Fu Qin starts with a plan

Chapter 464 A brand that has been well-known at home and abroad for more than 2000 years

The concept of luxury goods, Zhao Kun has been slowly implanted in the hearts of the people of Pinyang when Zhao Kun was in Pinyang.

Later, porcelain, glass products, and a series of novelty products were successively hyped as luxury goods by major commercial firms.

The Wanbao Building belonging to the Wang family is the leader in the luxury industry.

Recently, the luxury tax came out, and most commercial firms closed their stores one after another because of the high tax rate.

Today, there are only a few luxury stores open in Xianyang that are owned by families with strong financial resources.

Berkshire Qing's Commercial Firm is one of the few glass firms still open.

This glass shop is the property of the Berkshire Qing family in Xianyang.

Although glass products belong to the top industry of Qin State.

However, the Qing family has always had a close relationship with the Qin court, and in addition to funding Wang Li's meritorious service, it has gained some benefits from the sale of glass products.

At noon, the sun had already climbed high, and Basang, the owner of the firm, yawned and opened the door.

A few days ago, Basang heard that the luxury tax was a foregone conclusion, so he reported to the head office of Baqing to close the store.

But the head office of Baqing directly refused.

He could only bite the bullet and continue to open for business.

Anyway, there is no business, and it is just to show face when it is opened.

Although the storefront of this glass shop is not big, its location is good, because the Ba Qing family has strong financial resources, so they are not afraid of losing business.

Considering that the luxury tax has become a foregone conclusion, Basang simply doubled the price of glass products in the store without doing anything else.

Even if you can't sell it, you have to beat the table.

In the past few days, there are still many people who come to see it, but there are almost no people who buy it.

Basang changed his former diligence and slept until he was exposed to the sun every day before getting up, and then lying on the rocking chair to dawdle.

This feeling is a bit like working in a state-owned enterprise, not seeking merit, but seeking no faults.

Anyway, the salary is paid every month.

Seeing that the sun was about to set, Basang sighed and was about to get up and close the door for dinner.

However, at this moment, a group of little girls came chattering outside the shop, making him frown.

"There is a glass shop here, let's go in and have a look."

"Don't look at it, don't look at it, I've never heard of a store, what's so good about it."

"It's so deserted, I think it's like other houses, it's going to be cleared and closed."

“The inside is very tidy, it doesn't look like a business”

Hearing this, Basang walked out quickly.

"Do you want to buy glass?"

Basang gave a salute to those brightly dressed girls with weird looks.

Since the Qin State defeated the Huns, the countries in the Western Regions knew the strength of the Qin State, and began to send envoys to Xianyang frequently to show their friendship.

Merchants from the Western Regions took advantage of this opportunity to enter Xianyang, make large purchases, and then sell them in the Western Regions.

As a result, the number of people from the Western Regions in Xianyang increased suddenly.

Because the facial features of the people from the Western Regions are very different from those of the Chinese people, Basang recognized their origins at a glance, so he was not surprised.

"Master, what is this glass?"

A girl who looked a little older asked in fluent Qin language.

"Glass and colored glaze have the same effect."

Basang had to answer something specious, but suddenly remembered something, and added: "Glass products are more exquisite than glazed products."

"Then do you have any goods in this store?"

Basang nodded quickly, but then showed hesitation: "Yes, there are, but because of the new tax, the price of our bank has doubled compared to before."

When the little girls heard that it was in stock, instead of being frightened by the price increase, they walked into the store excitedly.

"Guys, the glass products in our bank are all produced by the Academy of Sciences, and the quality is top-notch. If there is a large demand, the price can be negotiated."

Basang followed the girls and introduced them feebly.

Before, the business of his store was average, so there were relatively few glass products in stock.

After all, the glass factory of the Academy of Sciences places orders first and then makes them. His business is not good and he dare not buy more.

Purchase less, the cost price must be higher than others.

In this way, his transaction price will not be competitive, and naturally he will not attract many customers.

Glass is a new thing, and it is hardly used by ordinary people, but it can be used by dignitaries, but the demand is uneven.

Moreover, dignitaries and dignitaries do not purchase in person, and part of the profits in the middle must be allocated.

Therefore, the big business can't make much money.

As soon as the new tax system came out, other glass shops had a big clearance sale, and the prices were outrageously low.

It is said that the business of other glass shops in Xianyang City has exploded in the past few days.

Many ordinary people flocked to the store to buy at the bottom, which also created a grand situation of being out of stock.

"Master, why is this glass more colorful than colored glaze, and it feels much brighter?"

Hearing this, Basang explained with a smile: "These glasses are dyed with the latest dyeing method developed by the Academy of Sciences, which is different from stone dyeing and grass dyeing, and will never fade."

"What is the price of a piece of glass?"

When the other party asked about the main point, Bassang paused, and said with a dry smile, "All the glass products in this shop come from the glass factory of the Academy of Sciences. You girls have also seen the things. The quality is top-notch."

Basang talked about him left and right, which really made the leading woman a little impatient.

