Top of the Great Era

Chapter 2902 Big Star

The more they compare, the more one can feel the gap between Zhou Shaoning and Lei Jun.

Especially after being in close contact for a long time.

Lei Jun is really an amazing person.

This feeling is far stronger than foresight.

After dinner, Zhou Buqi asked Zhou Shaoning to get in his car and go to the company together.

In the car, Zhou Buqi talked about a phenomenon that happened during the meal just now. "When we were eating noodles just now, a few guys came over to take a photo. They took photos with me and Lei Jun, but none of them recognized you. How did you feel?"

Zhou Shaoning smiled and said, "You and Lei Jun are both big stars among entrepreneurs."

Zhou Buqi shook his head. "Any big star started out as an ordinary person."

"Ok?"

Zhou Shaoning was slightly startled and heard the different meaning in his words.

Zhou Buqi said: "Internationally, Asda's brand power is very strong, on the same level as Samsung. But in the domestic market, the most popular mobile phone brand is Xiaomi. Have you analyzed the reasons behind this?"

Zhou Shaoning was not convinced. "Xiaomi's products are indeed good, but most of them are mid- and low-end models. In the high-end market, only the Aster series is competitive in China, both domestically and overseas. The so-called Xiaomi brand is stronger, but Xiaomi is currently stronger than our mid- and low-end brand 'Motorola'."

"Why is it strong?"

"Motorola is an outdated brand. Xiaomi will have a certain brand popularity in the short term. Not only Motorola, but also old giants like Huawei, ZTE and Lenovo are no match for Xiaomi. The main audience of smartphones nowadays is still young people, who prefer new and fashionable things."

"Ah."

Zhou Buqi nodded. This was indeed a reason.

Zhou Shaoning went on to say, "However, as time goes by, Xiaomi's novelty has worn off, and things are different. Competition will enter the real product level. Whoever has better products and lower prices will have a greater competitive advantage. Xiaomi's biggest advantage now is that it is a new brand with a huge brand freshness bonus, which will make it more appealing to young people. But in fact, in the traditional operator channels, it is still dominated by old giants such as Huawei, Lenovo, and ZTE."

Zhou Buqi was more in favor of it.

This is indeed the case.

In the past, Xiaomi was invincible in the early years, with great brand appeal, and directly squeezed "China Cool Alliance" out of the mainstream market. But after the initial novelty, the situation changed when it returned to the serious product competition level.

Huawei mobile phones began to rise strongly.

This is not surprising.

Before being sanctioned, Huawei's mobile phone product strength was stronger than Xiaomi's.

After the sanctions, the supply chain was restricted, and the quality of Huawei's mobile phones was not good enough. The product strength and cost performance were far from enough. It could only rely on faith. In the commercial market, how much is faith worth? Sony, which once had an invincible faith, has to decline.

In this way, Xiaomi will have the opportunity to regain lost ground in the mobile phone market.

The core business has stabilized.

The rear area can rest assured.

Xiaomi will now have time to launch new challenges and can enter the car manufacturing industry late.

However, Zhou Buqi still holds some different views. "Looking around the world, in those well-known large companies, there is no entrepreneur who is not a big star. Even if an entrepreneur is very low-key, it is impossible to cover up his brilliance." After a pause, Zhou Buqi said without any modesty: "For example, I have never thought about being a big star. On the contrary, from the first day of my entrepreneurship, I have been trying to be low-key. I set up the Ten Schools Entrepreneurship Alliance, and I pushed out people like Guo Pengfei, Chen Dong, Ma Pingshan, Ji Zian, and Xu Baihui. My original plan was to hide behind the scenes and be a low-key behind-the-scenes boss. But what can I do? The brilliance cannot be covered up at all. Now you can see... To be honest, I am now the biggest star among entrepreneurs in the world."

Zhou Shaoning smiled and said, "That's true. If Jobs were still alive, he might be qualified to compete with you."

Zhou Buqi turned his head to look at him, "What about you?"

