Top of the Great Era

Yahoo has no shortage of traffic, and can even compete with Google and Facebook in the British and American markets. What it lacks is targeted advertising.The anonymity dilemma that has been unable to be solved for a long time must be solved by the mobile industry.

However, in the past few years, Yahoo has almost zero exploration on the mobile side.

It is estimated that Yang Zhiyuan has also seen the situation clearly, the wave of mobile Internet is vigorous, and Ziweixing International is the leader in this field.

If Yahoo wants to revive, it really has to embrace Ziweixing International's thigh.

Zhou Buqi said very cautiously: "It is true that using technical means can solve some problems, but we must be careful. Once the news spreads, something big will happen."

Xu Liangjie smiled and said: "It's okay, this is not a hacker's technical method, it is a very normal app installation information, and it is all acquiesced by the operating system."

Zhou Buqi nodded, "That's fine."

Personalized recommendations are of course the general trend.

However, Europe and the United States attach great importance to the protection of personal privacy, so when making personalized recommendations, they should not ask for user information too much.

Because of wanton manipulation of user data, Facebook has been at the forefront of public opinion time and time again, and Zuckerberg went to Congress to attend hearings for this purpose.

Zheng Xiaoli said: "This is actually the choice of product model. On the Yahoo App...even if many of our strategies have failed and users still don't like to log in, that's okay, and it doesn't prevent us from making personalized recommendations."

"Oh?"

Zhou Buqi felt that this was the key to solving the problem.

Zheng Xiaoli said: "Even if the app on the smartphone does not log in to the account, the mobile phone used by the app can be displayed when it is displayed in the background. Different mobile phones have different numbers. This allows anonymous users to be numbered." .According to Toutiao's model, we don't even need to ask for any user personal information, such as age, gender, education, etc., etc."

Xu Liangjie smiled and said, "Yes, this can be copied from Toutiao."

Zhou Buqidao: "Use the recommendation flow model to recommend articles, and judge the user's preferences and needs according to the user's preference for different articles, reading time and completion rate, so as to make accurate recommendations for advertisements."

Zheng Xiaoli had little communication with the big boss before, and only now did she know that the big boss not only has a superior vision in strategic decision-making, but also has a deep understanding of the business level, and said happily: "Yes, that's what it means. Actually In my opinion, even on the PC side, Yahoo still has a chance of recovery and a solution to the anonymity dilemma. But at present, our penetration into Yahoo is not enough, and it is not realistic to want to transform Yahoo in all directions. Let’s start with the mobile side The product starts."

Zhou Buqi nodded.

It's not like he didn't think about it.

On the web page, change Yahoo to Toutiao, and adopt the method of recommending streams.In the recommended news, there are some advertisements.

According to the user's preferences for different news, the user's preferences are judged, so as to recommend personalized advertisements.Even if the user does not log in, it does not matter if they are anonymous users.

That's a bit too much change for Yahoo, though.

Yahoo has been around for more than ten years, and they are all in the form of an ordinary portal. Most users are used to this way of reading news.If there are too many changes suddenly... Once the effect is not good, not only will it not be able to achieve growth in performance, it may even lose the existing territory.

From the mobile terminal to reform, this is different.

This is an emerging market.

There is no need to change user habits, you can cultivate user habits from scratch, and it will be much easier to transform.

This is what Xu Liangjie said.

If you want to transform and revive Yahoo, in the final analysis, you still need to grasp the mobile Internet market.

Zhou Buqi said: "Let's do this on the PC end first, and focus on the mobile end. The mobile Internet is the future. As long as this market is established, Yahoo's future revenue... the mobile end can account for at least 70% , 80%. At that time, it doesn’t matter whether the news feed format on the PC side is changed or not, as long as the redundant business and layoffs are done well.”

Zheng Xiaoli said softly: "It's a pity that they have been cut off."

"Ok?"

