game industry has encountered a growth crisis internally, so they must be globalized and exported to other countries."

Zhou Buqi said: "So the domestic game industry has also reached such a crossroads."

Zhang Chaoyang said with a smile: "The domestic market is so big, it is far from being saturated! However, the online game industry is a monopoly industry. The top ten online game companies monopolize 99% of the market. The top three online game companies monopolize 70% of the market. [-]% of the market. For the top three online game giants, they are actually not so anxious about exporting games, because their games can still have a good growth trend in China. However, Perfect ranks fourth in China.”

"It's really one set after another."

Zhou Buqi was a little ashamed.

He wanted to fire Lao Zhang, the incompetent chairman of Changyou, and replace him himself.

But after these words, I feel that I am not as competent as Lao Zhang!
At least Lao Zhang has enough understanding of the domestic game industry, and he has never been to the grassroots level, so he is completely unclear about the status quo of some industries.

However, it was impossible for Zhou Buqi to admit it, and he waved his hand, "It's all trivial, I really didn't pay much attention to it."

Zhang Chaoyang said: "Details determine success or failure."

Zhou Buqi snorted, "Nonsense! Strategy determines success or failure, and details only determine how much you win and how little you win. The domestic game market is quite large, but no matter how big it is, it will be saturated. The inevitable choice of game companies, this is the must-choice of Changyou! The sooner you start, the better the effect!"

Zhang Chaoyang was very helpless, "Okay, you are right."

Zhou Buqi said: "Don't tell me, Perfect Luck is really good. It ranks fourth in the game field in China. Because it couldn't squeeze into the top three, it was forced to choose the export path. It is a blessing in disguise."

Zhang Chaoyang said: "Well, in the past five years, Perfect has always been the number one in the field of game export. Its more than ten products have been exported to more than 100 countries and regions, and it has wholly-owned offices in the United States, Japan, Hong Kong, Taiwan and the Netherlands. Subsidiaries. I read their financial report for the second quarter, with a total revenue of 8 million yuan, overseas revenue exceeded 2 million yuan, and overseas revenue accounted for 25% of the total revenue."

"This is not very good, where is the crisis?"

Zhou Buqi was a little puzzled.

After listening to it for a long time, Xu Baihui understood a little bit, and she was also very surprised, "Yes, I see CCTV also frequently reports on the perfect world."

Zhang Chaoyang said: "Mainstream media reports on Perfect are mainly due to the country's cultural industry policy and the policy of 'going out'. Perfect's game export and overseas expansion are doing very well. However, this is to deceive the leaders, It’s a lie to laymen. It is precisely because there is a crisis that they have to bet on the overseas market. If there is no crisis, Chi Youfeng will not let go of the game business and turn around to join the film and television industry.”

Zhou Buqi said "hmm", "Tell me specifically."

Zhang Chaoyang said: "Now the global game industry is sluggish, and domestic game concept stocks are seriously undervalued. Not only is Perfect, but Changyou is the same? The net profit in the second quarter's financial report reached 1.5 million U.S. dollars, and the current market value is only 120 billion U.S. dollars. ..."

"Okay, I'll take care of Changyou." Zhou Buqi crossed his legs and said in a strong tone, "This is a matter of capital preference. The game industry around the world lacks a ruling class like Gates, Jobs, and Bezos." If entrepreneurs like Adams and Ellison come to lead, I will do my part. Don’t worry, it’s useless, let me reverse the collective decline of the global game industry.”

Zhang Chaoyang was too lazy to listen to his bragging, and said: "Perfect crisis, in the final analysis, is a lack of creativity. Their first online game "Perfect World" is really great. It is a domestically developed online game that has been recognized by the market. This game is not very good, "Wulin Biography", "Zhu Xian", "Chibi" and other trendy games are very disappointing."

"how?"

"Skin-changing games, the gameplay and engine haven't changed much. If you change the plot, model, and name, you can make money on the market."

Speaking of this, Zhang Chaoyang was somewhat embarrassed.

This is pointing out the shortcomings of perfection, why not Changyou?

After the success of Changyou's self-developed domestic game "Dragon Babu", several games developed subsequently are also this kind of skin-changing game, which is to treat players as fools.

In the final analysis, it is still a lack of creativity.

Whoever can solve the problem of creativity will be able to kill the Quartet in the game industry!

In this regard, Penguin Games, which has always been criticized for "plagiarism" and "plagiarism", has obviously embarked on the most successful and strategic path.

