Top of the Great Era

Chapter 2023 Game Operation Platform
Chatted for a noon, nearly 2 hours.

This Chi Youfeng was really embarrassing. Che Jilu talked a lot, but he didn't focus on the main point, and always used some common sense things to prevaricate.

It's as if I was afraid to say it, so I was taught by Zhou Buqi, and then I went beyond perfection in overseas markets.

At first glance, it seems correct to have such an idea.

After all, they are commercial competitors, and there is no reason to use their own operating experience to nourish their opponents.

However, from the layout point of view, it is really small.

And it's completely unnecessary!
In the past few years, the perfect game business has encountered crisis, whether it is domestic business or overseas business, there are many crises.Especially in the overseas business, we have set up seven or eight branches, acquired some game studios in the United States, the United Kingdom, Germany and other places, and launched some games.

The result was a mess, and none of the games came out.

This is also helpless, helpless, Chi Youfeng gave up the game business to others, half quit, and put the main energy on the perfect film and television, and will transform into film and television in the future.

This is the status quo, perfect overseas business is not doing well!

If you do it well, that's all. If you want to eat alone, you don't want to share it with others.But with such a poor performance, you are still unwilling to share experience and lessons with your domestic counterparts, and want to watch Changyou follow the old path of perfect failure in overseas markets?
This chest is a bit weak.

More importantly, it is the entire domestic game industry.

In the past few years, the export industry of domestic games has been growing at a rate of 100% every year, and more and more small and medium-sized game studios are setting their sights on the international market.

Especially mobile games.

Nowadays, the performance of smartphones is relatively poor, and mobile games are relatively simple. For small and medium-sized studios, it is very easy to develop.Smartphones abroad are already very popular, especially in developed countries in Europe and America, where the penetration rate has exceeded 50%. This is a huge untapped market.

"Angry Birds" was developed by a small company in Finland, "Fruit Ninja" was developed by a small company in Australia, and "Temple Run" was developed by a husband and wife in their spare time...How can domestic game manufacturers compare Are they bad?

If domestic mobile games seize the opportunity, one can run out, one can grab a piece of land, how good it is?

Regardless of whether you are a competitor or not, at least these are compatriots.

If you really encounter any difficulties in the future, it is easier for compatriots to help each other than to go to American game manufacturers such as EA and Blizzard.

The greater the ability, the greater the responsibility.

As a leading giant in the export market, it is necessary and obligatory to help those small and medium-sized game studios, provide them with some suitable channels and resources, and help them operate their games in overseas markets.

In the past few years, perfection has not been done very well.

If it's done perfectly, it's understandable. I'm worried that Changyou will snatch away all the customers.The key is that Perfect didn't do this at all, and didn't want Changyou to do it.

This is so petty.

Perfection cannot be achieved, and Changyou still does not do it, so it can only be done by foreign game agencies.Cooperating with those foreigners, one can imagine how miserable the domestic game manufacturers will be squeezed. If they make money, most of the money will be taken away by foreigners.

However, in Zhou Buqi's view, this kind of natural thing, the other party regards it as a scourge, as if this is a zero-sum game. If Changyou is strong, perfection will be weak.

As far as the current situation is concerned, whether Changyou is strong or not, Perfection will definitely become weaker and weaker, and the vision is too poor.

After eating a meal at noon, Zhou Buqi and Lao Zhang were very disappointed.

Zhang Chaoyang was still gloating, "You know now? Don't you say I made a big deal out of a molehill?"

Zhou Buqi snorted, "Is this your alumni?"

Zhang Chaoyang waved his hand, "Come on! I have no friendship with him!"

Zhou Buqi sighed, and said slowly: "Now I finally understand a truth, a truth that can make a good game."

"Oh? What is it?"

Zhang Chaoyang walked out of the hotel with him, preparing to get in the car, planning to change places, sit and chat for a while.

Zhou Buqi said: "Games are actually not an Internet business, but the game giants that can be competitive in the future must be Internet companies. Perfect, Shanda, Giant, and NetDragon are all relatively traditional. Game companies must be Penguin or NetEase.”

Zhang Chaoyang glanced at him, "What do you say?"

Zhou Buqi said: "Feelings! Don't you think Internet people see things from a higher perspective than those who make games?"

Zhang Chaoyang laughed and said, "So, I separated Changyou from Sohu, is it wrong?"

Zhou Buqi twitched the corners of his mouth and looked at him strangely, "Is Sohu still an Internet company?"

"Depend on!"

Zhang Chaoyang almost died of anger.

