Top of the Great Era
Chapter 2330 E-commerce traffic
Chen Dongdao: "The more important point is that this peer-to-peer transaction model can allow small and medium-sized merchants to pay back faster and solve the pressure on cash flow."
Zhou Buqi's expression turned serious, "Well, this is the fundamental problem."
Liu Qiangdong sneered at this, "Many small and medium-sized enterprises have no money, and the funds in the account are very tight. If the account cannot be recovered in time after the product is sold, it must be stored in a third-party supervision account... This is a headache. This will seriously affect the subsequent business development.”
Chen Dong nodded, "With the peer-to-peer online payment model in Europe, America, Korea and Japan, merchants can get money as quickly as possible and solve financial pressure as quickly as possible."
Liu Qiangdong sneered and said: "If there is a problem, solve the problem. If there is no problem, create a problem and then solve the problem, won't you make money? The strategy of the third-party supervision account created by Boss Ma caused small and medium-sized sellers to He also found a solution to the problem of high cash flow pressure and slow payment, lending money!"
The product is sold, but the income is stored in a third-party escrow account, which causes the company's cash flow to be tight and operations to be difficult...it doesn't matter!
Ali will provide you with one-stop service and solve everything for you!
If you are short of money, just come for a loan!
First use loans to ease short-term cash flow pressure.Wait until the funds are returned from the third-party escrow account, and then repay the loan.
This has created a new financial business for Ali.
However, Lao Liu's words are a bit irresponsible, purely to express dissatisfaction and disdain for competitors, with a bit of slanderous nature.
Zhou Buqi shook his head and said neutrally: "No one in the world can solve the problem of lending to small and medium-sized enterprises, but Ali has figured out a set of financial service strategies around e-commerce consumption data."
It's really not that he has a good relationship with the old horse and helps the old horse to brag.
In his previous life, Boss Ma had more reputation and influence overseas than Amazon’s Bezos, and he was more popular with leaders of various countries than Bill Gates and Jobs.
The very important reason is that Boss Ma has really solved the survival problems of small and medium-sized enterprises to a certain extent.
One is to create a platform to help small and medium-sized enterprises sell goods;
One is to provide reliable financial services to SMEs and issue loans to them.
Ali dared to lend what banks dare not lend.Not only dare to lend, but also the bad debt rate is extremely low, far lower than the bad debt rate of banks after they have been screened and only lend to high-quality projects.
There are so many financial data companies in Europe and the United States, all of which are unreliable and constantly thunderstorms.
Only Ali is the best and most reliable, and the whole world is envious.
Small and medium-sized enterprises are the main force of job creation, and they are the same all over the world.Only when small and medium-sized enterprises live well can social employment be stabilized and the economic structure balanced.
For those politicians in European and American countries, this is the vote, which is becoming more and more important.
Liu Qiangdong didn't have a good impression of Lao Ma, and said bluntly: "For those small and medium-sized sellers, if they can choose, they definitely don't want the existence of such a third-party supervision account. Even if they can rely on loans to solve some cash flow constraints However, the interest on the loan is not low, which is an additional financial cost. The profit is limited, and an additional 10% interest has to be paid, how much money can I make? The platform was taken away?"
Chen Dong said with a smile: "There are always two sides. There are advantages and disadvantages. Those developed countries have established a mature social credit system, and they can rely on the social credit system to carry out peer-to-peer payments. There is no such aspect in China. It is not easy for the boss to rely on e-commerce and rely on so many business model innovations to establish the country's missing credit system."
"Let's not discuss finance." Zhou Buqi waved his hand, "Just talk about the credit system, and peer-to-peer transactions also have hidden dangers. In the emerging cross-border e-commerce industry, many domestic cross-border e-commerce teams go abroad to cheat money. There is no advantage of third-party supervision accounts, and money can be collected directly from consumers. Including the gangs in the United States and Mexico that rely on cross-border e-commerce to launder money, it is also because of the lack of third-party supervision. The chaos of cross-border e-commerce comes from This kind of credit system has left opportunities for many people to take advantage of.”
