Top of the Great Era

Chapter 2163

Pei Yao's words made Zhou Buqi combine his foresight to understand the cause of the future development of the domestic e-commerce industry.

That's it!

Ali in his previous life, after Wei Zhe stepped down, had to solve the problem of corporate reputation from the root, and had to carry out a series of strategic transformations at a fundamental level.

A very important point is to launch Tmall and reduce the proportion of traffic from Taobao small shopkeepers.

In fact, it is a choice between "self-operated" and "third-party".

Tmall Supermarket is a real Ali self-operated product.

Those flagship stores on Tmall or large stores with high sales volume are all third-party stores, but because of their high sales volume and large scale, they care more about their own credit.

Or on the other hand, because they care more about their own credit and can provide the best service, these stores can stand out and become the best online stores.

Although these flagship stores and benchmark stores are also "third parties", they have higher self-demand, pay more attention to long-term value, better service and higher reputation.

So in terms of nature, it is very similar to "self-employment".

In this way, the genetic disadvantages of Ali's business model have been resolved, the credibility crisis has been overcome, and a service system equivalent to JD's self-operated service system has been achieved.

Of course, doing so comes at a high cost.

That is, Tmall and Taobao must reduce the traffic ratio of those small Taobao stores. Ali grew up relying on these third-party small stores, and Ali’s reputation crisis also came from these third-party small stores.

It's a double-edged sword.

Ali was fine when it was a small company, but now Ali is an industry giant and a benchmark enterprise in the domestic e-commerce industry, so we can't let those small third-party stores consume Ali's platform reputation.

We can only do self-employment, support big-name online stores, and reduce the proportion of small Taobao stores.

Ali's strategic transformation has created another opportunity for the market.

Small Taobao stores were squeezed by the self-operated stores under the Alibaba platform and the policy of focusing on supporting big-name online stores, and they could not survive. These are small and medium-sized enterprises with hundreds of thousands and millions.

There is a huge market demand in the market.

Here comes the opportunity for Pinduoduo.

This congenital gene inevitably determines that Pinduoduo can only go further and further in the field of reputation crisis.Anyway, at the level of reputation, there is definitely no way, so let it go, how to attract attention, how to attract traffic, rubbing hot spots, gaining attention, and happily slashing.

After such an analysis, Wei Zhe was picked out of Ali's reputation crisis.

As Pei Yao said, no matter who becomes the president of Ali, the reputation crisis will definitely happen, which is determined by Ali's business model and strategic choice.

Whoever wins is unlucky.

Wei Zhe is the president of Ali, if he doesn't stand up and take responsibility, he can't let Boss Ma take the responsibility, right?

That doesn't work.

Ali lost Wei Zhe, but he was still Ali.

If Boss Ma takes the blame and resigns, it will be serious, and Ali may go downhill because of this.

Zhou Buqi asked Pei Yao to help him find some Wei Zhe materials, and then he called Boss Ma, "Old Ma, how about Wei Zhe?"

"Ah?" Boss Ma was slightly taken aback, thinking that this kid was going to talk about Yahoo again, "Wei Zhe? What's wrong?"

Zhou Buqi didn't mince words with him, "Wei Zhe left Ali, did he blame you?"

Boss Ma snorted, "What's that called? He's the president. If he doesn't take responsibility, who will? I usually don't care much about the company's business, and it's not like you don't know."

Zhou Buqi said: "Ali's model will have a reputation crisis sooner or later. Don't tell me you don't know. It is so difficult for Ali to expand overseas markets. Isn't it impossible to pass this hurdle?"

Boss Ma pondered for a moment before he said plainly: "You are right, Ali's trading platform model does have a great reputation risk. Many merchants are making counterfeit goods, and even making fake orders. It's the problem. Wei Zhe is the president, if he is really capable, he should resolve this hidden danger virtually. But he didn't, which exposed Ali's problem and caused public incidents."

"Makes sense."

Or say that the public is right and the wife is reasonable, Zhou Buqi thinks that there is nothing wrong with Boss Ma's perspective.

The credibility crisis happened during Wei Zhe's tenure as the president, which is very indicative of the problem, either he failed to completely resolve it, or he failed to delay it.

After all, he should take responsibility for what happened during his tenure.

But one thing is clear.

It's just that Boss Ma is very good at taking advantage of the opportunity. Anyway, Wei Zhe has to take responsibility, so he should throw all the responsibilities on him and let him resign.

Leave Ali a clean and innocent family property.

Boss Ma smiled and said, "What are you doing? Why did you ask him?"

Zhou Buqi said: "Seeing him taking the blame for you, I want to fight the injustice."

"Fuck off!"

Boss Ma thinks this kid is a complete jerk.

