Top of the Great Era

Chapter 2160 The self-operated system of the rental platform

The Lian family in the previous life suffered a lot of ups and downs in the development process.Especially the online business, since the launch of Lianjia Online in 2010, the business growth has been relatively slow, and the reputation is not big enough to compare with the rental websites created by those Internet entrepreneurial teams.

Fortunately, offline business is Lianjia's basic business.

Boss Zuo was not in a hurry, so he slowly laid the foundation and solidly completed the offline "self-operated" business. The services that this kind of self-operated business can provide are far from those that play with third-party rental transactions. Comparable platforms.

Over time, word of mouth has accumulated.

Especially with the explosion of the mobile Internet and the rise of house prices, the Internet industry in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen is developing rapidly, but young people cannot afford houses.

The rental market exploded.

The wind is coming.

In 2016, Internet giants such as Baidu and Penguin invested in Lianjia and provided Lianjia with professional Internet operation experience, technology and models.

This time, Lianjia took off.

I couldn't stop it anymore.

The offline accumulation in the past few years has become the best quality self-operated housing source of Lianjia, a rental platform, and with the guarantee of technology, it can develop towards a larger data volume.

The shell house search appeared.

The reason why this platform appeared so late was not because Boss Zuo was not in a hurry, but because he was powerless. Before the Baidu and Penguin teams entered, he was dizzy in the Internet world, couldn't find his way at all, and didn't know what to do. .

After Baidu and Penguin's capital came in, Lianjia quickly made internal adjustments, and soon launched Keikefangfang, becoming a leading unicorn.

However, it is only 2012 now, and no one in the market is optimistic about Lianjia, so that Lianjia is short of money and wants to raise funds this time, but it is only based on the valuation of the A round last year.

Low price lure.

But even so, there are still no investment institutions in the market willing to give money.

In other words, at this stage, the industry lacks an accurate judgment on the platform economy, and it is not so accurate between "self-operated" and "third-party".

Being self-employed is hard.

How easy is it to build a platform for third-party services and operate with light assets?

That's what Taobao does.

This is so representative.

This has a very bad negative effect. Most of the current domestic platforms are based on the model of Taobao. They have no self-operated assets at all and rely on third-party resources to operate.

This is the trend in the field of rental websites.

The current self-operated asset-heavy model of Lianjia is not favored by the Internet industry.

In 2016, the rental market exploded, and the country introduced the policy of "no housing speculation", as well as all kinds of chaos in the rental market... This made everyone pay attention to the potential of Lianjia, and Baidu and Penguin's strategy for Lianjia came into being. invest.

Zhou Buqi was not in a hurry, so he first clarified the basic thinking of doing Internet business with Boss Zuo, and talked about the division of shares, rights and responsibilities.

Boss Zuo agrees very much.

I also have to agree.

In the Internet field, who else in China can speak more authoritatively than Boss Zhou?
Zhou Buqi said frankly: "In the past year, I have always wanted to invest in an Internet rental platform with growth potential. After searching a lot, I found that only Lianjia's model is the most reliable."

"Really?"

Boss Zuo was overwhelmed with surprise.

Even he didn't know that the Lian family would be so good.

Ganji.com, 58.com, Anjuke.com, SouFun.com, Yahoo Koubei, Focus.com, Bainmin.com, the rental groups in the interest circle of Friends.com... In this field in China, Lianjia is not even ranked in the top 20.

To be favored by Boss Zhou?
Zhou Buqi told him his own theory of platform economy, "The reason why Lianjia's model is better is because Lianjia has controllable housing resources. It is better to start with self-operated, steady and steady progress. It is a better and more stable road to the development of the Internet platform.”

When a set of big theories fell down, Boss Zuo said to himself, "So that's how it is!"

Zhou Buqi said with a smile: "I will invest in Lianjia this time, and I will also find someone who is proficient in online and offline businesses to help Lianjia transform. However, Lianjia must firmly follow the route of self-employment."

Boss Zuo nodded and said: "Yes, the best rental service can only be provided with controllable listings. Those intermediaries who purely serve third parties will always have various disputes. After a long time, it will inevitably affect the brand. "

Zhou Buqi said: "Yes, when you are free, you can go back and study the growth history of Jingdong. Jingdong has been doing its own business for many years, and even established its own logistics company in order to do a good job of self-management. For products and services, JD.com has accumulated word-of-mouth and accumulated users, and then opened the platform to third-party merchants. This is the most stable and practical road to development.”

Boss Zuo smiled and said: "I used to know that it was right to do this, but I really didn't understand the reason behind it. After listening to you, I realized that it was so. Only you can sum up such a good platform model." theory of development."

