Top of the Great Era

Chapter 2025 Four Stages of Platform Construction

In the long run, all companies should go to the cloud.From a short-to-medium-term perspective, the first batch of people going to the cloud must still be practitioners in the technology industry.

It is nothing more than a few important fields, such as finance, e-commerce, social networking, streaming media, artificial intelligence, big data, games and so on.

Finance is generally a private cloud.

In the field of e-commerce, Ziwei Cloud is unlikely to be an opponent of Amazon Cloud.

There is hardly any suspense.

In the fields of artificial intelligence and big data, Ziwei Cloud and Amazon Cloud are basically on par.

In the social field, this is the base camp of Ziwei Star, and it is the biggest advantage of Ziweiyun.

As for the field of streaming media, this is relying on the layout of boss Zhou, who has established the relationship between Netflix and Hulu, the two most important streaming media platforms... At present, Ziwei Cloud is already the most extensive in the global streaming media field. The service platform has been adopted, and it is even possible to reach a cooperation with Google's YouTube in the future.

This is even more powerful.

YouTube did not contribute all its resources to Google Cloud, a subsidiary of Google, but chose to cooperate with Ziwei Cloud, which is even more meaningful to the industry.

From the perspective of Ziweiyun's sales, this has become an important argument for publicity and promotion.

In the field of streaming media, Ziwei Cloud has already left Amazon Cloud far behind.

this point is very important.

Because long videos are streaming media, short videos are also streaming media, and live video streaming is also streaming media. These are the general directions with the greatest growth potential in the future.

However, this is not enough.

Zhou Buqi set his sights on the game field.

Now that they are all done making games, it can’t just be as simple as making Changyou. It must focus on the game industry to further promote the ecological synergy under the “Ziwei Galaxy” industry.

Cloud computing is the first to bear the brunt.

The current cloud computing is severely constrained by the Internet infrastructure. Except for some major cities around the world, the network infrastructure is not up to standard. It is difficult to rely on the cloud computing platform for all game business within a few years.

The main reasons are packet loss and delay.

Therefore, in the recent discussions on the concept of "cloud native" within the company, in addition to strategic decisions, there are also technical route choices.It stands to reason that Boss Zhou would not be able to participate in such advanced technology.

However, Zhou Buqi's foresight played an important role in the route selection of "reducing broadband" and "reducing delay". He participated decisively and made a decision to move towards the route of "reducing delay". Technology direction to focus on development.

After doing this well, Ziwei Cloud will have a huge technical advantage over Amazon Cloud when facing the game industry!Coupled with Changyou's industry status and appeal, it is no problem for Ziweiyun to win the game industry market.

However, there is no need to tell Lao Zhang about these inside stories.

Zhou Buqi felt that he was getting more and more capable, and he could despise Lao Zhang in the field of technology, "I won't talk to you about the topic of cloud computing, you are a layman, and you won't understand it!"

Zhang Chaoyang is also used to being ridiculed by this kid, so he didn't care too much, and said in a deep thought: "Even if Ziweiyun's technical route is right, it will be a few years later? At least at this stage, the game industry and cloud services It’s not suitable enough, unless it’s some light-weight games.”

Zhou Buqi said: "It must be a few years later, it can't be done overnight, right? The perfect overseas strategy has another obvious mistake, which is too hasty. If you don't do a good job in self-employment and don't secure the basics, I just wanted to build a platform for those domestic export game services, and the foundation is not stable.”

Zhang Chaoyang asked: "What do you think?"

Zhou Buqi lowered his head and drank his tea, thinking for a while.

At this time, Lao Zhang called, and he "hummed, haha" for a while, speaking in a very gentle tone, it seemed that the other party should be a beautiful girl.

Zhou Buqi didn't pay much attention to it. After he finished the call, he had sorted out his thoughts and said slowly: "I have thought about it for a while. If I want to build this global game operation system, I will probably divide it into four steps. .”

"Ah."

Zhang Chaoyang was a little absent-minded after answering a phone call.

Zhou Buqi said: "In the first stage, it must be a licensing model. Authorize Changyou's games to agents in different countries and let them help with operations."

Zhang Chaoyang nodded, "Well, we are at this stage now."

The market value of Changyou is quite high now, but its development time is relatively short. In addition, Lao Zhang’s management strategy in the past few years has been relatively stable and conservative, so the expansion of the business level is not fast.

Currently, Changyou’s games are mainly operated under the licensing model in overseas markets.

For example, "Dragon Babu" is more popular in Southeast Asia. This time it adopts the licensing model, and the share ratio is 32%.In other words, the operator earns 100 yuan locally through this game, the operator gets 68 yuan, and Changyou gets 32 yuan.

