Top of the Great Era

Chapter 2903 System-Based

Zhou Shaoning was silent for a long time.

He actually "overstepped the line" because of what Zhou Buqi said.

The business rules of modern society are actually introduced from abroad, including the futures system, order system, penalty system, distribution system, direct sales system, etc., as well as the company system of brand, finance, market, procurement, design, marketing and after-sales.

In short, it is institutionalized business.

China has thousands of years of tradition and its own business model, but the domestic business model is "ruled by man". Until the reform and opening up, the country has always been using the old system and lacked institutional management.

Just like people talking about business with each other.

It doesn’t matter whether there is a contract in black and white or not. Many times it is just a verbal promise, which relies on the recognition of the credibility of the “person”.

The modern business model considers human nature from the perspective of the greatest evil, treating all partners as unforgivable bastards, and then uses legally binding contracts to stipulate the cooperative relationship between each other, and ensures the interests of each other through "systems".

From the comparison, it can be seen that business under the institutional framework is more controllable, secure, sustainable and stable.

Relying on the "rule of man" based on reputation, there are of course some big bosses with outstanding reputations, who are known as "a promise is worth a thousand gold" and "a word is worth a thousand gold". But more often, this model lacks guarantees at all.

When people become poor to a certain extent, they are no longer human beings, but human-shaped animals, and they can even sell their children.

When people become rich to a certain extent, it is easy for them to slide morally and mutate into humanoid animals, especially some princes and nobles in the Middle East. Even the law cannot control them, and they have truly become humanoid beasts.

  People are no longer human, who cares about promises?

Therefore, the "rule by man" model is very risky. If the other party is poor to a certain extent, they will not acknowledge their obligations; if the other party is rich to a certain extent, they may also not acknowledge their obligations.

Morality has little binding force on the extremely poor or the extremely rich.

Modern business ethics must be a system under the "system".

Replace the "rule of man" under the moral framework with the "system" under the legal framework.

Zhou Shaoning is a top student who returned from studying abroad in the West.

Of course, the business training he received was all modern.

For example, the company’s organizational structure, product operations, commercial marketing and brand building all have a complete set of systems behind them.

No matter who does it, they must follow the company's rules and regulations.

The traditional model is different.

It is "people-oriented".

There is no product marketing or brand building at all.

Just create a good personal image.

If a big businessman has a good social image, his products will be popular. If other unknown small business owners do not have any social fame or the endorsement of a high-ranking official, it will be difficult for their products to gain market recognition.

In fact, it is "people-oriented", everything good or bad depends on people.

  Good people lead to good products;

If the people are not good, the product will not be much better!

Even for a time-honored brand like Tong Ren Tang, what is recognized in traditional society is not the "Tong Ren Tang" brand name, but the identity of the Le family as imperial physicians. Once the halo of imperial physicians is taken away, Tong Ren Tang will have no brand power to speak of.

This is completely different from modern brand logic.

The logic of modern business is "system-based". It doesn't matter who is in the position, everything good or bad depends on the system.

If the system is good, the product will be good; if the system is not good, the product will not be competitive.

Zhou Shaoning received modern business training and did not agree with Zhou Buqi's concepts of "fan economy" and "entrepreneur's personal brand" because these were people-oriented business strategies rather than the system-oriented ones that a modern company should follow.

He had great respect for Zhou Buqi.

But this clash of views and values ​​was difficult for him to accept.

Zhou Shaoning said slowly: "Today's large companies are all joint-stock companies. There are thousands or tens of thousands of shareholders. The company's money and assets belong to all shareholders. Spending the company's money to build the company's brand is reasonable; using the company's money to promote the company's boss's personal image, isn't that misusing public resources for personal gain? Isn't that using public funds for personal gain? This is simply a challenge to modern business civilization."

"Well, it is indeed."

Zhou Buqi had not expected that he would raise the topic to such a high level.

Zhou Shaoning said: "Over the years, Jobs is the entrepreneur with the highest personal brand. However, Jobs has never conducted any personal image marketing. If he really cared about the outside world's views, he would not act like a scumbag. Jobs still follows the competitiveness of the product. His focus is the iPhone and the iPad, not Jobs himself."

"Ah."

Zhou Buqi nodded.

This is not surprising, as Jobs himself is a product of modern commercial civilization.

Zhou Shaoning continued, "The reason why Jobs has such a great personal reputation is not because of his initiative, just like you. You are also very low-key, but your brilliance is so brilliant that it cannot be concealed at all. Jobs is the same, he is passive, his strong personal charm and his own product art style have made him unparalleled in the world. He focuses on Apple, not himself." Zhou Buqi said, "What you said is all right, it is indeed the case in the overseas market."

