Top of the Great Era

Chapter 3116 Shortcut

The matter was settled just like that.

Astar will focus on marketing next.

It's not that we won't do technology research and development and design innovation, but we won't put them first, and we will focus on marketing. Technology and innovation can't beat Apple, so we still have to work hard in the market, and use dazzling marketing methods to keep the attention of Asda's mobile phones, so as to increase sales.

Luxury car collaboration is a good idea.

Zhou Buqi asked: "How much did you negotiate? Don't make it too expensive!"

"It's not expensive. Ferrari is the cheapest, with a guaranteed minimum of 200 million euros, and no more than 2000 million euros." Zhou Shaoning has already finalized the matter. "Porsche is also easy to operate and the price is also very cheap. Lamborghini was going to ask for a high price, but Ferrari and Porsche's quotes were so low, Lamborghini had no choice but to acquiesce."

Zhou Buqi was a little surprised, "So little?"

Zhou Shaoning smiled and said, "Our partners are not actually car companies. If we cooperate directly with Ferrari and Porsche, the price would be too expensive. We bypassed the luxury car manufacturers and took a shortcut."

"shortcut?"

Zhou Buqi didn't quite understand what he meant.

Zhou Shaoning said: "Ferrari and Porsche are both family businesses, and they will share brands when the family assets are distributed. Ferrari Group has Ferrari Automobile Company and a design company called Ferrari Design. They can design toys, clothes, yachts, furniture and so on. We signed a contract with Ferrari Design, and Ferrari Design will design the models of co-branded mobile phones for us and provide brand authorization. It's the same with Porsche, and we signed a contract with Porsche Design."

"Internal strife is a common occurrence in European family businesses."

Zhou Buqi understood it as soon as he heard it.

This kind of brand sharing has greatly weakened the value of luxury car brands.

No wonder these luxury cars are getting worse and worse.

Porsche Cars and Porsche Design, these are two companies.

However, the "Porsche" brands of both companies are genuine and are derived from the Porsche Group. However, this has led to a major divergence in brand marketing. The Porsche that the public perceives is the luxury car Porsche.

However, when the family property was divided, one family member did not get the core property of "Porsche Cars". They could only use the "Porsche" brand to establish a new company called "Porsche Design" so that they could make a living by relying on the Porsche brand.

If Aistar cooperates with Porsche to make co-branded mobile phones for luxury cars, it will be too difficult. Porsche doesn't even care about the small business of co-branded mobile phones. Porsche's annual sales are over 10 billion euros. No matter what it does, it can make back the money from co-branded mobile phones.

Porsche Design is different.

This is a small company.

They rely on the Porsche brand to get some design business and collaborate with Estar on mobile phones. They expect to earn millions or tens of millions of Euros. This is a big business for them, so they are very happy to cooperate.

  And it will be taken very seriously!

We will bring out our most capable design team to work with Estar to create this co-branded mobile phone.

This is true for Porsche and Ferrari as well.

Lamborghini is similar.

Luxury car brands in Europe have a history of hundreds of years, and have been passed down through many generations. The family property has been divided countless times. After several generations, there is no blood relationship anymore, and everyone is doing their own thing.

Zhou Shaoning smiled and said: "The most radical one is the Ferrari design. I did some research before and was shocked to find that there are more than a dozen Ferrari co-branded mobile phones on the market!"

"Ah?" Zhou Buqi was stunned. "No way? Why haven't I heard of it?"

Zhou Shaoning said: "It didn't work! It was put on the market, but it didn't make any splash. Last year, Ferrari also cooperated with Vertu to launch a co-branded mobile phone, but it had no market effect at all."

"what reason?"

In Zhou Buqi's opinion, co-branded mobile phones are doing very well. At least Huawei has done a good job. When Huawei entered the European market, it cooperated with Porsche because it lacked its own brand power and launched a Porsche co-branded model, which can be said to have opened up the European high-end mobile phone market in one fell swoop.

If it weren't for some policy factors, Huawei would probably have relied on co-branded marketing ideas to establish its high-end mobile phones in Europe!

Different nationalities have their own pride.

Europe now has only two prides left: luxury brands and luxury car brands. The road to cooperating with luxury brands such as LV, Chanel, and Hermes is almost blocked. The only option left for Estar is to co-brand with luxury cars. If the cooperation with Ferrari and Porsche goes smoothly, then Boss Zhou will not hesitate to personally go to the American luxury car brands Cadillac or Lincoln to cooperate, so as to further open up the American market.

If necessary, we can even collaborate with SpaceX!

The back of the phone has a SpaceX rocket design, with some aerospace elements added. Just thinking about it, it will be very attractive to the market and can attract many technology enthusiasts.

Marketing, after all, is all about tricks.

The more fancy the product is, the more eye-catching it is. If the product is not competitive, then we can rely on various marketing methods to increase consumers' purchasing power.

Unexpectedly, Zhou Shaoning said that Ferrari had launched more than a dozen co-branded mobile phones, but all of them failed without exception.

Zhou Shaoning was not worried at all. He smiled and said, "It's mainly because mobile phone manufacturers didn't know enough in the past. Mobile phone brands like Motorola, Nokia, and Samsung don't do joint brands. They are unwilling to give up their profits. Only those mobile phone manufacturers that lack competitiveness in the market are willing to give up part of their profits to join forces with luxury car brands. These mobile phone manufacturers are very weak, with poor products, poor designs, and poor marketing. Even if they join forces, they can't do anything special."

Zhou Buqi nodded, "As long as you have confidence."

"You don't have confidence?"

Zhou Shaoning asked back.

Zhou Buqi said: "In theory, the luxury car co-branding strategy can take the Aster series to a higher level. However, in terms of specific operations, it depends on whether your team can execute it. You must have a strong marketing team."

Zhou Shaoning assured: "Definitely!"

Zhou Buqi said: "Marketing mainly consists of two aspects. My suggestion is this. With the domestic team as the core, hire a large number of Internet marketing talents, and design marketing plans domestically. Overseas marketing promotion still has to be implemented by foreigners. We can't let the domestic marketing team go into battle when we are unfamiliar with the place. Therefore, for the overseas execution team, I suggest you go to Ziweixing Global to find someone."

“Looking for a filmmaker?”

"The global marketing of Hollywood movies can be said to be the best global product marketing in the world, with a large scale and high frequency. Moreover, there are enough Hollywood movies, and they have accumulated a lot of marketing plans and marketing resources over the years. They are all ours, you can use them!"

"Ok!"

Zhou Shaoning now felt more confident.

Zhou Buqi said, "That's great. I'm going to America, to Hollywood, tomorrow. Come with me. I'll introduce you to some people."

……

The situation is urgent.

Zhou Buqi did not waste time. The next day at noon, after finishing his meeting at Ziweixing, he boarded a plane to the United States.

When I was having afternoon tea with Zhou Shaoning on the plane, the big event happened.

Secretary Zhao Limuge directly brought her laptop over and opened the Yahoo website on the PC.

The news on the front page headlines are in bold black.

"Hollywood nude photo scandal, nude photos of many female stars leaked!"

Zhou Buqi nodded calmly, "Everything that should come has come."

If the ransom is not paid, the hackers will definitely not show mercy.

Let’s release some real stuff first to shock the crowd!

Some people who feel guilty will take the initiative to pay the money obediently.

Zhao Limuge was very nervous. "I saw more revelations on Facebook. The hackers are rampant and say this is just the beginning. And... and the intention to target Ziweixing Global is very obvious! In this first wave of nude photos, there are actually no big stars. The biggest star is directly related to us."

"Who?"

"Jennifer Lawrence, the star of The Hunger Games 3."