Top of the Great Era

Chapter 2935 Customized Machine

"A custom-made machine..."

Zhou Buqi's reaction was relatively dull.

Shi Jingmei was very excited, thinking that she had discovered a good creative direction. "Yes, through brand cooperation, we can strengthen our own brand value. In fact, we don't need to make much money from this business, the main thing is brand promotion. It's just like the cooperation between Chaowan Commune and those luxury goods manufacturers."

Zhou Buqi said: "In fact, it has been done. Estar has cooperated with Manchester United to launch a customized machine for Manchester United. It is now on sale in Manchester United stores!"

"What's wrong? Isn't it possible?"

Shi Jingmei also realized from his reaction that her suggestion might not be so effective.

Zhou Buqi said: "It works, but it's not as good as expected. Customized items are still too niche, and mobile phones are not quite the same as blind boxes. Mobile phones are daily necessities, and what you sell when you open a blind box is not a toy, but the joy of opening the blind box. Some customized luxury goods can enhance this kind of expected joy. The effect of mobile phones is very poor. Customized mobile phones have higher costs due to small quantities, and the price itself will be higher."

"I saw someone using an iPhone that was made of pure gold!"

"Yes, it was custom made."

“Apple is also doing customization.”

Shi Jingmei now has a very mature business mindset.

When discussing mobile phones, just use Apple as a benchmark.

In fact, whether it is a mobile phone or any other product, the basic product logic is similar.

If you are really undecided about some product decisions and don’t know what to do…it’s actually very simple. Just look at what the industry leader does. Just like making mobile phones, if there is a disagreement on the design plan when designing a mobile phone, it’s also very simple.

Look at what the iPhone looks like and choose the one that looks like an iPhone.

Mobile phone manufacturers like BlackBerry, Hammer and Meizu who like to be different and don't like to follow the industry leader...there are basically only two outcomes for these companies.

1. Become a minority and slowly die.

  Second, through innovation, it became a world-class revolutionary product, defeating the iPhone and standing at the top of the mobile phone industry! Just like the iPhone defeated Nokia and Motorola, it defeated Apple with a more powerful attitude and replaced Apple to become the world's largest company!

The problem is that many people don't have self-awareness.

He thought he was very powerful and could compete with Jobs. Without even the most basic business knowledge, he started pointing fingers everywhere, wanting to punch Apple and kick Google, and pointing out directions to lead the world.

Chaowan Commune has recently encountered some patent lawsuits.

The other party filed a lawsuit, claiming that the model blind box design of Chaowan Commune plagiarized their creative ideas... This is not nonsense, there are indeed some similarities in some aspects.

It is impossible for Shi Jingmei to really come up with something purely original.

This is so immature.

  The market risk is too great!

For a mature company, it is better not to be original if possible.

Pure originality is something that only small companies and small teams that are "not afraid of wearing shoes even if they are barefoot" can do. Even if they fail, the loss is small and the worst that can happen is that they can just start over.

For a large company like Chaowan Commune, the best way, of course, is to select several best-selling dolls from the market, analyze their design, and carry out a certain degree of optimization and improvement.

In this way, the market risk will be smaller, and consumers will have a certain cognitive foundation, and will be better able to inertialy continue their aesthetic habits and cognitive preferences into new "original" model blind boxes.

Zhou Buqi has of course been researching Apple, and said, "I know about the pure gold iPhone. It seems to be very popular in the market in recent years."

"Yes, I have a friend who wants to buy one, but can't either!" Shi Jingmei was very contemptuous of this. "A pure gold phone is expensive, but how tacky is this? Pure gold, tacky gold, how bad is this aesthetic?"

Zhou Buqi smiled and said, "It's gold. Rich people like this color. Look at my house. It's all gold. The previous landlord is a rich man from the Middle East. Look at the door handle... It's not gold-plated, it's pure gold."

Shi Jingmei curled her lips, "Your aesthetic taste is really poor!" Zhou Buqi said, "Customized iPhones have nothing to do with Apple. There are many customized mobile phone companies on the market that specialize in helping customers customize some mobile phones. For example, if you want to customize an iPhone with your name engraved on it, you can't go to Apple, you have to go to a company that specializes in mobile phone customization."

