Rebirth started from educated youth in 1977

Chapter 112 Brand Strategy
When he arrived at Zheng Wenqi's office, Nanyi had to look at the account books and employee salary tables.

Nanyi looked at the salary table, the highest salary last month was 172 yuan, the lowest was only 68 yuan, and most of them were between 120-150.

"Mr. Zheng, is this A-mei Zhao unhappy and stupid?"

"Yes, people are a bit dumb. Others can teach them twice, but they can't teach her seven or eight times. With the 68 yuan salary she got, she still has her fellow villagers to help, otherwise, half may not get it.”

"Well, since it's not suitable for making clothes, let her go to the warehouse to move the goods. I see that many on the roster are surnamed Zhao, and the workers are recruited from one place?"

"Yes, the recruitment is organized by Dongguan here for us. We are not good at recruiting people by ourselves. Those with the surname Zhao were recruited from the same township in other places, and most of them were from the same village."

"Understood, next time we recruit workers, we need to move to another place. Don't recruit too many people from one place. We can't let them join forces. "

"Nansheng, I pay great attention to dealing with the locals. When the meal is over, the locals' dining carts can be pulled into the factory to sell. I also let people buy rice and noodles in the nearby village."

"That's very good. Qianglong doesn't overwhelm the local snakes. If we have bad relations with the local people, it will be difficult for us to do anything in the future." Nan Yi was very satisfied with Zheng Wenqi's old way of doing things. He put the books together and said, "Mr. Zheng, have you bought a house yet?"

"No, I still live in Kowloon Tong with my family."

"As the saying goes, a tree has a big branch, and the National People's Congress divides its family. You are not too young, and it is not suitable to live at home. If you have time to look at the island, choose a [-]-foot mansion, money, swallowtail butterfly Pad you first.

At the end of each year, I will evaluate your work for a year. You can get different year-end dividends for different results.If your work is excellent, you will not be deducted from the year-end dividends, and then you will be wiped off part of the house payment.

The better you do, the quicker this house will be wiped.

I believe that in two years, Mr. Zheng, you will be able to wipe out the money.

In the third year, we can sit down and talk about your management shares. How boring is it for people to work, and why do you have to be a shareholder? "

"Nansheng, can I take the shares?" Zheng Wenqi asked excitedly.

Of course, she would be excited. At this time, it was not popular in Xiangyuan to give management shares. Professional managers like senior wage earners still received salary and bonuses.

"Yes, in principle, it is not less than 1.5%, and it is not higher than 15%. How much you can take at the beginning depends on you. At that time, how is your share calculated, where to add points, and where to reduce points, I will Will give you a clear explanation.

I will never treat my own people badly..." Nan Yi said, his face suddenly turned cold, "But for Anti-Bone Boy, I will kill them all.So, if you are unhappy in the future, you can talk to me directly.

Wherever you are not satisfied, you can say that what I can satisfy will definitely satisfy you;
If you are not satisfied and you want to leave, I will also give you a compensation and send you away happily.In the future, we can still have dinner, drink tea together, and meet again as friends. "

"Nansheng, you can rest assured that I am a person with professional ethics." Zheng Wenqi assured.

"Don't be nervous, I'm not doubting you, I'm just saying the ugly. Next, let's talk about specific work. I believe that Xu Wenqiang's windbreaker also makes you aware of the effect of stars.

My suggestion is to build another brand that has nothing to do with Swallowtail Butterfly, ask for celebrity endorsements, specialize in the market of young people, and make it a trend and a personality of young people.

The brand is called Young, which means fashion, young, flying, and publicity. The translation should not be literal translation, but direct transliteration, that is, Yang! "

"This brand has a good idea. Youth means rebellion and individuality, so our clothing design should be a little more individual?"

"Yes, personality, but it's not a fancy dress, and don't let 'Yang' have anything to do with the dwarf mule. I don't want to see what Yang's main buying group is."

"But in Xiangyuan, it's hard to get a relationship with the dwarf mules. The group of dwarf mules is too big, especially the young ones who are mostly related to the community."

"It's nothing, I mean, don't report in the newspapers that the dwarf mule is wearing our 'Yang' on the street, do a good job in media public relations, and keep 'Yang' always positive.

You can take some pictures of young children wearing 'Yang' as volunteers, or you can make up a story about the four-nine children wearing 'Yang' and then becoming enlightened, leaving the club, studying hard, and finally being admitted to the high school.

A high budget can be made every year, dedicated to public relations media and public opinion. "

"Got it, what about the swallowtail butterfly?"

"Swallowtails are down-to-earth, step by step, engage in design, participate in Paris and Milan fashion shows, and accumulate fame in the industry little by little, and then spread out, don't take any shortcuts.

Taking shortcuts and overtaking on any curve seems to be able to expand rapidly, but there are also great hidden dangers.

If you go too fast, some crises and contradictions will be covered up by the speed. When the development speed slows down, the suppressed crises and contradictions will break out.

The basic tone is this. Swallowtail butterflies must be stable, grow fast, quickly occupy the market, and then enter the capitalized operation. The profit point should not focus on sales, but on earning franchise fees and making money in the stock market. "

"Got it, I understand how to formulate a development strategy."

"Well, wait for you to make the plan and show it to me." Nan Yi nodded.

Then, I ate a working meal in Zheng Wenqi's office. Nan Yi was quite satisfied with the food in the cafeteria. Although the taste was average, it was rich in oil and water. Compared with the current domestic standard of living, this meal was not bad.

If a worker complains that the food is not good, it is because he is ignorant.

The welfare of the swallowtail butterfly factory cannot be said to be perfect, and there are still many areas for improvement.But improvement cannot be achieved in one step, it has to be done little by little, and workers must always feel the constant change for the better.

People are cheap and easy to fall into the comfort zone.

A person, you give him five dollars every day, one day, you suddenly don't give it, then you are heinous, you are the enemy he can't wait to eat;
A person, you slap him twice every day, and one day, you suddenly stop slapping, then you are a Buddha in all families, and you are the benefactor he wants to lick his toes and suck pus.

This characteristic of people is widely used by "entrepreneurs" in business. It is very secretive and has many variants. Hunger marketing is the simplest variant.

"Hello, Thank you, Thank you very much..."

Nan Yi hummed a little tune he made up, and slowly walked out of the swallowtail butterfly factory. The sun hit his face and shoulders, pulling his back very long, looking like a Buddha of mercy who purifies all sentient beings.

(End of this chapter)