Top of the Great Era

Chapter 2165 The Sinking Advantage of Shaking
The next day, Zhou Buqi was a little sleepy, with big dark circles under his eyes.

I didn't go to bed until 3:7 in the morning, and I had breakfast at [-]:[-] in the morning, and I was going to work.There is a very important meeting to attend in the morning, so I have to get up early.

When going upstairs to change clothes, Aunt Xue followed him, and said with some distress, "Why are you working so hard?"

Zhou Buqi said with a smile: "It's hard work, I'm used to it. It's not the Spring Festival. Manchester United just played a Premier League game against West Ham United on the first day of the new year. I asked them to design Manchester United's home stadium. , add some elements of the Spring Festival, and go to bed later."

The family members have all gone to their hometown in the Northeast.

The two little secretaries, Sun Guanran and Ning Lu, are not troublesome enough to wash, dress up, make up and change clothes by themselves, let alone take care of Zhou Buqi.So Aunt Xue is taking care of him these days.

Zhou Buqi got used to it, so he didn't do anything at all, and let Aunt Xue change his clothes from inside to outside, from top to bottom.

Aunt Xue took off his plaid pajamas, revealing his muscular body, then helped him wear a white shirt, and looked up curiously, "Manchester United? Spring Festival elements? Is this suitable?"

Zhou Buqi smiled and said, "What's wrong? The whole world is celebrating the Lunar New Year. The lights and festoons are all red, which matches well with the red color of Manchester United."

Not only that, as domestic consumption power is getting stronger and stronger, there will be more and more Chinese elements in this kind of professional sports.

The entire Premier League will add New Year elements, and many big-name players will be invited to record VCRs to send New Year greetings to domestic fans.In fact, it is a commercial operation to please domestic fans and make them pay attention to the Premier League.

In this regard, the NBA is the best.

The Premier League has learned a lot.

Aunt Xue sighed softly, "After working during the day and at night, pay attention to your body and don't work so hard."

Zhou Buqi smiled and said: "It's not hard, I will go to the company for a meeting later, and then I will catch up on sleep when I go back to the office. The big boss will always have some privileges of the big boss."

"That's okay." Aunt Xue nodded slightly, and then couldn't help but said, "How about going for a massage? Relax?"

Zhou Buqi twitched the corner of his mouth, "What massage?"

Aunt Xue gave him a white look, "What massage are you talking about? It's all arranged in the beauty salon."

Zhou Buqi was very embarrassed, "This is not good..."

Aunt Xue buttoned his shirt, very strangely, "Don't you never forget the Wan-style service? It's all prepared for you, why don't you go? Just serve you as a guest, what do you dislike?"

Zhou Buqi said: "It's not disgusting, it's inappropriate."

"Why is it inappropriate?"

"It's inappropriate in terms of seniority. Speaking of which, he is Shi Jinglin's elder. What do you want me to do? In front of two elders, and then get naked and ask them to give me a one-stop service? How can I do that?" Such?"

Zhou Buqi shook his head again and again.

I don't think so.

Aunt Xue said angrily, "Then what are you doing now?"

Zhou Buqi laughed, and took back the hands stretched out to her chest, helped her arrange her pajamas, and pulled up the suspenders, "You are different from them."

Aunt Xue snorted, "Why is it different?"

Zhou Buqi took it for granted, "We've lived together for several years, and we're so familiar. I've only met them a few times, so I'm sorry, I'm not that thick-skinned."

"It's you anyway!" Aunt Xue curled her lips, not believing it at all, "I'll see how long you can restrain yourself. If you can restrain yourself, I will accept you."

Zhou Buqi said confidently: "I have no restraint on you? It's inexplicable!"

Then, Aunt Xue squatted down and took off his pajama pants for him. He first put on a pair of warm long johns, and a pair of black fleece trousers outside.

Because she had to put on socks later, she didn't stand up, but squatted at her feet, and went to tie his belt.

Zhou Buqi looked at her condescendingly, and suddenly stretched out his hand to press her head to the direction of the belt.

"Fuck you!" Aunt Xue struggled away, raised her head and glared at him fiercely, then pinched his thigh with both hands very rudely, "Restrain you!"

……

When I arrived at the company, I mainly held a meeting about WeChat.

This is a marketing campaign that Zhou Buqi personally planned for WeChat, called "Shake to Send Blessings". In cooperation with this year's Spring Festival Gala, the marketing budget reached 2000 million yuan.

The process is probably that during the live broadcast of the Spring Festival Gala, the host will use various forms to recommend the use of WeChat's "shake" function to the audience across the country for a total of 10 times.

By "shaking", you can shake to strangers all over the country and send them New Year's greetings from strangers.

In order to show the family of compatriots across the country.

This statement is of course high-sounding.

When users feel the function of "Shake" and experience it, they will quickly find that the greater function of "Shake" is Shake Girl.

Only after discovering the hidden function can we really feel the magic of the "shake" function.