Liu Qiangdong nodded, "In the final analysis, the so-called foreign e-commerce giants such as Amazon and eBay are too weak, leaving too much room for the survival of e-commerce independent stations in the market."
Zhou Buqi laughed, "It's not that Amazon and eBay are too weak, it's you and Lao Ma who have done a great job in the business. Compete with each other and improve each other. Tell me, which e-commerce company in the world can do it Services like Taobao and JD.com?”
Chen Dong laughed and said, "Anyway, Jingtao can't do it."
Domestic Taobao and JD.com have really achieved the ultimate in e-commerce services.This is related to the low labor cost in China. We can provide 24-hour customer service and free and fast door-to-door express delivery.
E-commerce, the most important thing is the shopping experience.
Taobao and JD.com are taking two different routes.
The various e-commerce platforms that emerged in China in the follow-up are nothing more than two routes around Taobao and JD.com.There are many forms of shopping, and there are only two modes of shopping experience, either Taobao mode or Jingdong mode.
Because Ali and JD.com have done so well, they are the two banners of the domestic e-commerce industry, which makes the domestic e-commerce industry have a huge difference from those in Europe and the United States, and has formed its own style.
Liu Qiangdong asserted: "Domestic e-commerce platforms will not have vertical categories in the future. Maybe there will be e-commerce platforms that can compete with Taobao and JD.com in the future, but this platform must not be vertical, it must only be full-category of."
Zhou Buqi smiled, "So confident?"
Finding a channel from a big platform and doing it vertically is a way for startups to beat big companies.
For example, Sohu has sports channels, real estate channels, car channels, etc., which are all categories.
If a new start-up company also develops all categories, it must not be an opponent of Sohu.
You can choose one of the channels to do vertical.
For example, if you specialize in the sports field, you can make the information more professional and richer, and attract sports users, thus defeating Sohu; the real estate channel is also the same, when 58.com appears, no one will use Sohu’s real estate channel to go Looking for property information.
Later, the market capitalization of companies in these vertical categories surpassed that of Sohu.
However, in terms of business level, there is still a big gap between Lao Zhang and Lao Ma and Lao Liu.
Both Taobao and JD.com offer a full range of products.
However, they can crush all vertical e-commerce platforms.
The main reason is that these two companies have done so well. Even if it is a platform of all categories, any single sub-channel is better than those vertical platforms.
Chen Dongdao: "There is a vertical e-commerce website Zappos in the United States that specializes in selling shoes. It was founded by Huayi entrepreneurs. The e-commerce concept is... very close to Taobao. The price of the same shoes is 20%-30% lower than that of Zappos. However, the feedback from the market surprised Amazon, and Zappos’ performance continued to rise. Consumers I still prefer Zappos. Later, Amazon had no choice but to buy Zappos for $10 billion in the first two years.”
Zhou Buqi said: "Amazon's customer service level is indeed not very good, and the efficiency is too low. Apart from giving money and refunding generously, there is no advantage in other aspects. It is not surprising that they can't beat Zappos."
Liu Qiangdong said with a smile: "Jingdong is different. In the vertical field of books, Dangdang has been wiped out."
"Oh?" Zhou Buqi didn't expect the speed to be so fast, "The market share has exceeded?"
Liu Qiangdong said: "It hasn't been surpassed yet, but they have been discouraged. I heard that they are going to join Ali."
"Take refuge in Ali?" Zhou Buqi was a little amused, "Isn't it? After all, Dangdang is a listed company with a market value of 30 billion U.S. dollars."
Liu Qiangdong said: "30 billion US dollars? That was last year, right? Now the market value is only 22 billion US dollars. Under the impact of JD.com, not only is Dangdang's book market share declining sharply, the most important thing is Traffic to the website has dropped significantly. Users are no longer used to logging in to Dangdang.”
"Uh……"
Zhou Buqi twitched the corner of his mouth.
He is also friends with Dangdang's Li Guoqing.
I think this guy is a bit miserable.
The decline in market share is not serious.But the traffic dropped sharply, and it was over.As long as there is traffic, there is hope for sales to increase.Now that Dangdang can't even handle traffic, then it is really hopeless, and it will be reduced to the second line.
