Top of the Great Era

Under the strategizing of Boss Zhou, Changyou already has an unstoppable momentum. Not to mention the success of the battle, with the development of the times, some of Changyou's strategic layout and business development in the past few years have gradually been clearly recognized by the market. I understand.

Only then did Changyou's share price skyrocket!
Changyou's current share price is US$13.28, and its market value has reached US$409.2 billion. It is the world's largest gaming giant.The second place is Activision Blizzard, with a market value of 137.5 billion US dollars, which shows a huge gap.

This is not counting.

Changyou’s current share price is US$13.28, but the investment recommendations given by major investment banks are all “buy”. Goldman Sachs’ expected share price is US$20.7, and Citigroup’s expected share price has reached US$22.8.

Even if the expected stock price given by several other investment banks is not so high, it generally reaches 18 US dollars.

Changyou's stock is extremely optimistic!

It has become the leader of the recovery of the game industry.

It is conceivable that from the perspective of capital enthusiasm, Changyou's stock price will continue to rise in a short period of time, and it has become a popular stock on Nasdaq.

Under Zhou Buqi's arrangement, Changyou is also constantly announcing good news.

Don Mattrick is sweeping the European and American markets, while Ren Yuxin is leading the team to attack the Korean and Japanese markets.Especially for the latter, after basically winning the Japanese market, it set its sights on the Korean market again.

People from Nexon came to visit, but Zhou Buqi was not in a hurry to see him, so he called Ren Yuxin first to find out some information.

It happened to be the middle of the night on the domestic side, and it took a long time before Ren Yuxin answered.

Zhou Buqi briefly described the situation.

Ren Yuxin understood as soon as he heard it, and said with a smile: "Nexon has encountered some troubles recently. The performance of the North American region has been mediocre and it has fallen into a loss. It has just changed the president of the North American region. When I visited you in the past, I probably meant to pay homage to the mountain."

Zhou Buqi didn't take it seriously, "It's just a small person."

A mere president of Nexon's North American region, how could Boss Zhou just meet?

His right to speak in South Korea is not low.

The relationship with the Zheng family of Hyundai and the Li family of Samsung is very good, and the business contacts of several companies in Korea are also very deep.It just so happens that South Korea is a society with strict social classes. When dealing with Koreans, you always have to do as the Romans do.

Ren Yuxin said: "Nexon finally got out of the financial crisis, and recently encountered some troubles, and was fined by the Taiwan authorities."

"fine?"

"Yes, it seems to be less than 100 million US dollars. The amount is not too much, but the signal is obvious, which is to limit the vicious bidding launched by Nexon there."

"What vicious bidding?" Zhou Buqi was more concerned, "Nexon is going to buy a game company in Baodao?"

Ren Yuxin said: "Yes, this is a relatively big event in the game circle. Nexon has come out of the financial crisis since last year, and has recovered somewhat. Nexon also went to Tokyo for listing smoothly. Then, Nexon launched a series of revival strategies, one of which was to acquire Gamejumania, a game studio in Taiwan.”

"Ah."

Zhou Buqi didn't know much about it.

Gaming Orange Studio has never even heard of it.

Ren Yuxin said: "Game Orange is listed on Treasure Island, and its core business is the agency of games. It also cooperates with Changyou. The Treasure Island business of "Tian Long Ba Bu" is represented by them. Games under Nexon, Treasure Island The island market is almost always represented by Gamania.”

Zhou Buqi said: "So Nexon wants to acquire Gamania and open up the downstream market?"

Ren Yuxin said: "Yes, in the past six months, Nexon has acquired 5 Youmania shares from shareholders and the secondary market through various means. The shareholding has exceeded 34%, which is the first Major shareholders have launched a hostile takeover."

5 shares are 5000 million shares.

The ones on the island are all about "sheets", and 1000 shares are equal to one lot; the ones on the mainland are all about "hands", and 1 shares are one lot. Nexon has bought so many stocks in a short period of time, it is going to go to war.

Zhou Buqi was very surprised, "Didn't you say that Nexon is in crisis?"

Ren Yuxin smiled and said: "Yeah, Youmania doesn't want to sell it, so it is resisting the vicious competition of the other party. The Taiwan authorities also found out that Nexon had non-compliant means in the stock purchase process and imposed a fine. The officials have come forward Now, this hostile takeover is basically impossible to do.”

Zhou Buqi didn't take it seriously, "If you can't do it, you can't do it."

Ren Yuxin said with a smile: "Many external games represented in the Baodao market are basically represented by Gamanzi. The market value of this company is 1 million U.S. dollars."

Zhou Buqi immediately understood what he meant, "Are you also eyeing Youjuzi?"

Ren Yuxin said: "Nexon is in trouble, and it will definitely retreat in the future and sell so many Youmania stocks in its hands. If possible, Changyou can take over."

Zhou Buqi could hear the potential conspiracy behind this, "So the troubles encountered by Nexon also have your shadow?"

