Top of the Great Era

Chapter 2291 Search Engine Online Shopping Guide

Regarding this point, Zhou Buqi had already heard about it.

In the past few years, there has been a wave of people going out to sea to make money in the domestic Internet industry. In fact, there are not too many serious businesses, and most of them are playing unconventional means.

The most ruthless is cross-border e-commerce.

This is related to the e-commerce shopping environment at home and abroad.

Domestic e-commerce giants are more cautious, and they are unwilling to hand over their core lifelines to others... The most representative case is the battle between Baidu and Taobao.

At the beginning, the online shopping habits in China were similar to those in foreign countries. They were all searched through search engines, and most of Taobao's traffic came from Baidu.

This made Taobao feel threatened, and there was a feeling that his life was being controlled by others.

Sure enough, later, Baidu took advantage of its strong traffic advantages and started doing e-commerce itself.Fortunately, under the leadership of Boss Ma, Taobao survived, and got rid of the situation controlled by search engines, and opened up a new atmosphere of domestic e-commerce environment.

It also established a large pattern of domestic online shopping.

That is, when consumers shop online, they directly enter relevant e-commerce platforms, such as Taobao, JD.com, Dangdang, Yixun, Paipai, etc.

This has the advantage that these large e-commerce platforms that have grown up have established their own brands and obtained reputation certification in the market.

All have a certain degree of consumer protection, which greatly protects the rights and interests of consumers.

For example, if you want to buy a handbag, go to Taobao to buy it... At least Taobao is a platform to check, and the safety is greatly guaranteed.

If you directly search for "handbag" on a search engine, there may be a variety of e-commerce websites that pop up, and they may be fraudulent websites.If you go in and consume, you may be deceived.

Foreign countries are different.

The vast majority of online shopping activities still rely on search engines... This is why Google makes so much money. A large part of its profits come from the revenue brought by the drainage of e-commerce websites.

And there is a loophole in the mechanism.

Those foreign consumers always go to search engines to search for products when shopping online, and then enter relevant e-commerce websites to place orders and consume.

The vast majority of search platforms, including Google, almost all have a bidding ranking mechanism.

As long as the advertising fee paid by the e-commerce platform is high, there is a great chance to be ranked at the forefront of the search page, so as to attract the attention of consumers as much as possible and win orders.

This has been discovered by some domestic entrepreneurial teams to make a lot of money.

Not only in this life, Zhou Buqi met several friends who were engaged in cross-border e-commerce in his previous life. Making money is really like printing money. Getting a few million a year is like playing. After working for a few years, you can accumulate a few A net worth of 3000 to [-] million.

The general routine is that a domestic team registers an e-commerce website overseas, and then imports relevant product information. The price is low enough and the product is attractive.

However, this newly registered website is not well-known, and no one knows about it, what should I do?
It doesn't matter, go to the search engine to advertise.

Firmly lock the top few search pages.

For example, if a consumer wants to buy a bag online, he will first use Google to search, and then he will see the link of this new website, and he will be attracted.

Even if there is competition from regular websites such as Amazon and eBay, we are not afraid.

It's $200 on Amazon, and it's only $50 here.

And make various commitments, absolute fidelity.

The only disadvantage is that cross-border e-commerce takes a very slow time. It needs to go through the review, pick up the goods, go through the customs, and it takes 30 days to deliver the goods.

Foreigners also have the mentality of picking up cheap goods, and they also want to buy cheap goods, so it doesn't matter if they have more time.

You will be attracted by high-quality and cheap products, and you will place an order.

After paying to place an order, consumers will wait slowly with anticipation.

However, after waiting 30 days, I found that the website has not delivered the goods for a long time.

Suddenly, one day, you will find that this website cannot be opened... After investigating again, you will find that this company has been canceled and the building is empty.

In other words, this gang actually doesn't have any supply chain, logistics and commodity channels at all, it's just a leather bag company that specializes in deceiving people.

