Top of the Great Era

Chapter 2326 A social problem that treats the symptoms but not the root cause

This next week, I will basically understand what happened to the Nexon game company in South Korea.

A rare opportunity.

In business, the most important thing is to seize the opportunity to buy the bottom.The so-called bottom-hunting is to take advantage of the vacancy, it is to take advantage of your illness and kill you.

With the size and strength of Nexon, it is impossible to kill him. There is still a great opportunity to reach a deep cooperative relationship at the strategic level.

Don't look at Nexon's current crisis, but it's all short-lived.

Korean game companies are actually similar to those in China, and they are very flexible.

Now Nexon mainly deals in computer games, just like EA and Ubisoft in Europe and the United States, but Europe and the United States have less pressure, slow action, and low efficiency, so it is very difficult to transform.

Nexon will not be able to, it can quickly complete the transformation of the business, and fight hard in the field of mobile games, especially with so many classic game IPs under its umbrella, it is too easy to succeed.

In another year or two, Nexon may be freed from the current predicament.

This opportunity must be seized.

Zhou Buqi said: "Changyou's current strategy is the same as that of Ziweixing International. They would rather have indigestion than eat and drink. After eating, they will digest slowly. If you don't eat now, you won't want to eat later. Here's the chance."

Ren Yuxin had such an attitude, and said with a smile: "Yes, I have also contacted Nexon's boss Kim Jung-woo, and his attitude is rather ambiguous, and he seems to intend to promote cooperation."

"Oh?"

Zhou Buqi thought he needed to come forward.

Ren Yuxin said: "Strategic cooperation is beneficial to both parties. With the opening of Korean games in recent years, foreign games have entered the Korean market, and their local games have been impacted. In the past, the games that occupied Korean Internet cafes were South Korea's "Paradise", "Dungeon and Warriors", "Cross Fire" and "Maple Valley" are not the same now."

Zhou Buqi asked, "What did you replace it with?"

Ren Yuxin said with a smile: "According to the data of the survey agency Gametrics, the game with the highest market share in Korean Internet cafes is Blizzard's "Diablo 3", with a share of 26%. The second is "League of Legends", with a share of 15%. It's about [-] percent."

""League of legends"?"

When Zhou Buqi heard it, he was very happy.

"League of Legends" is a game under Changyou, which benefited from an acquisition in the United States when Lao Zhang was still in power.

It means a lot.

Changyou is now the largest sponsor and organizer of e-sports in the world. This year's "League of Legends" competition prize money has reached an astonishing $400 million.

Relying on the attraction of the competition, this game has become popular all over the world, and its market share is almost comparable to another competitive game "DOTA2" under Changyou.

However, as a big country in e-sports, South Korea does not seem to be interested in the game "DOTA2".From "DOTA1" to "DOTA2", there are not many Korean players.

Well now, South Korea has finally caught up, and "League of Legends" has finally captured the hearts of Korean players.As long as you are immersed in it, it is not so easy to get rid of it.

"League of Legends" has been fine-tuned and transformed by the domestic team. The game's stickiness, playability, and grasp of human nature are too strong. It is only a matter of time before "Diablo 3" surpasses "Diablo [-]" in the Korean market.

Ren Yuxin said: "Yes, "League of Legends", the operation threshold of this game is lower than that of "DOTA2", and it is easier to get started."

Sun Wanran came over to report, saying that Nexon's North American president, Kim Jong-min, had been waiting for half an hour and was a little anxious.

"Let him wait!" Zhou Buqi continued to talk about some game ideas with Ren Yuxin, "The travel restriction order in South Korea is actually meaningless. No matter how strong the public opinion is, no matter how much it opposes the game industry." The expansion will not have any effect. This is a palliative strategy, and they can't solve the root cause at all. Nexon has experienced a short-term crisis, and it will definitely recover soon."

Ren Yuxin smiled and asked, "Then what is Ben?"

Zhou Buqi said: "Society."

"what?"

"From an average point of view, South Korea should be the largest game country in the world. Whether it is the density of players, the average daily game time and game consumption of players, it is basically the first in the world. In front of South Korea, Japan can only It's number two in the world."

"Well, society." Ren Yuxin immediately understood the meaning of the big boss' analysis, "The popularity of the game industry is directly related to the social pressure."

Zhou Buqi said: "Yes, the game is a fantasy. It can relieve the pressure in the real society by releasing it in the virtual world. South Korea has a strict hierarchy, heavy work pressure, a lot of overtime, and strict rules. Games are the best way to escape. It’s similar to Japan. The domestic economy has not developed yet, and the average development of the domestic game industry seems to be not enough for everyone. But as long as the domestic economy continues to develop for a long time, Koreanization and Japaneseization will sooner or later happen. In essence, it is a set of Confucian social ethics, public order and good customs, upper and lower classes, young people don’t rely on games to escape, what else can they rely on?”

