Top of the Great Era

Chapter 2065 Big membership system

Sign it, done.

The case of Dongpeng Special Drink was settled smoothly, and it took less than a month from the start to the end.

Zhou Buqi was very emotional.

In terms of efficiency, it is even better in China!
Looking at what the Yankees have done, it is really worrying. They are slow in doing everything. It was originally agreed that Google would be able to officially announce the acquisition of Twitter by the end of the month, but another moth happened halfway.

It seems that an independent director raised some doubts during the financial review, and it may take another half a month to settle them.

Not to mention such a big case as Twitter, even Knol, a product that Larry Page wanted to give up and abolished a long time ago, encountered some obstacles when it was sold.

Originally, Zhou Buqi thought that with an asking price of 300 million US dollars, he could buy it no matter what.

This was originally a scrap product of Google, and it was still thrown away, and it could make a fortune by selling it to Ziweixing International.Unexpectedly, many people at Google thought that they would rather throw it away than sell it to Ziweixing at a low price to benefit outsiders.

This is a bit detrimental to others, and the level is too low.

Zhou Buqi called Larry Page and gave him a good meal.

In fact, he understood very well.

The reason why Google is unwilling to sell Knol at a low price is not because of the value of this product, but the people behind the product.Ziweixing International is going to acquire the Knol product, including the entire product team of 27 people.

Many people think that Knol can be given to Ziweixing for free, but only one person cannot give it.

For this reason, when Zhou Buqi returned to the capital at the end of his business trip to the south, he called Lu Qi on the plane, "The product Knol is still valuable, and we must take it no matter what."

Lu Qi smiled and said, "Yes, Kurian attended the product meeting a few days ago. Everyone is more optimistic about the combination of Knol and Quora."

"Oh?" Zhou Buqi was a little curious, "Kurian went too?"

With Kurian's level, he can theoretically attend all the high-level meetings of Ziwei Star International, but he will not attend most of the meetings that have nothing to do with him.

Any company has factions, and Ziweixing International is also inevitable.

Kurian is of Indian origin and is suspected of being an "outsider", so he behaves relatively restrained in this regard, only paying attention to the one-third of an acre of Ziweiyun's land, and not going outside to fight for power.

Ziwei Cloud is a huge business, including Saas-like products based on cloud services such as online notebooks, network disks, ledgers, audio and video, and online collaborative office.

Therefore, Kurian is also an expert on the product line.

Lu Qi smiled and said: "It's also a coincidence. When discussing other products, it was mentioned. Everyone agreed that Quora and Knol have a strong relationship. Knol should be the professional version of Quora."

"Well," Zhou Buqi agreed, "Online knowledge is gradually replacing traditional media, and more and more knowledge-paid products will appear in the future."

Lu Qi was surprised, "Have you communicated with Kurian?"

"No."

"He is very similar to what you said. He scolded Google's product business and said that Knol's existing model is completely wrong. Knol should be built on Yahoo, Twitter, Facebook, Wikipedia, Quora, MSN News, Professional and paid versions on information platforms such as Google News!"

"Great!"

Zhou Buqi only thought of charging fees, but he didn't expect Kurian to figure out the operation line directly.

This is the product boss.

Much better than the guys at Google.

Knol should be the most high-end and best knowledge platform in the market.However, because the knowledge is too high-end, the number of users will be relatively small.

And the Knol designed by Google is a free version, which can only earn a little advertising fee on the page... This kind of mosquito-like income is completely worthless to the authors of professional articles.

This is very troublesome.

No royalties, relying on the author's enthusiasm to write excellent articles for Knol?
Of course, there will be a group of outstanding intellectuals who are willing to share their knowledge with the whole society for free and make some contributions to the development of people's wisdom, but these are a minority after all.

The vast majority are still related to fame and fortune.

Either you are rich, you can earn a lot of money by publishing articles on Knol; or you are famous, Knol has a high traffic volume and a large user base, and posting articles here can make the author a socially famous person recognized by the public intellectuals.

Google's Knol can't do both of these things.

This caused a serious problem in the design of the product, and failure was inevitable.

Zhou Buqi also mentioned it when he communicated with Lu Qi before, in terms of making money and earning fame, it is easier to make money.Launched Knol's payment model, allowing users to become a member to read more excellent articles... Just like learning to buy books, pay for online knowledge in the Internet age.

But if you want to make more money, you need more paying users.

This kind of high-end product is very small, which means less traffic and insufficient exposure.Once the exposure is not enough, many high-end users with thirst for knowledge will never have heard of this product.

This is most regrettable.

They are obviously existing users of this product, but they have never heard of it, and the product and users are missed.

