Top of the Great Era

Chapter 2066 An upright master

On the plane, Zhou Buqi asked Ning Lu to plan a business trip. This time the business trip was quite long, and he might not come back for several months.

Get some overseas business done, and at the same time go to Manchester United's home court to watch more football.

During the period, I will take a one-month vacation, and hold the wedding ceremony with Baoshan.

After finishing the call with Lu Qi, Zhou Buqi thought about it for a while. It is a huge project to establish a complete membership system, and it is still necessary to be cautious and not premature.

After all, Ziweixing is not an e-commerce platform, unlike Amazon, which allows consumers to spend frequently and long-term.

Getting up and walking around, I saw Shi Jinglin sitting there in a daze, with a cup of coffee in front of her, and she was stirring carelessly with a small porcelain spoon in her hand.

Zhou Buqi sat down opposite her, smiled and said, "What are you doing?"

Shi Jinglin looked up at him, and said worriedly, "I'm thinking about how to make Dongpeng Special Drink's market share surpass that of Red Bull."

Zhou Buqi laughed and said, "Aren't you too ambitious? Just after signing the contract, you want to compete with Red Bull?"

Shi Jinglin gave him a white look, "If you don't look up to Red Bull, why don't you buy Dongpeng's special drink? Boss Zhou, can you be a little self-motivated? You are not self-motivated, can you stop influencing my sister and me?"

"Well, you're amazing." Zhou Buqi had already seen her sharp business style, "How is it? Did you figure it out?"

"This..." Shi Jinglin was a little hesitant, seemingly guilty, "I think the public opinion effect of the Internet is very useful, especially friends.com, Weibo, and today's headlines. The influence of hot news is great. "

Zhou Buqi said with a smile: "Yes, Internet marketing is a general direction."

"That's not what I meant."

"Ok?"

"You know about the Nutrition Express some time ago, right?"

"what happened?"

Zhou Buqi was slightly taken aback.

Shi Jinglin said in a low voice: "Nutrition Express was originally the best-selling dairy drink in China, and it was the most popular in the market. It was good at first, but all of a sudden, negative news flooded out, and there were many strange things about it. It’s said that the drink turns into plastic after solidification, and the impact is not good. Originally, Nutrition Express was Wahaha’s most profitable product, but then it stopped working, and the order volume was reduced by more than half.”

"Spoofing!"

Zhou Buqi can accurately assert without any thinking.

It is impossible for drinks to solidify and turn into plastic. Some common sense knows that this is impossible. It is nothing more than some unscrupulous colleagues who see that their business is doing too well and are deliberately discrediting them.

In beverage products, the cost of beverages is almost negligible, and the biggest cost is the bottle... For Nutrition Express, it is the plastic bottle.

If it was really made of plastic, how much would it cost?

There is a very bad phenomenon in domestic business competition, that is, there are too many operations with no lower limit during competition, as brutal as they are.

Shi Jinglin sighed softly, "Instead of improving yourself, it's better to discredit others. How can such a common phenomenon be avoided in business?"

Zhou Buqi frowned, "Who did it behind?"

Shi Jinglin shook her head, "I don't know, it's a competitor of milk-flavored drinks anyway, and it has nothing to do with us anyway. It's either the second in the industry, or the third in the industry. Yuanwei Youyou Milk doesn't even rank in the top five, The benefits of destroying the Nutrition Express will not be our turn."

Just like a large number of trolls spreading rumors about Tesla, it must not be the work of new power car companies. With such a small market share, even if Tesla is brought down, they will not get any benefits.

Zhou Buqi asked: "Who are the second and third?"

Shi Jinglin said two names.

Well, they are all domestic brands.

Foreigners didn't discredit their own people, they were all their own people messing with their own people.

Shi Jinglin curled her lips and said nonchalantly: "This is all too common. Food safety in China is very worrying, and consumers are panic-stricken. Just make a little trouble, and it will make people believe it. Coca-Cola has been How many years have you been doing it, and now there are all kinds of rumors on the Internet, saying that boys drink badly and can't have children."

Then, he glanced at him, and said with a half-smile: "It is difficult for some people to have children. I think it is because they drink too much Coke? Drink less Coke in the future!"

Zhou Buqi glared at her, "No matter what others do, let's not do such a thing!"