"You boss is so ignorant, just say the price is right, so prevarication, do you think we can't afford it?"

Basang sighed inwardly, closed his eyes and said, "A piece of glass costs two thousand yuan!"

As soon as this remark came out, no one responded. He felt a little guilty, and added: "The new tax system is on trial, and the tax price is too high. This is already the lowest discount in our store!"

After speaking, the expected ridicule did not come.

Basang froze for a moment, then opened his eyes.

Good guy!
A few girls were holding two pieces of glass products, and they were looking at him strangely.

And the woman at the head seemed to be waiting to pay the bill.

"No, you"

Basang's eyes widened, as if he didn't react.

A total of six people, this is twelve glass products.

Basang was dumbfounded.

Two thousand dollars per piece, that's a total of twenty-four thousand dollars!
Today, the average salary of workers in Guanzhong is only about [-] yuan a month.

In other words, the glass products held in the hands of these girls are a worker's salary for a full ten years.

The glass products in Basang's store cost about [-] yuan a piece, and the price of [-] yuan, even in his opinion, is a bit ridiculously high.

The reason for setting this price is nothing more than breaking the can.

Unexpectedly, someone actually bought it.

"This is a receipt issued by the Great Qin Dynasty. I have already filled it out. When the time comes, you can take the receipt and go to the HSBC Commercial Bank under the Dianke Mansion to exchange coins!"

"HSBC notes?"

Basang was taken aback again, and immediately took the receipt handed over by the leading girl.

On it are the seals of Dianke's Mansion, Prime Minister's Mansion, and Tingwei's Mansion.

HSBC Commercial Bank was established last year, and it is specialized in dealing with large transactions of foreign merchants.

This kind of bill can be used as a certificate in all major commercial firms in Xianyang, and it is guaranteed by the Daqin court, so it cannot be faked.

Basang took the receipt and checked it carefully.

After comparing the various prints and ink shades above, Basang confirmed that it was a bill from HSBC.

I just heard the leading girl say with a proud face: "Boss, buy more purple glass in the future, my lord likes purple the most. If he is satisfied, your business will be indispensable in the future."

"May I ask which country the lady is a distinguished guest from?" Basang asked curiously.

This kind of bill is generally popular among foreign dignitaries.

The main purpose is to facilitate their shopping and consumption in Qin.

It is not a bad thing to inquire more when you meet a big customer.

The girl raised her head and said: "We are from Dawan, and my lord is the Lord of Xiwan personally appointed by His Majesty."

Dishwasher?
What the hell?

Basang was taken aback.

It wasn't until those girls left that he remembered who Mr. Xiwan was.

King of Dawan, Purple Widow!
It has been a month since Widow Zi came to Qin.

The reason why he came to Qin in person was mainly because of fear.

He was deeply terrified by the power Qin showed in the first battle of the Huns.

Two months ago, Dawan caught a group of horse thieves and planned to execute them in public, but the leader said that he was a friend of Prince Daqin.

Zi Widow was surprised and called the man into the palace.

And that man was Aminu.

Aminu and Zi Zhi brag about their relationship with Zhao Kun.

He also talked about the exchange of porcelain for horses.

After hearing this, Zi Zhi was dumbfounded.

The Crown Prince of Qin has taken a fancy to the golden horse of Dawan Kingdom. Does that mean that Qin Kingdom's next target is Dawan Kingdom?
With the military strength of Dawan Kingdom, it is not enough for Qin Kingdom to fill the gap between its teeth!
Thinking of the scene of Qin State cavalry coming to Dawan, Zi Widow couldn't sleep or eat, and finally decided to bring Dawan horses to Qin State to show his favor.

Just three days ago, Widow Zi came to Xianyang, and as soon as he met Ying Zheng, he showed his great loyalty, which made Ying Zheng make an exception and confer the title of Xiwan Lord on him at the Great Court Meeting.

This title is considered a honor, without the benefits of a military title, just an empty hat.

However, the purple widow was very grateful for this.

At the Great Court Meeting, I would like to thank Ying Zheng a thousand times.

Even the words "from now on there will be no more Dawan King Ziwid, only Daqin Xiwan Lord Ziwid" have been said.

Zi Zhi licks Qin so much, mainly because Qin's military power is really terrible.

After participating in the Great Court Meeting, Ying Zheng specially held a small military exercise.

What kind of hot air balloon air-to-ground combat, what kind of artillery, musketeers, special operations, and cavalry wall charge are all dazzling.

When Zi Widow returned to the mansion, he asked for his servant that night, and he will be called Mr. Xiwan from now on.

It can be seen that Zi Widow was really frightened by Qin Guo.

I am afraid that when I return to the country in the future, I will probably warn my royal family not to be enemies of Qin.

"It is said that it is good to enjoy the shade under the big tree, and our country of Qin is a towering tree!" Basang said with emotion, and happily accepted the receipt.

At the same time, Prince's Mansion.

Zhao Kun smiled and talked to Jiang Chao, Aminu was bragging.

