Top of the Great Era

Chapter 2164 Nintendo

It's the end of the new year, and Zhou Buqi can clearly feel that the atmosphere in the company is a bit loose, and most of the employees are preparing to go home for the New Year holiday.

Many projects have reached the moratorium stage.

However, some projects cannot be suspended, especially Weibo and WeChat, because they are both in the rapid development period of mobile terminal growth, so they cannot be suspended.

During the Spring Festival, young people all go home. This is not only a great migration of the whole people, but also a great migration of culture.Many relatives and friends get together during the Chinese New Year, and they will share interesting things in their lives and favorite products, and they will also leave their contact information.

Two new products, WeChat and Weibo, will receive particular attention.

Especially WeChat.

You can send text messages for free, and you can also leave voice messages for free. How attractive is this?
Therefore, it is difficult for many core teams to take vacations during the Spring Festival holiday.

Zhou Buqi is also in a hurry, planning to meet Wei Zhe before the year, and tell him about the Lian family.Then let him think about it during the Spring Festival holiday, whether it is successful or not, he will give a confirmation letter after the Spring Festival.

The effect is very good, his face is great, and his industry influence is even greater.Wei Zhe is currently in the south. After hearing the news, he said that he will leave for the capital tomorrow.

That night, as usual, Zhou Buqi had to talk to Ren Yuxin to learn about the progress of his attack on the Japanese game industry, and he was most concerned about "Pro Evolution Football".

Negotiations are not easy, though.

However, Ren Yuxin told another piece of good news, "At Konami's side today, someone interceded for me!"

"Who?"

"Nintendo."

"Oh?"

Zhou Buqi is actually not interested in Nintendo.

Nintendo is also a game giant, and it can be said that it is currently the game company with the highest market value in Japan.However, the company's main source of income does not come from games, but from game consoles.

From arcade machines, home game consoles to handheld game consoles, they are all the best in the industry.

In the early years, there was another company in the United States called Atari, which basically relied on imitating and following Nintendo to exist, and became the biggest competitor in the market.

However, Nintendo later launched a series of classic games that swept the market. The most classic games are of course "Super Mario" and "Tetris", which quickly occupied the market and killed Atari.

Now on the market, only Sony can compete with Nintendo in the field of game consoles.

Ren Yuxin said: "The president of Nintendo is going to meet with me tomorrow. I guess he wants to discuss cooperation with Changyou. Nintendo's performance in the past few years has not been very good."

"Not good is certain, the future is the era of mobile games."

Zhou Buqi is actually full of respect for Nintendo.

In today's era, the release of each generation of iPhone has become the most shocking and cheering event in the world's technology circles.However, this marketing model was not created by Jobs. He is a believer in Japanese culture, and he imitated Nintendo.

In the 90s, the release of each new generation of Nintendo, just like the release of the iPhone now, caused a rush to buy the world.

In that era when entertainment was relatively scarce, Nintendo's game console was the biggest entertainment in the world!

How exaggerated?

Nintendo's revenue from game consoles was higher than the total revenue of the entire Hollywood film industry, and more than the total profits of the three major American television networks!
It is basically a company that killed the entire American entertainment industry in seconds.

Then Sony came out and killed Nintendo.Then Apple came out and dominated the world.

However, with the passage of time, Nintendo has long since lost the style it used to dominate the world.

In this era of change, we have to beg for help.

In the past, Nintendo had a straight back and was full of arrogance.If other game manufacturers want to develop a Nintendo version of their own game and add it to their game consoles, they have to ask grandpa to sue grandma.But even so, it is difficult for most game manufacturers to get the opportunity to cooperate with Nintendo, especially foreign game manufacturers.

Nintendo has its own game software development department. Most of their games are developed by themselves. The most classic is of course the "Super Mario" series.

But now it's different, Nintendo has to take the initiative to let go of their arrogance, and come to ask for Changyou's cooperation.

This can actually be a glimpse of the surface.

This almost represents the general situation between China and Japan, one is declining and the other is flourishing.

