Fu Qin starts with a plan

Chapter 465 The Great Qin Bubble under the Omen of the Prosperous Age
The state of Qin solved internal and external troubles, and gradually opened up business, and many advertisements came into being.

In fact, as early as Pinyang, the concept of advertising has already become popular.

Although the birth of advertising is related to Zhao Kun, the concept of brand has not really appeared.

Or rather, more generally.

For example, court jade liquid wine, everyone knows that it represents the imperial wine.

But no specific brand.

If the market is allowed to develop itself, the brand will naturally be born.

But Zhao Kun couldn't wait, and didn't want to wait.

After all, with Hou Sheng and Lu Sheng going to sea, future foreign trade will gradually open up.

It is too late to establish a brand at this time.

Although dumping goods in other countries can obtain a lot of raw materials, but real money, what can be more profitable than luxury goods?

In this era, no matter the East or the West, it is always the nobles and powerful who control the wealth of society.

They have amazing spending power, but they don't have suitable consumers.

To put it bluntly, there is nowhere to spend money.

The emergence of luxury goods will inevitably stimulate their enthusiasm for shopping.

The proposal of the luxury tax is to pave the way for Zhao Kun's brand strategy.

No matter how expensive something is, it also has a cost.

How much money can you make by selling things?
If you want to sell, sell the brand!
They are all the same glass products, you don't have brand bonuses, you can only sell them at the price honestly.

But the glass products of other people's homes are exclusively for princes and nobles, and they have their own unique styles and colors.

Two things, not to mention going to other countries, but in Daqin, who will the nobles choose?

Even if the price of the second type is several times higher than the first type, I am afraid that it will attract those nobles who have too much money to spend.

This is the brand premium.

The unique attributes of luxury goods naturally form a strange logic, that is, the most expensive ones are often the most attractive.

How to sell the most expensive?
It's nothing more than building your own brand.

Relying on the brand slowly developed by the market, Zhao Kun was too lazy to wait, so he planned to artificially spawn it.

Jiang Chao and Aminu listened to Zhao Kun's words for a long time, but they still didn't understand the internal logic of Zhao Kun's words.

This is not surprising.

Aminu was born as a commoner, even if he travels between the Western Regions and the Central Plains to do business, he is still doing business.

Where does he have time to experience the happiness of rich people?
However, this did not hinder Aminu's admiration for Zhao Kun. He decided to write down Zhao Kun's words and go back to think about it.

But Jiang Chao didn't bother to think too much, anyway, he only had food and the task that Zhao Kun gave to him on his mind.

When he is full, he goes to work.

In the huge city of Xianyang, after the release of the luxury goods tax, not only did not reduce the price to clear the warehouse, but instead raised the price, there were only less than ten shops.

Among them, there are four jewelry shops, three porcelain shops, and only three glass shops.

An hour later, it was time for the business to close.

Basang was about to close when he received a letter from the Price Bureau.

He followed the messenger to the price bureau with anxiety.

With the gradual increase of commercial banks, the Zhili Neishifu, which is in charge of the national grain, gold and jade storage, and the national treasury, has split into several equal-level yamen, including the Ministry of Commerce, the Ministry of Finance, the Ministry of Agriculture, and the Ministry of Reform and Development.

Among them, the Ministry of Commerce is the yamen that governs Daqin's commerce.

The Price Bureau is a department under the Ministry of Commerce.

A small business like Basang basically has very few opportunities to deal with the price bureau.

When he saw Uncle Wu, director of the Price Bureau, his face turned pale with fright.

Basang thought Uncle Wu was going to question him.

After all, controlling prices is one of the important functions of the Price Bureau.

The direct price increase of his own glass business has more than doubled, which is definitely the key target of the price bureau.

Although there is a reason for the incident, when did the state agencies of Daqin reason with you?

Ask those people who were beheaded because of illiteracy and lack of understanding of the law, and inexplicably violated the law, are they wronged?
But what can I do.

However, what Uncle Wu said next surprised Basang.

"I summoned you here today to discuss with you the matter of negotiating cards." Uncle Wu said slowly.

The principals of the ten commercial firms sitting below looked at me and I looked at you, but they didn't quite understand what Uncle Wu was talking about.

The theory of commercial brands was only heard at the beginning of the first five-year plan.

At that time, only commercial firms that had obtained commercial licenses were qualified to set up factories and establish commercial firms.

However, with the continuous increase of commercial firms, the right to issue commercial licenses was delegated to chambers of commerce in various industries.

Generally speaking, as long as the chamber of commerce approves, you can get a business license to engage in the industry.

At this moment, Basang didn't panic anymore, instead he was slightly excited.

It is obviously not a trivial matter for the director of the Price Bureau to personally act.

What an opportunity!

"Everyone should be very clear about what happened during the luxury tax announcement."

