Top of the Great Era

"Pro Evolution Soccer" has a bigger advantage than "FIFA Football", that is, it has more abundant sales channels, the most important being the handheld game console.

Because this field is mainly dominated by Sony and Nintendo. They are two Japanese technology companies that have natural advantages and can exclusively support "Pro Evolution Soccer".

This is almost a monopoly resource.

With this channel, the sales of "Pro Evolution Soccer" can crush "FIFA Football" all year round.However, even with such a unique advantage, "Pro Evolution Soccer" was surpassed by "FIFA Football".

It can be seen how unfavorable the current situation is to "Pro Evolution Football".

And once "FIFA Football" has gained the advantage, it is almost impossible for "Pro Evolution Soccer" to overtake.

Although Zhou Buqi is a bit contemptuous of EA's level, there are various problems, but EA is an American company after all, and it is much better than Japanese companies in terms of business strategy.

With an advantage, you can firmly control it, relying on the way Americans are best at, which is to play money and capital games.

"FIFA Soccer" is number one in the industry, with sales, income, and more money, and the next step is to move closer to a "monopoly".The more monopoly you have, the more money you make.

How to monopolize?

Rely on intellectual property rights!
All football cups, teams, and players have their own brands and trademarks.

For example, if you want to use World Cup elements, you have to negotiate with FIFA to get FIFA's authorization.

For example, if you want to have the Premier League, you must obtain the authorization of the Premier League.

This is not enough, most of the relevant copyrights of European clubs are in their own hands, so EA has to negotiate with the Premier League, first obtain the copyright of the "Premier League", and then negotiate with the 20 teams under the Premier League, so as to win these 20 goals Team name, logo, club-related information and most player licenses.

The reason for most of them is because the portrait rights of some players are in their own hands, and the club cannot control them.So EA has to talk to the players specifically.

However, there are many shady scenes in football, and the protection of players' rights is simply incomparable with American professional sports.The so-called players union, which protects the interests of players in name, is actually an accomplice and the culprit in exploiting the interests of players.

In many cases, you can bite the bullet.

For example, FIFA has an organization called the Professional Football Players Federation, which is such a player union that owns the portrait rights of the vast majority of players in the world.

Therefore, as long as EA reaches an agreement with FIFA, it can get most of the player's portrait rights.

Many players were shocked when they found out.

They don't even know that their related copyrights are actually in the hands of some shitty organization like FIFA.Want to sue, but there is no way at all.

Sue FIFA?

Do you still want to hang out?

Whether it is FIFA or UEFA, they are public welfare organizations in name, but in fact they are absolutely monopolized organizations that integrate all football rights and interests.

And this not only involves FIFA, but also has something to do with the misdeeds of various national football associations.

Players are alone, let alone resist.

It has completely become a money-making tool for big shots.

The logic behind this is that football players have little choice and have to play for two systems at the same time-club and national team.

Playing for a club is mainly professional and a lucrative job; playing for a national team is to some extent a pursuit of obligation and honor.

The problem lies with the national football associations behind the national team.

It is a market behavior for players to play for the club. They can safeguard their own rights and interests with peace of mind, and negotiate with the club about personal copyrights and profit sharing.

The national team can't do it. This is not market behavior.

The national football associations and the players have a series of overlord clauses, which allow them to obtain the copyright of all national team players for free, such as Maradona, Ronaldo, and Zidane are not immune.

The football associations of various countries belong to the football organizations under FIFA, and the copyrights of these players naturally flow into the professional football players' association under FIFA for "protection" in accordance with regulations.

It is said to be protection, but it is actually abused for making money.

Don't care about the players' own rights and interests at all.

This kind of systemic chaos in world football and all kinds of powerful black-box operations inside are a kind of oppression for players, and it opens the door of convenience for capitalists.

As long as the terms are negotiated with FIFA, the relevant copyrights of almost all players in the world can be obtained.If it is for insurance, you can also sign a separate agreement with players of the level of Messi, Ronaldo, Rooney, and Henry to ensure that they do not cause trouble, and this matter will be settled.

As for the other ordinary players, they didn't have the courage and strength to resist.

To put it bluntly, in fact, top players have certain privileges, and they are considered privileged figures.

The vast majority of ordinary players have to be obedient and let all parties harm their own rights and interests.On the surface, it seems that the capitalists are using their image to make money and bully them. In fact, it is the corrupt power structure in world football that really oppresses them.

It is the authorization of the authority in football that has led to the portraits of many players being used to promote junk food, counterfeit and shoddy products, and even pornography, gambling, and drug products.

