Counterattack 1988

Chapter 1147 Strategizing and winning thousands of miles

Sister Lin tilted her head slightly, looked at Sun Zhuo, and then said to Shen Xue: "You decide."

Shen Xue pondered for a while, and said, "Sun Zhuo, we can't have you."

Sun Zhuo's face was dull for a moment, crystal clear tears hung on her face, before they could fall off, they were fixed on her young facial muscles.

She stared blankly at Shen Xue, her eyes were lifeless, there was only infinite emptiness, as if her soul had been hollowed out, her lips moved subconsciously twice, but she didn't make any sound.

The eavesdroppers outside the door instantly became quiet.

Their hearts also sank.

Sun Zhuo bit his lip and said in a trembling voice, "Boss Shen, why didn't you accept me?"

Shen Xuedao: "Back then you tore up the contract, unilaterally breached the contract, and left Little Braun. If you did well outside, would you come back? Now that you're not doing well outside, you can come back if you want? Our little Bailing There is no suitable position for you in the company now."

Jiang Xiaofeng, Lin Ping and others who were listening outside looked at each other in blank dismay.

Sun Zhuo's eyes were full of tears. He was crying because he was cheated before, but now he was crying because he was rejected by Xiao Bailing.

She is like a wayward child who always thinks that the outside world is wonderful, and wants to escape from her comfortable home and go outside to wander around. She doesn't think of the benefits of home until her head is broken and her body is wounded. Unfortunately, when she comes back At that time, her home was not the same home as before. Her room was occupied by someone else, her bed was taken by someone else, and her job was taken away by someone else.

Regret, powerlessness, confusion, all kinds of emotions rushed into Sun Zhuo's heart.

"Mr. Shen! Just give me another chance! I beg you, I will work hard and never leave Little Bailing again." Sun Zhuo said with a sob.

Shen Xue said expressionlessly: "I'm sorry, Ms. Sun Zhuo, we don't have a suitable position for you at the moment, and I can't do anything about your request."

Sun Zhuo said: "Boss Shen—"

Shen Xue waved her hand calmly: "Let's go! Sun Zhuo, you can go anywhere, but we really don't have any suitable jobs here."

Sun Zhuo lowered his head in despair, turned and left.

She walked out the door and saw so many artists standing outside, she couldn't help but startled: "Are you here? Are you here to see me make a fool of yourself?"

Lin Ping said: "Sun Zhuo, no, we are here to sign up with Mr. Shen."

"Sign up? What's the name?"

"Aixiu Autumn Fashion Week, if we want to hold a concert event, all our artists can participate. If we have to hold five shows every day for half a month, if we all participate, we can earn [-] to [-] yuan!"

"Huh? Really?"

"Of course it is true! However, this matter has nothing to do with you. Sun Zhuo, what a pity you are."

"..."

Sun Zhuo walked outside without saying a word.

Her lonely back left everyone with too much thinking.

Lin Ping, Jiang Xiaofeng and others walked into Shen Xue's office.

Shen Xue said: "Have you guys thought it over? Are you leaving?"

Lin Ping and the others all bent over and said with a smile: "Mr. Shen is joking, we don't want to resign."

Shen Xuedao: "Our company's benefits are limited, and the contract is unreasonable. You have higher pursuits."

Lin Ping chuckled and said, "Boss Shen, that piece of paper doesn't have my name on it, and I don't have my signature."

Yang Yuying smiled sweetly: "I don't have an autograph either."

Shen Xue nodded: "I know, so you are here?"

"Mr. Shen, we are here to sign up."

"Oh, sign up for a concert?"

"Yes, Mr. Shen."

"Okay, what sessions do you want to sign up for? I'll make a registration."

"Five games a day for half a month."

"So hard?"

"In order to make money."

"Okay, this idea is very practical. Singers and celebrities are all young people. While you are young, work hard and earn more money. This is better than anything else."

"Yes, Mr. Shen."

"Where are the others? Jiang Xiaofeng, you are the one who took the lead in resigning. You must leave, right?" Shen Xue looked at Jiang Xiaofeng with a half-smile.

"No!" Jiang Xiaofeng said, "Mr. Shen, I have figured it out. I can achieve a little success now, thanks to the company's cultivation. I can't be ungrateful, let alone tear down bridges. So I still want to stay in the company."

Shen Xuedao: "The article you wrote before had a very bad impact on the company. You can stay if you want, but I will deduct [-] yuan from your salary as compensation for the loss."

Jiang Xiaofeng twitched the corner of his mouth in heartache, gave a wry smile, and said helplessly: "Okay, Mr. Shen. I obey the company's regulations."

Shen Xuedao: "Other signed artists will be fined five thousand each! Do you have any objections?"