The battle between JD.com and Dangdang has only lasted for more than a year, right?
That's the end of the meal?
Liu Qiangdong said: "Dangdang may go to Tmall to open a flagship store, hoping to use Taobao's traffic to alleviate the trend of declining website traffic. And this should also be a major trend of domestic e-commerce."
Zhou Buqi asked, "What's the big trend?"
Liu Qiangdong said: "Big platforms don't need too many, three or four are enough. Taobao and JD.com may have two or three more competitive ones. The remaining vertical e-commerce and SME shops For those of you, there is no need to build your own website, it’s enough to be affiliated with a big platform.”
Zhou Buqi nodded, "That's the truth."
Liu Qiangdong said: "However, it is different in foreign countries. Amazon, eBay and other e-commerce giants do not have such dominant power. This will definitely lead to many e-commerce platforms in the European and American markets, vertical, classified There are regional, membership-based, and even cross-border e-commerce independent e-commerce sites. I heard that you are paying attention to cross-border e-commerce recently, and this idea is quite right, and it can sell traffic.”
"Huh? Sell traffic?"
"Yes, domestic small and medium-sized enterprises have to rely on big platforms like Taobao and JD.com to sell their goods. If they want to buy traffic, they can only go to platforms such as Taobao and JD.com to buy. Those foreign e-commerce websites are all independent. You have to find a way to buy traffic yourself. Where to buy it? Of course, go to Google, Facebook, YikYak, Helo and other products with extremely high traffic.”
"I really didn't think about this!"
Zhou Buqi couldn't help laughing.
Selling traffic to make money is a business level.Ziweiyun's cross-border e-commerce service is in opposition to Amazon Cloud. This is a strategic level, and this is what Boss Zhou is focusing on.
However, Liu Qiangdong's words also reminded him.
If Shi Jinglin really does cross-border e-commerce in the future, she really can't copy the domestic model.The services provided by Ziwei Cloud for cross-border e-commerce customers should also include the support of "traffic packages" to meet the needs of customers for traffic purchases.
It just so happens that Ziweixing International has many popular and explosive products, and the most indispensable thing is traffic.Selling traffic is the main money-making model for social products.
Zhou Buqi's expression turned serious, "Well, this is the fundamental problem."
Liu Qiangdong sneered at this, "Many small and medium-sized enterprises have no money, and the funds in the account are very tight. If the account cannot be recovered in time after the product is sold, it must be stored in a third-party supervision account... This is a headache. This will seriously affect the subsequent business development.”
Chen Dong nodded, "With the peer-to-peer online payment model in Europe, America, Korea and Japan, merchants can get money as quickly as possible and solve financial pressure as quickly as possible."
Liu Qiangdong sneered and said: "If there is a problem, solve the problem. If there is no problem, create a problem and then solve the problem, won't you make money? The strategy of the third-party supervision account created by Boss Ma caused small and medium-sized sellers to He also found a solution to the problem of high cash flow pressure and slow payment, lending money!"
The product is sold, but the income is stored in a third-party escrow account, which causes the company's cash flow to be tight and operations to be difficult...it doesn't matter!
Ali will provide you with one-stop service and solve everything for you!
If you are short of money, just come for a loan!
First use loans to ease short-term cash flow pressure.Wait until the funds are returned from the third-party escrow account, and then repay the loan.
This has created a new financial business for Ali.
However, Lao Liu's words are a bit irresponsible, purely to express dissatisfaction and disdain for competitors, with a bit of slanderous nature.
Zhou Buqi shook his head and said neutrally: "No one in the world can solve the problem of lending to small and medium-sized enterprises, but Ali has figured out a set of financial service strategies around e-commerce consumption data."
It's really not that he has a good relationship with the old horse and helps the old horse to brag.
In his previous life, Boss Ma had more reputation and influence overseas than Amazon’s Bezos, and he was more popular with leaders of various countries than Bill Gates and Jobs.
The very important reason is that Boss Ma has really solved the survival problems of small and medium-sized enterprises to a certain extent.
One is to create a platform to help small and medium-sized enterprises sell goods;
One is to provide reliable financial services to SMEs and issue loans to them.
