Top of the Great Era

How to increase the traffic of Helo?
It is necessary to find new demand functions for this product. Users not only need to use Helo in social scenarios, but also need to use this product in more other scenarios.

Combining it with movies is a good choice.

The first thing to promote is the cooperation between Fandango, the ticketing website, and AMC Cinemas. In this process, it is inevitable to find NCR, the manufacturer of self-service ticket vending machines, to cooperate.

Normal movie self-service ticket vending machines require theaters to spend money to buy from merchants.These machines are not cheap, at least $3000 for one. AMC Theaters has more than 600 movie theaters in North America. Each movie theater has 3-4 self-service ticket vending machines, and some additional customized services. This is an expenditure of nearly 1000 million US dollars.

Not only that, but Wanda has big ambitions. They are not satisfied with buying the AMC theater chain. They will go to Europe to acquire several large theater chains in the future to build the world's largest theater chain group.

Including the domestic Wanda Cinemas, there may be thousands of movie theaters in total.

All of them paid their own money to purchase self-service ticket vending machines, which is too much investment.

Working with Fandango is different.

Both parties can pay and buy together.

The premise is that the customized batch of self-service ticket vending machines must be equipped with some functions of Fandango, especially Helo.

For example, if a movie fan completes the online ticket purchase on Fandango, how to get the ticket offline?
A QR code reader can be added to the self-service ticket vending machine, so that the online ticket purchase information can be determined through the QR code information, and the ticket can be issued.

For example, some movie fans want to buy tickets offline through self-service ticket vending machines.

The traditional method is to swipe your card.

The movie theater has its own membership card, and movie fans recharge the membership card for consumption... This is too troublesome.Scan the code directly with your mobile phone and use Helo to pay to complete the transaction, which greatly provides convenience.

In this way, the drainage from movies to Helo is completed, and the activity of Helo can be greatly improved.

The traffic of a product is often directly proportional to the viscosity of the product.

Even if it is forced traffic.

For example, Helo payment, even if the user doesn't like Helo at first, he will always pay with Helo. After a long time, he will get used to Helo and become a loyal user of Helo.

For those social products abroad, except for Facebook, which has been thriving for a long time, other social products have been replaced by new ones, with new generations replacing old ones.

On the surface, it seems that foreign companies are more innovative and can always develop interesting social products. In fact, the attributes of the products are too single.

Facebook has been able to maintain its leading position and cannot be replaced. The very important reason is that this is not a purely social product... Many people actually want to give up Facebook a long time ago, but the functions provided by Facebook other than social are really powerful. People don't even want to give up.

As the core product of Ziweixing International, Helo needs to be like a vampire, constantly sucking blood from other fields to keep itself young if it wants to stay young forever.

Helo Payment was launched last year. This is a payment platform, and more than a dozen online payment products have settled in it.

After the online payment system is established, it can then expand towards more offline fields, to "suck blood" to maintain its youth.

The first thing to do is the movie.

Focusing on the combination of Helo and movies, Zhou Buqi explained to executives a whole set of ideas for mobile Internet traffic. For free products, traffic is the number one competitiveness.

After the meeting, Zhou Buqi found Zheng Xiaoli specially, and said with a smile, "How is it? Are you used to coming to America?"

Zheng Xiaoli twirled her hair by her ears, and said with a light smile, "It's okay, I've been to the United States many times. As long as there is no language barrier, I feel fine in other aspects."

"Have you found the house yet?"

"Not yet, staying in the hotel for the time being."

"need my help?"

"No need?" Zheng Xiaoli shook her head lightly. I want to stay in the hotel for a while to get acquainted.Living in a hotel is convenient. If you live alone, you have to clean up the room and prepare your own food and drink.Let me talk about it when I get used to it.

Seeing that she had such an idea, Zhou Buqi felt more at ease, "What do you think about traffic flow?"

Zheng Xiaoli said: "I have benefited a lot."

Zhou Buqi laughed and said, "Tell the truth."

Zheng Xiaoli blinked, and said strangely: "It's the truth, this is... This opened up a new way of thinking for me to make mobile Internet products, which is quite shocking."

Zhou Buqi nodded, "Tell me? Summarize."

Zheng Xiaoli said: "For the vast majority of products, there is a life cycle. For example, QICQ, Yahoo Messenger, MSN, Skype and other products were once very popular, but after a few years, they were abandoned by the times. The updates and iterations of Internet products are too fast, and there will always be new ones, and human nature is generally volatile. It’s a bit like the marriage system.”

Zhou Buqi couldn't help laughing, "Is it similar to the marriage system?"

Zheng Xiaoli said with a smile: "I think it's pretty similar. Men and women, who doesn't like the new and hate the old? People like novelty and novelty. This has nothing to do with morality. It's something in human genes. From an individual point of view, it's actually nothing, as long as you don't force it It’s fine for others not to break the law. However, if everyone in the society indulges human nature in this way, it will cause social problems and is not conducive to social stability. The emergence of the marriage system can effectively solve this society. Who... Li Yinhe The professor said that marriage itself is anti-human."

Zhou Buqi felt that he was half a victim of the marriage system and social ethics, so that many of the women in his eyes could not be touched, and sighed: "Yes, that's it!"

Zheng Xiaoli said: "The marriage system can suppress the ups and downs in human nature to a certain extent, because once a marriage relationship is established, it must return to daily necessities. Once love is absent and returns to life, this little life will be stable."

Zhou Buqi said: "So the sages of Confucius and Mencius have long concluded that love is the greatest poison for marriage. Love is illusory and dispensable. Marriage is due to love, and divorce is also due to lack of love. Therefore, Confucianism's etiquette Marriage is the true meaning of a stable marriage. It is a wedding, not unmarried love, a ritual, not love."

In ancient traditional society, marriage was regarded as a kind of "ritual".

Not just rituals.

It is also necessary to prevent love between men and women, so parents must be ordered by matchmakers, and men and women must be prohibited from meeting before marriage.

Only by treating marriage as a kind of etiquette can we respect each other as guests for a lifetime.Even "respect each other like ice" can maintain the stability of marriage.If the male host wants to find love, he can take a concubine. If the love is gone, he will give away the concubine.A real wife is a "gift", and the ritual will always exist, so it cannot be given away.

Society has changed, and free love will no longer work.

Marry for love and divorce for love.Once the family is unstable, the society is prone to instability.

Zheng Xiaoli said with a smile: "Yes, this is the product idea of ​​your mobile Internet that I have summarized. Users are all capricious. If you want them to focus on our products all the time, you can't rely on love alone. Love is too much. It’s unreliable. Once users don’t love our products, they will definitely find someone else in the future. It depends on etiquette and marriage.”

"Well, that's how it should be."

Zhou Buqi thought her metaphor was too good.

Zheng Xiaoli said: "Even men and women who are passionately in love return to daily necessities in life, and they will gradually cool down and slowly fall to the ground from a floating state. Helo should do the same, guiding Helo users towards more functions of daily necessities. Development, regard this product as a state of life. Watching movies is a kind of life.”