Zhou Buqi laughed and said, "How has Wei Zhe behaved since he left Ali?"

Boss Ma didn't quite understand, "What do you mean?"

Zhou Buqi suddenly said: "There is a guy named Luo Yonghao, do you know? He used to work on Niubo.com."

"Well, I know." Boss Ma has never heard of Lao Luo, but he has heard of Niubo.com. It was very famous a few years ago and claimed to be the frontier of freedom of speech in China, but it was blocked within a few years. "What's wrong?"

Zhou Buqi said: "This old Luo is a little level, he is half of my hometown. I used to be an English teacher at New Oriental, but then I failed to do Niubo.com, and now I am starting a business to do English training, and I asked someone to ask me for investment. Well, I said no. Do you know why?"

Boss Ma said angrily, "Don't hold back."

Zhou Buqi said: "New Oriental trained him, made him a star teacher, and helped him build contacts in the capital. But when New Oriental went public, he didn't get a stock that satisfied him, so he left. Leave After that, I cursed at New Oriental and Lao Yu. Just this incident, I feel that this person is out of shape, and this is not the perspective that an entrepreneur should have."

Even if Yu Minhong really wronged Lao Luo in the distribution of benefits, he shouldn't be open-minded after leaving New Oriental.

This is a workplace taboo.

It is not the mind, mind and means that an entrepreneur should have.

Boss Zhong from Nongfu Spring did not work well at Wahaha and was constrained everywhere, so he came out to start a business, but he has never seen him comment on a competitor.

It's not just about personal image.

For example, this time Lao Luo started his business to engage in English training. If you look at this matter from the perspective of an entrepreneur, it should be a completely different choice.

He was treated unfairly at New Oriental, but after he left, he didn't say a bad word about his old club, but instead expressed his gratitude everywhere... This is different, this time he started a new business and engaged in English training, and went directly to Lao Yu's office The door asked him to invest, and Lao Yu might agree.Relying on the resources of New Oriental, he may really succeed in starting a business.

Spitting everywhere after being wronged, that is the behavior of hanging silk, not the mentality of an entrepreneur.

In the process of starting a business, the most indispensable thing is to deal with the government, that is, to suffer all kinds of grievances, if you can't enjoy it, don't start a business.

Boss Ma understood what he meant, and said with a smile: "No, Wei Zhe and I attended an event together a few days ago and had dinner together."

Zhou Buqi asked: "What kind of sequelae of grievances? Did you not complain?"

Boss Ma said angrily: "There is nothing to complain about. He used to be in the building materials business. I brought him to Ali and let him know about the Internet."

Zhou Buqi then asked: "What is he doing now?"

Boss Ma said: "I set up some kind of investment fund, let's make some investments. It seems that I joined Allyes Group last year and became an independent director. What are you doing? You want to poach him?"

"Ah."

Zhou Buqi admitted it frankly.

Boss Ma was very surprised, "Really? Are you really going to dig him?"

Zhou Buqi smiled, "Yes."

Boss Ma said: "That's not easy, I'm afraid it's not very good for ordinary positions."

Wei Zhe was already the president of Ali Group before, the second in command of the company, and the successor of Boss Ma.At this level, it is not easy to attract him with ordinary positions.

If Ziweixing invited him, he might have to take out the position of president of Ziweixing Group, that is, Zhang Yiming's position.

Zhou Buqi said: "I invested in a start-up company, which is transforming from offline to online, and I want to invite him to be the president in the past."

"How large?"

"The current valuation is 10 billion."

"Dollars? A billion dollars?"

Boss Ma frowned slightly.

Zhou Buqi laughed and said: "What dollar, it's Huaxia currency. It's a small company now, but it has a big vision. This is a journey to create a dream. It depends on whether he is willing to join with a low salary. Come and create a dream!"

After a while, Pei Yao brought a simple document about Wei Zhe and handed it over.

At the level of Wei Zhe, there is no need for a personal resume.

So less material is found.

Previously, Wei Zhe worked in B&Q, a Fortune [-] company, and was the president of the China region. He was the retailer of building materials that Boss Ma mentioned.

He was the youngest CEO of the Fortune 32 at the age of [-].

After taking office, he did a big thing, merged another Fortune 500 company, OBI, and became the undoubted "big brother" in this field in China.

Because of his outstanding performance, he was noticed by Boss Ma, so he offered an olive branch and asked him if he would like to join Ali.However, there is one condition, he has to cut his salary by 90%.

Wei Zhe felt that his upward path in B&Q was gone, and that the Internet was the symbol of the future, so he resolutely gave up everything in foreign companies and joined Ali...

Seeing this, Zhou Buqi made a decision, "Help me contact him, I'll talk to him!"

(End of this chapter)