Top of the Great Era

EA has four ace series, "Need for Speed" series, "Battlefield" series, "FIFA Football" series and "Star Wars" series.

After Boss Zhou's dismantling...

Depend on!
It really feels like dismantling EA as a whole.

"Battlefield" is a war game, and it is relatively small in itself. No matter how famous it is and how well-produced it is, it is difficult to achieve much.

"Need for Speed" is a racing game, and this is a game track that Don Mattrick will focus on next. "Need for Speed" was originally a game designed and developed by him back then, and now it is logical for him to surpass himself.

Not to mention the Star Wars franchise.

EA's "Star Wars" game series is actually produced in a very general way, mainly for the US market.Because the United States has no history and culture, "Star Wars" is the number one IP in the United States.

So although the word-of-mouth of this game is not very good, and the game experience is so-so, but with the strong appeal of "Star Wars", it can still attract many players to spend.

Ziweixing Universal has already bought Lucasfilm.

The contract expires and will not be renewed.

It is possible to control EA and end this series, so that it is impossible for EA to have new updates and new game versions.

Finally, there is the "FIFA Football" series.

Not to mention, this game is really difficult to deal with after the revision.Changed the new engine, injected new gameplay, and even introduced the card drawing mechanism of the blind box mode, which can be regarded as opening a window for game innovation.

If Zhou Buqi wants to attack EA, he must attack the most core link.

In particular, he was able to recognize the future potential of the football game.

Don Mattrick saw the determination of Boss Zhou, he was annoyed by EA, and he wanted to roll up his sleeves and fight with them!
Then you're welcome!

Even though Mattrick used to be an executive of EA, he is now the CEO of Changyou, which is the most basic professionalism.

And he is also very confident.

In his opinion, the biggest highlight of the success of the new version of "FIFA Football" game is the introduction of the new fantasy team model, with the value-added income of drawing cards, which is a great pioneering work.

But the inspiration is obviously extracted from the blind box business of Chaowan Commune.

EA is an apprentice.

Boss Zhou is the master!

When a master educates his disciples, isn't he holding hands?

Mattrick said in a deep voice: "Through licensing restrictions, the "Star Wars" game series can be killed. The same method can also be used on "FIFA Football."

"Oh?"

"The first version of FIFA Football was launched in 93. At that time, the license was obtained from FIFA at the price of cabbage, and the annual license fee was only hundreds of thousands of dollars."

"Do you want to work on the FIFA logo?"

Zhou Buqi reacted immediately and followed Mattrick's train of thought.

Mattrick smiled and said: "Yes, start with intellectual property rights. The licensing agreement between EA and FIFA is signed every 10 years. From 93 to 02, this is the first contract. From 03 to 12 [-] years, this is the second contract."

Zhou Buqi opened his eyes wide, "This year?"

Mattrick smiled, "Yes, it's this year."

Zhou Buqi took a deep breath.

I go!

Is this fate, or is it really a coincidence?
This year is the last year of the trademark authorization contract between EA and FIFA on the "FIFA" trademark!
If EA wants to continue to use the "FIFA" logo, it will have to sign a new licensing contract with FIFA from 13 to 22 years.If the signing fails, EA's "FIFA Football" game cannot continue to use the name "FIFA", and it can only be renamed "EA Football".

Don Mattrick said: "If it's just a renaming of the game, from "FIFA Football" to "EA Football", then it's not a big problem. The players are playing the game. It doesn't matter what the name is. However, this Authorization is not only about the game name, but also includes many derivative commercial activities related to the game."

Zhou Buqi immediately thought of a very important point, "E-sports competition!"

Mattrick smiled and said: "Yes, it is e-sports. In this field, Changyou has a strong strength. This is your previous layout. "DOTA2" is now the most popular e-sports game in the world. This year, There are a total of 2 "DOTA17" e-sports competitions authorized by Changyou alone, and there may be hundreds of small competitions that have not been authorized in private."

"DOTA2" is a game developed by Changyou, and all intellectual property rights belong to Changyou.

In other words, all third parties who use "DOTA2" to conduct commercial activities to make money must have Changyou's permission in a legal sense.

For example, if a TV station broadcasts a scene of a "DOTA2" game without Changyou's approval, it is illegal; if a certain live broadcast platform has an anchor playing "DOTA2" live without Changyou's permission, it is also illegal.

Including offline related activities.