Aminu took a sip of Qin wine and beamed at Zhao Kun: "My lord, you don't know, I was scared to death at that time, and the king of Dawan almost chopped off my head!"

"Didn't it be fine before, why did you get caught suddenly?" Zhao Kun asked a little funny.

"Aminu has made money, someone must be jealous."

Aminu said helplessly: "There are only a few caravans from the Western Regions to and from Qin, you don't need to think about it."

"You mean, they betrayed you?" Zhao Kun narrowed his eyes.

Aminu wiped his mouth and said angrily: "Apart from them, there is no one else. Competition among peers is nothing, but it is really hateful to report to King Dawan, Aminu still has family members!"

"This is indeed a bit of an understatement, but have you found out who it is?"

"There are objects of suspicion, but no evidence yet."

"In this case, let's find out." Zhao Kun nodded, and asked again: "Is there anything about the newspaper office?"

"The king of Dawan should not interfere with this incident. I have already chosen the address, which is in the capital of Dawan." Aminu replied.

"Young Master, I heard that you are going to the Western Regions, when?" Jiang Chao interrupted suddenly.

Zhao Kun thought for a while and said: "There is no exact time yet, we have to wait for a while."

"Then I will go with you then."

"Have you finished your work? Hurry up and send someone out to sea!"

Jiang Chao nodded and said, "Lu Sheng and Hou Sheng have already gone to sea, and they should be able to find the place you mentioned."

"Then wait for them to come back before we set off."

"it is good."

Jiang Chao responded and stopped talking, but Aminu asked curiously, "Where else do you want to go besides the Western Regions, my lord?"

"What? Do you want to do business abroad?" Zhao Kun asked with some amusement.

Aminu said helplessly: "The state of Qin issued a luxury tax, and our business costs have increased, making it difficult to earn money."

"Luxury goods, to put it bluntly, means that there is too much money to spend, and you want to get superior satisfaction through money. Since it is called luxury goods, there is only one purpose in buying things, only the most expensive, not the best !"

Zhao Kun explained: "You don't have such a concept in the Western Regions. It must be difficult to do luxury business."

The formation of luxury goods does not happen overnight, even the state of Qin has experienced several years of cultivation.

In a place like the Western Regions where many countries are mixed, it still takes a long way to go to form a luxury circle.

After the stabilization of luxury goods, the Qin State promulgated the luxury tax, which is also in line with the development.

Commercial law publicity has the greatest impact on commercial firms whose industries are classified as luxury goods.

In the past few days, these commercial firms voluntarily lowered prices to clear their warehouses, and the people in Guanzhong were encouraged by the news.

Almost most of the commercial firms have restricted purchases.

Although it is a clearance sale, it is impossible for the commercial firm to lose too much money, and they sell it at a price slightly higher than the cost price, so they can make a profit no matter what.

Especially those advertisements they played, while saying that they are selling luxury goods, while saying that this is the lowest price in history, which can really stimulate people's enthusiasm for consumption.

Ordinary people, counting the eighteen generations of their ancestors, may not know what luxury is.

But the luxury that can only be used by nobles, if you have spare money, don’t you have two?
Just in time to meet the big sale of the commercial bank clearance.

It would be a lie to say that I am not moved.

"Jiang Wa'er, have the people in the network paid attention to the nearest Xianyang commercial market?" Zhao Kun asked Jiang Chao.

Jiang Chao thought for a while, and replied: "On the day the Commercial Law was promulgated, there was a team in Luowang that began to supervise the Xianyang Commercial Market."

"How's it going?"

"Although those commercial firms have cleared their inventory, the customers they have received in the past few days are all ordinary people, noble families, and they have not sold."

Zhao Kun smiled and said, "Short-sighted people."

These firms all thought that the proposal of the luxury tax was to cut off their livelihood and to wipe out the industry.

No one knows, nothing can be broken.

Raising the price of luxury goods is their real opportunity for transformation.

Although I don't want to admit it, it must be said that luxury is something that distinguishes classes by consumption power.

These commercial firms voluntarily give up their customers, and if they want to enter the field of high-end commodities in the future, it may be very difficult.

You know, the minds of the nobles in ancient times were very small.

They will not lower themselves to join the common people.

After pondering for a while, Zhao Kun asked again: "Are there any firms that take the initiative to raise prices?"

"Have!"

Jiang Chao replied: "There is a glass store belonging to Ba Qing's, and the price has more than doubled than before!"

"Ba Qing? Interesting!"

Zhao Kun smiled and said, "Notify Uncle Wu to list the companies that have raised their prices this time and discuss matters related to brand building."

If there are luxury goods, there must be luxury brands.

In his previous life, Zhao Kun saw those century-old brand stores and was dragged to the sky one by one.

It's as if they are the only ones who have the background.

Now that you have traveled to the Qin Dynasty, it would be a waste of your identity not to set up a 2000-year-old brand store to slap your face.

Therefore, we should not only engage in luxury goods, but also engage in luxury brands that have been well-known both at home and abroad for more than 2000 years.

(End of this chapter)