Top of the Great Era

Chapter 3115 Wedding Dress

Zhou Buqi said: "Apple's core competitiveness does not lie in technology or innovation, but in brand, a brand that is deeply rooted in people's hearts. If Asda cannot make more efforts in branding, then all our innovations and new designs will eventually become the wedding dress of iPhone."

"Well, brand! Without higher brand value, it will be difficult for us to compete with Apple in overseas markets."

Zhou Shaoning also strengthened this belief.

The brand value of Astar is considered high in the domestic mobile phone industry, and it can even be said to be the highest in the country currently.

Lovelystar's goal is the whole world.

If you want to compete with Apple and Samsung in overseas markets, you must have higher standards for yourself.

"Overseas?" Zhou Buqi shook his head. "iPhone 6 has also exploded in the domestic market. If we don't adjust our strategic thinking and continue to develop in the long run, the domestic market will also be dominated by iPhone. Apple will eat the meat, and domestic mobile phone manufacturers can only drink the soup."

This is not alarmist talk. The domestic mobile phone market has already shown such a trend. After iPhone 6, Apple can be said to have completely opened the country's doors.

Zhou Shaoning said: "If domestic consumption power increases year by year, domestic consumers' recognition of mid- to high-end mobile phones will also increase."

Zhou Buqi said: "So, Astar must adjust its strategy! We can no longer focus on technology. We must admit that we have taken the wrong path. We must move closer to the market and take the marketing route."

The strategy of Astar was determined by Boss Zhou.

He can say he made a mistake himself.

Zhou Shaoning couldn't say that, so he smiled and said, "It's not that we made mistakes. Different stages have different strategic plans. In the early days of Aisda, smartphones were just starting out. If we didn't put all our energy into technology, we might not be able to solve many technical problems. Now it's different. The smartphone industry has matured, and any makeshift team can make smartphones. The universal technical barriers have disappeared."

"Ah."

"The second point is that our competitors are different. At the beginning, Estar was established in order to survive by taking advantage of the blank market of Android phones. Later, some competitors emerged, but they were all very weak. Even compared with Samsung, we have advantages in many aspects. These advantages can ensure that our innovations will have an amplifying effect."

"That's it."

Zhou Buqi nodded.

Compared with other Android phone manufacturers around the world, Asda is in an advantageous position.

With an advantageous position, all of Astar's technology research and development and product innovation can play a role in building blocks and tiles. Technology can improve product strength and reduce costs, and innovation can also improve product strength and increase attractiveness.

These are all positive effects.

But, it's different now.

If Asda were to be compared head-on with Apple, things would be different.

Aisda is in a weak position in all aspects.

In Apple's eyes, all technological developments and innovative designs are like tools that can be easily used. This will lead to Astar and even the entire Android mobile phone industry becoming Apple's wedding dress, which can be taken at will.

Like a Ph.D.

He has new research results, which can give him greater prestige among his younger classmates, as well as a higher personal image and leadership over them.

Because he is in an advantageous position compared to his younger classmates.

However, in front of the doctoral supervisor, the doctoral supervisor can take whatever he wants from all the doctoral research results, and the doctoral results are all "wedding dresses".

Many "experts" in the system are actually not very good at all. The reason why they can climb up step by step is because their students are good, and their papers and scientific achievements can be easily used by their tutors. Hammer phones are at the lowest level in the industry, which means that all of their innovative designs can only become wedding dresses and be plundered by their peers. Apple phones are at the highest level in the industry, which means that even if Apple has no innovation, it can absorb all the excellent elements in the industry and climb up step by step.

Therefore, if Aisda wants to compete with Apple head-on, it should not focus on R&D or innovation, but on improving its brand value! It should do a good job in marketing and raise market awareness. Otherwise, it will always be in a weak position and no matter how well it does, it will only become Apple's wedding dress.

Zhou Buqi said: "Without market recognition, even if you do well, others will think you are not good; with market recognition, even if you do not do well, others will think you are good. The public only sees perception, not reality. It doesn't matter whether the iPhone or Aster is better or worse. What matters is who the consumers think is good or bad. The long-term competition with Apple is about controlling the minds of consumers."