This is Ziweixing's first formal attempt to cooperate with the Spring Festival Gala.

There were also cooperations before, but they were all sponsorships in the traditional sense, that is, Ziwei Star paid for the advertising space of the Spring Festival Gala.This cooperation is different, with more interactive functions.

This is also of great significance to the Spring Festival Gala!
Today's young people don't like to watch the Spring Festival Gala anymore. How can we attract young audiences back?The previous directors have racked their brains and invited many popular stars that young people like to perform on the show.

The effect is actually not very good.

The cooperation with Ziweixing is a new attempt.

Through Ziweixing's young people's favorite products, through product functions and real-time live interaction with audiences across the country, it can increase the stickiness of the program and maintain a very high ratings.

This is also the reason why such an important cooperation with the Spring Festival Gala can be reached with a mere 2000 million yuan.

Of course, this is also related to the program style of the chief director of this year's Spring Festival Gala, Ha Wen. This producer who has successively launched programs such as "Very 6+1" and "Lucky 52" has a lively style and keeps pace with the times, and he understands the needs of young audiences better. thought.

Zhou Buqi said: "At present, the number of smartphones in China is 1.3 million, and the number of WeChat users is 7600 million. This is not enough. This year, more and more mobile phone manufacturers will follow up and launch smartphones, and they are likely to enter The era of thousand yuan phones. We can even predict that the sales of domestic smartphones may reach 2 million units this year.”

Guo Pengfei understood what he meant, and said in a deep voice: "In the initial stage, WeChat has gained a huge advantage. But with the rapid development of the smartphone industry, this year is the critical period that determines the survival of WeChat."

Zhou Buqi said: "WeChat must firmly grasp the pulse of the times. First rely on 'shaking' to dominate the market, and after opening up the relationship between WeChat Moments and Moments of Moments, you can truly form a product. connection between them.”

"What about the payment business?"

Zhang Yiming also participated in this meeting, and he cares more about the development of online payment functions.

Zhou Buqi asked, "Where is Alipay?"

"what?"

Zhang Yiming was slightly taken aback.

Zhou Buqi said: "The financial field is too sensitive, we must be cautious. There is no need to think about leading the times, just follow Alipay to do it. They have done a good job in the front, and WeChat will continue to follow up."

This is actually a bit demoralizing.

I am less responsible.

But there is no way, for a company, survival is the most important thing.If you can't even live, let alone make money, pay taxes, and create jobs.

In this regard, Zhou Buqi admitted that he was far inferior to Boss Liu and Boss Ma's spirit of daring to be the first in the world.

It is also the experience of foresight that limits his courage.

In terms of wealth, Zhou Buqi can be more generous; in terms of reputation, he has always been selfish, and he doesn't want to be notorious after making so many contributions.

Of course Guo Pengfei would support Boss Zhou, and said with a smile: "Compared to Alipay, WeChat has a huge traffic advantage, and it doesn't matter if we give up the first-mover advantage to Alipay."

Fu Hongliang, product manager of WeChat, said: "Yes, the popularity of smartphones will become higher and higher. Compared with the PC Internet era, the most important feature of the mobile Internet era is the sinking of products."

Zhou Buqi stretched out a thumb, "This is the most critical point!"

Fu Hongliang said: "'Shake' is a magical function that can quickly help WeChat sink! Alipay does not have such an advantage, purely financial products... For sinking users, 'finance' is a A big concept that is tall and unavoidable."

Guo Pengfei said with a smile: "I have a hunch that 'shake' will become the most popular feature on smartphones this year."

Zhang Yiming said: "This general trend is actually quite obvious, and it can be judged from this trend."

Zhou Buqi asked: "How to judge?"

Zhang Yiming said: "It can be seen from the frequency of use of seed users and the popularity of their spontaneous promotion to relatives and friends."

Fu Hongliang added: "If the first batch of seed users of a product use this product very frequently and will spontaneously recommend it to more people around them, it means that this product has great potential. , and a general trend of rapid development will be formed.”

Zhou Buqi nodded.

I can't say anything.

I feel that I can't teach them at this level.

With the development of the mobile Internet, when Ziweixing's team is doing mobile business, on the one hand, it learns from Boss Zhou, and on the other hand, it explores, follows up, and summarizes by itself, and has completed rapid growth.

From these viewpoints of Fu Hongliang, it can be seen that they have formed a complete theoretical system for the mobile Internet.

"Then it's settled!" Zhou Buqi concluded, "This year, WeChat will launch Moments, and then follow Alipay to promote online payment. Alipay does not have the product quality of sinking products, so we might as well give up the first-mover advantage to They! Let them fight with the traditional financial industry. Ziweixing’s financial business should focus on a stable and safe strategy. Don’t be afraid to slow down. We have the advantages of traffic and sinking, so we can strike late. Alipay wants to be the first. Then let them grab it!"

(End of this chapter)