Since Zhou Buqi acquired Manchester United and truly entered the world football circle, he has recognized what kind of small society this is.

Of course he didn't like the situation.

The clearer and more transparent the rules in football, the greater the benefits for Manchester United. At least Manchester United players can get enough financial subsidies to protect the interests of the club when they play for the national team.

The club spends money to support the players and let the players go to the national team to play... If the player is injured while playing in the national team, the club has to bear the consequences and continue to pay the players.

How can there be such a reason?
However, Zhou Buwei is soft-spoken. The more he understands football, the more he feels that it is too difficult to change this deep-rooted system.

If you do football games, you can turn such disadvantages into advantages.

Because there are frequent chaos in football and the power in football is highly centralized, as long as an agreement is reached with FIFA, many differences based on players' intellectual property rights can be suppressed.

It can be done with the least amount of money.

Based on his understanding of football, Zhou Buqi also has a relatively clear idea of ​​the future operation strategy of football games.

This is one of his great strengths.

Much better than Konami and EA!

The relationship between domestic power and capital is almost exactly the same as that in world football. He is an entrepreneur who grew up in this environment.

He couldn't be more familiar.

He knows best how to maximize his own interests in such cracks without compromising his own reputation.

This is why he thinks that if he makes a football game, it will be better than EA.

Industry specializing in surgery.

This is the "specialization" of Boss Zhou.

However, first of all, Konami must be able to convince Konami. It is best that Changyou can buy the game "Pro Evolution Football" from Konami.

This can save a lot of trouble.

Ren Yuxin has no confidence in this.

The current Konami is very strong, with a market value of 22 billion US dollars. It is the second game company in Japan, second only to Scarlett with a market value of 58 billion US dollars.At present, there is no operating crisis, so it may be difficult to choose to sell core assets.

Ren Yuxin said: "I did some simple understanding before. Last year, Scarlett's revenue was 40 billion US dollars, and the net profit was 4.5 million US dollars..."

"How many?"

Zhou Buqi was stunned.

Ren Yuxin knew the point of his shock, and said with a smile: "It's true, this is a common problem of Japanese companies, sales are quite high, and profit margins are too low."

Zhou Buqi said: "I was at NetEase that day, and I heard that the gross profit rate of NetEase games can reach 90%. Scarlett's data is too ugly, and the net profit is only a little over 10%."

Ren Yuxin said: "It has something to do with the category of the game. NetEase makes PC-side online games, which have the highest gross profit margin. Changyou's "Tian Long Ba Bu" is similar. But Japanese game companies are still too big in terms of revenue structure. Traditionally, whether it is Scarlett, Konami or Capcom, almost 50% of revenue comes from home games.”

"Uh……"

Zhou Buqi has seen the backwardness and obsolescence of these old Japanese game companies, completely out of touch with the times.

The so-called home game is to buy a game console, plug in the game disc, then connect it to the TV, and play the game through the TV screen with the handle.

It's basically the game mode of the 80s.

50% of the revenue comes from this most traditional direction, which shows how backward these traditional well-known Japanese companies are. They once led the game trend all over the world, and were later surpassed by Europe, America and South Korea.

Now, it's time to take the lead.

The domestic game industry will also completely crush Japan.

Ren Yuxin smiled and said: "Sijia's net profit is 4.5 million US dollars, and the current market value is only 58 billion US dollars, which is only 13 times the PE. It is not as good as EA, which has 18 times the PE. Changyou is now 26 times .”

Zhou Buqi asked: "Where's Konami? Have you checked it?"

Ren Yuxin nodded, "Konami is even worse than Scarlett. Last year's sales were 25.6 billion US dollars, and the net profit was only 2.2 million US dollars. The current market value is 22 billion US dollars, which is only 10 times the PE."

"What about family games?" Zhou Buqi vaguely found a good way to attack "Pro Evolution Soccer", "How many?"

Ren Yuxin did his homework well, and he blurted out a lot of data, "Last year, Konami's home game sales declined, but it still had sales of US$13.1 billion."

"Is there a mobile game?"

"No."

"not a single one?"

Zhou Buqi was a little unbelievable.

Ren Yuxin said: "Old game companies such as Scarlett, SE, Konami, and Capcom don't have any mobile games under their banners. Not only do they have no mobile phones, but the development of PC-side games will also be restricted. What they mainly do It’s TV games, and handheld games. Basically 80%-90% of the revenue comes from these two directions.”

Zhou Buqi's eyes were burning, "Okay! That's great!"