Top of the Great Era

Chapter 2904 Local Thinking

Many of Zhou Shaoning's strategies are very effective in international competition, but not in domestic competition.

  Domestic competition is much more intense than foreign competition!

Especially in the fields of the Internet, mobile phones, and new energy vehicles in the future, the difficulty is hellish, the degree of danger and cruelty is far beyond the comparison with foreign countries. Only local entrepreneurs can handle it, and foreign giants will have to give up one by one.

Have those foreigners ever seen such fierce competition?

So Zhou Shaoning must change.

There is already such a trend. Xiaomi's brand competitiveness in China has surpassed that of Estar. This is a very warning signal.

Zhou Buqi wanted to bring him back to the local way of thinking, saying: "There are still a lot of barbaric and cross-border behaviors in the domestic market competition. You can't just copy the international system. It was like this before with Google, and it's the same with the mobile phone industry now!"

"It really is."

Zhou Shaoning took a deep breath. This was what it meant to be truly sincere.

Zhou Buqi said: "You can see that the competition in the domestic market is much more brutal than that in foreign countries. This requires that your competitive thinking should not only focus on the company and products, but also on the individual entrepreneurs!"

Zhou Shaoning was a little embarrassed. "This is not my strong point. I am not very good at public speaking."

Zhou Buqi said, "You are not good at it. Look at Lei Jun. He is good at it. He can't even speak Mandarin clearly, let alone English. Every speech he gives at a press conference is the result of countless internal training. The path to success is nothing more than working hard on yourself."

Zhou Shaoning nodded.

Comparing himself with Lei Jun, he really couldn't say anything.

His ability to express himself in public is not very good, let alone his ability as a public speaker.

However, compared with Lei Jun, I seem to be slightly stronger.

  Even Lei Jun can do it, why can't I?

"How good can Xiaomi's mobile phone be? Better than Estar, better than Huawei, ZTE, Lenovo, and Coolpad's mobile phones? Xiaomi's success is nothing more than Lei Jun's personal success." Although Zhou Buqi took stock of his domestic mobile phone colleagues, one by one, regardless of whether their mobile phones are good or not, their reputations are not as well-known as Lei Jun.

Zhou Shaoning said: "So we need to build the personal IP of entrepreneurs and use their personal image to drive the corporate brand and product value."

Zhou Buqi said: "Isn't this the concept of traditional domestic business? It is a combination of Chinese and Western cultures, and it is also the best competitive strategy that is most suitable for adapting to local conditions in the overly competitive environment in China. This is not only a competition between companies and products, but also a competition between entrepreneurs caused by overly cruel and fierce competition."

Zhou Shaoning sighed, "I'm not that famous."

Zhou Buqi said: "If you don't have fame, then create it. Don't compete with me. I want to be low-key, but I can't contain the radiance of my inner world. There is nothing I can do but admit it. If you don't have such conditions, you can find a way to create radiance to cover consumers. The sun shines during the day, and the moon shines at night. In fact, most people don't know that the moon does not emit light, but reflects sunlight. As long as there is light, it is enough."

Zhou Shaoning couldn't help but laugh, "I'm going to reflect your light?"

Zhou Buqi said, "If you kick a light bulb in your arms, is it not shining when it lights up? Who can tell whether it is the light from the bulb or your own brilliance? In short, you must have your own brilliance, and you must create it! Some stars are naturally known all over the country; some stars are actually promoted by management companies. They are all stars, so how big is the difference? The most important thing is that you have to become a star."

Zhou Shaoning's forehead was full of black lines.

  Depend on!

It really falls into the concept of "celebrity".

  What is this for?

Wanna play the hype game?

It's really a bit vulgar and embarrassing to ask a businessman to engage in hype like a celebrity in the entertainment industry.

Zhou Buqi smiled and said, "If you want people all over the country to know you, it's not difficult. You can ask Jieyu Media for help and find a few popular stars to plan a few activities. It will basically be done, and it won't cost much. With such good marketing resources, isn't it easier than Lei Jun running around everywhere? Well... you can set up a persona, such as a super fan, and then go to the press conferences of major movies to catch the attention. Or you can be a fan of someone, and chase stars all over the country, which will also give people a sense of closeness."

Zhou Shaoning said: "If it were in the United States, if the CEO spent the company's money to promote his personal image, he might be sued by shareholders."

"This is not America!" Zhou Buqi said firmly, "You must take this path. If you don't, Astar's domestic business will get worse and worse. Now there is one Lei Jun, and there will be more and more Lei Juns in the future."

Zhou Shaoning took a deep breath and said, "I understand." ...

I returned to the Ziweixing headquarters, mainly to hold a technical meeting.

It was Zhou Buqi who proposed it.

We need to promote the cooperation between Ziweixing and Estar, combine Ziweixing's AI chip project with Estar's facial recognition project, and enable Estar to launch the world's first truly facial recognition smartphone as soon as possible.

The iPhone dominates one track and lags slightly behind in innovation, but the impact is not that great.

But it’s different for Android phones. Many mobile phone manufacturers are competing for a share of the market.

Especially competition in the high-end mobile phone market must rely on innovation.

Samsung’s recent innovation directions include the super fast charging project and the iris recognition project.

Zhou Shaoning also wanted to promote the fast charging project.

Zhou Buqi asked him to stay calm.

When charging a battery, there is a very complex energy conversion process, which releases a lot of heat according to Joule's law.

If the temperature is too high, accidents are likely to occur.

Even more than a decade later, the iPhone is still lagging far behind in the development of fast charging.

It’s not that Apple’s technology is bad.

  What kind of technology does fast charging have?

The main concern is safety.

Android phones are very aggressive in this regard, and can be said to be running wildly.

The situation in China is actually not that bad. If an accident occurs, either money is spent to resolve the problem or the post is deleted or the account is banned, and the incident can be resolved quickly.

There are no such convenient conditions abroad, so we have to be more restrained.

When domestic mobile phone manufacturers expand overseas, they either limit the charging speed to prevent foreigners from enjoying too fast a charging rate, or adopt a battery solution that is slightly different from the domestic version. Domestic products are generally purely domestic, supporting domestic products and expressing patriotism; the export version will purchase more expensive imported battery pack solutions, which can further reduce the rate of fast charging accidents in terms of safety.

Zhou Buqi reminded Zhou Shaoning that Estar’s mobile phones should not be too radical in choosing fast charging solutions. It is enough to follow the trend and there is no need to lead the industry.

This is not a core innovation.

Others have done it, so let them launch it on the market for testing. If the effect is good, it won’t be too late for Astar to launch it later.

Just like Samsung in the previous life.

After the "explosion incident", Samsung adjusted its plan and stopped taking the lead in fast charging innovation. It was all domestic mobile phone manufacturers that took the lead, each one more radical than the other, and each one charging faster than the other. It was as if whoever charged faster had superior technology.

Samsung is watching the results from behind, learning from every failure and just sitting back and waiting for the opportunity to come.

The new fast charging solution is effective, and it will be safe and secure if we continue to promote it.

(End of this chapter)