For a certain e-sports competition, if you want to hold a "DOTA2" competition, normally you need to pay a fee to Changyou, and you can only hold it after you get the authorization from Changyou.

It's like inviting Manchester United and Juventus to play a game, the organizer has to pay for it.

The organizer organizes the competition and makes money by selling tickets or rebroadcasting fees.

However, the game is a digital economy after all, and it is not the same.

First, the management and protection of digital intellectual property rights are difficult, and there are too many pirated copies;
Second, piracy will only reduce income, without additional cost consumption;
Third, piracy also has marketing value.

For example, there are videos related to "DOTA2" everywhere on TV stations, live broadcast platforms, and streaming media platforms, and almost none of them have obtained the authorization of Changyou.

But Changyou doesn't care about them.

Management is too difficult and rights protection is too difficult, and the promotion and promotion of these platforms can make the game "DOTA2" more popular.

The hotter the related videos, the hotter the game, the more players there are, and the more money game makers will make.

Therefore, for many infringements, Changyou still adopts an attitude of acquiescence, connivance, and laissez-faire.Those e-sports competitions, as long as they apply, they will all pass without charge; those who did not apply will not be held accountable.

It's all free publicity.

Zhou Buqi felt that Mattrick had grasped the core key points, "Yes, e-sports will be a big trend and direction. The best competitive games must be promoted through e-sports competitions. Mechanism! This is very important!"

Mattrick smiled and said: "Yes, the next strategy of "League of Legends" is to combine it with e-sports competitions."

Zhou Buqi asked, "Does Changyou have an event preparation department?"

Mattrick had a bit of a headache, and felt that Boss Zhou's thinking was really jumpy. He had always heard people say it before, but now he saw it, and the topic ran so fast.

"Yes, but it is of an assisting nature."

"assist?"

"Cooperate with some well-known competitions in the world and participate together. For example, the WCG competition is actually launched by Samsung. Changyou participates in and invests part of it, so that our own games can have a certain priority in it."

"This is so important!" Zhou Buqi was very concerned about this, and he acted immediately when he went back, "Changyou will hold our own world-class e-sports competition. There must be a related competition department. "DOTA2" and "League of Legends" , are the best e-sports events, the more people compete, the more meaningful it is to cooperate. Playing games requires many people to play together to be interesting."

Mattrick was slightly taken aback, "Really?"

Zhou Buqi said: "Of course we have to do it! Not only do we do it, but we also have to be the best in the world! The prize money of the competition must be high, and it must be the highest in the world! It is not only a powerful tool for game promotion, but also a powerful tool for future film and television, live broadcast and streaming media. An important tool for business. Forget it, after this incident, I will organize more people and hold a cross-company industrial collaboration meeting."

Games have copyrights, and game competitions also have copyrights.

As long as the Changyou competition is held, countless players around the world will watch the live broadcast of the competition, or watch the video, or watch some short videos of classic episodes.

At this time, you can restrict competitors through copyright.

For example, Twitch, the game streaming media under Ziweixing International, can obtain the rights to broadcast its own e-sports events. All players who want to watch games or videos must come to the Twitch platform.

Twitch will undoubtedly become the world's number one in the game video field.

Including short videos too.

Even once the game develops and the e-sports competition develops, it is possible to produce film and television dramas of related themes.

First, use various pirated platforms to create momentum, publicize and broadcast the game for free.After the game becomes popular, you can backfire.

At this time, Changyou can properly collect rights, restrict third-party piracy, and promote various video platforms of its own.

This is a big idea.

Now that Zhou Buqi has entered the game industry, he must do some big things.For the above ideas, there are ready-made successful cases in previous lives, and they are all done by others.

He wants to do something different!

capable of changing the world.

Let's start with the football game!
Zhou Buqi narrowed his eyes, "The Football World Cup is the biggest sporting event in the world. If it is not cost-effective, the 'World Cup' is the most influential sporting event brand in the world. In the real world, there can be a realistic version of the World Cup; games In the world, there can also be a virtual version of the World Cup, a World Cup based on e-sports!"

Mattrick thought about the FIFA brand, and he had this idea, "That's right! The World Cup is organized by FIFA. If the e-sports World Cup is also organized by FIFA, then invite football associations from all over the world Participating in... that is a football event that can really affect the world! Even if it is a virtual football event! And the game that hosts the game event will be the most recognized football game!"