"what?"

Zhou Shaoning was slightly startled.

Zhou Buqi said: "The model you mentioned is indeed feasible in Europe, America, South Korea, Japan, some developed countries and some places with modern business civilization. However, economic globalization has not unified global business, and there are still many places where business development is not so civilized."

"Uh..." Zhou Shaoning finally understood the core logic of Boss Zhou. "Although there are many small problems in China, we have done relatively well in terms of market economy. We can't compare with those developed countries in Europe and America, but we are better than most countries."

Zhou Buqi smiled and said, "Of course. Therefore, large domestic companies must base themselves on modern business models and promote 'system-based'. All large private domestic companies are based on a mature and excellent system."

Zhou Shaoning heard the hidden meaning in his words, "But."

"Yes, but..." At this time, the car had arrived at the headquarters of Ziweixing. Zhou Buqi did not rush to get out of the car, but communicated with him in the car, "But the domestic market competition, behind the modern civilization, still has a barbaric and fierce side. Look at the competition in the Internet industry in recent years. Of course, everyone is civilized under the big framework, and everyone is law-abiding and moral. But behind the fierce competition, who is clean? Including Ziweixing, we have to constantly rely on brave and brutal charges to win the market."

Zhou Shaoning's expression was a little strange and a little resentful. "This is how Google was defeated by Baidu and Weidian."

When Zhou Buqi heard this, he burst into laughter.

Before accepting the invitation from Mr. Zhou to start Aisda, Zhou Shaoning's last job was as the president of Google's Greater China region. One of the important reasons for leaving Google was that Google search failed miserably in the domestic market, and its market share was reduced to only a few points due to the joint efforts of Baidu and Weidian.

Many people believe that Google's failure was due to official factors.

That was never the main reason.

First of all, Google Search is not localized enough and its product strength is insufficient, far from meeting the standards of Baidu and Weidian.

The second is the deeper reason.

Google's team is basically sent from the United States, and they all adhere to the logic of modern business civilization.

Too concerned with rules and procedures from Google headquarters.

Google's system is the same all over the world.

Some countries and regions feel that some bad information appears in Google search and require it to be deleted. This is of course possible, and Google must comply with the law and cooperate. However, you must first come up with something similar to discipline and law, such as clear guidelines issued by the government or clear judgments issued by the court, and Google will cooperate to delete the relevant content.

How can we cooperate if we don’t give anything?

Without even a word of explanation, they immediately said they were going to delete some relevant content. What disciplines and laws are they abiding by?

The whole thing is so confusing, like a secret operation with no institutional basis at all.

This is Google's biggest challenge in the domestic market.

Baidu and Weidian are different. Their rules and strategies can be changed at any time according to local conditions. Even though they don't have as many top technical talents as Google, they can still rely on some less institutionalized processes and less civilized business strategies to defeat the master.

However, it is unlikely that Baidu and Weidian will be able to compete with Google after their products are exported.

"System-based" can be unified globally, but "people-based" must be adapted to local conditions.

This reason also shows the advantages and disadvantages of China and the United States in business competition.

In economically developed countries and regions, American companies will have more competitive advantages and can use one set of systems to cover everything.

In some underdeveloped areas, where business development is not so civilized and there are still a lot of third world countries where people live in a barbaric way, the advantages of American companies no longer exist, and they become fish out of water. After local companies led by local entrepreneurs expand there, they can find some local barbaric survival spots according to local conditions, and then develop like fish in water.

Lei Jun is a real local entrepreneur.

Zhou Shaoning is also Chinese and his nationality has not changed, but he is not a local entrepreneur. His ideas are all from the modern business civilization of the United States.

Therefore, the current situation of Astar being clearly divided at home and abroad has come about.

In overseas markets, Asda is truly invincible and is on the same level as Samsung. Its sales of high-end phones are nearly 3000 million units, making it one of the most popular mobile phone manufacturers in the world.

In the domestic market, Esda can't even compete with Xiaomi.

  If we can’t compete with Xiaomi now, will we be able to compete with powerful mobile phone manufacturers like Huawei, OPPO, and Vivo in a few years?

It felt like Zhou Shaoning was back in the same predicament he was in when he was president of Google Greater China.

Doing well abroad.

He was valued by Google and sent back to China to serve as president.

After returning to China, he felt out of place and was defeated by local forces.

As the big boss behind the scenes and a life mentor in the business world, Zhou Buqi has to help him! He can't just watch Astar being slowly surpassed by up-and-coming companies in such a good situation. Will Boss Zhou still have the face he wants?

(End of this chapter)