"For example, the travel sector...Yahoo Travel. This business is actually very marketable, and the demand is quite large. But Yahoo Travel is just a very insignificant sub-channel of Yahoo. The competitors are all Internet companies that specialize in the travel industry. It’s hard to compete with them. If Yahoo’s travel business is directly banned, we will have to pay a large termination fee, and we will lose the travel business market.”

"What are you doing?" Zhou Buqi was amused by her, "So ambitious?"

Zheng Xiaoli was a little embarrassed, "I just think it's too wasteful, why not separate the Yahoo Travel business and change the name...you can call it Love Travel, Trendy Travel or something, don't use the Yahoo brand, and make it a vertical business. With the channel resources of Yahoo and Helo, it is possible to really support the travel business.”

Zhou Buqi nodded, "If it's in China, it will definitely work like this."

Ziweixing's domestic influence is too great.

Especially with the strong development of friends.com, Weibo, Toutiao, WeChat and other products, such a strong channel advantage and traffic advantage, it really has the ability to point out where to hit.

In overseas markets, it is much worse.

Yahoo has too many sub-channels, such as finance, technology, sports, travel, life, movies, music, food, real estate, cars, beauty, e-commerce, search, email, social, weather and so on.

It's really too much to chew.

It’s okay to just do some news. If you want to cultivate in depth in every field, it’s almost impossible to do it, and it’s hard to compete with competitors in those vertical fields.

According to Zheng Xiaoli, separate each sub-department into a vertical business that operates independently, and renew its efforts...

That really serves multiple purposes.

Xu Liangjie also agrees with this point of view, saying: "Yahoo is an Internet giant after all, with a solid foundation and a solid foundation. It has too many assets. If they are so casually divested and discarded, and then spend money to reorganize and lay off employees , That's really a bit of a waste. Why don't you just compete for jobs, just like... just like the reform of state-owned enterprises back then, maybe all those bad assets can be transformed into high-quality assets."

Zheng Xiaoli's eyes lit up, "Yes, we can refer to the domestic state-owned enterprise reform model. If it is not possible, we can let them go out independently and become a new company. Whoever can do it well will give the relevant assets to them, and they will be stripped and discarded in vain. Pity."

At that time, the country was all state-owned enterprises, and their operations were in a mess.

In fact, many companies have very high-quality assets.

Just like Yahoo.

But there is no way, the company has become ossified, and there is no internal motivation to make progress. Even if it holds monopoly-level high-quality assets, it will not be able to create much value, and it will become non-performing assets and suffer serious losses every year.

In order to solve this problem, the reform of state-owned enterprises will be carried out later.

High-quality assets are only high-quality assets in the right hands.No matter how good an asset is, it can become a bad asset if it falls into the wrong hands.

How to find the right person?

The easiest way is money.

Judging human nature by money.

If a person bets all his net worth to buy the corresponding state-owned enterprise assets, then after this part of the assets falls into his hands, it will most likely shine in the future.

If he can't revitalize this part of the assets, then he will go bankrupt, and he is the biggest victim.He will definitely do everything possible to revitalize this enterprise at all costs.

If it is successfully revitalized, employees can be paid wages, the employment problem can be solved, the society will stabilize, the economy will recover, and tax revenue will increase.

This is the valuable experience accumulated by the rapid development of the domestic economy in the past 30 to [-] years.

Really should study hard!

The current Yahoo is almost the same as the state-owned enterprise back then, with countless assets, but it has not been used well.Except for a few channels such as news, sports, and finance, which are operating very well, dozens of other channels are operating in a mess.

At this time, if a "private boss" can be introduced...

For example, the Yahoo Travel channel does not need to be banned, and it can openly recruit. Anyone who has the confidence to revitalize this business, whoever is on it!
The premise is that you have to spend money.

500万美元或者1000万美元，就可以拿到这个业务20%、30%甚至51%以上的股份，拥有绝对的话语权。

Once the business is done, you will turn around and become the boss.

All are happy.

Yahoo also gets to keep some of its shares and enjoy future earnings.

In this way, the enthusiasm of people is mobilized.

These "non-performing assets" owned by Yahoo may really be transformed into "high-quality assets".