Top of the Great Era

Chapter 2183 Transnational Industry Marriage
When Zhou Buqi met this hot-tempered President Shi, it was like meeting an old friend.

In a short time, Zhou Buqi made a decision.

Overseas procurement can be divided into two parts, the European market is mainly Huawei, and the North American market is mainly ZTE.

Both companies are important weapons of the country and should be supported as a matter of course.

What's more, the products of ZTE and Huawei are of high quality and low price.If we only consider market factors, all companies in the world should come to purchase equipment from ZTE and Huawei.

In the past ten years, many world-class communication giants have closed down, such as the merger of Lucent and Alcatel, the bankruptcy of Northern Electronics, and the split of Motorola.

There are 200 million engineering graduates in China every year, while the United States only has 40.Moreover, college students in China can endure hardships and are willing to work hard, and they can still exert their strong combat effectiveness in an environment of high pressure and low income.

The talent factor is the bottom logic.

Unless it is a technology and product that has not yet been developed in China, foreign technology giants can rely on technology monopoly.Otherwise, as long as the domestic technology can defeat those international technology giants who stick to the rules, it will be a matter of time.

This will obviously make the old-fashioned capital empire displeased, and it is about to resort to shady tricks, and it will come up with some non-market factors.

This is the main reason why President Shi came to find Zhou Buqi this time.

Talking about purchasing is only one aspect.

Recently, ZTE has received some unfair treatment in the United States, and has been accused by the US Congress of national security.This is a bit troublesome. After finally opening up some markets, they were targeted.

Mr. Shi wanted to ask Zhou Buqi for advice.

"Don't dare!" Zhou Buqi expressed his politeness again and again, "Don't dare! Let's discuss with each other, discuss with each other."

Mr. Shi smiled and said: "How can it be? We can see how well Asda's mobile phones are developing in the US market. The next important market for ZTE's mobile phones is also the US."

"is it?"

"Well, it seems that Blackberry is not doing well. We are negotiating with Blackberry. If possible, we will eat part of their assets and open up the mobile phone market in North America."

"It should be like this." Zhou Buqi nodded, "In fact, the US technology market is not open at all, and outsiders are very unwelcome. One of the important reasons for Astar's acquisition of Motorola is to use Motorola's assets to make Ace The localization of mobile phones in China. BlackBerry is a good choice, and the opportunity cannot be missed.”

Mr. Shi was a little surprised, "Is it really so important?"

Zhou Buqi said firmly: "It's very important. Even if you can't win the brand of BlackBerry, it is very important to win only part of the assets. This is actually a fusion of me in you and you in me. If you can win BlackBerry , that is, the marriage is successful, and ZTE Mobile has won the ticket to enter the US market."

In the American mobile phone market in later generations, for a long time, there were only three outsiders: Samsung, Lenovo and ZTE.

The reason why Lenovo and ZTE can gain a firm foothold is actually the integration of local industries.This is the same as getting married. A Chinese man who marries an American wife can easily get an American passport.

Lenovo bought Motorola, and ZTE took the BlackBerry route.

In fact, they are no longer outsiders.

The strategy of marriage is adopted.

Samsung is the only outsider who has really entered the US mobile phone market, and only Samsung survived the patent lawsuit.Other outsiders simply cannot pass the patent lawsuit.

Mr. Shi pondered for a long time, drank tea for a while, and asked slowly: "Ziweixing has done so well in the United States, why do you want to get married?"

Zhou Buqi was taken aback and almost exposed his business secrets.

He didn't even tell Boss Ma this secret.

Fortunately, he reacted quickly enough, and said with a smile: "This is the most effective and quickest strategy. Changyou has made such a move recently, Changyou...you know it?"

Mr. Shi laughed, "Why don't you know? The world's largest game company is our country's Changyou. Mr. Zhou, you are almost becoming a role model for our entrepreneurs. All kinds of conferences and meetings are calling for you study."

Zhou Buqi said: "Changyou is a game company. It is not as sensitive as the communication industry, but it is still a technology industry. It must go ahead of the supervision and do a good job of defending itself. I am not afraid to reveal some business secrets to you. There is a company in the United States. The game giant is called Take-Two. Changyou’s top priority this year is to complete the acquisition of Take-Two.”

President Shi was in awe, feeling that the young man in front of him had a clear mind and a calm judgment from an overall perspective, "Only young people like you have such geniuses when looking for business strategies for cross-border business from the perspective of cross-border marriages." Creativity."

Zhou Buqi waved his hands again and again, "I didn't say that. When Lenovo acquired IBM's computer division, Boss Liu said that it was a marriage, which directly opened Lenovo computers to the US market and sold them all over the world."

Mr. Shi said "hmm", "Really, what can you do about ZTE's current situation in the United States?"

Zhou Buqi said with a smile: "For a company as big as ZTE, Lao Mei can't do it easily. In a short period of time, I will hire a lawyer and find a public relations company to operate it. Now that the US economy has not recovered, I don't believe they can issue a fine." Come down, that is, the thunder is loud and the rain is small."