Ren Yuxin sighed, and then smiled, "There is still a long way to go in China from the situation in Korea and Japan. I have a statistic. The lower the birth rate of a country, the more developed the game industry. South Korea's The fertility rate is the lowest in the world, and the social pressure is too great, and young people don’t have children anymore.”

Zhou Buqi felt that this entry point was found very well.

If you want to analyze social pressure, that is sociology. No country will flaunt how much pressure the people in the country have in their lives, and they will beautify it appropriately.As a game company, Changyou is difficult to give the most accurate judgment.In the huge global market, it is difficult to make appropriate trade-offs to focus on.

It is much easier to judge by fertility rate.

The fertility rate of each country is clear data.

Relying on the data of the fertility rate, to choose globally, to focus on strategies...precise investment.Rather than spread a game across the world like a wide net, and specifically promote it in countries with low and declining fertility rates, you can save a lot of money and save a lot of trial and error costs.

Zhou Buqi said: "Well, it makes sense. If young people don't have children or raise children, they will have a lot of time for themselves, and they will largely rely on film and television dramas and games to fill this gap. The status quo Looking at it, China has also embarked on this path, which can be seen through the dramatic growth of the film and television industry."

Ren Yuxin said: "So the communication with Nexon this time should be smooth. The Koreans are more flexible than the Japanese. It may not be possible to imitate the cooperation model with Japanese companies such as Capcom, Nintendo, and Scarlett. However, it is enough if we can acquire strategic shares and reach strategic cooperation.”

Zhou Buqi felt that Xiao Ren's thinking was surprisingly consistent with his own, "That's right!"

Japanese game companies are too old, severely rigid, and extremely difficult to transform.

So Changyou cooperates with those game companies in Japan, and they all get their well-known IPs, help them develop mobile games, and everyone shares the profits proportionally.

This is great.

Changyou can basically control those Japanese games from the upstream to the downstream of the entire industry chain, which is very operable.In addition, mobile games are developed by Changyou, and after a long time, these games are completely tied to Changyou.

It's almost the same as enjoying your own games.

Nexon is different. Koreans are more modernized and more open-minded to make positive changes. It is impossible to hand over their own game IP to Changyou.

For games like "Running Kart" and "Bubble Hall", they must be self-developed mobile games.

But it doesn't matter.

There are channels for swimming.

Channels play a vital role in the game industry, just as channels play a vital role in the film industry.The reason why the six Hollywood giants have been able to crush those Hollywood independent filmmakers for a long time is because they have channel advantages and control the global film distribution system.

This is also the biggest difference between the game industry and the Internet industry.

To make an Internet product and want to distribute it to the German or French market, there is no agency, and you have to operate it yourself.

This person is not familiar with the place and the culture is different, so it is difficult for Internet products to grow in an unfamiliar environment.

Therefore, for small countries, it is difficult for the Internet industry to develop.

The Internet industry has to be self-reliant, unable to rely on the power of the market, and has no other helpers. It has to be grasped from design to development, from maintenance to operation, and from pre-sales to after-sales.

Small countries have limited power, so it is often difficult to do so.

The game industry is different.

Such as South Korea.

South Korea just needs to develop the game.

Then, the game is handed over to local game agencies all over the world for operation and maintenance.Korean game companies don't have to worry about the follow-up matters, just wait for the money to be collected.

This is much easier.

This is also the main reason why many small developed countries can't develop the Internet industry, but the game industry can make amazing achievements.

From the perspective of industrial structure, it is easier to make game products than Internet products.

Changyou wants to obtain Nexon's game IP, and the two parties will cooperate to develop mobile games... This strategy is unlikely to succeed, and they will definitely develop their own.

it's fine.

Nexon has made the game, but it has to be handed over to other companies to represent it.Just like Nexon has suddenly acquired a large number of shares in the game company Youmanzi in Taiwan since May of this year. Youmania is the general agent of Nexon Games in Baodao.

If you buy it, the upstream and downstream will be connected.

The channels of the game industry also have a strong say. As long as Changyou helps out at this critical moment and strategically invests in Nexon, it will be fine.

In the future, Nexon's games will be released globally, and according to the terms of the strategic cooperation between the two parties, they will all be handed over to Changyou to represent them.At least you can get priority.

At least Nexon's games should be placed on the steam game platform and use Ziweiyun's services.

This is where the value of strategic cooperation lies.

I have strategically invested in you, and your products will be listed on my platform in the future, and you cannot go to competitors...Ziweiyun has a huge advantage in streaming media and social networking, and it should also firmly grasp the game field in hand.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like