Top of the Great Era

Chapter 2157 Digging, Digging, Digging

The so-called disagreement is that Changyou is unwilling to only operate Capcom games.

If Capcom is compared to a gold mine, then Changyou, which has been negotiated to operate the European and American markets, is actually equivalent to selling gold to the European market.

Is this enough?

Changyou also wants to enter the mine to dig for gold!

In the big gold mine, dig and dig and dig!
Capcom certainly didn't want to.

So when we talk next, we need to grasp the direction.

Zhou Buqi's strategy is that Changyou only digs for gold that Capcom doesn't like, and absolutely doesn't grab it from them.

The gold that Capcom looks at is console games, which cannot be touched.

In fact, they don't need to protect the food at all, as long as the console game market is broken, Changyou is invited to do it, but Changyou doesn't even bother to do it.It's a bigger market, and different versions have to be developed for different game consoles... It's simply thankless.

There is a craftsman spirit here in Japan.

Most of the time, the spirit of craftsman is to fight to the end where others look down on.

Just like the samurai sword, which is praised by the world, the craftsmanship is really good and admirable.But few people go to explore the story behind it, really think that the craftsman spirit of others will be amazing.

Zhou Buqi happened to be familiar with history.

The samurai sword is actually a Tang sword craft from the Kingdom of Heaven.However, later this set became unpopular in the Central Plains.Because all the wars in the Central Plains were fought by hundreds of thousands of people.

What's the point of using that kind of top-notch Tang saber in a battle of this level?
Under the sea of ​​people, a group of peasants who had never practiced martial arts held hoes in their hands, and they could also chop up the instructor of the Imperial Forest Guards who was holding a Tang knife into minced meat.

All the wars in the Central Plains were extremely large in scale, and the emphasis was on the popularization of weapons, not the quality of individual soldiers. They relied on quantity to win.Even during World War II, the Korean War, and the Vietnam War, this set of ideas was still effective.

It's different in Japan.

The war took place between warriors, and there were only a few hundred people on both sides in a big battle.In a small battle of this scale, whoever's weapon cuts the iron like mud will be the most powerful.

Because the scale is too small, so keep improving.

In the final analysis, this is a small peasant consciousness of a small country with few people.

Even in 2012, Japan still has not escaped this type of cultural influence, such as Capcom, who have been obsessed with console games in the past few years... In fact, it is the spirit of craftsmanship, digging and digging in a small market and a small pond Ya dig.

European and American game companies have gone to horizontal development, from console games to computer games, from social games to mobile games.

Japanese game companies are still continuing to develop vertically, and are constantly striving for excellence in areas that have not changed much... Of course, this will have a quality advantage far beyond other companies.

But once the market changes.

That would be miserable.

For example, Konami's "Pro Evolution Soccer".

The reason why it doesn't work is because the market has changed.In the past few years, there were several kinds of football games on the market, and the development cost was lower. "Pro Evolution Soccer" has the spirit of craftsmanship and strives for perfection. The quality is the best, and of course it is the first in the industry.

It won't work in the past few years.

Those old guys in football reacted slowly, and the digital economy and copyright economy have been valued in the football field.

This leads to a substantial increase in the cost of football games.

A lot of football games just die.

EA complied with the times, quickly made adjustments, and increased the development budget of "FIFA Soccer". However, "Pro Evolution Soccer" is still the same as in the past, and it still wants to continue the past model.Insufficient budget will lead to too few copyrights and insufficient product quality.

Craftsman spirit is of course very good.

But there is a premise that this thing will remain unchanged, preferably 100 years or 1000 years.

Once it changes, it's out of play.

It is innovation, not artisanship, that stands out in the midst of change.

This is a truly huge market. It is the battle of hundreds of thousands of millions of troops in the ancient Central Plains, not the ten thousand generation line of the Japanese emperor, which has not changed for thousands of years.

Markets are like battlefields.

What Changyou wants to do is to become a world-class game giant, and to spread the word in the global game market. The most important thing is to embrace and embrace changes.

Capcom wants to guard his one-acre three-point land and pass it on to the world...

That's fine.

Changyou can borrow a good IP from them to conquer a larger market.A small part of the rewards won can be given to Capcom, which can be regarded as repayment of "principal and interest".

This is the third and fourth point of cooperation with Capcom that Ren Yuxin said.

Thirdly, Changyou can help Capcom launch computer versions of some games.

Although Capcom has enjoyed the sweetness of the computer version of "Resident Evil 5" and made a lot of money, it is not easy to fully transform from console games to computer games.It's different on a technical level.The development of console games and the development of computer games are completely different technologies and different business processes.

Another point is that Capcom simply did not dare to fully transform into computer games.

Players are all playing computer games, how can console games sell?
That's why Capcom chose to use Resident Evil 5 as a guinea pig for the company's first computer game.

Because the "Resident Evil" series of movies are very famous, they are very famous in the European and American markets.The computer version of "Resident Evil 5" is actually mainly aimed at the European and American markets.

This is something Changyou can take advantage of.