Zhou Buqi waved his hand and said calmly: "Mr. Zuo, I invested in Lianjia because I think Lianjia can become the largest and best rental platform in China."

Boss Zuo took a deep breath.

The pressure is not small.

Self-operated housing is an asset-heavy operation. Generally, you buy other people’s houses or rent them with long-term contracts, store them in your own hands, and then rent them out to tenants.

This means that a lot of money is needed.

The current Lianjia’s business is mainly carried out in Beijing, Shanghai, Guangzhou and Shenzhen. It is not that the development is slow, but it is limited by funds, and there is no more money to develop in more cities.

This round of financing is only 1 million yuan.

Compared with the national real estate market worth tens of trillions, it is not worth mentioning at all.

Zhou Buqi said with a smile: "Only relying on Lianjia's own financial resources, it is impossible to do a good job in the stage of self-employment alone. In the past few years, JD.com has invested more than 50 billion in order to do self-employment."

"More than 50 billion..." Boss Zuo was shocked.It can be regarded as seeing the business plate of a real big boss. Just saying a number can scare people to death. I can't help but ask, "What should I do then?"

Zhou Buqi said: "Look for more strategic partners."

"Ziweixing?"

In fact, Boss Zuo also has his own tendencies. Of course, he hopes that Boss Zhou will invest in the name of Ziweixing, not in his own name.

Zhou Buqi shook his head, "In the short term, Lianjia will not be recognized by the capital market. Ziwei Star is preparing to go public, and try not to mess with the capital market before going public. However, the partners I am talking about are also Internet companies. .”

Boss Zuo was very surprised, "Isn't it an online platform?"

Zhou Buqi said with a smile: "It's an online platform. In fact, this thing has no technical content. I can find someone or form a team for you, and you can do a good job of online business. This is not the most important thing. The key is the self-operated system!"

Boss Zuo felt very embarrassed, "The real estate market is too big."

Zhou Buqi said: "So, we need to find more powerful partners for strategic cooperation."

"for example?"

"For example, Vanke, I met Wang Shi in New York last year and talked with him about the prospects of real estate. Sooner or later, domestic housing will be saturated, but real estate is a pillar industry, and housing prices cannot fall. Vanke already has a longer-term vision. With the layout, we will encounter bottlenecks in the new real estate market in the future. If you want to have a stable source of income, you still have to rely on the rental market.”

"Yes!" Boss Zuo immediately boosted his morale, "I heard that Vanke has changed a lot of real estate to a new model, only renting and not selling, and it is going to transform into the rental market."

Zhou Buqi said with a smile: "Renting a house is much more complicated than selling a house. Selling a house is a one-time act. Selling a house is fine. Renting a house is faced with repeated rentals. It’s the most reasonable means of renting.”

Boss Zuo seemed to understand what Boss Zhou meant, "You mean...in the future, if possible, introduce Vanke's rented houses to Lianjia's platform?"

Zhou Buqi said with a smile: "That's right, we can invite Vanke to make a strategic investment in Lianjia and become a family. Moreover, Vanke's brand is so strong, they are willing to cooperate with Lianjia to provide users with the best rental experience. From this point of view , we can incorporate Vanke’s listings into Lianjia’s self-operated system.”

"It really is!"

Boss Zuo was an eye-opener.

He really is a world-class big boss!
It's so bold!

Zhou Buqi said: "During this process, the most important thing is to allow Vanke to invest in Lianjia. The shares should not be too small, and they should get a seat on the board of directors and have a certain right to speak. Only in this way can the two families become one family. , so that Vanke will be willing to incorporate its own listings into Lianjia’s rental platform.”

When it comes to decentralization of power and shares, the bosses of traditional industries can't stand it, for fear that after their own shares are diluted, the company will be taken away by others.

Boss Zuo's structure is not so small, he took a deep breath, "If Vanke is willing to enter, that would be the best."

Zhou Buqi said: "It's not just Vanke? Sunac, Greenland, Wanda, Country Garden... More and more real estate companies will target the rental market in the future. What Lianjia wants to do is to become the number one real estate giant throughout the country. Big platform. First select a few iconic real estate giants to attract to the board of directors, let them make strategic investment, and summarize the business model and cooperation experience. Only then can we pave the way for the entry of third-party real estate in the future.”

Boss Zuo was dumbfounded, "This is not...not..."

Zhou Buqi looked at him amusedly, "It's not what?"

Boss Zuo said: "Isn't this a big platform like Taobao? Taobao sells commodities, and Lianjia sells rental properties..."

Zhou Buqi said: "It's not Taobao, it's JD.com. Go back and study the models of JD.com, Dangdang, Amazon, and Suning Tesco. Everything is the same. There are many business fields, and the big logic is the same. of."

(End of this chapter)