Top of the Great Era

Zhou Buqi immediately felt that Zheng Xiaoli was one of his own. She really came from China. Everyone was of the same mind, so he couldn't help but said, "Why don't you take care of this stall?"

"what?"

Zheng Xiaoli was slightly taken aback.

Zhou Buqi said with a smile: "Actually, you don't need to worry too much. The person in charge of this business is a guy named Paul. He also started a business in Silicon Valley before. There is no obstacle in communication. Just let him report to you."

Of course Zheng Xiaoli would not refuse, but she was worried that she would not do well. After all, she had never been in contact with this kind of O2O business. "Me? Can I do it?"

The two were sitting in a coffee shop near the company, and Zhou Buqi glanced at Zheng Xiaoli who was opposite, "I don't know anyone else who can master traffic theory so well. I don't worry about those foreigners. They You can also see the attitude towards subsidies and O2O, just like a mouse meeting a cat."

Zheng Xiaoli laughed and said, "Isn't it?"

Zhou Buqi said: "This matter is very important and must be done well. First of all, we must have a correct understanding of the concept and take the initiative to do it with expectations. Facebook and Ziweixing International have launched a full-scale competition. Not to mention other products that have sprung up in the market, Facebook alone will definitely launch several products that are highly similar to our products to compete in a short period of time. We must ensure that users choose our products.”

Zheng Xiaoli nodded, "That's right, so we need to deepen and strengthen the moat of the product. If we only rely on product innovation and certain technical advantages, it will be too easy for competitors to imitate. However, the combination with offline business will have great advantages." Big threshold, let alone a small company, even a big company may not be able to do it.”

Zhou Buqi laughed and said, "That's what it means."

Zheng Xiaoli said: "Just like movies, we are able to do this because we have the support of Ziweixing Global, and the online movie ecosystem composed of Rotten Tomatoes, Metacritic, Flixster and Fandango, as well as Wanda The support of the acquired AMC theater chain. These resources, even a technology giant like Facebook, they are powerless. Making good use of these resources will be our great competitiveness.”

Zhou Buqi smiled and said, "Yahoo also has a movie channel with rich content. You can also operate it and integrate it into this movie system."

"it is good."

"This matter must be done by our own people. Not only do you understand this idea best, but it is also convenient for us to communicate. It is also conducive to the confidentiality of the business line. It is best not to let competitors think clearly about us. What are you doing, the later the better."

"Well." Zheng Xiaoli accepted the opinion of boss Zhou, "The combination with the film is the first step for us to promote the product to the marriage system and return from love to life. If the first step fails, let alone external opinions , even if there will be great criticism within us.”

Zhou Buqi is very satisfied with her, no wonder Zhang Yiming, Wang Xiaochuan, Liang Rubo and others are full of praise for her, "Do you have an idea? If you are asked to take charge of this matter, what will you do?"

Zheng Xiaoli said: "I want to call two more people from China to help me. I may first pay attention to the project of transforming Yahoo. I need someone I can trust to help me keep an eye on this."

"no problem."

Zhou Buqi responded very neatly.

Zheng Xiaoli went on to say: "The next thing is to rely on subsidies. Competitive prices often lead to competitive products. Now Fandango adopts a commission system, and online tickets are more expensive than offline, so the traffic will definitely not be too much." high."

Zhou Buqi said with a smile: "It's not too low. In the past year, Fandango sold 1 million movie tickets. It can be seen that the United States is indeed a big country for movie consumption, and many people are really fed up with it. The inconvenience of queuing up to buy tickets offline, I would rather buy more expensive tickets online."

Zheng Xiaoli said: "It can be seen that the market demand is still obvious, but I don't think it is necessary to cancel the commission."

"what?"

Zhou Buqi was a little surprised.

This idea is really different from his previous thinking.

Zheng Xiaoli said: "They have used so many years to establish the commission system with great difficulty. It is a pity to cancel it like this. The existence of the commission system will definitely benefit Fandango's own business development. It is a channel of income. .Once it is cancelled, it is easy to cancel, but it will be difficult to restore the commission system in the future.”

Zhou Buqi remained silent.

Zheng Xiaoli went on to say: "What consumers really care about is not the commission, but the final transaction price. As long as buying tickets online is cheaper than buying tickets offline, more and more people will choose to buy tickets online. There are It doesn’t matter if there’s no commission, they’re used to it anyway.”

"Ah."

Zhou Buqi nodded.

I think what she said really makes sense.

Even if there is a commission for online ticket purchases, as long as the subsidy is in place, as long as the price of online ticket purchases will be lower, then the sale of movie tickets will be more competitive.

There is also a more important point, Zheng Xiaoli may not be ashamed to say it clearly.

Before thinking about winning, thinking about losing.

What if this traffic plan around the film fails?
At that time, Fandango will lose the support of the group headquarters, and it will still have to fend for itself.

Now that the commission is cancelled, if the plan fails in the future, Fandango will have to find its own way out...With the commission cancelled, their operation will be very complicated, and they will have to iterate on product design to restore the commission system.Between coming and going, it will greatly offend consumers.

Zheng Xiaoli said with a smile: "The existence of the commission system will give people an illusion, as if they have enjoyed a greater discount. A ticket is 8 US dollars, and the commission is 8.5 US dollars. The final transaction price is 7.5 US dollars. In fact We only subsidize 0.5 US dollars, but in the hearts of consumers, it is worth 1 US dollar, and they will be happier."

Zhou Buqi asked, "What about the form of the subsidy?"

Zheng Xiaoli pondered for a while, and said slowly: "At present, I have two considerations. One is Helo payment. If the user chooses to use Helo payment when purchasing tickets, then a certain deduction can be made in the payment link, so as to encourage everyone Use Helo to pay. The other is to send coupons directly. You can send some coupons for movie tickets on Fandango, Helo, including Ucgram, YikYak, Yahoo and other channels.”

Zhou Buqi said: "The current competition between Ziwei Star International and Facebook mainly revolves around these two products, Helo and Facebook. The most urgent task is to increase the attractiveness and traffic of Helo at all costs, and complete the marriage ceremony with users. The binding, so that the scumbag attribute users don't go around like crazy."

Zheng Xiaoli immediately understood what he meant, "Then you can only receive coupons through the Helo platform! Direct all the traffic of online movie tickets to Helo."

Zhou Buqi said with a smile: "It doesn't have to be only online tickets, but also offline tickets. If there are movie fans who go to buy tickets offline, they can cooperate with the theaters and ask the conductor to suggest fans to receive coupons through Helo. It can also be used when purchasing tickets."