Uncle Wu said with a smile: "The crown prince has something to say, you are a short-sighted person to lower the price to clear the warehouse."

"This"

Everyone heard the words, looked at each other, and looked at each other.

Uncle Wu looked around and said meaningfully: "You waited for the price to be raised in due course, what's the result?"

"."

The faces of all the principals of the commercial firms showed thoughtful expressions.

Uncle Wu continued: "There are some things that you can't understand now. It doesn't matter, as long as you follow the prince's instructions, it will not be difficult to become a leader in the industry in the future."

As he spoke, Uncle Wu distributed the documents that had been drawn up to the hands of the ten principals.

Even if the principals of these commercial firms are people who have experienced the ups and downs of the business world, they are used to seeing big scenes.

But when he saw the document, he couldn't hide his excitement.

The document shows that the Ministry of Commerce intends to support luxury firms.

Note that this is not the Price Bureau, but a document of the Ministry of Commerce.

The Ministry of Commerce is the superior department of the Price Bureau, and the minister is the same as Shangqing.

Firms that receive luxury brands issued by the Ministry of Commerce are entitled to a premium of at least [-]% after the implementation of the new tax system.

These principals are not fools, and they are very clear in their hearts through the experience of these two days.

Those dignitaries don't care how expensive their things are.

It can even be said that those people are afraid that they will not be sold cheaply.

However, there is a price bureau squatting on their heads, and they dare not just pay a premium.

Now that they have this business card, they can be said to be making money on purpose.

With this amulet, what is ten taxes and eight?
As long as their prices are high enough, they will naturally earn more.

After all, no matter how much the price is, I always have [-]% of the profit!.

The only problem is how to sell their own goods at a high price.

At this time, the minds of these business owners began to become active.

They all knew very well in their hearts that what was before them was a huge opportunity.

However, if the ability is not enough, this is also a big pit that can crush them to pieces.

Several months of commercial operations have made Xianyang's economy more and more prosperous, with signs of prosperity.

Zhao Kun was very happy about this.

Every day in the palace of the king of Qin, he sang and chanted his aspirations.

Although his songs, no one can understand.

But fortunately, he has a bosom friend, that is his "good brother" Fusu.

On this day, it was rare for Fusu to go back to his mansion, and Zhao Kun originally planned to arrange a wild wolf disco dinner for him.

As a result, this guy had a sad face when he came, leaving Zhao Kun speechless and helpless at the same time.

"What happened to you?"

Zhao Kun looked at Chen Ping who followed Fusu, then at Fusu, and asked a little strangely.

"Sir, I."

Just as Chen Ping was about to speak, Fu Su waved his hand and said, "Let me do the talking."

"."

"Brother Kun, my father has returned to Ganquan Palace. I am at a loss for resources. Tomorrow, I will meet with Xianbei's envoys, preside over the ancestor worship ceremony, and arrange several important state affairs."

"Okay, okay, if you have anything to say, just say it!"

Zhao Kun interrupted Fusu's words with a wave of his hand.

Fusu tentatively said: "I want you to handle the business."

"Business?" Zhao Kun was taken aback: "What business?"

"After the emperor gave amnesty to the world, the Guanzhong area has not received agricultural tax for more than a year, and there is no shortage of grain in the Guanzhong area."

"After the agricultural tax was exempted, the common people had more and more food, so they moved their minds to sell food."

"You mean that grain prices in Guanzhong have fallen?" Zhao Kun narrowed his eyes.

"That's right." Fusu nodded: "The price of grain in Guanzhong has dropped, and grain outside the customs is scarce, so there are commercial firms reselling grain."

"This……"

Zhao Kun was embarrassed.

Guanzhong, as the most economically developed area in the Great Qin Dynasty today, Guanzhong grain is everywhere.

The people have enough money in their hands, and it is no longer the time when they will starve to death if they don't cultivate the land.

Even, many people think that their own food is not tasty, so they like to go to food stores to buy rare food imported from all over the country and even from the Western Regions.

From the perspective of the people in Guanzhong, Daqin has already passed the time when there is not enough to eat, at least there is no shortage of food.

Therefore, after the agricultural tax was exempted, the people in Guanzhong no longer had the same nervous mentality as before.

There is no food left at home, and even most people sell food if they think it takes up space.

This kind of spontaneous large-scale sale of self-stored grain is really unprecedented.

At first, Chen Ping and others thought it was a good sign.

Under the auspices of Fusu, all counties in Guanzhong built a large granary.

The capacity of the granary is extremely large. After several years of sweet potatoes and potatoes, they are not filled up.

The people in Guanzhong spontaneously sold grain, which directly filled the granaries in Guanzhong.

However, after less than two days, they stopped laughing.

For any commodity, the price is linked to the market capacity.

When the goods are larger than the market capacity, it will inevitably have a huge impact on the price.

People don't understand so many things.