President Shi smiled and said, "I would like to borrow your good words!"

Zhou Buqi said: "However, this is not a long-term solution. Huawei has already occupied the European market. Whether it is from the perspective of corporate competition or national strategy, ZTE's best overseas market choice is actually North America. This requires exploration. Come up with an idea that is truly suitable for the development of the United States."

President Shi actually had some ideas, so he asked humbly, "What do you think should be done?"

Zhou Buqi said: "As I said just now, we must integrate with the local. Don't always learn from Huawei. Huawei's overseas strategy is suitable for Europe, but it cannot be unimpeded in the United States. The technology market in Europe is wide open. In other words, there is no difference in essence whether it is an American technology company or an Asian technology company. They welcome whoever can play a greater role in the economic development of Europe. This is the core element of Huawei's success in Europe over the past few years. "

President Shi nodded, "That's right."

Zhou Buqi said: "But the United States is different. The strength of the technology industry in the United States is so strong, and its local protectionism is much stronger than that of Europe. It is very repulsive to foreign technology companies. To some extent, the United States is very similar to China. , all have the authority of a great power.”

Shi Zongdao: "Huawei has also recently adjusted its business, and will focus on entering the US market..."

Zhou Buqi said firmly: "There is no chance!"

Mr. Shi was curious and astonished, "So sure?"

Zhou Buqi said: "If you want to develop the technology industry in the United States, you must be deeply integrated. Huawei's strategy is global deployment. The executives of those overseas companies are all dispatched from China, so they will inevitably be out of tune with the local area. That tactic doesn’t work particularly well in the US.”

"So choose Lenovo mode."

Mr. Shi narrowed his eyes and slowly thought about it.

I feel that Comrade Xiao Zhou's business thinking has a very unified coherence.

Well, it seems to be true!
When domestic companies go overseas to develop, there are two benchmarks in the past few years, one is Lenovo and the other is Huawei. They are called the Lenovo model and the Huawei model in the industry.

All transnational business is inseparable from these two models.

The Lenovo model is to use local people to manage local companies; the Huawei model is to transfer people from China to manage local companies.

Each has advantages and disadvantages.

In the US market, Lenovo is doing well; in the European market, Huawei is doing well.

However, Huawei's development in the United States has not been strong enough in the past few years. It is hard to say whether the Huawei model can adapt to the US market.Unexpectedly, the big boss Zhou gave a very decisive judgment immediately.

Zhou Buqi said with a smile: "Yes, it should be like this. Look at the computer industry in the United States, apart from Lenovo computers, how can there be any foreign computer brands? One very important reason is that the authorities believe that Lenovo computers are not foreign computers."

President Shi's complexion changed slightly.

Holding the tea in his hand, Zhou Buqi said without noticing his expression while drinking tea, "The reason why Lenovo is so successful in the United States is actually the adjustment of the organizational structure. In fact, it is a dual headquarters. The domestic headquarters, Responsible for the global market except the United States; the headquarters in the United States manages the American market. Lenovo America has even set up an independent board of directors, most of which are Americans. In a sense, Lenovo America is an American company. The authorities will let go of their vigilance. Of course Lenovo’s products can sell well in the North American market.”

President Shi shook his head, "This is impossible!"

Zhou Buqi turned his head and found that his expression was complicated and ugly, obviously what he said was not quite right.

Mr. Shi said: "Lenovo has embarked on a different path, which is different from ZTE. ZTE is a state-owned enterprise. There are certain things that Lenovo can do, but ZTE cannot. ZTE America is a subsidiary of ZTE, and there is no possibility of paralleling. We must maintain the nature of state-owned enterprises."

Zhou Buqi sighed, "Indeed, what Ziweixing and Changyou can do, ZTE may not be able to do."

Shi Zongdao: "The more important thing for ZTE is to undertake the national strategy."

"Difficult!" Zhou Buqi was not optimistic, "I'm talking about the best strategy, or even the only strategy, under market means. If non-market factors are used in the US market, they will definitely be affected by non-market factors in the end." interference."

President Shi was very helpless, "Then I can't make a decision, and my rights and responsibilities are limited."

Zhou Buqi said: "If this is the case, I'm afraid it will be very difficult in the future. ZTE has made a small fuss in the United States, and it's okay if it didn't develop. Just like the so-called security complaints now, they are all nonsense. They just want ZTE to pay some money. If ZTE really develops the US market in the future, it will be dangerous, and it will not just be thunder without rain."

Mr. Shi is not interested in those matters that he has no power to solve. He immediately found out what he is most concerned about, and he was very happy, "Pay money? You mean that the US authorities' accusation is to get ZTE to pay some money." ?”

Zhou Buqi said: "Economic crisis, some members of Congress are also very poor, so they are asking for alms there! As long as ZTE does not develop, it is a trivial matter, and it will be sent away with some money. Problems that money can solve are all It’s not a problem. I’m afraid that after it develops in the future, money won’t be able to solve it.”

(End of this chapter)