Top of the Great Era

Chapter 2934 Brand Joint

When it comes to consumption, luxury goods are actually all about comparison.

It is to focus on the weaknesses of human nature.

Coincidentally, the sales of blind boxes also rely on psychology, and on the pleasure stimulated by gambling.

Combining the two, one can really grasp human nature.

For ordinary consumers, they can buy blind boxes from Chaowan Commune. The price is relatively low and basically everyone can afford it.

However, the probability of opening a blind box containing a customized luxury item is relatively low.

This model blind box made by Shi Jingmei contains a total of 12 types of model dolls.

For some particularly wealthy players, it is actually not too difficult to collect the entire set of 12 models.

Just buy in large quantities and split them up into large batches.

  However, when opening a blind box, there is an extremely low probability that you will get a special edition of a luxury item!

It is very difficult to collect these special models that can be classified as luxury goods.

This immediately highlights the lofty positioning of luxury goods themselves.

Luxury goods merchants then expressed their intention to cooperate.

Because the probability of getting a special edition is too low, even many rich people may not be able to collect a whole set of special editions. So at this time, the luxury goods display cabinet provides the brand's figures for selection.

For some super big players, they can go directly to the luxury goods display cabinets.

In other words, money makes the world go round!

For ordinary players, they just need to open the blind boxes and collect the ordinary version of the blind boxes; for intermediate players, if they want to open the blind boxes and collect the special edition blind boxes specially designed and created by Chanel and Hermes, the process is too difficult and it is too difficult to collect them all.

For the truly super rich, nothing is a problem!

Buy directly from the store!

Now the mentality of comparison comes out and the privileges of the rich are reflected.

  This is the category that luxury goods merchants love the most!

Moreover, these old-brand luxury giants have already thoroughly studied human nature.

For some big buyers, money is not a problem at all. Buying what they want is the most important thing.

Therefore, luxury goods merchants all have the strategy of "bundling sales".

Even if a rich person wants to buy a product from Hermès or Chanel, he can’t buy it directly. He has to buy a bunch of unsalable goods first, spend hundreds of thousands, and then the display cabinet will slowly take out what the customer wants.

As long as the custom-made blind boxes of luxury goods have established a scale in the market, this will undoubtedly greatly enhance the social influence of their own brands, while providing greater operating space for their own bundled sales.

Zhou Buqi was a little worried. "We must exercise restraint in this kind of cooperation. Wouldn't 1 sets be a bit too much? The blind box opening model is fair to everyone, just like a lottery, regardless of status. But the booth directly sells complete special edition model blind box figures, which breaks this fairness."

"No, no, no, you heard it wrong. It's not that each store has 1 sets, but that the ten stores have 1 sets in total." Shi Jingmei also had such concerns, so she had prepared for it, "On average, each store only has 1000 sets. It's just like some limited edition bags around the world."

Zhou Buqi said: "Once the principle of fairness is broken and the rich have privileges, ordinary people's interest in this kind of blind box will weaken."

"That's not necessarily true." Shi Jingmei curled her lips. "Aren't you the big boss of Changyou? Even if only wealthy players can feel the greatest sense of achievement in those games with a lot of built-in consumption, ordinary people also like to play them."

Zhou Buqi waved his hand and said, "You don't understand. The mechanism is different."

Shi Jingmei snorted, "It's just about fairness, I've thought about it a long time ago! Customized blind boxes are limited worldwide, do you think the luxury goods counters will openly sell them? Those old luxury giants have a history of hundreds of years and have formed a whole set of profit maximization models. Selling limited edition items like this is done secretly and is only open to those super rich regular customers. If ordinary people go there, they won't sell at all. Limited edition bags will definitely not affect the sales of regular bags, they have experience."

"Ah."

Zhou Buqi nodded. Shi Jingmei continued, "Don't forget, this is not the internal discussion stage. My set of luxury customized model blind boxes has been on the market for more than 4 months, and the market feedback is very good. The sales volume is higher than your player blind box! The market has given the best response. It is completely opposite to your worries. Because the luxury customized blind boxes are too expensive, many ordinary people will be more active in buying and opening blind boxes. Once they open the luxury customized ones, they will make a fortune!"