For selling things, if your house sells them for [-] yuan a stone, then I will pay less than you.

Seeing this situation, grain merchants will also take the initiative to lower prices.

In addition, the common people don't really pay much attention to the little money for selling food.

One was willing to fight and the other was willing to suffer. In just two days, the price of food in the entire Guanzhong dropped by more than [-]% in a row under this "happy" atmosphere.

Now, Chen Ping, who has been supervising this matter, panicked.

You must know that no matter what era it is, food prices are a barometer of a country's market economy.

To put it more seriously, the stability of food prices has the most direct impact on the stability of the country.

As far as the current situation is concerned, the sharp drop in grain prices in Guanzhong will have an unimaginable negative impact on the entire Great Qin.

The people in Guanzhong are very rich. They don't care about the price of grain, and they can sell their own grain at an arbitrary price.

However, don't forget that Daqin is not just a place in Guanzhong.

More than 30 outer counties are far less prosperous than Guanzhong.

After all, Daqin was still a farming society in essence.

Outside Guanzhong, most people are still in the stage of watching the sky and eating.

It is rare that their agricultural tax was also exempted this year. Many ordinary people want to sell some grain and save some money for their families.

Once the price of grain in Guanzhong drops, it will inevitably affect the price of grain in other places in Daqin.

Under the chain reaction, food prices in other counties will naturally fall.

This trend has already appeared in counties and counties near Guanzhong.

If it is not controlled in time, the consequences will be disastrous.

Chen Ping is in a hurry!
What kind of prosperous scene is this? This is simply a bubble!

Seeing that Zhao Kun didn't speak, Fusu said with a bitter face, "The drop in food prices is due to the voluntary behavior of the people, and we have no way to force them to increase the price to sell."

It was only then that he realized that the drop in food prices was actually a bad thing for Daqin.

Although Fusu had discussed commercial law with Meng Yi, he was not familiar with this kind of government affairs that had risen to the aspect of macro-control, and he couldn't come up with any good suggestions.

Chen Ping said with a gloomy face: "We can't control the people's self-sale and sale, but we can control the grain merchants. We might as well introduce a policy in the Great Court Assembly to strictly prohibit grain merchants from collecting grain at low prices!"

Fusu's eyes lit up when he heard this.

Chen Ping's method is indeed feasible.

In the past, under the strict laws and regulations, the people of Daqin were extremely obedient to the things imposed by the imperial court.

Unless they can't survive, most people dare not resist.

If it is true as Chen Ping said, and the law is introduced to force the grain merchants to increase the purchase price, those grain merchants will never dare to violate it.

According to the legalist thinking that came down in one continuous line from the Great Qin Dynasty, there is nothing that can't be ruled by the law without severe torture.

Cutting off the nose is not enough, then cut off the feet, if cutting off the feet is not enough deterrent, then cut off the head.

Further up, there are severe punishments such as cutting in half, dismembering the body by five horses, and barbarian relatives.

I am the law of the Qin Dynasty, and I rule all kinds of dissatisfaction!
Fusu is also a witness of the Great Qin New Deal, so he has no psychological pressure on such things.

However, this is what Chen Ping took for granted.

Severe punishment and cruel laws cannot violate the laws of nature at all.

The sharp drop in food prices is a product of the operation of market laws.

Forcing grain merchants to raise prices goes against the entire market.

The introduction of the law may be successful this time, but what about next time?
On the contrary, once this bad start is made, the Daqin market economy that they have worked so hard to build will inevitably collapse.

That kind of consequence, for Daqin, is the real catastrophe.

"It is stipulated in the commercial law that the grain industry is under the control of the imperial court, and we can take this opportunity to govern the industry." Zhao Kun said.

In fact, there is no way to solve the immediate troubles.

The first one is Guangjian Granary.

The Guanzhong granary seems to have a lot of stock.

In fact, according to the current living standards of the people in Daqin, if there is any famine, the granary in Guanzhong alone will not be able to solve the problem at all.

Before that, Zhao Kun had the idea of ​​building at least ten large granaries in Daqin.

It's just that there was insufficient food before, and this plan was difficult to realize.

Now, taking advantage of this opportunity, the granary can be built.

In addition, the grain industry is too important, so Meng Yi raised this industry to the same position as the salt and iron industries in the commercial law.

The commercial law has not yet been formally implemented, but it can also be prepared in advance.

Zhao Kun's idea is that the state pays for the purchase of grain from the common people at a low price to fill the grain depot.

Grain merchants can buy grain, but the price must not be lower than the official price.

Although there are some compulsory measures, but generally speaking, it still belongs to the category of macro-control.

The state took action to forcibly stabilize food prices.

Moreover, it is equivalent to distributing a wave of benefits for the people in disguise.

With money in the hands of the common people, it can be converted into consumption power and stimulate domestic demand.

It can be said that this method has the best of both worlds.

(End of this chapter)