Top of the Great Era

Chapter 3093: Trend of Vertical Development

Kurian is really well prepared for this attack.

For the company's flagship product Helo, three structural suggestions were put forward, namely full charging in local areas, partial charging in all areas, and full charging in all areas.

It can be said that this was a real lesson for Zhou Buqi, Lu Qi, and Tang Binchen from the perspective of traditional software and making money.

As for improving it from the perspective of "local charging in local areas", this is almost impossible.

Helo is a global product.

This requires that product attributes must be universal, and personalized designs cannot be made for a single region. Ziweixing International does not have the team and energy to do such detailed work. It can be said that in this world, except for China, the United States and Japan, no country is worth developing a personalized version for.

Apart from these countries, other countries either have too small a population or too small a consumption scale, making it not worthwhile to provide customized products for them.

This is the global pattern that Zhou Buqi has laid for Helo.

Globally, Helo is the main player, with the US market habits as the main focus;

Japan, launched the Japanese version of Helo;

In China, it is WeChat.

After some communication, Kurian's three suggestions were all approved.

You can do it!

In particular, the third suggestion of "full charging in all regions" directly led to the establishment of a new department, "Enterprise Service Department" in the Helo Division, which is dedicated to developing and formulating enterprise services related to Helo. Zhou Buqi was not ambiguous about this part of the work and transferred Tang Binchen's reporting relationship to Kurian.

Tang Binchen accepted it with pleasure.

There is nothing to be wronged about. Kurian is indeed better at making money from B-side services and products. He is not like the group of direct descendants brought by Zhou Buqi, who are best at expanding the scale. However, how to convert the scale into profits is a difficult problem that Zhou Buqi and his group, as well as Internet people around the world, have to face.

It is very important to have people like Kurian to keep watch.

This made Zhou Buqi suddenly understand a truth.

Amazon is the world's largest e-commerce giant, but when it came to selecting a successor, it chose not the president of the e-commerce department, but the president of Amazon Cloud. As a result, Amazon was divided after this decision was made. Many people were dissatisfied with this decision, and many core talents, including the president of the e-commerce department, resigned.

Because the framework of Amazon's e-commerce business has basically stabilized.

There won't be any major changes in the future.

All Amazon needs to do is to make minor repairs and innovations within the existing framework and system, and then continue to explore greater value within the existing structure and system, changing from horizontal expansion to vertical expansion.

In Zhou Buqi's opinion, the situation at Ziweixing International is similar.

The existing framework has basically been built.

We have everything we need, and we have basically achieved scale. In the next ten years, we can say that in addition to the short video business, there will be huge opportunities. Yahoo's long video business and Ziwei Cloud's cloud conference business require larger scale requirements, and other businesses are almost finalized.

In the future, we will develop step by step according to the existing ideas, and minor repairs, additions and innovations will be enough.

From a big picture perspective, Ziweixing International has passed the stage from 0 to 1, and it is time to develop from 1 to 100 and start making money from 1 to 100. The Internet people's aggressive and reckless innovation style is no longer suitable for this stage.

Single point blasting is allowed, but collective charge is not allowed.

In the next ten years, when the short video era comes, Ziweixing and Ziweixing International will dominate the global short video market. This is almost the only remaining core business area.

This requires Zhou Buqi to step up and fight again with his people. This part of the pure Internet business cannot be handed over to Kurian. Most of the remaining businesses that tend to develop steadily are more suitable to be led by people like Kurian who have come out of the gap between "Internet + traditional software".

This is also Silicon Valley’s biggest advantage compared to China.

When it comes to Internet talent, China is not much worse than Silicon Valley.

But when it comes to paid services, the gap is too big.

Subsequently, many domestic Internet products also launched paid services, such as Meituan membership, Taobao membership, JD membership, Didi membership, iQiyi membership, etc. In fact, they are all a mess. Except for some progress in big data price discrimination, there is a huge gap between them and similar products in Silicon Valley.

This has to do with the consumption power and consumption habits of China and the United States, as well as the structural thinking of the product team.

The domestic "traditional software" industry has not been established at all, which has resulted in a lack of relevant industry talent in the country, and therefore the inability to establish a relevant market and lack of a broad paying audience.

After Lu Qi, Kurian, and Tang Binchen left, Zhou Buqi was still thinking about the previous topic.

In order to further understand the synergy and contradiction between enterprise innovation and stability, we need to adjust different employment styles under different trends. Especially when Mr. Zhou "retires to the second line", we must do a good job in balancing the strategies and employment of these two styles.

Zhang Zetian and Zhao Limuge were also there.

As the big boss's secretaries, they were present throughout the communication process with several senior executives and listened carefully to every one of their suggestions.

Zhou Buqi noticed that they seemed to be reminiscing about the past, so he smiled and asked, "What have you two figured out?"

Zhang Zetian pursed her lips and said casually: "It's the relationship between paid products and free products."

Zhao Limuge was very cautious and whispered, "It feels so complicated. I can't figure it out. It's a bit counterintuitive. I thought the free strategy would have more users than the paid strategy, but now it seems that's not necessarily the case."

Zhang Zetian said ostentatiously: "It's not like that in the first place. For many products, if the price is too low, they can't be sold. Only if the price is high enough, can there be a market. It's almost the same principle. Free and low price can't solve all problems."

Zhou Buqi couldn't help but laugh, "Really figured it out?"

"Ok!"

Zhang Zetian nodded confidently.

Zhou Buqi said: "Then let me test you?"

"Take the test!"

"WeChat has almost monopolized the domestic mobile communications market. When people use smartphones, WeChat is the most indispensable product. After defeating competitors such as Qxin and Laiwang, there is a sense of worry in the market."

"Yeah, I've heard about it too." Zhang Zetian knew what the big boss was referring to. "Many people say that we need to limit monopolies like Ziweixing. If the people of the whole country can't live without WeChat, then it will be troublesome. With a monopoly advantage, WeChat might start charging someday and harvest users."

What Zhou Buqi wanted to say was this kind of public opinion. "What do you think? Mu Ge, you can also say something? Based on the theory Kurian just said, do you think WeChat should also charge a fee in the future?"

"I……"

Zhao Limuge was a little speechless.

  This is really hard to judge!

Zhang Zetian was a little confused for a while, because the situation of WeChat seemed to be different from that of Helo. Moreover, Helo's dial-based paid value-added services seemed to be prohibited in China...

(End of this chapter)