Top of the Great Era

Chapter 2092
The next day, Zhou Buqi wanted to talk to Lao Ma to change his mind.

Unexpectedly, he returned home!

Depend on!
Zhou Buqi was so angry that he wanted to scold others. No matter what major events are happening in China now, can it be more important than seizing the opportunity to push Ali to buy back shares from Yahoo?
Judging from his attitude and the efficiency of the operation of the capital institutions of all parties, it is impossible to finalize this matter this year.

Very annoying!
However, Zhou Buqi quickly calmed down on the way to the company

Ah!
It may be a good thing to think about it differently!

Who is most annoyed that the Yahoo case cannot be finalized before the end of the year?Of course, it was Yahoo's management representatives, and Yang Zhiyuan's obstruction, which caused them to lose their year-end dividends.

It is conceivable that Yahoo's board of directors will inevitably be disorganized, and even those shareholders of the capital will unite to expel Yang Zhiyuan from the board of directors!
In the past few years, Yahoo has long been the laughing stock of Silicon Valley, known as the "least united board of directors" in Silicon Valley.It is normal for the board of directors of other companies to have conflicts, but everyone quarrels behind closed doors, with a consistent attitude towards the outside world, to show the positive side of the company, so as to maintain the stability of the stock price.

Yahoo was different, and the boardroom infighting had become public over the years.

Especially the capital shareholders who are increasingly dissatisfied with Yang Zhiyuan, in order to counter the strong influence of his founder on Yahoo's board of directors, they can only disclose internal conflicts and use the influence of external public opinion and media to influence him.

As a result, Yang Zhiyuan has become notorious in the industry in recent years.

If Yahoo can't give an answer within this month, Yang Zhiyuan will completely arouse the anger of the board of directors and shareholders.

Zhou Buqi went to the company and met Lu Qi.

He was a core executive of Yahoo before, and was once considered a candidate to become Yahoo CEO.However, he is also Chinese, and his relationship with Yang Zhiyuan is too close.Even Yang Zhiyuan was dismissed from the positions of CEO and chairman successively. How could Lu Qi's situation in Yahoo be any better?
After being recommended by Shen Xiangyang, he joined Ziweixing International.

The two met and chatted about Yahoo.

Lu Qi is very pessimistic. "As far as Yahoo's current business is concerned, there is no hope. There is almost no change from five or eight years ago. Yahoo has also spent a lot of money in the past few years, either through acquisitions or establishments. New teams go looking for new good projects and without exception they fail."

"What about search?" Zhou Buqi was more concerned about Ziweixing's lack of overseas business. "How about Yahoo's search business?"

Lu Qi said: "It's a mess. Yahoo is now relying on the advertising revenue of the portal network, such as page advertisements, video advertisements, pop-up advertisements, soft text advertisements, etc. In addition, Yahoo Mail is well-known and has a relatively large user base, second only to Compared with Google Mail, it even has a wider audience than Microsoft Mail. However, Mailbox is at most a drainage tool, and it really doesn’t make much money.”

"Search." Zhou Buqi waved his hand, "Search, how about search?"

Ziweixing has a search business "Midian" in China, which is very powerful, second only to Baidu on the PC side.It is even more powerful on the mobile side. Taking advantage of Baidu’s slow development on the mobile side, coupled with the dominance of UC Browser and Micropoint Browser on the mobile terminal, the search share of Micropoint on the mobile terminal is now nearly 70%.

But overseas markets are different.

Because of the existence of Google, a giant abroad, and search giants such as Microsoft and Yahoo, it is difficult for outsiders to open up the market.

Throwing money into the search industry is like beating a dog with a meat bun.

Baidu was once very ambitious and wanted to do search business in overseas markets, but now it is overwhelmed and has to downsize if it can't continue.

At the beginning, Zhou Buqi didn't think about searching.

Time passes.

Things are different now.

For Ziweixing International, if there is a search business, it can play a vital role in the strategic level of the group and even in the grand strategic level of "Ziwei Galaxy".

Because Esta!
Search is Google's base camp, and it is a position that Google cannot afford to lose. They always have to defend this position at all costs.

Search is Google's strongest area... At the same time, search is also Google's biggest sensitive point.

Anyone who can put pressure on Google at the search level will make Google very nervous.

For example, Apple mobile phones and Samsung mobile phones in previous lives.

Not counting the domestic market, these two phones cover almost 70% of smartphone users worldwide.The mobile phone becomes the platform, and the platform can provide priority.

In order to get this priority, Google has to pay tens of billions of dollars to Apple and Samsung every year to ensure that the default search engine on their mobile phones is Google, not other competitors.

If Ziweixing International has a relatively powerful search team and a well-known search brand...for Google, it will be the sword of Damocles hanging over its head!

In fact, Ziweixing International does not need to rely on the search business to make money.

