Top of the Great Era
Chapter 3092 Users are the greatest resource
Chapter 3092 Users are the greatest resource
This time, Lu Qi also decisively agreed, "Helo is better than Skype in every aspect, and our product is more dynamic. The only shortcoming is that Skype can provide some services that we don't have. If we keep the free framework of Helo unchanged and add a paid value-added service that can dial, I believe that in a short period of time, we can retain a part of users who choose to use Helo for calls instead of Skype."
Kurian said: "It is still difficult. Many users have been using Skype for many years. This kind of payment stickiness is not easy to break. We still need more time to operate."
Lu Qi said: "No matter what, we should do it!"
Zhou Buqi said slowly: "Microsoft doesn't have much social gene. As long as we operate it properly, Skype's user activity should decline significantly within a few years. And opening such a paid value-added service has another advantage, which is that we can have a good relationship with the operators."
The paid value-added service is to make calls to mobile phones or landlines.
To switch from an Internet line to a telephone line.
Most of this value-added charges, 60%-70%, are transferred to operators, and Helo itself will only keep a relatively small portion as operating costs.
It is equivalent to Helo helping operators in various countries make money.
This will improve the relationship with the operator.
As it happens, Zhou Buqi has resources with operators, and said with a smile: "For operators, you can contact Astar, they have relationships with operators around the world. Operators that cooperate with Astar can be the preferred partners for Helo paid services."
Tang Binchen was very happy. With this relationship, Helo could quickly launch the paid dial-up service and bring this feature online in a very short time to compete with Microsoft's Skype.
Over the past period of time, Microsoft has indeed been targeting Ziweixing International in many ways.
If we don't take some counterattack measures, the outside world might think that Boss Zhou is easy to bully! We must seize the opponent's most painful link and launch a severe attack!
Kurian said: "Skype's Internet attributes are very weak, which leads to very little advertising revenue, not even a fraction of Helo. Most of Skype's revenue comes from dial-up value-added services in cooperation with operators."
Tang Binchen is the best at this kind of "vicious competition" disguised as the Internet. He snorted coldly, "That's easy. We don't need to rely on this value-added service to make money! At least not in the short term! We can provide the most competitive offer! Helo's packages are more favorable than Skype, and Helo's payment is better than Skype! After Skype is killed, it won't be too late to raise prices and look for greater profit margins later."
Soon, everyone reached a consensus.
This dial-up paid value-added service must be launched. This does not destroy the structure of the main free product of Helo, but only adds a new paid value-added service on top of the free product. Those who need it can activate it, and those who don’t need it can ignore it.
This type of value-added service is not allowed in China. If users want to make a call, they can only use the proprietary channels provided by the operator.
There is no such restriction overseas.
There are many dial-up calling products on the market that can initiate calls from the Internet, and without exception, they are paid products.
User habits have been cultivated.
Helo relies on the huge traffic and users brought by its own free attributes, and it can directly pick the fruits and activate the relevant paid value-added services.
However, Kurian is not done with Helo’s product ideas.
In addition to full charging in local areas and local charging in the entire region, he also proposed a full charging strategy for the entire region.
This is the fundamental difference in product thinking between product managers of Internet software and product managers of traditional software.
When making Internet products, the first thing to consider is expanding the scale!
How to expand the scale?
Free is the best way.
As for how to make money and commercialize this product in the future, these are not important! First make the product first! If the product cannot be made, it is useless to think about the business model carefully! Once the product is made, you can slowly think about the business model.
This has led to many Internet products with a scale of hundreds of millions but still unable to find a good profit model and are always in a state of loss.
Traditional software is different. The first thing to consider is making money.
Think about the business model first!
After having a complete business model and the possibility of recovering costs, we can then develop software and design products. This leads to a higher rate of return for traditional software, but the number of users is too low, and most of them are small niche software, making it difficult to expand the product and develop it into a mass product.
Kurian comes from traditional software.
After joining Ziweixing International, I gradually understood the Internet and began to adopt the new "free + paid" Internet model.
But the fundamentals haven't changed.
He cares a lot about a product's ability to make money!
In his opinion, Helo has grown to such a large scale and is the software with the largest number of users in the world, but its annual revenue is only $160 billion, which is too shabby. Helo has too many resources to make money.
