Top of the Great Era

Chapter 2093 The sinking of products

Zhou Buqi was very helpless, "Yahoo has even outsourced its search business. From this point of view, it really has no long-term strategic value."

Lu Qi smiled and said, "Fortunately, the traffic is high and the brand is big."

Zhou Buqi nodded, "This empty shell is all that's left, and it's worth a bit. With the blowout of the mobile Internet, the future market will become more and more diverse, and the marketing cost will increase rapidly. Anyway,' Yahoo' is an Internet brand with a high reputation and strong influence."

Lu Qi was very worried, "Are you really going to attack Yahoo?"

Zhou Buqi said: "If you give up your illusions and other ambitions, and just regard Yahoo as a steady money-making tool, it's not bad. Cut out some irrelevant departments, and keep only the most basic structure of the website, so that you can make more money. Minimize costs."

Lu Qi twitched the corner of his mouth.

Ok!

Just now I said that in order to reduce costs and increase efficiency, Yahoo is constantly laying off employees, reducing departments, and even outsourcing its search business.

Now it was his turn, and he wanted to be more ruthless.

Want to dismember Yahoo directly.

To completely cut off Yahoo's dream of growing wings and take off is to lie on the ground and earn advertising fees honestly.Abandoned Yahoo's ideal, only Yahoo as a money-making tool.

The reason why Yang Zhiyuan is so obsessed with Yahoo, and why Carol Bartz and others have repeatedly failed in their investments...there is one big reason behind them, which is that they are still full of longing for Yahoo.

They hope to find an angle to regain Yahoo's recognition in the market and lead Yahoo back to its peak.

Boss Zhou didn't seem to have such an idea at all.

He wants Yahoo to accept its fate.

Zhou Buqi glanced at him, and said calmly: "Do you have a way to give Yahoo the wings of your dreams?"

"Disaster!"

Lu Qi shook his head.

Zhou Buqi said: "I don't have one either, I really can't think of it. It's similar to Sohu, Sina, Netease and so on in China. How to transform this portal model? In the era of smart phones, portals are even more It’s not working anymore. In the domestic mobile phone market, Toutiao’s share is three times higher than the combined total of the four major portals.”

Lu Qi tentatively asked, "Is it possible for Yahoo to try the Toutiao model?"

Zhou Buqi said: "I'm afraid it will be difficult. This kind of UGC product mainly depends on the content."

Lu Qi smiled and said, "Don't we have other content products, such as Quora and Knol?"

Zhou Buqi glanced at him, "There are Weizhi and Toutiao in China. Do you know why the traffic of Toutiao is ten times that of Weizhi? Quora and Knol can link up with Yahoo, but it can only be shallow cooperation. Once the relationship is too deep It will be difficult for Yahoo to have a traffic advantage.”

Lu Qi was slightly taken aback, and suddenly realized: "The quality of the article."

Zhou Buqi said with emotion: "This is related to the education system. Although the nine-year compulsory education and the college entrance examination system in China have been criticized a lot, they are still much better than the kind of bullshit happy education in the West. If it weren't for so many people in Europe and America After traveling across the country, I was almost deceived by the legend of happy education."

Lu Qi said with a smile: "It's not accurate. Europe and the United States pursue a dual structure of 'happy education + elite education', which divides children into classes from the time they are educated. In China, it is relatively average. Every student can be treated fairly.”

Zhou Buqi nodded, "Yes, so this will inevitably lead to UGC products such as headlines, which are difficult to develop in Europe and the United States, and have no content."

The UGC product is to build a platform where users produce their own content and upload it to the platform for other users to see.In domestic education, Chinese is a key subject, and composition is an important item in Chinese.

Basically, as long as students who have graduated from high school can write a relatively complete and fluent article.

that's enough.

The so-called "fish looks for fish, shrimp looks for shrimp".

What kind of person depends on what kind of person writes the article.

If a university professor or well-known scholar writes an article for a group of high school students to read, they will not be able to read it at all, because their vision, knowledge, knowledge structure and level of thinking are completely different.

On the contrary, if an ordinary high school student writes an article... He has no experience, no knowledge, just based on his own superficial understanding of society, plus all kinds of false news reported on TV and the media, he writes an article full of mistakes Articles... Such articles are the easiest to become hits.

Because it can resonate with more people of the same kind.

Right or wrong, true or false is not important, resonance is the key to "like", "fan attraction" and "drainage".

With the development of the Internet, the number of low-end users has exceeded that of high-end users, especially when the mobile Internet develops and everyone has a mobile phone, this phenomenon will be particularly obvious.