Burning money every year, losing money and making money can be done.

It is to create pressure on Google and act as a bargaining chip.

As long as this is done, Ziweixing International can strategically suppress Google, so that Google will not dare to go too far in confrontation.

"Search?" Lu Qi didn't quite understand, and said bluntly, "In this big environment, it's useless for anyone to do search. Microsoft has been doing it for so many years, and the team has changed several times, but it can't do it at all. Other companies Even more impossible, this must be a loss-making business. This has nothing to do with PC Internet or mobile Internet, search is Google, and Google is search, which has formed market perception.”

Zhou Buqi said: "A loss is a loss, maybe it can have very important strategic value."

Lu Qi was slightly taken aback, "Huh?"

Zhou Buqi waved his hand, "It's okay, tell me first, what's going on here?"

Lu Qi took a deep look at the big boss.

Somewhat worried.

Last night, the big boss talked to him, and inexplicably put forward a shocking idea-will Yahoo's business complement Ziweixing International?
However, the big boss asked all the questions, and Lu Qi still answered truthfully: "Yahoo doesn't have a search business right now."

"What?" Zhou Buqi thought he heard it wrong, "No? Isn't Yahoo one of the Big Three in the search industry?"

"It's one of the Big Three, but the share is still too small." Lu Qi is obviously an expert in the search field. He led the team to create the Yahoo search back then. "At this stage, search is no longer a big deal." With the technology, most companies can do it. But to maintain a search platform, you need a relatively large technical team and a larger operation team. It will be seriously affected by marginal costs.”

"So what? How does Yahoo do it?"

Zhou Buqi has developed micro-points in China, so he also knows some.

Lu Qi said with a smile: "It started three years ago, when I left Yahoo and joined Ziwei Star, I was affected by this incident. Originally, Microsoft wanted to acquire Yahoo with a huge sum of 3 billion US dollars. Yang Zhiyuan No, he said he had a way to save Yahoo. The board believed him."

Zhou Buqi suddenly remembered what happened back then, and said with a smile: "Yes, it seems that Yang Zhiyuan reached an advertising agreement with Google, which will make it difficult to manage the business you are in charge of."

Lu Qi nodded, "Yes, I was in charge of Yahoo's search business at the time. However, Yang Zhiyuan and Google have reached a series of cooperation around search, that is, Yahoo Search will give up its own technology, its own operation team, sales team and The advertising team only retains a small technical group to connect with Google."

Zhou Buqi immediately understood, "This is giving up self-employment! Swing your sword from the palace!"

Lu Qi said: "Yes, Yahoo wants to fully access Google's search on its own website. The advertising fees earned, after deducting Google's operating costs, are split equally between both parties."

Yahoo is now a portal network, the largest portal network in the world, with 1.5 million users in the US alone, and more than 4 million users worldwide, with huge traffic.

The most prominent location on Yahoo's home page is a search window.In other words, all users who log in to Yahoo will use this search window when using the search service.

The move Yang Zhiyuan came up with to "save Yahoo" was to cut off Yahoo's original search business, and then use Yahoo as a traffic platform to supply traffic for Google search.

Google gets traffic from Yahoo to sell search ads, and both parties share the money they make.

All technical, operational, sales and other teams are undertaken by Google.

In this way, "Yahoo Search" can operate at almost zero cost, and use an empty shell to get the search advertising revenue brought by the traffic from Google.

Zhou Buqi was very emotional, "There are a lot of stupid tricks, no wonder Yahoo is where it is today, Lao Yang's level is not good, isn't this the same as Zigong?"

"Yes, so I have to leave Yahoo." Lu Qi shook his head, a little amused, "But even so, his strategy failed. The regulatory authorities ruled that the cooperation between Yahoo and Google was risky and failed. One is the industry's first One, one is the third in the industry, and the merger is a monopoly. This made Yahoo’s board of directors completely angry with Yang Zhiyuan, and only retained his board seat, and newly recruited Carol Bartz as CEO.”

"and then?"

"This is the most ridiculous point. After Carol Bartz became CEO, he felt that Yang Zhiyuan's thinking was very good, and he firmly followed the route of laying off his own search business. It's just that he turned to Microsoft. We cooperated and signed a 10-year memorandum of cooperation. She transferred all Yahoo’s search technology to Microsoft, and now the search platform on Yahoo is still Microsoft’s Bing.”

"Typical professional managers."

Zhou Buqi shook his head.

Lu Qi said: "Yes, that's the same thing. Yahoo's net profit exceeded 12 billion US dollars last year, can't you imagine it? How did you make it? On the one hand, it sold some valuable assets at a low price; .Yahoo's revenue has shrunk, but profits have increased. But the capital market doesn't buy it, and the price-earnings ratio is only a dozen times."

(End of this chapter)