This is a problem to be solved at the operational level.

Apparently, Google isn't doing a good job here either, badly at all.

Kurian had a random idea and solved the matter.

Zhou Buqi thought it was very reliable, "Yes, that's how it should be. Quora is actually relatively small and cannot support too much traffic. It pulls large platforms such as Yahoo, Twitter, Facebook, Google News, MSN News, and America Online. Come in, with greater traffic blessing, this will have influence. This operation idea is correct.”

Lu Qi said: "The operation idea is right, but the difficulty of the product has also increased. If you want to get the support of so many big platforms, you have to let Knol have a higher brand in the field of knowledge content."

Zhou Buqi took it seriously, "Yes, we need to build a brand! In the past few years, it has been the stage of platforms for knowledge, information, and content. Platforms such as Yahoo, Twitter, Facebook, Helo, Tumblr, Pinterest, Netflix, and Spotify have all emerged. Once the platforms of various industries are established, it will be difficult to break them. Then we will inevitably enter the era of content as the core competitiveness.”

This is the judgment of the general direction.

Lu Qi was also unsure. The complexity of reality was far from being deduced by simple logic.Many conspiracy theories are unreliable because they are too logical.

However, the big boss has said so, so there is nothing to say, just believe and implement it firmly.

This has already formed a habit in the commercial territory of "Ziwei Galaxy".

Unless Boss Zhou is also uncertain and ambiguous, others will have the opportunity to brainstorm and make suggestions. If he has a decision, he only needs to trust him unconditionally.

The legendary resume is there.

Lu Qi smiled, "Yes, you have said it many times, from the channel is king to the content is king."

Zhou Buqi said generously: "Well, let's do this! The product idea is right, and it must be high-quality and high-standard; the operation idea is also right, and extensive cooperation is required. Commercial real estate like Wanda, The choice of shops on the same level is the same.”

The laws of business, no matter how innovative they are, remain the same.

How to choose the newly opened Wanda Commercial Real Estate when attracting investment?
First of all, it is to take the initiative to come to the door, invite a group of internationally renowned big brands to settle in, and give them the prime location for free.With these big brands taking over, the platform standard of Wanda Real Estate will be raised.

Then there is extensive investment promotion.

Investment also has a threshold.

It is not just a very low-end brand, you can buy a good location in the prime location of Wanda Real Estate, no matter how much you pay, this will lower the rank of the entire platform.

For content platforms such as Yahoo, Twitter, Facebook, Google News, and Wikipedia, Knol should be positioned as a high-end product.

The existence of high-end products can enhance the style of these platforms.

In this way, the cooperation between the two parties will be very pleasant.

For example, Yahoo opens a content section and selects some Knol professional articles on it... It can bring a cultural atmosphere to Yahoo.If Yahoo users are attracted by the article and want to read the full version or more in-depth articles, they need to go to Knol to open a membership.

Knol can also share the membership fee with Yahoo.

It is a mutually beneficial cooperation.

Including Wikipedia too.

Cooperate with Wikipedia, users search basic knowledge, Wikipedia's own content is enough.If you want to see more and more comprehensive content, you can jump to Knol through Wikipedia...the needs of all parties can be met.

With the development of the times, the popularity of online knowledge will be stronger, and the habit of paying for knowledge will be greater. This is a vibrant industry.

Lu Qi said with a smile: "Kurian has paid attention to this matter, and there is actually another reason. He wants to build a big membership system of Ziwei Star."

"Big member?"

"Yes, don't we have a lot of paid products here, especially on Ziweiyun's side, online notes, online disks, ledgers, online collaborative office, online multi-person video and other products all have paid functions. Yes Integrate the membership of all these products into a big membership. As long as you open the big membership, you can enjoy the membership services of all membership products."

Zhou Buqi is no stranger to this, and said with a smile, "Like Amazon?"

Lu Qi said: "Yes, but we don't have e-commerce, which is Amazon's core competitiveness. If Amazon launches a similar cloud service product in the future and combines it with Amazon's big membership system, it will be more troublesome for us. "

Zhou Buqi nodded, "In the final analysis, what Kurian cares about is Ziweiyun, and what he cares about is the competition with Amazon Cloud."

Lu Qi smiled and said: "Yes, he is very focused on cloud computing. But...if we can also bring Netflix and Spotify into Ziweixing's membership system, then our competitiveness will not be inferior to that of Amazon members, and even higher than that of Amazon." stronger."

Zhou Buqi agreed, "It's feasible, but it has to be done slowly. Let's wait for Netflix and Spotify to dominate the world first."

(End of this chapter)