All the explosive content often comes from the control of these "low-end users".

For example, a sociology article written by a sociologist is not as popular as a sociology article written by a middle school student; an entrepreneur who shows up to teach everyone how to start a business is not as respected as a success master who is full of words; It’s an international movie star who brings goods live. Because he has a lot of experience and knowledge, he will feel distance from fans when he communicates live. It’s not as good as a little idol who has never read a book and has no knowledge. People can spend money to place orders. .

This is the reason why the traffic of Weizhi is not as good as Toutiao.

It's not that the content of Weizhi is too bad.

On the contrary, because the content on Weizhi is too good, it is not popular.

The same goes for Yahoo.

If there are too many excellent, senior and opinionated articles such as Quora and Knol on Yahoo, it will be difficult to get the favor of users.

If Yahoo wants to transform in the direction of Toutiao, it must find enough "low-end content sources" for Yahoo.

However, the happy education in foreign countries has created a group of happy idiots.

It is impossible for them to write articles like domestic self-media creators, they simply do not have the level of writing articles.Even after graduating from high school, it is not bad to be able to write a small composition of 200 words.Those who have the level and courage to write articles tend to have better content, and it is difficult to resonate with low-end users.

This will lead to the failure of UGC products in this headline mode.

Zhou Buqi's thinking continues here, and he sees the prosperous prospects of the short video industry in the future.

Today's headlines are not good in foreign countries, and the threshold for writing is still too high for those fools who have grown up with a happy education.

Video is much easier.

As long as you can shoot with a mobile phone, it doesn't matter whether you can write or not. As long as you show off like a big fool in front of the camera, as low-level as possible, a group of similar people will come to watch and like you.

The threshold for text is too high, and it is much easier to shoot videos.

The lower the threshold, the more fans, the more money you will make.

Zhou Buqi went on to say: "Overseas, it is possible to make some mid-to-high-end content products like Quora and Knol. They only serve mid-to-high-end users. There are both creators and readers. They are all A group. The threshold for text products is still a bit high, and it is still too difficult to sink.”

Lu Qi sighed, "Yahoo also has a video business. Compared to YouTube, it didn't develop very well."

Zhou Buqi said: "Yahoo's content is still high-level, which will affect the video business. High-level content attracts high-level users. There are many low-level interesting content for low-level users on YouTube. It would be inappropriate on Yahoo."

"It really is!"

Lu Qi hasn't paid attention to Yahoo for several years. Hearing what the big boss said, it really makes sense.

There are many videos of girls on YouTube. Every time they are filmed wearing only underwear and showing off their bodies, such videos are easy to sink and attract a large number of fans.

There's also a lot of side-by-side stuff.

But Yahoo Video is more serious, so there is no such thing.

Zhou Buqi said: "Didn't we acquire Twich, a game video platform? If we want to have better results and sink to more gamers, we can provide some guidance in this regard. Some time ago, Liu Qiangdong and I returned In other words, if e-commerce wants to sink, it must be inseparable from cheating. The principles are the same, and the video business is the same. Not to mention cheating, at least it must be low-level. "

Lu Qi nodded, "Then I'll tell them that when pushing streams, we should focus on recommending some game videos that are of a marginal nature."

Zhou Buqi said: "It's nothing more than sexual desire. It is the usual routine of the game to make good use of the precious resources of female players to attract male players. The recommendation algorithm must be combined with human nature. In this regard, game companies obviously Even better, they have to recruit psychology analysts to join the game design team. Go back to Changyou for research and study.”

Lu Qi twitched the corner of his mouth, "Do you want to make the product like a game... so magical?"

Zhou Buqi said: "In the next mobile Internet era, there will be unimaginable competition. Every industry is a red ocean. Whoever can capture the minds of users as much as possible and make good use of them will stand out."

Lu Qi muttered to himself emotionally, "The era when machines control humans, von Neumann..."

Zhou Buqi was slightly taken aback, "Huh?"

"It's nothing." Lu Qi shook his head, and then thought of something, "Didn't you say Yahoo, why did you come here? I made a phone call with my Yahoo colleagues yesterday, and there is a big event going on inside Yahoo!"

Zhou Buqi asked, "What's the matter?"

Lu Qi said: "After Carol Bartz was fired, Yahoo's CFO Moore temporarily acted as CEO. This is just a stopgap measure. Yahoo is looking for a new CEO."

Zhou Buqi said: "It's hard to find."

Lu Qi said: "It is difficult to find a new CEO. This is one aspect. There is also a more important aspect, that is, a fierce proxy battle is going on in Yahoo's board of directors!"

(End of this chapter)