Shi Jingmei didn't know much about this and said in surprise: "What should we do? They are still producing mobile phones? Isn't that infringing on copyright?"

Zhou Buqi smiled and said, "What rights are being infringed? It's just... if you want to customize an iPhone, you just buy a new iPhone and give it to the customization manufacturer. After they take the phone, they disassemble it, and then replace it with a customized back cover and snap it on. For a pure gold iPhone, they just replace it with a pure gold back cover. Because the phone has to be disassembled, this type of customized phone cannot enjoy Apple's after-sales service. Apple itself does not have a customized phone business. Customized phones... are both niche and complicated."

Shi Jingmei said, "Whether there is after-sales service... I don't think it's that important, right? I've been using mobile phones for so many years and have never contacted after-sales service. But some customized models are really beautiful and attractive."

Zhou Buqi said: "Mobile phone sales are really different from your blind box business. You draw blind boxes, and even if a model is not popular in the market, you cannot return it if you draw it, and users cannot choose. Mobile phones are different. If a color or a model is not recognized by the market, it will occupy a large amount of inventory. For mobile phone manufacturers, the most difficult thing is inventory management. Especially now that smartphones are all sold directly, there is a lack of dealers' buffer and low capital utilization. The more models there are, the more capital is occupied and the greater the risk. Good-looking ones are sold out in an instant, and those that are not easy to sell occupy a lot of funds, which will cause cash flow difficulties."

"Oh, that's how it is."

Shi Jingmei felt a little disappointed.

She thought her suggestion was a good one.

It’s all in vain!

However, Zhou Buqi understood another thing from her thoughts.

This year, Apple launched the brand new iPhone 5S at its press conference.

In addition to the traditional black and white, there is also a shocking color - local tyrant gold.

This gold color, which is considered low-end in traditional aesthetics, was actually used on the iPhone, which really shocked the outside world and critics and made mobile phone peers unbelievable. However, the market feedback was very good, and the gold iPhone became the best-selling version.

  It turns out that Apple dared to break the convention and launch a gold iPhone, which was a plagiarism from the customization market!

Because the pure gold iPhone is very popular in the customization market and has become the most popular customized iPhone in the market, Apple discovered this demand in the market and copied this idea from the customization market and launched its own gold iPhone.

Ordinary consumers can't afford a pure gold iPhone, but it's still okay to buy a gold iPhone.

With Apple taking the lead, many mobile phone manufacturers, including Asda, have also launched mobile phones in gold color, which can be said to have broken the aesthetic shackles of traditional technology industrial products in one fell swoop.

Zhou Buqi then discovered an idea.

There is still a lot of opportunity in the customized mobile phone market!

  Moreover, there is huge profit margin!

If this industry is not profitable, there will be no such market.

  A pure gold iPhone costs more than 3 euros... The profit must be at least 1 euros, right?

You can try it.

There is a big difference between the European and American markets and the domestic market.

This place advocates more personalization.

And the spending power is stronger.

A mobile phone costs $600, and an ordinary customized model costs $1000. In fact, it is not that expensive. You can earn that much money by working in a week. There won’t be much financial pressure, and basically everyone can afford it.

Zhou Buqi smiled and said, "That's a very good suggestion. I'll talk to Zhou Shaoning about it later and see what he thinks. The cooperation between Estar and Manchester United is still going on, and the sales volume is more than 30 mobile phones a year. The volume is actually quite large. The reason why it is not profitable is mainly because Manchester United has taken away the brand authorization."

Shi Jingmei smiled and said, "Manchester United is yours, transfer it from your left hand to your right hand."

“A customized mobile phone in the luxury car version…” Zhou Buqi thought her suggestion was worth referring to. “The effect will definitely not be as good as the cooperation between blind boxes and luxury goods manufacturers, but it will not be useless. Just like you said, taking advantage of the brand popularity of these luxury cars, even if it doesn’t make money, it can be regarded as brand promotion for Aisda!”

Shi Jingmei was very happy, smiling like a flower, "So, is that okay?"

Zhou Buqi said: "I'll talk to them and discuss it!"