Everyone shook their heads again and again, saying that they had no objection.

Shen Xue waved her hand and said, "Okay, I won't care about the past, but I won't forgive anyone who behaves like this in the future!"

"Thank you Mr. Shen." Jiang Xiaofeng broke into a cold sweat secretly.

Xiao Bailing's artist resignation crisis has finally been satisfactorily resolved.

After this was settled, Shen Xue called Wang Lin to report the progress of the matter.

"Thanks to that Sun Zhuo coming back. You said it was a coincidence. She didn't come back late, she didn't come back soon, and she just came back today, which helped me a lot." Chen Xueyan smiled, "If it wasn't for her, the gang People's hearts, I'm afraid they haven't recovered so quickly."

Wang Lin laughed and said, "Then do you know why Sun Zhuo came back today?"

Shen Xue said: "I don't know!"

She suddenly thought of something, Fuzhi smiled inwardly and said, "You couldn't be the one who called her back, did you?"

Wang Lindao: "That's right, I was the one who asked her to come back."

Shen Xue let out a soft cry, and then covered her mouth: "Then you mean, today is a scene she acted in? No way, she cried so much that she was heartbroken. I almost softened my heart." It's over!"

Wang Lindao: "Well, it's a coincidence. Sun Zhuo was indeed deceived by someone. That entertainment record company is a leather bag company. It's actually in the entertainment industry. It's a nightclub or something like that. The store, most of the money it makes is illegal."

"Then Sun Zhuo is really back?"

"Well, she came to me today and told me she wanted to come back."

"Then you agree?"

"I agreed, so I asked her to act in this scene just to help you."

"But, I rejected her!"

"It's okay, I will arrange for her to come back to work then."

"Wang Lin, I have nothing wrong with you making such an arrangement. However, an artist who has resigned and broke the contract unilaterally, and she comes back, we still accept her? Will this have a bad influence?"

Wang Lindao: "I made an agreement with Sun Zhuo. After she comes back, she will no longer enjoy the previous treatment. She is a newcomer, an ordinary employee of Little Braun, and everything has to start from scratch."

Xiao Bailing's artists are also graded.

Just like stars are also divided into first-tier, second-tier, and third-tier stars.

In Xiao Bailing's artist system, there are also five levels, the highest level is S level, and the lower levels are A, B, C, and D respectively.

The highest grade is S grade, which is also to highlight the difference of this grade.

So far, only Sister Lin is an S-level artist in Little Bailing Company.

The others are all low-level entertainers.

Like Lin Ping and Yang Yuying, they were the first artists to join Little Braun Performing Arts Company, but their grades are only B-level, not A-level yet.

This level has nothing to do with length of service or fame. There is only one indicator, and that is income.

After an artist joins Little Bailing Company, the total amount of money you earn for the company reaches a certain value, and you can upgrade.

Jiang Xiaofeng joined the company for a year, and now she has only reached the C level.

When every artist comes in, there is no grade, but a trainee.

The level of trainees is of course set by Wang Lin.

Shen Xue thought the word trainee was nice, so she set the artist who had just joined the company as a trainee.

Only after the practice produces the first album and generates a certain amount of income for the company can it be promoted to a D-level artist.

Because Sun Zhuo joined Xiao Bailing relatively early, she was among the first batch of artists, so before she left, she became a C-level artist.

She felt that she was strong, able to write songs, compose music, sing and dance, but the company was unwilling to give her resources, so she was unable to advance, especially seeing that Lin Ping and Yang Yuying later became B. After becoming an artist, Sun Zhuo was even more unwilling, so he wanted to quit.

For this comeback, Sun Zhuo can only start as a basic trainee, and it will take a lot of effort to be promoted to a D-level artist.

When Shen Xue heard what Wang Lin said, she smiled and said, "Okay, you have arranged everything, and I have nothing to say. Then let Sun Zhuo come back as a trainee."

Wang Lindao: "I will take her to Little Bailing tomorrow, and I will arrange for her to return."

"Today she has paid off her merits." Shen Xue said, "Actually, I am very optimistic about her, she is really capable."

"Well, then it's settled."

Wang Lin put down the phone and felt relieved, feeling like he was planning a strategy and winning a victory thousands of miles away.

Deng Dabao came to report to Wang Lin.

Aixiu Group's sales channels have undergone a major rectification work.

When the sales channel was first prepared, all salespeople were recruited locally for convenience.

Most of these people are laid-off workers, and there are social idlers.

Because relatively speaking, sales work does not require a high degree of education, and the requirements for human qualifications are not high.

Therefore, the talents in the sales force are mixed, and many things have happened.

Some outlets ran away with money, some stole their own money, and some sold their own company's distributors to competitors.

For a little profit, anything can be done.