Ren Yuxin smiled and said: "I guess it should be related to "Angry Birds", "Talking Cat", "Bejeweled Array", "Plants vs. Zombies" and so on."

Zhou Buqi nodded, "Well, it's possible."

Ren Yuxin said: "These games are too popular now, especially "Talking Cat". All good. Japanese gamers seem to like the kawaii vibe of Tom Cat.”

Zhou Buqi asked: "Could it be related to "DOTA2"?"

Ren Yuxin immediately said: "This is impossible. Even if it is related, I will not agree. "DOTA2" only has a computer version. This kind of multiplayer competitive game requires too much polishing of details. Another platform development version."

Zhou Buqi pondered and said: "The largest sales market for this type of game console is the mainland of Japan. Most players here still like to play games through various game consoles. This has been a cultural habit for decades. It’s hard to change in a short time.”

Ren Yuxin said: "Yes, I am deeply touched. These game players in Japan are really pitiful. They have been manipulated and brainwashed by Japanese game manufacturers. Obviously computer games are richer and more fun, but it still costs a lot of money. Exorbitant prices to buy game consoles."

Zhou Buqi said: "For most people, they don't have the ability to think independently and judge independently. Their thoughts are just because the people who control them want them to think so. We must look at this kind of thinking inertia of the game industry objectively. Strong A dragon does not overwhelm a snake, so don’t try to change Changyou on your own, go with the trend first.”

Ren Yuxin heard what he meant, "So you support cooperation with Nintendo?"

Zhou Buqi said: "You can enjoy these casual games, such as "Angry Birds", "Talking Cat", "Bejeweled Array", "Swallow Fish", "Happy Farm", "Plants vs. Zombies", etc. The development is simple and the audience is wide. , specially developed a version adapted to the Nintendo game console, at least not at a loss."

Ren Yuxin laughed and said: "Not only will you not suffer a loss? They also have to pay a large amount of copyright fees. Do you know "Tetris"? Every time Nintendo sells a copy, they have to pay 1 dollar in royalties. Extra cuts for middlemen. Over the past 20 years, Nintendo has paid more than 2 million U.S. dollars for this.”

Zhou Buqi analyzed: "This should be related to Nintendo's business model, which is the binding of game consoles and games. Use game consoles to promote games, and use attractive games to attract players to buy new game consoles."

Ren Yuxin said: "Yes, similar to your platform theory, Nintendo's games must be strictly controllable, and all games are self-operated. Even if Changyou develops a Nintendo version of the game, it cannot be designed casually. You have to follow their requirements. This will prevent third-party game manufacturers from harvesting Nintendo players by relying on some krypton games."

Normal game manufacturers make money by selling games.

The traditional model is one-time consumption.

Players can play the game casually after purchasing the genuine game.

The game mode of the new era has changed, and more of them are free-to-play games.Then, there are more built-in consumption options in the process of playing the game. If the player wants to enjoy the game, he has to spend money to buy props.

This model is more profitable.

Nintendo's model is much more traditional, mainly using game consoles to make money.For example, a player buys a Nintendo game console, and then bundles and matches more than a dozen game cartridges.

There is no built-in consumption at all.

There are also technical reasons.

If the game has built-in consumption, it needs a set of platform-based charging tools, which is the Internet model.Nintendo is very traditional, not Internet at all.

It is still a business model based on production and sales.

Zhou Buqi said: "Okay, go and meet tomorrow, I will support the attitude of cooperation. Making money is secondary, we can use Nintendo's platform to let senior Japanese gamers know and understand Changyou's games. Nintendo is a good platform to help Changyou with free promotion. If you are used to Changyou games, you will have more mobile game players in Japan in the future.”

Ren Yuxin laughed and said: "It's not free, they have to pay royalties. Moreover, royalties alone are not enough."

"Oh?"

"I'll fight for it. If possible, I'll see if I can get the copyright of the mobile game "Super Mario"!"

(End of this chapter)