Top of the Great Era

Chapter 2126 The Master Leads the Door

E-sports is a big trend, and football is the biggest and most popular competitive sport. The combination of football and video games can explode infinite imagination.

How exaggerated?
The World Cup is held every four years and generates billions of dollars in revenue.Later, EA's "FIFA Football" was published every year, earning more than one billion US dollars every year.

In other words, on average, the income of "FIFA Football" is similar to that of the "World Cup" in the real world.

In fact, the level of the people in EA is not too high, and EA is quite famous. This company has always been in an awkward position on the edge of the times. It is always uncertain about new trends and lagging behind.

However, people are afraid of comparison.

Among the game peers, EA's people are considered poor.

But no matter how bad it was, it was a hundred times better than those in football.

The football side also understates it, and never cares about all kinds of criticism in the capital market.

It doesn't matter if the level is poor, as long as you have the power of football.

Capital has never been better than power.

FIFA has monopoly resources in the football world, and has all the control over administrative policies, rules, and systems in football. Would it still be afraid of EA, which relies on market means to make money?

FIFA made a decisive move.

Instead of improving yourself, it is better to destroy others, so that you don't have to be jealous.

Start blackmailing EA.

Either EA gives FIFA $3 million a year, or FIFA withdraws its license to EA's "FIFA" trademark. Of course EA would not agree, and the game was renamed.

However, that was all later.

This does not prevent Zhou Buqi from having an accurate cognition.

Soccer game with great potential!
Regardless of whether EA bids for Changyou, Zhou Buqi must find a way to get involved in the field of football games.He owns a company in the digital football business called Ziweixing Digital Media, which has two small football games.

Soccer games are also a digital football business.

Ziweixing digital media may not be able to do EA, so come and enjoy it!

Zhou Buqi said: "Tell me specifically, what is the reason why "Pro Evolution Soccer" is inferior to "FIFA Football"?"

Don Mattrick is of course an expert, ""FIFA Soccer" can become the industry's number one, probably due to two reasons, internal and external factors."

"Ah."

"The external reason is that "Pro Evolution Soccer" does not think about making progress. Every year, the version changes too little, and the gameplay, design, engine, and structure are almost unchanged. Players who bought "Pro Evolution Soccer 2010" have no motivation to buy "E Evolution Soccer" at all. Soccer 2011, because the two games are too similar except for the data update.”

Zhou Buqi nodded, "Conservatism is a consistent problem of Japanese companies. The PES series has been successful for so many years and has led a whole era. The first thing they consider is to make small changes, make fewer changes, do less and do less. wrong."

Mattrick said: "The internal reason is that EA itself has changed. Apart from what I just said, EA has completely changed the development team of "FIFA Football" and redesigned the game engine, which has changed a lot. The most important point is the change in gameplay. Well...it still has something to do with you."

"Me?" Zhou Buqi was a little curious, "I don't seem to have anything to do with EA?"

Mattrick smiled and said: "You are a big entrepreneur. In the past few years, you have grown at a rocket speed and shocked the world. Many people in the industry are silently studying your business philosophy. Some of you Investment ideas and business philosophy. Many well-known entrepreneurs and elite professional managers regard you as their idol and role model.”

Zhou Buqi smiled.

This is true.

For example, Larry Page, the CEO of Google, is his little fan.Netflix CEO Reed Hastings also pays homage to him.

Capital tycoons including Sun Zhengyi, Carl Icahn, and Buffett are all eagerly working hard to form friendship and establish a good relationship with him.

Mattrick smiled and said: "There are a few people in the EA radicals who admire you very much."

"what?"

Zhou Buqi couldn't laugh or cry.

Mattrick said: "It's true, didn't you write a book, "From Traffic to Traffic Pool"...it seems to be the name? I think they all have a copy. They will be so keen to buy friends The studio, to a large extent, is also affected by certain emotional factors.”

Zhou Buqi waved his hand and said honestly, "I didn't write that, it was written by a big professor in my company. I just provided some main ideas."

Mattrick smiled and said: "Thoughts are enough. The core element in a book is not the text or the plot, not the succession and transformation, but the thought conveyed. Whoever the thought comes from is the first author. "

Zhou Buqi waved his hand, but didn't think his sycophant was so clever, "Speak the business."

