Top of the Great Era

Chapter 2022 Licensing Fees

Renting a house is a very large and complicated business. It is as difficult as doing food delivery or online car-hailing. Zhou Buqi has a very calm attitude. This kind of Internet model that combines online and offline is not what he is good at. He It will definitely not end directly.Even if you want to do it, you have to find another team to do it.

Study slowly first, don't rush.

However, the case of the "second landlord" also reminded Zhou Buqi that he must be highly vigilant against corruption within Internet companies.

This kind of technology company recruits the best talents in the society, and each one is smarter than the other. If they have some other ideas to play heresy ways to make extra money, ordinary people really can't stop them.

Legal and compliant, it doesn't matter.

For example, many old employees will buy a house near the company, and then rent it to new employees, and use the rent of the new employees to maintain the house... This is a relatively common way to earn extra money, and no one can restrict this legal and compliant transaction.

But taking advantage of poor information and playing the trick of coordinating inside and outside, this kind of thing must not be done!

Be on high alert!

In the recent period, one of the most popular major events in the domestic Internet circle is Ali's internal anti-corruption, which will severely purge the Taobao Xiaoer team.

In the past few years, Taobao Xiaoer has gone too far, and the cash is always carried to the house in boxes.Taobao shopkeepers all over the country ran to Hangzhou, queuing up to give them money.In the nightclubs in Hangzhou, they are basically supported by Taobao Xiaoer, and they have become the biggest money owners in the luxury and money industry.

Ali rectified Taobao Xiaoer, and half of the nightclubs in Hangzhou closed down.

After a busy morning, Zhou Buqi had a basic understanding of the Internet rental market, and was somewhat moved.

The prospect of the industry is good on the one hand.

It is also very meaningful and worthwhile to do something for contemporary young people and help them relieve part of the pressure of renting a house.

However, Zhou Buqi doesn't have much energy to focus on other things right now.

Let's take care of the swimming first.

At noon, Zhou Buqi took Sun Wanran with him to meet Lao Zhang for lunch, and met the perfect big boss Chi Youfeng.

It can be seen that the relationship between Lao Zhang and this Boss Chi is indeed rather cold.Fortunately, Boss Zhou has a lot of face. As soon as he shows up, there will be more smiles on Chi Youfeng's face.

However, when the real conversation started, Zhou Buqi could feel that the big boss of Chi was out of place.

Just like what Lao Zhang said before.

This person is not willing to talk about some game operation experience and experience at all. When he talks about it, he is vague, as if his whole person is wrapped in a secret.

No wonder this guy doesn't quite fit in.

Zhou Buqi thinks that he has done a good job in the world. He is basically friends in the industry. He can make the other party more comfortable when he gets along with anyone, and he never uses his status in the industry to oppress others.

This Chi Youfeng is obviously not too warm with the mainstream circle.

Can't be wrong either.

Everyone's personality and behavior are different, and it doesn't necessarily mean that if you break away from the mainstream, you must be non-mainstream.

But it's really not easy to have an open and honest talk with this guy.

Zhou Buqi originally thought that if there was a chance, he could start some business cooperation with Perfect through Changyou, but the other party obviously had no intention of this.

The main reason for this meeting was that Chi Youfeng wanted to enter the film and television entertainment industry, and wanted to establish a good relationship with Jieyu Media.

Zhou Buqi didn't give up, so he asked directly, "What do you think about the development potential of domestic games in overseas markets? How about their competitiveness?"

I was asked all over the head, and Chi Youfeng could only answer, "From the perspective of technology itself, the level of domestic game companies is in the first-class camp in the world. On the other hand, domestic operation experience is also leading in the world. , after domestic competition, top companies still have advantages abroad.”

Zhou Buqi was not satisfied with his ambiguity, and asked, "How about you specifically?"

Chi Youfeng was silent for a moment, and then slowly said: "China is a big market, and a big market will definitely breed good companies. The domestic market is very competitive and the environment is complex. From northeast to southwest, hardware equipment from all over the country , network layout, income level, cultural differences, and preferences are all different. Domestic games can often meet the needs of many users and will have strong adaptability.”

Another set of perfunctory nonsense.

Zhou Buqi didn't give up, and said with a smile: "By the way, Jieyu Media is my company, does Mr. Chi know?"

Chi Youfeng looked skeptical, "I heard that you have shares..."

Zhou Buqi said calmly: "It's not just about shares. When I was in college, I set up an organization called the Entrepreneurship Alliance. There were 10 people in total. I came to coordinate and lead everyone to start a business together. How many times did it succeed? company."

Chi Youfeng was taken aback, "Including Jieyu Media?"

Zhou Buqi glanced at him, and said with a half-smile: "Not only Jieyu Media, but there are already two listed companies, Yuanwei Group and Jieyu Media."

"Mr. Zhou is indeed a dragon and phoenix among men."

Chi Youfeng was quite shocked.