Ali dared to lend what banks dare not lend.Not only dare to lend, but also the bad debt rate is extremely low, far lower than the bad debt rate of banks after they have been screened and only lend to high-quality projects.
There are so many financial data companies in Europe and the United States, all of which are unreliable and constantly thunderstorms.
Only Ali is the best and most reliable, and the whole world is envious.
Small and medium-sized enterprises are the main force of job creation, and they are the same all over the world.Only when small and medium-sized enterprises live well can social employment be stabilized and the economic structure balanced.
For those politicians in European and American countries, this is the vote, which is becoming more and more important.
Liu Qiangdong didn't have a good impression of Lao Ma, and said bluntly: "For those small and medium-sized sellers, if they can choose, they definitely don't want the existence of such a third-party supervision account. Even if they can rely on loans to solve some cash flow constraints However, the interest on the loan is not low, which is an additional financial cost. The profit is limited, and an additional 10% interest has to be paid, how much money can I make? The platform was taken away?"
Chen Dong said with a smile: "There are always two sides. There are advantages and disadvantages. Those developed countries have established a mature social credit system, and they can rely on the social credit system to carry out peer-to-peer payments. There is no such aspect in China. It is not easy for the boss to rely on e-commerce and rely on so many business model innovations to establish the country's missing credit system."
"Let's not discuss finance." Zhou Buqi waved his hand, "Just talk about the credit system, and peer-to-peer transactions also have hidden dangers. In the emerging cross-border e-commerce industry, many domestic cross-border e-commerce teams go abroad to cheat money. There is no advantage of third-party supervision accounts, and money can be collected directly from consumers. Including the gangs in the United States and Mexico that rely on cross-border e-commerce to launder money, it is also because of the lack of third-party supervision. The chaos of cross-border e-commerce comes from This kind of credit system has left opportunities for many people to take advantage of.”
Liu Qiangdong nodded, "In the final analysis, the so-called foreign e-commerce giants such as Amazon and eBay are too weak, leaving too much room for the survival of e-commerce independent stations in the market."
Zhou Buqi laughed, "It's not that Amazon and eBay are too weak, it's you and Lao Ma who have done a great job in the business. Compete with each other and improve each other. Tell me, which e-commerce company in the world can do it Services like Taobao and JD.com?”
Chen Dong laughed and said, "Anyway, Jingtao can't do it."
Domestic Taobao and JD.com have really achieved the ultimate in e-commerce services.This is related to the low labor cost in China. We can provide 24-hour customer service and free and fast door-to-door express delivery.
E-commerce, the most important thing is the shopping experience.
Taobao and JD.com are taking two different routes.
The various e-commerce platforms that emerged in China in the follow-up are nothing more than two routes around Taobao and JD.com.There are many forms of shopping, and there are only two modes of shopping experience, either Taobao mode or Jingdong mode.
Because Ali and JD.com have done so well, they are the two banners of the domestic e-commerce industry, which makes the domestic e-commerce industry have a huge difference from those in Europe and the United States, and has formed its own style.
Liu Qiangdong asserted: "Domestic e-commerce platforms will not have vertical categories in the future. Maybe there will be e-commerce platforms that can compete with Taobao and JD.com in the future, but this platform must not be vertical, it must only be full-category of."
Zhou Buqi smiled, "So confident?"
Finding a channel from a big platform and doing it vertically is a way for startups to beat big companies.
For example, Sohu has sports channels, real estate channels, car channels, etc., which are all categories.
If a new start-up company also develops all categories, it must not be an opponent of Sohu.
You can choose one of the channels to do vertical.
For example, if you specialize in the sports field, you can make the information more professional and richer, and attract sports users, thus defeating Sohu; the real estate channel is also the same, when 58.com appears, no one will use Sohu’s real estate channel to go Looking for property information.
Later, the market capitalization of companies in these vertical categories surpassed that of Sohu.
However, in terms of business level, there is still a big gap between Lao Zhang and Lao Ma and Lao Liu.
Both Taobao and JD.com offer a full range of products.
However, they can crush all vertical e-commerce platforms.