"Uh……"

Zhou Shaoning is such a smart person, so he naturally understands what he means.

Zhou Buqi couldn't say it too directly. Zhou Shaoning was also a well-known industry leader. It would be too disrespectful to criticize him in person. He could only remind him tactfully: "Do you think Meizu can succeed?"

Zhou Shaoning said: "The chances are slim. Meizu purchases processors from Samsung, and a large part of their technical strength is used to optimize Samsung's chips. Even Samsung phones themselves can't optimize Samsung's chips, so how can they do it well? If they want to break out in the mobile phone industry, they still need Qualcomm chips. Unless Meizu is willing to only make niche low-end phones."

Zhou Buqi said: "You are talking about the product level. If you ask me, Meizu has an option that is doomed to fail, that is, Meizu's CEO Huang and CEO Bai. Neither of these two founders is a star in the industry. If Lei Jun had been the chairman of Meizu and had the right to speak for Meizu, then Meizu would be the Xiaomi of today."

Zhou Shaoning nodded and said, "Boss Lei is still very capable."

"It's not about ability or not. We are all entrepreneurs. Who is worse than who?" Zhou Buqi disagreed. "Lenovo, Huawei, ZTE and other industry giants, who doesn't have experts? Who doesn't have the most powerful industrial channels? How come they were hit so hard by Xiaomi?"

“So the brand power of products and companies is closely related to the personal brand of entrepreneurs.”

Zhou Shaoning made a summary.

This didn't quite fit with his understanding.

If someone else told him this, he would definitely just laugh it off and forget about it, and would not take it seriously at all.

But Zhou Buqi was different.

  The reputation is there!

His dazzling achievements and his unbeatable business miracle make it difficult to say no to him.

Zhou Buqi smiled and said, "Yes, that's what I mean. Huawei, ZTE, Lenovo, etc., have all adjusted their industry strategies recently. They need to make greater adjustments in the smartphone business to win a larger market share. It's actually very simple to see who can come out on top. We just need to look at a signal and see which company can produce an industry star first."

Zhou Shaoning said: "Isn't this the fan economy?"

"Too small." Zhou Buqi doesn't quite approve of the fan economy model, because it is a short-term model. In the long run, it still depends on brand appeal. "The fan base is small, and the most important thing is popularity. There are two movies, one is shot by an unknown director, and the other is shot by Director Feng. Even if you are not a fan of Director Feng, when making a choice, you will give priority to Director Feng's movie. This is the inertia of thinking in choice. For consumers, popularity is the reputation of the product, which is the brand power of the product. Motorola, ZTE, Lenovo, Huawei, Coolpad, Haier, Hisense, TCL and other brands are similar, and the products will not be much different. The star halo of entrepreneurs can become the appeal of the product!"

The most typical example is Huawei.

In recent years, Huawei has been really crushed by Xiaomi. It even feels that its own "Huawei" brand is too old-fashioned and outdated, so it has launched a new "Honor" brand, hoping to open up the market by relying on brand freshness.

But it still didn't work, and Huawei was about to give up its mobile phone business.

  It's so difficult!

At this time, a person stood up and made a pledge to lead Huawei's mobile phone business to take off. After taking over this business, he did not make any major adjustments to Huawei's mobile phone business, because Huawei itself is a veteran mobile phone manufacturer with strong technical strength and channel resources.

The most important achievement is bragging.

Many times, his bragging is so shocking that people jokingly call him "Yu Dazui". The outside world is even full of sarcasm about this, thinking that this person is too out of touch and too absurd.

Little do they know that this is where their brilliance lies.

  Relying on this trick, he quickly gained fame in a short period of time, and relying on a few nationally famous catchphrases like "far ahead", he surpassed Lei Jun in one fell swoop and became the biggest star in the mobile phone industry!

In terms of product strength, Xiaomi has never been a rival to Huawei, and its star halo has been surpassed. It is natural that Huawei phones surpass Xiaomi phones.

Estar has achieved such a level, but Zhou Shaoning is still not known by young people in China. This strategy is completely wrong.