Take advantage of the long turnaround period of cross-border e-commerce, only collect money, not deliver goods.

When there were more and more reports from consumers, the relevant departments were mobilized, and Google also blocked the relevant website links... This group of people had already run away.

After running away, re-register a company, change the name, and build an e-commerce website, and then use this model to continue from beginning to end.

Even if only 30 orders were received during the 1000-day turnaround period, the turnover in a month would be at least tens of thousands of dollars. Converted into Huaxia currency, that would be a "net profit" of hundreds of thousands.

In this process, there is only one point that is more difficult to deal with.

It is to establish a decent e-commerce website that can lure consumers, and there is no small technical difficulty.

This creates market demand.

That is to say, the new project proposed by Ms. Ji Xiaqing, the product director of the International Department, means to be a template e-commerce platform.

Is it difficult to build an e-commerce website?
It's ok!
We can use Ziwei Cloud to launch a new Saas service, and use the cloud platform to build a website building platform for e-commerce websites.Modularize an e-commerce website, so that some small and medium-sized entrepreneurial teams with little technology can build their own e-commerce website in a time-saving, labor-saving and cost-saving manner.

In this way, it will be convenient for those who engage in cross-border e-commerce.

A new website can be built every month.

Then hit a shot for a land.

Keep jumping and go overseas to harvest.

This kind of behavior is really a bit inhumane.

It's not surprising that the company has a certain skepticism towards this project. It's a bit outrageous for Liu Qing to find Boss Zhou to comment on it.

Zhou Buqi recalled, "Someone seems to have suggested a similar project before... Well, it is undeniable that e-commerce is largely the direction of the largest Internet revenue."

Ji Xiaqing said softly: "What we are going to do is not to help those criminals to deceive people, but to build such a platform with rich cloud services to improve our business system and serve our customers. If a gun is in the hands of a soldier, it can protect the country; if the gun is in the hands of a gangster, it is wrong. It is the gangster who is wrong, not the gun."

Zhou Buqi has the experience of foresight, so there is not much moral pressure on this, "The market has a very powerful ability, which is self-correction. Various loopholes will inevitably appear in the market economy, and then Loopholes are caught by some brave and smart people to make huge profits. In this process, the market will continue to repair and make up for the loopholes.”

Ji Xiaqing laughed and said, "That's right, the devil is one foot tall, and the Tao is one foot tall."

Zhou Buqi nodded, "These teams engaged in cross-border e-commerce may have a few years to make waves. When those foreigners reacted and figured out the routines and logic inside, they slowly closed the loopholes. Made it up."

Although it is cheating money, the nature is still not the same.

The domestic e-commerce environment and consumption habits have been determined by Boss Ma, that is, de-search engineization, which is equivalent to getting rid of the misleading bidding ranking.

Consumers like to go shopping on big platforms such as Taobao, JD.com, Dangdang, Paipai, and Amazon.

There are no horse bosses abroad.

It is difficult for online shopping to get rid of the guidance of PPC in search engines.

This gives the scammer team an opportunity.

In other words, this gang of scammers cheated money from foreigners, not Chinese people.Even if they want to cheat, they can't. There is no loophole in the domestic market.

In the eyes of many narrow-minded nationalists, they still feel very proud of cheating foreign money into China.

At least domestic authorities have been encouraging the development of cross-border e-commerce.

Until later, it really couldn't develop.

Ji Xiaqing didn't expect to get support from the big boss, and said repeatedly: "Yes, that's what it means. These scammer gangs may make a lot of money in a short period of time, but their model is not a long-term solution after all. It won't take a few years." It can’t continue. However, the Saas service we provide to help small and medium-sized enterprises and self-employed build e-commerce websites can exist for a long time. Cross-border e-commerce is not a derogatory term, and it is likely to be an e-commerce in the future. Big business trend."

Zhou Buqi's thinking jumped, "In the final analysis, it is still the evil of PPC. Because of this, Google has often been investigated in European and American markets."

(End of this chapter)