The main reason is that these two companies have done so well. Even if it is a platform of all categories, any single sub-channel is better than those vertical platforms.
Chen Dongdao: "There is a vertical e-commerce website Zappos in the United States that specializes in selling shoes. It was founded by Huayi entrepreneurs. The e-commerce concept is... very close to Taobao. The price of the same shoes is 20%-30% lower than that of Zappos. However, the feedback from the market surprised Amazon, and Zappos’ performance continued to rise. Consumers I still prefer Zappos. Later, Amazon had no choice but to buy Zappos for $10 billion in the first two years.”
Zhou Buqi said: "Amazon's customer service level is indeed not very good, and the efficiency is too low. Apart from giving money and refunding generously, there is no advantage in other aspects. It is not surprising that they can't beat Zappos."
Liu Qiangdong said with a smile: "Jingdong is different. In the vertical field of books, Dangdang has been wiped out."
"Oh?" Zhou Buqi didn't expect the speed to be so fast, "The market share has exceeded?"
Liu Qiangdong said: "It hasn't been surpassed yet, but they have been discouraged. I heard that they are going to join Ali."
"Take refuge in Ali?" Zhou Buqi was a little amused, "Isn't it? After all, Dangdang is a listed company with a market value of 30 billion U.S. dollars."
Liu Qiangdong said: "30 billion US dollars? That was last year, right? Now the market value is only 22 billion US dollars. Under the impact of JD.com, not only is Dangdang's book market share declining sharply, the most important thing is Traffic to the website has dropped significantly. Users are no longer used to logging in to Dangdang.”
"Uh……"
Zhou Buqi twitched the corner of his mouth.
He is also friends with Dangdang's Li Guoqing.
I think this guy is a bit miserable.
The decline in market share is not serious.But the traffic dropped sharply, and it was over.As long as there is traffic, there is hope for sales to increase.Now that Dangdang can't even handle traffic, then it is really hopeless, and it will be reduced to the second line.
The battle between JD.com and Dangdang has only lasted for more than a year, right?
That's the end of the meal?
Liu Qiangdong said: "Dangdang may go to Tmall to open a flagship store, hoping to use Taobao's traffic to alleviate the trend of declining website traffic. And this should also be a major trend of domestic e-commerce."
Zhou Buqi asked, "What's the big trend?"
Liu Qiangdong said: "Big platforms don't need too many, three or four are enough. Taobao and JD.com may have two or three more competitive ones. The remaining vertical e-commerce and SME shops For those of you, there is no need to build your own website, it’s enough to be affiliated with a big platform.”
Zhou Buqi nodded, "That's the truth."
Liu Qiangdong said: "However, it is different in foreign countries. Amazon, eBay and other e-commerce giants do not have such dominant power. This will definitely lead to many e-commerce platforms in the European and American markets, vertical, classified There are regional, membership-based, and even cross-border e-commerce independent e-commerce sites. I heard that you are paying attention to cross-border e-commerce recently, and this idea is quite right, and it can sell traffic.”
"Huh? Sell traffic?"
"Yes, domestic small and medium-sized enterprises have to rely on big platforms like Taobao and JD.com to sell their goods. If they want to buy traffic, they can only go to platforms such as Taobao and JD.com to buy. Those foreign e-commerce websites are all independent. You have to find a way to buy traffic yourself. Where to buy it? Of course, go to Google, Facebook, YikYak, Helo and other products with extremely high traffic.”
"I really didn't think about this!"
Zhou Buqi couldn't help laughing.
Selling traffic to make money is a business level.Ziweiyun's cross-border e-commerce service is in opposition to Amazon Cloud. This is a strategic level, and this is what Boss Zhou is focusing on.
However, Liu Qiangdong's words also reminded him.
If Shi Jinglin really does cross-border e-commerce in the future, she really can't copy the domestic model.The services provided by Ziwei Cloud for cross-border e-commerce customers should also include the support of "traffic packages" to meet the needs of customers for traffic purchases.
It just so happens that Ziweixing International has many popular and explosive products, and the most indispensable thing is traffic.Selling traffic is the main money-making model for social products.
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