Top of the Great Era

Chapter 2936 Drivers’ Collaboration

The existence of the customized machine market shows that there is such a demand in the market.

Not only does it exist, there is considerable demand for it in Europe and the United States, and the market is quite large!

Many stars have their own customized phones.

Even for many ordinary people, they will add a phone case to their phones in pursuit of individuality.

In Europe and the United States, mobile phones are not considered valuables. Unlike in China, people are not extra careful when using mobile phones, and have to use screen protectors and cases to protect them carefully. Here, if you add a mobile phone case, it is more about expressing your personalization through the case.

From the perspective of business operations, it is of course easier to make mobile phone cases.

However, adding a phone case ruins the design aesthetics of a phone, making it look too bulky. The thin and streamlined shape that designers have spent countless efforts to design is completely ruined. The custom-made market of disassembling the phone and changing the case is more desirable.

It will not destroy the overall design aesthetics of the phone, and you can also add some personalized designs.

Third-party custom machine companies are actually not very good.

Not only is the fee expensive.

Because the phone needs to be disassembled before a customized shell can be replaced. Once the phone is disassembled, the official warranty will be void.

This means that users who choose a customized machine will have to bear considerable risks.

If Aisda sets up a custom machine studio.

This problem can be solved.

First of all, the price is more favorable. It is impossible to be as ruthless as third-party customized machines in the quotation. Another point is that this is Aisda’s own studio and its own business. Even if it is a customized machine, it can still provide subsequent after-sales service.

Shi Jingmei made a very reasonable point. In terms of brand appeal, Asda is indeed in a weaker position compared to Samsung and Apple.

Let’s not talk about Apple, it is the jewel in the technology industry.

Even if the advertising investment is not much, it will not affect Apple’s brand value.

Samsung is different.

Samsung Group is a giant company with more than 20 subsidiaries operating in Europe, which means it has a huge influence. When advertising, all businesses can benefit from promoting the Samsung brand.

The advertising expenditure of 20 billion euros is spent in Europe each year, which is only tens of millions of euros when distributed to each company.

In Europe, Samsung advertisements are everywhere.

  It is no exaggeration to say that in the past few years, the largest advertiser in the European market is Samsung!

That advertisement is really all over the track. Not to mention other things, even in the football world, there is the shadow of Samsung everywhere. Not only are there billboard advertisements everywhere, Samsung has even become the main sponsor of Chelsea.

It is impossible for Estar to have such strength.

The annual advertising expenditure in Europe is only 2-3 million euros, and the most in a single year does not exceed 3 million euros.

Can't compare with Samsung.

The brand power is naturally weak.

For Esda, the current situation is actually very dangerous.

At the beginning, there was only one Android high-end phone, the Aster series from Asda, which dominated the market. Later, more and more mobile phone manufacturers joined Android, and the number of competitors increased.

Aster's market share plummeted.

lower and lower.

Today, Asta's Aster series is basically on par with Samsung's Galaxy series.

Aster's share is decreasing year by year, while Galaxy's share is increasing year by year.

If Aster does not launch some new marketing initiatives, Samsung Galaxy's market share and sales volume may completely crush Aster in two or three years.

Today's mobile phones are all copied.

All mobile phones are similar.

When Aster first launched the innovative fingerprint unlocking function, it did create a wave of popularity in the market and suppressed Samsung. However, later, Samsung Galaxy also launched the fingerprint unlocking function... and soon caught up.

Users don’t care who the idea of ​​fingerprint unlocking belongs to. They only care whether a mobile phone has the interesting function of fingerprint unlocking.

Now Zhou Buqi is working again to make Aster the first mobile phone with facial recognition.

I guess the situation isn't much different.

Such product innovation can be very effective in the short term and bring huge short-term dividends. But once competitors have learned from it, the dividend period will soon be over. Without a technological generation gap, in the long run, the product market will still rely on the brand halo to attract people. Shi Jingmei's proposal is really worthwhile.

  If Astar wants to make up for its disadvantages, it must come up with more ideas in marketing!