Zhou Buqi sat in the back seat of the car and stretched his waist, "Old Zhang, you can have fun secretly. I took over Changyou, and I must use the perspective and thinking of the Internet to operate this company. If Changyou In your hands, the future will not be much better than Perfection. Let alone comparing with Penguin and NetEase, if Ali wants to make games someday, he can surpass you in an instant."

Zhang Chaoyang curled his lips, "Tricking me again?"

Zhou Buqi laughed, "Who tricked you? Zhang, you also think too badly of me? No, I'm telling the truth. Don't talk about domestic, even some foreign game giants, like Blizzard , EA, and those big game companies in Japan, if they don’t make changes, they will all end badly in the future. The future will definitely be the world of Internet game manufacturers. Whoever gets closer to the Internet will have a bigger territory. "

Zhang Chaoyang snorted and looked back, "Going to have a glass of red wine?"

Zhou Buqi refused: "No drink."

Zhang Chaoyang was a little surprised, "You don't even drink red wine?"

Zhou Buqi said frankly, "I'm planning to have a baby."

"I'll go!" Zhang Chaoyang was startled, his eyes widened, "How many children do you have? How old are you?"

Zhou Buqi sighed: "There is no way, the family is pressing hard."

Zhang Chaoyang had nothing to do with him, so he asked the driver to go to the famous Wangfu Teahouse nearby to drink tea.Next, I talked about the gains from this communication with Chi Youfeng.

Zhou Buqi smiled and said, "It's still worth something."

Zhang Chaoyang said: "Which aspect?"

"Platform, I think this is the most important." Zhou Buqi then gave an example, "Do you know Chen Dong?"

Zhang Chaoyang met him, "The one who started a business in Japan? Jingtao?"

Zhou Buqi smiled and said: "Yes, it is him. Jingtao is doing very well, and it will be listed soon. The reason why I had the idea of ​​building an e-commerce platform in Japan was to want to This is to be able to sell the products of some domestic small and medium-sized enterprises. If domestic demand is not enough, we must rely on external demand to stimulate production.”

"Yeah." Zhang Chaoyang nodded. This is what he admires the most about this bastard kid. Making money is making money, and feelings are feelings. It doesn't delay at all, "How is the effect?"

Zhou Buqi said: "It's okay. I read the financial report a while ago, and it said that in the first half of this year, Jingtao imported more than 17 billion worth of goods from China, most of which were small and medium-sized enterprises."

Zhang Chaoyang was very impressed, "17 billion, that's not a lot."

Zhou Buqi said with a smile: "Jingtao's logistics system has just been established, and the brand is still being strengthened. It is just the beginning of testing the waters. Do you know the website Niconico? Forget it... Anyway, Ziweixing will It can cooperate with Jingtao to do some business cooperation. After it goes public, it is likely to promote a wave of blind box shopping that leads the world and align with Two-dimensional.”

Physical shopping in Japan is so developed that the development of the e-commerce market is relatively slow.

At the same time, there are two giants in the e-commerce industry, Rakuten and Amazon.

It is very difficult for Jingtao to make comprehensive products in this environment. The best strategy is to find a key breakthrough in a vertical field.It's like two armies confronting each other, and the other side has 10 troops, and 1 soldiers and horses surround you, what should you do?
Simple, let you come in ten ways, I will only go one way!

Gather superior forces, find a point, focus on launching an assault, and then be able to rush out and see the sun behind the clouds.

As early as several years ago, Zhou Buqi confirmed the development strategy with Chen Dong, mainly focusing on two-dimensional and entertainment and leisure.After the listing, the funds have been raised, and the money is rich, so it is necessary to focus on the attack.

Zhang Chaoyang said: "That's why Changyou has to undertake such a task."

"Definitely!"

Zhou Buqi said it firmly.

Although Chi Youfeng was perfunctory, he still got some industry information from his words.Domestic game exports can only get 20%-30% of the licensing fee. In order to compete in the international market, they can only keep lowering the quotation.Once a certain game is successful, the big money will be made by foreign agents.

However, if you go abroad to set up an operating company by yourself, instead of letting foreign companies act as agents, and operate it yourself, that is 100%!

You can't give up all the opportunities to make money to foreigners.

Zhou Buqi made a generous statement: "Even if there is no perfection and no domestic market, Changyou will definitely go in the direction of wholly-owned and self-operated. We are a game giant, so we can't be petty in the layout. Changyou must serve as a domestic game manufacturer. , Build this platform for overseas export! Just like Jingtao.”

This is actually a platform economic model.

Changyou has created a game operation company with a global layout, which can operate games in different countries.In this way, these operating studios all over the world have become a game operating platform.

Changyou's own games are "self-operated products" on this platform.

The games of other game manufacturers operated by agents on the platform are "third-party products".

(End of this chapter)