Mattrick nodded, and said in a deep voice: "Several people in the radical faction have been studying you, researching and researching, and it really made them find a breakthrough point. This allowed them to find the "FIFA Football" game. The new vitality of this game has completely crushed "Pro Evolution Football" in terms of gameplay."

"What is it?"

"Bubble Amoy Play Commune."

"Blind box?"

Zhou Buqi opened his eyes wide.

Mattrick smiled and said: "Yes, it is the blind box. The blind box is the new business with the fastest development and the most positive response in the football ecology in recent years. They think, since the blind box in the real football world is so popular , so will it be very popular in the virtual world?"

Zhou Buqi took a deep breath, and immediately reacted, and blurted out: "Draw a card!"

This is so special!

This made him suddenly feel absurd that the whole earth was revolving around him.

Mattrick said: "Yes, it is card drawing. Specifically, a fantasy team mode has been added to "FIFA Football". This game that combines e-sports and krypton gold card drawing has changed rapidly once it was launched. The traditional concept of football games. Players accumulate funds through various methods such as competitions and recharges, and then obtain player cards through various methods such as opening bags or doing tasks. Player cards are not selective, they are randomly opened blind box draws .After the players are drawn, they can be added to the team operated by the player."

Zhou Buqi said with emotion: "There are still experts in EA!"

Mattrick disapproved, "How can there be any expert? It's nothing more than learning a little bit from you and making use of it. Of course, you are so great, I even think you are the greatest entrepreneur in human history. They Although I only learned a little from you, it is enough for them to change the status quo of the global football game industry that has been solidified for decades."

Zhou Buqi nodded, "Well, enough."

Mattrick said: "The built-in payment behavior of the game is the main way for traditional games to find a new way out. I thought EA had caught it. Unexpectedly, the conservatives came to power again. However, "FIFA Football" is radical Pi's hands are doing pretty well, and they should still be able to get the dominance of this game."

Zhou Buqi was not interested in EA's internal struggles, and said slowly: "The core of value-added payment services is to constantly introduce new ones, and constantly use new payment points to attract players to pay. Football's own attributes can just Satisfied with this point. This is also the essence of Chaowan Commune's blind box business. It seems that they have caught them. The master led the door in, and the practice is personal, and their understanding is good."

Mattrick nodded, "That's true."

The continuity of value-added services is to let players continue to spend money to draw cards.Coincidentally, football is updated very quickly, and a large number of new players can emerge every year.

In other words, there is no possibility of saturation in drawing cards!
There are new tricks every year.

On and on and on and on.

This is the bottomless abyss.

This is also the essence of the long-term flow of blind box business.The team's lineup is constantly changing, so fans have to buy every lineup every year, which is much better than the jersey business.

Although a new version of the jersey is launched every year, the general industry level of European football is not good enough, and the cognition is not in place. The new and old versions of the jersey are very similar, not much worse.

In many cases, holding the jersey of last season can also be used to pretend to be the jersey of the new season, and go to the stand of diehard fans.

So Zhou Buqi made some adjustments to Manchester United's jersey sales strategy.

Start with the jersey ads.

The advertisement on the chest of the jersey should be different every year. With such an eye-catching logo, people can tell at a glance whether this is a new jersey for the new season.

It's not easy to get away with it, and you can guide fans to buy new jerseys.

Manchester United's income has risen.

"FIFA Soccer" is a digital economy. It is played in the virtual football world, so it is easier to operate. You can make various color cards of red, orange, yellow, green, blue, purple, white and black, and even retiring legends. The star took it out, and continued to brush it over and over again...

In the past few years, the competition between "Pro Evolution Soccer" and "FIFA Football" has been to sell genuine software.

Whoever sells more products will earn more.

Who is the market boss.

"FIFA Football" took the lead in making changes under the crisis situation of EA, and learned from Boss Zhou. He was keen to find the business opportunities of blind boxes and introduced them into the game.

In addition to selling software to make money, you can also make money through value-added services in the game.

This game surpasses Pro Evolution Soccer in one fell swoop.

Zhou Buqi said indifferently: "EA's four trump card games, "Battlefield" is a war game, which is relatively small and has a limited market. "Need for Speed" is not popular, you just play one. This is even easier, 'Star Wars' is the IP of Ziwei Star Global! After the contract expires, EA can no longer get the chance to renew the contract. That is to say, only "FIFA Football" is the most troublesome. Get it done "FIFA Football" is equivalent to getting EA!"

(End of this chapter)