Top of the Great Era

Zhou Buqi first met with Chen Dong, and briefly communicated his vision for Jingtao's IPO in March. Chen Dong expressed his peace of mind and everything went smoothly.

The market cap is likely to hit $150 billion.

"Oh? Isn't it $100 billion?"

Zhou Buqi wasn’t too surprised, just a little surprised. The expected market value increased from US$100 billion to US$150 billion, an increase of up to 50%.

Chen Dong smiled and said, "It's related to you."

"I?"

"Well, your content e-commerce theory." (see Chapter 1715 for details)
"effective?"

This time, Zhou Buqi was more surprised.

His new book will be more influential only when the practice has results.

He has published two books in total.

The first book is "From Traffic to Traffic Pool Thinking", which has been published and translated into 17 languages ​​around the world, and sold in 47 countries around the world.

Some time ago, I heard from Sister Zhenyu that the first edition of this book appeared in 08, and now it is the fourth edition. It has sold more than 1 copies worldwide, and has received a total of more than 4 US dollars in royalties.

It can't be compared with the top bestsellers, but in the business series, it is definitely a bestseller.

However, this book Zhou Buqi only provides a general idea. It was written by Professor Han Leshui, the dean of Ziweixing Lecture Hall, and half of the royalties were distributed to him.

In addition to this book, there is also a new book, "Content E-Commerce".

It is also a theory provided by Zhou Buqi.

Professor Han wrote.

However, this book has not yet been published publicly, and is still undergoing internal revision and revision. It is expected that the first edition will be launched in the mainland in October this year.

Although this book is not yet online, it has already reached cooperation with publishers in 13 countries around the world. Once the translation is completed, it will be published as soon as possible.

This is the celebrity effect.

In the 90s, Bill Gates also wrote two books "The Road to the Future" and "Future Speed" in this way. Relying on the identity of the richest man in the world and the founder of Microsoft, these two books became instant success. A global bestseller, with royalties exceeding $400 million.

The feedback from the market is the fairest.

It can be seen from the income of royalties, even though Zhou Buqi is now the world's top rich man, he is a new generation of Internet entrepreneurs who lead the global trend, but from the perspective of fame and influence, he is the same as Bill Guy back then. There is still a big gap between Ci and Zi.

Chen Dongdao: "In the fourth quarter of last year, Jingtao officially cooperated with Niconico and started an attempt to directly link content e-commerce."

"How?"

This is a new e-commerce idea proposed by Zhou Buqi, which is very important.

Chen Dong said with a smile: "Actually, there have been similar cooperations before. The up owner of Niconico is showing some products, such as comics, figures, and DVDs. Then in the introduction of the video, mark the e-commerce link of the relevant product, and you can directly Pointing to Jingtao. But this time the cooperation is more direct..."

He explained it simply.

In the previous model, there was no exchange of interests.

There is no economic benefit for the up owner to mark the product link in the video introduction, but fans think his product is very good after watching the video, so they leave a message and want the up owner to leave a link, and they also want to buy it.

Many up masters took the initiative to leave links in order to take care of their fans.

However, Niconico has relevant clauses that prohibit advertising for third-party platforms...unless it is Jingtao.Therefore, similar product links all point to Jingtao, which forms a drainage.

There is no stake here.

No matter how many products fans buy through the link provided by the up owner, the up owner will not earn a penny, which is completely an obligatory behavior.

In the fourth quarter of last year, the cooperation between Niconico and Jingtao was upgraded, mainly because of the modification of Jingtao’s commission rules, the upgrade of Niconico’s video technology, and the opening of online accounts between the two parties, which deepened the cooperation.

The up master can directly link in the video!
For example, when the up owner unboxes the blind box of Chaowan Commune in the video, in the lower right corner of the website, you can hang a link of the same blind box directly to Jingtao.

If fans enter Jingtao through the link in the video and make consumption, the up owner can get a sales commission of 1% to 20% according to different types of product recommendations.

With economic income, the motivation of the up owner will increase immediately.

Many up owners are homeboys, old people who live in a two-dimensional world and are bored at home, and have no financial income.Now, Niconico has found an opportunity for them to make money in the Two-dimensional world, which immediately detonated the circle.

Chen Dongdao: "The two-dimensional field in Japan covers a wide range, and the group size is also large. Many uncles in their 50s and [-]s are even addicted to this kind of animation, games, and videos, and even participate in various girl groups. So there are many video sites of this type, and even YouTube Japan has opened a similar channel to compete with Niconico. However, after Niconico’s revision in the fourth quarter of last year, other platforms have no chance.”

Zhou Buqi said with a smile: "A lot of up masters in the Two-dimensional field on other platforms have gone to NicoNico?"

"Yes!" Chen Dong looked at Boss Zhou with full conviction, "The idea of ​​content e-commerce is so correct, I can even guarantee that this will probably become the most important e-commerce method in the next 30 years! And the linkage effect is very obvious , not only created revenue for Jingtao, but also improved the competitiveness of Niconico among competing products."

Zhou Buqi asked: "How much did you earn? Have you got the statistics?"

Chen Dong said with a smile: "Not long after it was launched, it was in the fourth quarter of last year. Through the channel of Niconico, Jingtao got a total of 360 billion yen in sales...well, about 3 million U.S. dollars. You know, last year Jingtao Tao’s total revenue in the fourth quarter was only US$8.6 million.”

"What about the commission? How much did you pay?"

"Nearly $200 million."

"How many up masters are there?"

"At present, a total of 7200 up owners have opened this service." Chen Dong is quite proud of this. After all, as the third-ranked e-commerce platform in Japan, it has made some pioneering work that can only be achieved by industry leaders. "7200 The average up owner earns less than 300 US dollars. However, there are a few up owners who earn a lot. The most up one got a commission of 29 US dollars within three months."

Zhou Buqi was not too surprised, which was within his expectation, and said with a smile: "The number of fans is hundreds of thousands, right?"

"102 million." Chen Dong felt that this matter was worthy of attention. "She also has more than 60 fans on YikYak, and her influence is not small. Jingtao has officially signed a contract with him."

"Which field?"

"Hmm... she's a pretty girl. She used to be a trainee, but she failed in her debut, so she turned to post a video to be an up host. The video has a lot of content, mainly sharing some personal life, clothes, food, dancing, and sometimes I will also share some videos of playing games. By the way, do you know which field has the most total revenue in this cooperation between Jingtao and Niconico?"

"Which one?" Zhou Buqi simply followed his train of thought to answer, "Game?"

Chen Dong laughed, "Yes, it's a game!"