Ren Yuxin said: "One thing, not much. It's more about the trend of the times. All parties are making efforts. It seems that Samsung is not satisfied with Nexon's appearance, which pushed the South Korean authorities to issue a ban on game restrictions. matter."

Zhou Buqi laughed and said, "Such a conspiracy theory?"

Ren Yuxin smiled and said: "Anyway, judging from the results, it is true. Nexon is a game giant. In terms of market value, it should be the third and fourth in the world. The wealth of Nexon's boss Kim Jong-woo has also reached 45. 38 million US dollars, is currently the third richest man in South Korea. The first is the one from the Lee family of Samsung, and the second is the one from the Jung family of Hyundai. By the way, the fourth is also from the Lee family of Samsung. His net worth seems to be $[-] billion."

Zhou Buqi frowned slightly, "Kim Jong-woo ranks higher than Lee Jae-yong, so he just messes up? No way!"

Ren Yuxin said: "Anyway, Samsung wants to cooperate with Nexon to make money in the game industry, but Kim Jong-woo did not agree. Some time ago, the South Korean authorities issued a ban on travel, strictly prohibiting teenagers under the age of 16 from [-]:[-] to [-]:[-] am. play online games.”

Zhou Buqi said: "It's okay, it's not too strict."

Ren Yuxin smiled and said: "Just looking at the ban, it's actually nothing. But the subsequent trend of public opinion is not the same, just like a few years ago when Shanda was powerful in China, Chen Tianqiao was once the richest man in the country Well. Later, someone wanted to buy shares, but he refused. Then it was miserable, and the entire game industry suffered with him, and introduced many anti-addiction requirements that restricted the development of online games. Shanda went downhill, and public opinion also criticized the Internet. The game was criticized. The richest man Chen also changed his nationality and went to Singapore, which is out of mainstream sight.”

Zhou Buqi understood this matter better, and sighed, "In ancient times, South Korea would have been a vassal country with a strip of water, and many things were similar, so don't make fun of anyone. When Yuan Shikai was the governor of the Korean Peninsula, he It is suggested to withdraw the vassal and establish a province. If the Qing government agrees, maybe it is still a unified pattern now."

Ren Yuxin didn't answer, and went on to say: "The current public opinion in South Korea is criticizing video games, games are addicted, children are addicted to games, electronic white noodles, etc., are similar to the situation in China a few years ago."

Zhou Buqi said: "This is South Korea coming out of the financial crisis. When the economy is bad, everyone can unite; when the economy is better, they start grabbing cakes."

Ren Yuxin smiled and said, "It's better to grab cakes when the economy is good than to grab cakes when the economy is bad."

"Well, what then? Didn't you say that there is also your figure behind this?"

"Nexon is in trouble now. The hostile acquisition of Gamania failed, and South Korea's domestic policy factors. There are two aspects. There are also two aspects of influence. One is the general trend of the times. Nexon's games are all computer games. The mobile game field is not moving fast enough and has not yet been recognized by the market. This is also the reason for the eagerness to hostilely acquire Game Orange Studio, which has produced several good mobile games and pushed them to the Japanese market.”

When Zhou Buqi heard it, he was a little surprised, "The game orange studio has made games in Japan?"

Ren Yuxin said: "That's right, they have established a branch in Japan. It is not only an agency, but also an operation and game development."

Baodao is a tiny place, and its economy is so developed mainly because it is backed by two major markets, one is the mainland market and the other is the Japanese market.

Compared with mainland China, Formosa's products can enter the Japanese market more easily, and it is also easier to enter at the cultural level.

Zhou Buqi understood now, "If this is the case, then we should really win this studio. Incomplete acquisition, it is better to buy those stocks in Nexon's hands to form a strategic cooperation. .”

Ren Yuxin smiled and said, "Yes, that's what I mean."

After a pause, he continued: "As for the last point, it is the domestic market. Nexon's European and American business is not doing very well, and the most important market is the mainland market. "Running Kart", "Adventure Island", "Dungeon Fighter" Games such as "God's Domain", "CSonline" and "Bubble Hall" really made too much money in China in the past few years. But it is different now. Domestic game manufacturers have developed, and the production level of domestic games is not at all. No worse than Korean games."

This is a consistent strategy in China, and Zhou Buqi understood it as soon as he heard it.

Trade the market for technology. In the past few years, domestic game manufacturers have learned a lot from Korean game companies. After they have learned it...they are no longer needed.

It should be cleared.

In addition to fair market competition, there can also be policy restrictions.

The entertainment industry in China is different from that in foreign countries. Whether it is film and television, books, including games, if you want to publish and distribute, you have to go through approval and get a batch number.

At this time, many Korean games will have a lot of non-compliance, and various difficulties make it difficult for their new games to qualify for domestic distribution.

It will not be so easy for Nexon to make a lot of money in the domestic market as it did a few years ago.