Zhou Shaoning said "hmm" and smiled, "In fact, the brand power of Asda is quite strong, even not worse than Samsung. We already have a very solid position in the Android market. The so-called weak position is only because of the comparison with Apple."

"Not always!"

Zhou Buqi snorted.

"Ok?"

Zhou Shaoning raised his eyebrows.

Zhou Buqi said: "How big is Xiaomi's current momentum? Is Xiaomi's success due to low prices? No, it is because of the low prices in the public's perception. This year, Xiaomi launched the 799 Redmi. How many mobile phones of the same price are there in the market? Huawei, ZTE, Motorola, and OPPO have all followed suit. The prices are similar, and some are even cheaper than the Redmi. What is the result? The sales of Redmi crushed all competitors!"

Zhou Shaoning cleared his throat and said, "That's not the case. Our Motorola is not bad either."

"Isn't that because of the monopoly of the campus group purchase market?" Zhou Buqi glanced at him. "The resources of the campus group purchase are tilted, so your phone has sold more than 400 million units more than Redmi in the campus market."

Zhou Shaoning said with great conviction: "Boss Lei is a marketing genius."

Zhou Buqi said: "After this wave, the domestic mobile phone industry will understand what is going on. Next, except for a few stubborn ones, domestic mobile phone peers will definitely follow Xiaomi's route and use marketing as the core strategy to do the market. Old manufacturers such as Huawei, ZTE, and Lenovo must also take this path if they want to revive the mobile phone industry. If Asda does not follow up in time, it is likely to be left behind in the domestic market."

Zhou Shaoning smiled and said, "There is a lot of negative public opinion about ZTE and Lenovo. Whether it is true or not, some inherent perceptions have been formed in the market. It is really difficult for them to turn things around."

"What about Huawei?" Zhou Buqi naturally knew who the biggest rival was. "Huawei has such a strong technical foundation and has been engaged in communications for so many years. How can the product strength of its mobile phones be weak? If they adjust the concept of their mobile phone business and start to put all their efforts into marketing like Xiaomi, do you think you can compete with them? By then, Xiaomi will be able to suppress you, and Huawei will also be able to suppress you!"

Zhou Shaoning was hit hard and said in a deep voice: "The total sales volume of all models of Estar is the first in China. It was the first before, it is the first now, and it will be the first in the future! Whether it is Xiaomi, Huawei, Meizu, or OV, it is useless! Estar has only one opponent, and that is Apple!"

Zhou Buqi does not think he is a rival to Xiaomi CEO Lei and Huawei CEO Yu.

But I couldn't find a better candidate.

"In short, the core idea of ​​​​Aishida must be to focus on marketing! We must learn from each other's strengths and make up for our weaknesses. The core advantage of Silicon Valley is technology, and the core advantage of China is marketing. In terms of marketing, the whole world combined cannot beat us. The first thing is to start the luxury car co-branding project!"

Zhou Buqi has always been thinking about this.

I am no match for Apple if I go it alone, so I can only seek help from more brothers.

Zhou Shaoning said: "We have already contacted Ferrari, Porsche and Lamborghini. We will definitely be able to launch a co-branded model for next year's Aster7!"

Zhou Buqi said: "Marketing requires continuous attention. The strategy of flooding the market with products is not advisable. We can replace it with the joint launch of multiple luxury cars. In June, we will launch the basic version of Aster6 and the Porsche version of Aster7. In August, we will hold another press conference to launch the Ferrari version of Aster7. In October, we will launch the Lamborghini version of Aster8. We will continue to stimulate the market through a series of event marketing and joint launch of new models, sandwiching the new iPhone released in September."

If the brand power is not strong enough, then we can only rely on a variety of marketing strategies to fight back.

Apple's marketing ideas are traditional and conservative and lack flexibility.

The opponent's weakness is the advantage that Astar can exploit.