Tang Binchen does not want to affect the user experience of the product for the sake of making money, especially not changing the free architecture of Helo!
"It will not change the nature of Helo, but users are the biggest resource. Such resources are very effective promotion channels, especially for many companies." Kurian comes from B-side product background, and he knows the needs of B-side too well.
Tang Binchen lacked experience in B-side business, and raised his eyebrows, "Cooperation with enterprises?"
Kurian said: "Helo is free for individual users, and this will never change. At most, some personalized paid value-added services can be added. However, free for the C-end does not mean that the B-end needs to be free as well. Such a large user base on the C-end will make every B-end business owner jealous and want to take advantage of it." Zhou Buqi immediately remembered what Boss Ma told him before, "By the way, WeChat has created an unexpected business in China. Many people are using WeChat for e-commerce, which means that some people have realized this. The huge user relationships on WeChat can become an important channel for corporate promotion."
Tang Binchen nodded, "Yes, WeChat business."
Zhou Buqi smiled and said, "There is indeed room for this to work."
Kurian doesn't know much about WeChat and doesn't understand micro-business.
But he doesn't need to.
Past experience is enough, Kurian said: "Helo does not have a group messaging function to prevent harassment between users. If you want to contact multiple users at the same time, you can create a small group."
Tang Binchen nodded and said with a smile: "That's right."
Kurian said: "But for some corporate users, it is not convenient for them to create groups. They need to use the huge customer relationships in Helo and also need the group messaging function. Many business owners have thousands or even tens of thousands of Helo friends and have prepared many Helo accounts for this purpose. It is a huge workload to manage so many Helo customers. If we solve the burden for them, we can have relevant charging functions."
Tang Binchen suddenly realized.
Kurian briefly explained his ideas and said that Helo could launch two B-side products.
A business app called Helo allows enterprises to conduct large-scale automated communication with customers through this product. It can cover features such as message automation, rich media messages, multi-user access, high interactivity, etc. It also supports integration with customer relationship management systems, allowing enterprises to better carry out marketing development and customer management.
So, where do customers come from?
Need to be called from Helo.
This requires interface resources.
So the other one is called Helo Business API, which mainly calls the API interface.
A fee is required to call.
Helo has many functions, such as user relationships, information in the circle of friends, and information in the life channel. These correspond to different APIs, which require enterprises to spend different amounts of money to call. After calling these relationships, enterprises can better understand customers and provide customized services to customers.
These are the two newly added charging items!
Built specifically for business.
One is commercial Helo, which enterprises need to pay to use. After using commercial Helo, if you want to further obtain more resources in Helo, you need to pay to purchase the corresponding API interface and connect the relationship between commercial Helo and Helo.
Commercialization has not yet started overseas.
WeChat in China has already shown good signs.
Micro-business has already emerged.
If WeChat in China launches relevant functions, then micro-business sellers will be able to better manage buyers and potential customer resources, pay attention to order acquisition and logistics information, and greatly facilitate them to use the WeChat platform to carry out micro-business services.
Not only WeChat business, there is also a lot of room for expansion.
For example, KFC.
They can use Helo or WeChat to issue coupons or membership points to manage their customers, thereby increasing repurchase rates, improving service quality, and enhancing industry competitiveness.
Obviously, Kurian has proposed a systematic product concept.
This greatly enriches the potential commercial value of Helo.
Users are the greatest resource!
Helo is currently the app with the largest number of users in the world, and there is still greater value to be tapped.
Tang Binchen said: "Why can't Weishu do that? Weishu can also pay to call Helo's API."
Kurian said: "Weishu is not popular enough and is too specialized, so it is not as well-known as Helo. For some companies that have purchased Weishu, they certainly don't need the Helo business app, and can have the more powerful Weishu to provide comprehensive services. However, for most companies that have not purchased internal collaboration software, they still prefer the name 'Helo'. Business Helo can be understood and recognized more intuitively."
For example, a KFC salesperson does not need to use such a powerful and expensive tool as Weishu.
Just pay for the Helo Business Edition to manage his customers.
that's enough.
If you ask him to use such a complicated tool as Weishu, he may not be able to use it.
(End of this chapter)
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