Creating a co-branded brand with luxury cars is a good choice.

For example, Huawei was once a nobody in the high-end mobile phone market in Europe and was no match for Samsung. Later, Huawei came up with a unique strategy and broke into the high-end mobile phone market. One of the important strategies was to reach a strategic cooperation with Porsche.

Later, when other mobile phone manufacturers entered the European high-end mobile phone market, they also adopted a similar model. OnePlus cooperated with McLaren, OPPO cooperated with Lamborghini, iqoo cooperated with BMW... The most bizarre one is Xiaomi. They first wanted to conquer the low-end mobile phone market. The first to take action was their sub-brand Redmi, and they started the "Redmi + Mercedes-Benz" cooperation. This is very difficult to succeed.

  It’s still early now!

The mobile phone industry is still in a period of fragmentation among various players and has not yet entered an era of competition among giants.

All major mobile phone manufacturers are working hard on their products.

We have not yet entered a period of flourishing marketing strategies.

If Aisda takes the initiative and takes the lead at this time, it will be very attractive. According to Shi Jingmei's suggestion, a number of top luxury car brands such as Ferrari, Lamborghini, McLaren, Rolls-Royce, Maserati, Porsche, etc. should be signed first to create a "driver-driver linkage".

That will greatly boost Aster's brand marketing.

After dinner, Zhou Buqi thought about this matter for a long time in his study.

The more I think about it, the more it makes sense.

Now, Aisda is in a difficult situation. It is far from enough to just rely on Zhou Shaoning's ideas and come to Europe to buy technology patents. Users don't understand technology, they only care about fame, trends and popularity.

So much so that when Aunt Xue and Wang Yanan came with a tray and asked him to turn over the cards, he wanted to thank his second sister specifically and turn over her card.

Unfortunately, there were 20 white jade carved name tags on the tray, but Shi Jingmei was not on it.

Zhou Buqi opened the first one, it was Ning Yameng.

Then he stopped flipping.

"Then let's go with Yaxian and Yameng."

Zhou Buqi waved his hand gently.

Aunt Xue smiled and said, "Okay, then 11 o'clock in the evening?"

Zhou Buqi looked at the time. It was only a little after 9 o'clock. He nodded and said, "Okay, I'll be back at 11 o'clock."

Wang Yanan hesitated for a moment and whispered, "Master, Huanhuan just pouted and said that you don't love her anymore."

"How could that be?" Zhou Buqi was a little surprised. "Didn't I tell you two to get familiar with the environment first and adjust your mindset. Then I will pick a special day to pamper you two."

Wang Yanan said angrily: "Everything is ready!"

Zhou Buqi said with a smile: "Are you anxious?"

Wang Yanan tucked her hair around her ears. She didn't care whether Aunt Xue was around or not. She had already given up everything. She said coquettishly, "How can I not be anxious? Who doesn't want the master to love me more?"

Zhou Buqi thought for a moment and said slowly, "It would be best to find an auspicious day that is worth remembering. How about Christmas?"

Wang Yanan bit her lip and said, "It may not be convenient for me during that time. How about New Year's Day?"

"Well, New Year's Day is fine too, to say goodbye to the old and welcome the new."

"Thank you, sir."

"Go back and have a rest. I have something else to do. I need to make a phone call."

"Master, please let Huanhuan come over to sleep with you tonight."

Wang Yanan must be thinking about her daughter.

Just like Aunt Xue always thought about Baoshan before.

Since she was the deputy steward in charge of the daily life of the head of the family, Mr. Zhou, she would have the opportunity to abuse her power. Baoshan was so favored before... Aunt Xue must have used her status as the chief steward to do a lot of things behind her!

Wang Yanan secretly made a plan.

She just forgets about it.

But she had to consider her daughter.

Sure enough, Zhou Buqi couldn't refuse her, so he agreed, "Okay, let her come too. You take her with you to visit the two sisters Yaxian and Yameng first, bow and offer tea, etc., be respectful. A family should have its own rules, and sisters should live in harmony."

Wang Yanan smiled sweetly, "Okay, I'll go right away!"