This is indeed an important factor.

With the endorsement of luxury brands such as Hermes, Dior, LV, and Fendi, the market price of customized blind boxes will increase significantly.

This will greatly promote the desire of ordinary consumers to open blind boxes.

  Once you unpack a custom-made luxury item, you are so lucky. Not only can you show it off to your friends and family, you can also keep it for a long time... you can also sell it for a lot of money!

Zhou Buqi asked curiously, "How much is a luxury action figure?"

Shi Jingmei said: "4999 euros, this is the official price. However, the market for model blind boxes is so hot now, and the price will only go higher. The second-hand recycling price is more than 4999 euros."

One blind box costs 1 euros, and a set of 5000 costs 12 euros.

For some wealthy big clients, it's nothing.

With such fierce competition, prices are bound to go up.

Even Moutai liquor can be hyped up, so it is no problem for luxury goods manufacturers whose industries are more mature and more adept at hyping up products.

Shi Jingmei smiled and said, "Do you know what the most implicit pattern here is? Some people may only want to collect a set of Hermès blind boxes, but in the process of opening the blind box, they suddenly opened a Chanel model figurine. Since she has the first one, it is possible to guide her to collect the Chanel figurines. Anyway, for some rich people, it is not a big deal at all."

Zhou Buqi said: "I think what is more important is to strengthen our own brand."

"Yes, it's the brand!" Shi Jingmei was very excited. "I think so too. We are a company that has only been established for a few years, and our brand power is not that strong. For example, Lego, after our success, they also launched a set of blind box products. We are not so good at this. How strong is Lego's brand power? So this time we cooperated with the top ten luxury giants and used their brands to promote our own brand!"

Zhou Buqi smiled and praised: "Very good idea!"

"That's right!" Shi Jingmei was very proud, her fair chin slightly raised, "You entrusted such an important task to my second sister, how could I let you down?"

Zhou Buqi asked: "How much can the annual sales be?"

Shi Jingmei said: "The annual sales of player blind boxes are about 5 million US dollars, and the net profit of Chaowan Commune is 1 million US dollars. The sales of this model blind box can reach at least 10 US dollars, and the net profit will not be less than 4 million US dollars! The toy market has a sales volume of hundreds of billions of dollars a year, and we still have a lot of room for development!"

Player blind boxes, each blind box must list the club’s brand.

This means that the club will get a share of the profits from every blind box.

The model blind boxes in collaboration with luxury giants are different.

Only a very small number of customized models will use the other party's brand. Most of the model blind boxes are original and do not need to pay any party for brand authorization. Without this part of the expenses, the profit margin will be greatly improved.

Zhou Buqi took a deep breath and said, "Great!"

Shi Jingmei didn't take it seriously and pretended to be calm and said, "Actually, there are more serious things! If it was just such a small matter, I wouldn't have come all the way to see you. There are more important things!"

"what's up?"

"cell phone!"

"Ok?"

"Aster is also a new company, and its brand power is not strong enough, at least it can't compare with industry giants like Apple and Samsung." Shi Jingmei really connected the blind box to the mobile phone, "If you want to establish the brand power of Aster, especially the brand appeal of Aster's high-end series, you can actually adopt this kind of model!"

Zhou Buqi raised his eyebrows and asked, "Brand cooperation?"

Shi Jingmei said, "Yes, brand cooperation! For the model blind box, I'm looking for the top ten luxury goods manufacturers in the world. Aster's mobile phone can follow suit and find the top ten luxury car brands in the world! Ferrari, Porsche, Lamborghini, Maserati, Rolls-Royce, etc., sign them all! The Aster series of mobile phones cooperate with these luxury cars to launch a more expensive and high-end luxury car series. These luxury cars are too expensive, and most people can't afford them. If you can't afford a good car, you can always buy a mobile phone, right?"