Contradictions between manufacturers and merchants, middlemen and middlemen, and competitors will always exist and cannot be reconciled.

This is not only due to the fierce profit motive, but also forced by the cruel market competition.

Competitors in the entire market are divided into leaders and challengers.

A market leader always tries to maintain and expand its leading market share, generally speaking, it is always on the defensive.

And challengers will always adopt an aggressive attitude to launch wave after wave of attacks on market leaders, trying to besiege cities and plunder land, and take back more market territories from competitors.

Aishu Group is both a market leader and a challenger.

In the domestic market, Aishu Group is definitely the market leader.

But in the international market, Aishu Group is a challenger in the market.

Wang Lin must not only maintain the leading position in the domestic market, but also pursue as many foreign market shares as possible.

In order to ensure his leading position, Wang Lin must always maintain the lead in the channel.

Deng Dabao is in charge of this work, and will report to Wang Lin every once in a while.

"Mr. Wang," Deng Dabao said, "this year, several foreign brands have entered the market, especially several big brands from Dongyang, which are aggressive. Their sanitary napkins and diapers have all entered the Chinese market."

Wang Lindao: "I know, does Mr. Deng have any countermeasures against this?"

Deng Dabao said: "Mr. Wang, in terms of sanitary napkins, we have more than [-]% of the domestic market, and [-]% of the market for diapers. But there is still a sense of crisis."

Wang Lindao: "Well, we should take the initiative to defend our domestic market share."

Deng Dabao said: "Mr. Wang, the most important thing about products is innovation, but sanitary napkins and diapers don't have much room for innovation! Design comes and goes, isn't it like that?"

Wang Lin laughed and said: "Innovation can be product innovation, or other innovations, such as innovation in marketing methods and advertising creativity."

Deng Dabao said: "Advertising? What innovation can there be?"

Wang Lindao: "Have you heard the story of the dispute between the two music?"

"A battle between two musics? Which two musics?"

"Coca-Cola, Pepsi."

"Oh, I've heard of these two names. Drinking soda and cola is very popular in the city now. Is this what you're talking about? Is it a drink?"

"Yes, it's a carbonated drink."

Wang Lin told a classic business war story.

Coca-Cola and Pepsi are the two most famous beverage manufacturers in the world, and they are also old enemies. In order to compete for consumers, they have fought openly and fiercely for decades.

In the past, no matter how latecomer Pepsi criticized it, Coca-Cola never took it seriously.But in the 60s, Pepsi showed the "choice of the new generation" like a mighty wind, which really made Coca-Cola panic.The so-called new generation refers to the generation born after World War II. This group of people just grew up in the 20s.

At this time, it was also the era of the most chaotic values ​​in the history of the United States. Various social problems, coupled with wars, and other events, confused young people and created their rebellious character of advocating individuality and promoting self.They rebel against all restraint and crave attention: they are rebels against tradition, they are fashionable and idolatrous; they are also a generation that consumes a lot.

Pepsi cleverly grasped the characteristics of this generation, abandoned Coca-Cola's comprehensive advertising strategy regardless of men, women and children, and grasped the generation gap with great insight. Since the mid-20s, a vigorous "new generation" campaign has begun. Choice" advertising promotion.

In order to spread the concept of "the choice of the new generation", PepsiCo has resorted to two trump cards.

One is to grasp the psychological characteristics of the new generation of worshiping stars, and hire pop music superstar Michael Jackson as an advertising spokesperson with huge sums of money.In order to cooperate with the advertising campaign, a gigantic Jackson tour was also organized.The commercial song adapted from Jackson's popular songs and Jackson's dreamy and crazy dance steps brought Pepsi to the world frantically.

The second is to directly shake the opponent's position with a comparative advertisement full of gunpowder.Through advertising, Coca-Cola is described as "old, outdated, and outdated", while Pepsi is "young, lively, and a symbol of the times."

PepsiCo's offensive has been extremely productive.When the offensive was first launched, the market share ratio of Pepsi and Coca-Cola was roughly 1:2.5. By 1985, this ratio had been rewritten to 1:1.25!

Since then, the era of Coca-Cola's dominance is gone forever.

Deng Dabao fell into deep thought after hearing this story. He touched his chin with one hand and scratched his head with the other from time to time.

"Mr. Wang, if we are Coca-Cola, then we must guard against other people's attacks! And the best defense is offense, so we should take the initiative to defeat the Dongyangren brand first!"

Wang Lin nodded approvingly, thinking that although Deng Dabao did not have a high degree of education, he had a good brain and could draw inferences from one instance to another. It was just right for him to be his deputy, and he used it most conveniently.

"Mr. Deng, have you thought of a solution? What should we do?" Wang Lin asked.

(End of this chapter)