A Ziwei star alone is enough to make people far behind. Unexpectedly, this little Zhou also led the establishment of two other listed companies that were already very successful.

Jieyu Media, in particular, has a market capitalization of 1200 billion Hong Kong dollars. It is said that the reality show variety show alone created a net profit of more than 20 billion Hong Kong dollars last year.

Nearly half of them are copyright licensing income from overseas markets.

After dominating the field of reality shows, Jieyu Media began to focus on the film and TV drama industry.It just so happened that Perfect Film and Television also wanted to do this business, and Chi Youfeng was looking forward to maintaining a long-term cooperative relationship with a big company like Jieyu Media.

This "33 Days of Broken Relationship" is a good start.

Zhou Buqi said: "Changyou will also focus on developing overseas markets in the future. This road will not be easy. I heard that Perfect has developed very well in overseas markets in recent years?"

Chi Youfeng sighed and shook his head, "It's not that simple."

"Tell me specifically?" Zhou Buqi joked, "Jieyu Media helps Perfect Film and Television to make movies, and Perfect provides Changyou with some experience in overseas operations. It can be regarded as mutual help."

There is no way but to use this very low method.

Under normal circumstances, Boss Zhou would sit here. What does he want to know, and do he need to ask?Others have already taken the initiative to report to him.This Chi Youfeng is really not good at socializing.

With a clear deal, Chi Youfeng opened up the conversation, "In fact, the most important thing is two points, one is explosive power, and the other is battery life."

Zhou Buqi smiled slightly.

Chi Youfeng went on to say: "Explosive power is to launch explosive products quickly, so as to establish the company's brand and the effect of players' pursuit. Then, through continuous development of high-quality and new games, to complete the long-term battery life in overseas markets." "Perfect World "Before it was officially launched, it has already signed licensing contracts in Korea, Japan, and dozens of countries in Southeast Asia, and there was a period of explosion. It is a pity that the follow-up has not been able to keep up."

Zhou Buqi said: "It's not easy to launch a high-quality game."

Chi Youfeng said: "This is what I think. There are two strategies to launch high-quality products. One is to follow the trend, at least it can have a relatively stable income. The second is the collision strategy, launching seven or eight games in one go , if you are lucky, you will always come across a hit.”

This is really not a brilliant idea, and the global game industry basically follows this approach.

Zhang Chaoyang couldn't take it any longer, and said, "In the past four years, the scale of domestic online game exports has quadrupled. Last year, nearly 100 domestically developed online games entered overseas markets."

Chi Youfeng nodded, and said calmly: "That's right, when the domestic market is in a vortex of change, the way to break through from the overseas market is exactly the path that the Japanese and Korean online game industries took."

Zhang Chaoyang asked: "Is it not easy to operate domestic online games in overseas markets?"

Chi Youfeng said: "It's not too difficult to say, just authorize it, and leave the operation to the agent. Isn't Changyou the agent of "World of Warcraft", you should know it very well."

Zhang Chaoyang said indifferently: "The share ratio of "World of Warcraft" has reached 50%."

""World of Warcraft" is a top-notch online game, and it's normal to have a high ratio." Chi Youfeng was like an iceberg, always acting so calmly, "For domestic online game exports, the licensing fee that can generally be obtained is generally only 20% -30% or so."

The attraction of "World of Warcraft" is too strong, and the premium ability is also very strong.

Authorize to Changyou agent, you can get 50% of the authorization income.

That is, Changyou has earned 100 million, and will distribute 50 to Blizzard.

However, it is impossible for the vast majority of games to obtain such a high licensing income.

Domestic online games are exported to foreign countries, generally 20%-30%, operated by foreign agency companies, they earn 100 million, and they can only distribute 20-30 to the domestic market.

"Is this ratio too low?" Zhou Buqi couldn't help asking, "I heard that the Ninetowns agency's Korean games can also have 35% of the authorization share."

Chi Youfeng said peacefully: "It's not surprising, it's related to the competitiveness of the game. For overseas game agency companies, there are so many excellent games in the world, which one should they represent? Unless it's something like "World of Warcraft" For most new games, of course, whichever game is in their best interest, they will represent that.”

"That's the truth."

Zhou Buqi nodded, more approving.

This is the same as exporting clothes and socks, computers and mobile phones, toilet lids and bathtubs. Why do foreigners buy domestic products?Because the price is low, there is a lot of room for profit.

After hesitating for a while, Chi Youfeng couldn't help but give in, and said a little about the perfect internal strategy, "We can only get 100%-20% if we authorize a product and the agent sells it for 30 million. We have our own operating studio in the local area, wholly-owned and self-operated, and if we sell 100 million yuan, it will be 100 million yuan."

Zhou Buqi snapped his fingers, "Not only can we get 100% of the income, but we can also allow domestic games to enjoy priority export rights!"

Chi Youfeng laughed, "I just said this casually. Facts have proved that the road to perfection has not gone smoothly. We have invested a lot in overseas markets, but the returns have not met expectations."

(End of this chapter)