Zhou Buqi said in a deep voice: "To be a game company, you must solve a very difficult creative dilemma. Therefore, you must reuse Ren Yuxin. I lack creativity. This is an inescapable status quo. Whoever can find a solution will be able to solve it." Can stand out!"

Ren Yuxin is too powerful. He led Penguin Games, which is not ranked in the domestic game industry, all the way through and became the world's largest game giant.

Zhang Chaoyang agrees, "Well, Ren Yuxin has changed the industry positioning of Penguin Games. With the strong rise of Penguin and NetEase in the game business, Perfect will fall behind, and there is no possibility of being among the top three in China... By the way, And a major business blunder."

Zhou Buqi asked: "What mistake?"

Zhang Chaoyang said: "Perfect's main game is "Perfect World", and "Perfect World International Edition" is launched in overseas markets. Perfect has developed overseas markets very early. After entering overseas markets, it suddenly discovered that foreign players have extremely high spending power. Strong. Coincidentally, "Dragon and Babu", which is popular in China, and "Conquer" by giants are also popular at this time."

"how is it?"

"For the sake of making money, overseas players are so rich, Perfect wants to make a lot of money. Then, I modified the gameplay of "Perfect World International Edition". Instead of buying point cards, it is an online game that charges for items. It's the same as "Dragon Babu" and "Conquer".

Zhou Buqi had never played this kind of game before, so he asked, "Is the domestic version of "Perfect World" a card game? Like "World of Warcraft"?"

Zhang Chaoyang said: "Yes, but buying some cards is far less quick than selling props. Especially "Conquer", it is completely a game for the rich. "Perfect World International Edition" tried to adopt this new model, and then it came out. Big problem."

Zhou Buqi thought for a while, afraid of making a mistake, he chose to remain silent.

He really doesn't know much about the details of the specific operation of this game.

Zhang Chaoyang went on to say: "The international version is a free game, and there is no need to buy point cards, so many poor players have rushed to play the international version. At the same time, the international version can spend money to buy props, as long as you have money, you can continue to play. If the land becomes stronger, it is no longer a fair game like the point card model, and many rich people will rush in. Then, the number of players in the domestic version will become less and less, and players will go to the international version.”

Zhou Buqi said solemnly: "This is not only a business mistake, but also a strategic mistake that is related to the life and death of this game!"

Just like Douyin and TikTok.

Douyin is the domestic version.

At the beginning of its birth, the international version of TikTok blocked all domestic users.However, the "wall" cannot stop many people, and many domestic users can still log in to TikTok.

This is very dangerous, not only because these people can see a lot of restricted bad information through TikTok, but also related to the life and death of this product.

TikTok is an international product with rich languages ​​and players from all over the world.

Once a large number of domestic users flood in, it will become a Chinese world, and the diversification and diversity of products will be lost.Moreover, domestic users are too smart, not as ignorant as foreign users. They are trying to find ways to pluck their wool and snatch away all kinds of platform subsidies, and those foreign up owners will not be able to get money.

Therefore, TikTok will further block domestic users, even over the wall.As long as it is a domestic ip, a domestic id, or a domestic mobile phone number, it cannot be logged in and used.

Obviously, Perfect thought too simple when designing the domestic version and international version of the product plan.

Zhang Chaoyang said: "Once the players in "Perfect World International Edition" are all Chinese players, and it becomes a Chinese world, how can those foreign players have a sense of participation? It will inevitably lead to fewer and fewer foreign players. The meaning of export is also It doesn't exist anymore."

"That's true." Zhou Buqi took it seriously, and then sighed, "The domestic Internet has walls, and since there are walls, we must fully consider this when designing domestic and international versions of products. Objective factors must strictly distinguish between domestic users and foreign users.”

Zhang Chaoyang said: "After all, it is still relatively complicated. Perfection is weak in China, so we can only continue to expand the layout of overseas business. However, the layout of overseas business is not very successful. Both domestic and overseas are in trouble. Chi Youfeng He couldn’t solve it, which made him make up his mind to hand over the game business to others and start film and television by himself.”

"and then?"

"You should meet him and talk to him. What mistakes did Perfect Overseas Business make? Let's learn from it. We can't let Changyou make the same mistakes, right?"

"Come here today for this purpose?"

"Is that not enough?" Zhang Chaoyang widened his eyes, "Leave Changyou to you, you can give me more care!"

Zhou Buqi laughed and said, "If you want to see Chi Youfeng, you can see him right away. What do you mean by pulling me over and letting me watch a movie? It's a waste of my time. If we have time to watch a movie, we might write a summary report of our experience." It's over."

(End of this chapter)