Shi Jinglin said angrily: "Do you think that Yuanwei milk tea is less targeted? You can check it online, and there are many nonsense remarks, saying that we use expired milk and so on, and some people say that our workers use milk to drink Peeing in the pool. Anyway, as long as it is the number one in the industry, it will definitely be discredited by its peers, from all angles, plus many big Vs on Weibo and friends.com have no bottom line, taking other people's money is ignorant Conscience speaks nonsense."

Zhou Buqi was a little surprised, "Aren't they all our own products, you contact Ziweixing, delete the post and it's over."

"How can it be so easy?" Shi Jinglin snorted, "This is an industry chain, and tens of thousands, 10,000+ accounts follow up at the same time, unless they all get banned. This kind of news is originally a news hot spot, which can be given to everyone." The platform brings traffic and popularity, so if you don’t follow the trend and hype, it’s good, how can you delete the post?”

Zhou Buqi said: "No matter what other people do, we can't do it like this. We do business in an upright manner, with a clear conscience and a strong backbone? Right?"

Shi Jinglin gave a soft "hmm", "That's what I told you. A vice president told me that if our Yuanwei milk tea lowers the level of ingredients, it can make an extra profit of more than 800 million yuan a year. I Neither agreed."

Zhou Buqi smiled and said, "That's right, our family is not short of money. To do business is to find something to do, to achieve a little value in life, and it can't be a negative value."

"You don't need to teach me!"

Shi Jinglin rolled her eyes.

Zhou Buqi went on to say: "As long as the product is good and the operation is done correctly, it will still be recognized by the market. Coke has been rumored for so many years, so is it the first in the market? Nutrition Express is similar, which is the trough of two or three years Wait, after this gust of wind, sales will come back. Nutrition Express is the best milk-flavored drink in China, and the market still depends on the product after all.”

Shi Jinglin felt a little melancholy, "Then why does Dongpeng Special Drink surpass Red Bull?"

Zhou Buqi said with a smile: "I think Mr. Lin and the others are doing a good job now, and this strategy is quite right. The taste is similar, and the price is much lower. Once the advertisements are made and the channels are spread, the sales will come."

After the establishment of Dongpeng Special Drink Co., Ltd., the chairman is Shi Jinglin, and the general manager is Mr. Lin. It can continue to develop according to the existing strategy.

The cost of a bottle of drink, the cost of the drink itself is negligible, mainly the bottle.

Red Bull's bottles are metal cans, which are expensive, and a bottle costs a few cents.Dongpeng Special Drink wants to lower the price. The best strategy is to replace the metal bottle with a plastic bottle, and a bottle costs only a few cents.

The cost of Dongpeng Special Drink is only one-third of that of Red Bull, but the selling price is one-half of that of Red Bull, and the net profit margin will be higher than that of Red Bull.This line of thinking is correct.

Zhou Buqi thought of another point, "It's really possible to do some marketing from the perspective of health and hygiene."

"Huh?" Shi Jinglin pushed the coffee to the opposite side, then lay down on the table, frowning, "Why? Going to spread rumors?"

Zhou Buqi picked up the coffee, took a big sip, and said, "I don't drink Red Bull very much, but when I drink Coke, I have a habit of wiping the edge of the can before drinking. Especially the part that is in contact with the mouth. Wipe it all around, and then pull it away to drink."

Shi Jinglin sat up, her beautiful eyes sparkling, "Yes, it's the same when I drink cans! It should be wiped clean, let me tell you, some factories are dirty, not to mention dust, there may be mice in them Climb over the cans. Therefore, when drinking canned beverages, you must look for big brands, such as the kind of big companies with a complete assembly line from top to bottom. Some small canned beverages are still filled by hand. Unhygienic."

Zhou Buqi smiled and said: "Yes, the plastic bottle with a cap will not work. The part that touches the mouth is sealed, and it will be cleaner. You can use this as a selling point and a main marketing point. , explain to the market why Dongpeng Special Drink is not a can but a plastic bottle. It’s not that the metal can is too expensive, but the can is unhygienic.”

"It's amazing, if you talk about routines, you are the best."

Shi Jinglin was convinced.

I feel that my man's methods are more mysterious than those competitors who are slandering and spreading rumors behind their backs.

The key is to be upright and upright.

This is the master.

(End of this chapter)