Including "DOTA2", which has set off a trend of global competitive games, it is only self-operated in the United States, the United Kingdom, Germany, China, and Japan, and is directly operated by Changyou's subsidiaries.

Other countries and regions adopt the authorized model.

Because Changyou's global business has not developed yet, and the system has not yet been established, so it can only rely on other people's resources to publish and operate games.

It's like the difference between the Big Six and the Hollywood Independents.

Why are the Big Six in Hollywood so strong?Why do independent companies in Hollywood always end up with the Big Six?

The reason lies in the distribution system.

Only the Big Six in Hollywood have a global distribution system.

A Hollywood movie, if it is released by the six major Hollywood giants, can get about 45% of the box office.If it is run by an independent film company, because they do not have their own distribution system, they can only distribute the film to other distribution companies, and they will have to give up a large part of the profits. It is difficult to get more than 20% of the box office.

For a big six Hollywood movie with a box office of 100 yuan, they can get 45 yuan; for an independent Hollywood movie with a box office of 100 yuan, they can only get 20 yuan.

It is impossible for independent film companies to compete with the additional benefits that such global resources bring to the Big Six.Not only is it impossible to compete, most of the time, independent films are handed over to the Big Six for distribution.

In other words, an independent film company has worked hard to invest and produce a movie with a box office of 100 yuan, 55 yuan for theaters, 20 yuan for independent film companies, and the remaining 25 yuan is given by the six major distribution companies in Hollywood. Divided away.

At this stage, Changyou is in the stage of "independent film company", without its own distribution and operation system covering the world.

Of course, Zhou Buqi will not be satisfied with such a status quo. Next, Changyou must establish such a platform that integrates distribution, operation, and maintenance.

This is the confidence of global resources that a global game giant should have.

Then, Zhou Buqi talked about the second point, "The second stage is to operate independently, establish a local branch, do distribution, operation, and market by yourself."

Zhang Chaoyang raised his eyebrows, "Isn't that going to be soon? It won't take a few years, right?"

Zhou Buqi said: "What? It's early, there is still the third stage, we must take the localization route, we must integrate local development resources, and first serve the local game development companies well."

Zhang Chaoyang asked: "How?"

Zhou Buqi said: "Making games is not the same as making movies. Hollywood movies have been popular for 100 years, and the American style can be accepted all over the world. Games are different. Except for a few top games that can kill the world, most of them Most of the games are regional games. We need to start with localized games first.”

"Well, it makes sense."

Not surprisingly, Zhang Chaoyang was convinced by his reasoning again.

Zhou Buqi said with a smile: "For example, the UK market. After Changyou has established its distribution and operating system in the UK, you must not be in a hurry. You can't come up like Perfect and just want to catch big fish. How can there be such a good thing? Take your time first. After the British platform is built, first invite British third-party game development companies to settle in and help them operate the game. After serving the British game developers, the effect is good, and then introduce the United States, Germany, and France game."

Zhang Chaoyang nodded, "The last thing is to introduce games from China, Japan and South Korea that have serious cultural differences with Europe and the United States."

Zhou Buqi said: "Yes, only after localization is done well can we enter the fourth stage, integrate global resources, and serve global game development companies."

Zhang Chaoyang was very emotional, "What a big project!"

Zhou Buqi said: "So it takes a few years to do this, so there is no rush. Coincidentally, after a few years, Changyou will enter the fourth stage and begin to integrate and promote a large number of global game resources. The technical problem of micro-cloud on delay should be solved, and the network facilities will be more optimized. At that time, it will be possible to go to the cloud on a large scale.”

"Clear thinking!" Zhang Chaoyang gave a thumbs up, then curled his lips and snorted, "I understand now, you are here to take charge of Changyou to develop your cloud computing industry, right? Take Changyou as an experiment Taste?"

Zhou Buqi scolded with a smile: "Get out!"

Zhang Chaoyang really stood up, "I didn't want to sit here any longer... Well, why don't you come with me? Let's find a place and go swimming!"

Zhou Buqi had noticed it a long time ago. After he answered the call tenderly, his mind was a little distracted, and he said angrily, "Who is it? Which little beauty is it again?"

Zhang Chaoyang didn't meet him, took out his phone, took out the photos, and showed him flamboyantly, "How about this one? Her name is Zhang Xinyi, an actress."

"Uh……"

Zhou Buqi immediately fell silent.

It's not that he was surprised that Lao Zhang had something to do with a female star, he was used to it.

The key is this Zhang Xinyi, why does it feel so familiar?
He has come into contact with so many actresses that he can't remember clearly.

My mind was like a ball of paste, and there was only one question lingering in my mind: "This woman, have I ever slept?"

(End of this chapter)