The brand of "Resident Evil" is well-known in Europe and the United States, but other game brands are different. How can Capcom develop games that meet the European and American markets?
It is more appropriate for Changyou to do it.

For example, if Changyou's British game studio and American studio develop Capcom's game IP, it will be very in line with the preferences of European and American players.

This is also the overall idea of ​​the global game IP operation that Zhou Buqi has designed for Changyou.

As for the fourth point of mobile game development, it goes without saying.

Mobile games are too far away for Capcom.

out of reach.

Ren Yuxin said: "At present, there is a general idea, that is, Capcom and Changyou will work together to develop the computer version of the game. As for the development of mobile games, Capcom has no interest at all."

Zhou Buqi laughed and said, "That's better, Changyou can do it himself!"

Ren Yuxin nodded, "We still need to talk a few more rounds. Let's settle the third point around computer games first. Capcom will provide intellectual property rights, and Changyou will provide channel resources. It is considered equal, so investing in new of……"

At this time, Senior Sister Zhenyu knocked on the door and walked into the study.

Zhou Buqi was not interested in listening to those trivial clauses, so he interrupted him, "It's all right, just do it according to your thinking. Just make good use of the other party's narrow vision."

Ren Yuxin smiled, "Yes."

Zhou Buqi then asked: "What about "Pro Evolution Football"?"

Ren Yuxin said: "Tomorrow, we will have a discussion meeting tomorrow morning. If it's hard to say about Konami's other games, "Pro Evolution Soccer" is probably their biggest headache, and they can't wait for Changyou to show up."

Zhou Buqi nodded, "Has Mattrick told you that the 'FIFA' license obtained by FIFA Football from FIFA will expire this year."

Ren Yuxin said: "Well, I said it. The "FIFA13" launched this year is the last game that can be named 'FIFA'. Unless EA can negotiate with FIFA and complete the contract renewal."

Zhou Buqi said decisively: "We can make more fuss about this matter. Football is a highly monopolized and highly centralized global organization. FIFA is football, and football is FIFA. FIFA has all the rights to football. Power and capital have no choice but to kneel before power. EA is an American company and may not have such awareness. Changyou grew up in such a soil, and this is Changyou’s advantage.”

Ren Yuxin knew what he meant, and said with a smile: "Indeed, if Changyou can cooperate with FIFA and compete for FIFA's authorization, we can maximize the value of the title 'FIFA'." Come out, you can do better than EA."

"Okay, that's it, let's talk about it tomorrow night."

Seeing that Zhen Yu was already pregnant, Zhou Buqi, sitting on the sofa, really lost a little bit of the youthfulness and vigor of a girl, showing the brilliance and charm of a young woman.

He immediately understood the origin of that strange feeling.

It's here!
From Ning Yaxian at the beginning, to Aunt Xue, and later Wen Zhixia and Ning Yameng...they all have demeanor that other girls don't have.

It's a different taste.

Now I understand.

It turns out that the young woman does not refer to the transformation from a girl to a woman, not to pierce the layer of window paper, but to show the unique sense of maturity and charm only after giving birth.

This time, Zhou Buqi felt that he understood women better.

Just like what Aunt Xue said in private, she owed him everything in this life and gave him nothing.If there is a next life, he will definitely get what he wants.

At that time, Zhou Buqi was quite useful.

Now that I think about it, it doesn't feel right.

Not right!

Aunt Xue's temperament is because she gave birth to Baoshan.If there is no Baoshan in the next life, won't she be so attractive?Isn't there that magical power that is as mysterious as a magnet?
Sure enough, people can't be too superstitious.

You can't pin all your hopes on the next life, because of the butterfly effect, you don't know what will happen in the next life.

Zhou Buqi went to the edge of the sofa and sat down, took the hand of Senior Sister Zhen Yu, and mainly talked about Ou debt.

Last year, the Zhou family had a bit of a cash flow crisis.

It just so happened that European debt plummeted to a historic low, so Zhou Buqi asked Zhen Yu to go in again with 5 million US dollars.I originally thought that if I hold it for one year, it can't rise by 1%, but it can also rise by 100%.

Unexpectedly, in just over half a year, the goal of doubling has already been achieved.

Zhen Yu asked, "Do you want to sell it?"

"Now?"

"Correct."

"Well, then sell it. You are pregnant now, so it's not good to be worried. If it falls again after a while, it will affect your mood. Sell it, take it easy, the European bond market is too unstable."

Zhou Buqi pondered for a while, and then gave the answer.

In the long run, the European debt transaction must be a big profit. Whether it is Greece, Portugal or Italy, they have survived.In the short term, however, the risks are enormous. The European debt of 5 million U.S. dollars has now doubled to 10 billion U.S. dollars. After a few months, it may drop back to 5 million U.S. dollars.

Short-term high-selling is also a good choice.

Zhen Yu pinched him lightly on the face, then pursed her lips and smiled, "Okay, let's sell it, I've made a lot of money, I'm so happy."

(End of this chapter)